A CYNOPSIS MESSAGE FROM FOX SPORTS
IN YEAR TWO
VIEWERSHIP UP 35% TOTAL DAY, UP 30% IN PRIME
GROWTH FOR EVERY RETURNING LIVE EVENT
CYNOPSISSPORTS
06.09.15
Good morning. It’s Tuesday June 9, 2015, and this is your first early morning Sports briefing.
NBC Sports Group captured the Claret Jug, striking a 12-year deal with The R&A to form a US media partnership beginning with The Open in 2017. The move will shift the tournament’s long-standing run with ABC/ESPN to bring coverage across all media to NBC and Golf Channel for The Open, The Senior Open Championship, and The Amateur Championship, as well as the RICOH Women’s British Open. The agreement also includes coverage of the Walker Cup and Curtis Cup, in years when these international amateur team events are hosted by The R&A and Ladies’ Golf Union.
“The R&A is synonymous with the traditions and history of golf, and The Open is golf’s original championship. NBC Sports is proud to present The Open Championship, and to work with The R&A on their initiatives to grow the game around the globe,” said Mark Lazarus, Chairman of NBC Sports Group. “This partnership will allow NBC Sports, Golf Channel and NBC Universo to serve the legions of sports fans in the U.S. with complete coverage that reflects the prestige of The R&A’s championships.”
“We are delighted to announce that from 2017, The Open will be broadcast by NBC Sports Group. They have unparalleled experience in golf and have demonstrated a genuine desire to showcase and promote The Open and The R&A’s elite championships through their extensive range of channels and digital platforms,” said Peter Dawson, Chief Executive of The R&A. “The United States is home to millions of fans of The Open and we know that through NBC Sports Group, they will enjoy world-class coverage of the Championship.”
Two games into the 2015 NBA Finals, the series ranks as the most-watched (18,321,000 viewers P2+) and highest-rated (10.6 US household) ever on ABC through the first pair of contests, per Nielsen Fast Nationals. Sunday night’s matchup delivered 18,795,000 viewers, which was the most-watched NBA Finals Game 2 ever on the network and up 26 percent from last season’s equitable matchup. Additionally, Game 2 delivered a 10.5 rating, up 19 percent%. On the digital front, NBA Finals Game 2 on WatchESPN generated a record 704,000 unique viewers and an average minute audience of 173,900, which is the second-largest audience for an NBA game ever on the platform.
Fast national data from Nielsen also saw an average of 22 million viewers watching NBC on Saturday from 6:45-7p to watch American Pharoah claim the Triple Crown at Belmont. The full race portion of the telecast (spanning 6:15-7:15p) averaged 18.6 million viewers and ranks as the third most-watched Belmont Stakes on record. Post-Belmont coverage from 7-7:15p saw gains as word spread about the win, scoring a 10.9/25 rating and 18.3 million viewers up a respective 8% and 2% from last year’s post-race quarter hour.
As expected, the IOC formally approved multiple new events on Monday in snowboarding, Alpine skiing, speedskating and curling for the 2018 Winter Olympics in Pyeongchang, South Korea, according to the AP. New on the docket will be big air in snowboarding, mass start in speedskating, mixed doubles in curling, and a team skiing event. The snowboard parallel slalom event was subsequently dropped from the Olympic lineup.
The Sun Belt Conference and ESPN revealed early game selections for broadcast ahead of the 2015 college football season as well as game times for the conference’s previously released midweek package. The slate opens on Sept. 3 with Ohio/Idaho on ESPN3 at 8p, while Charlotte/Georgia State hits ESPNU at 2:30p.
Speaking of college football, this year’s Foster Farms Bowl will be played on Dec. 26 with Bowl executive director Gary Cavalli unveiling the date. The matchup will pit the fourth selection from the Pac-12 and an upper-echelon Big Ten team with kickoff set for 9:15p on ESPN.
How do you ride star power to the top of your game? Find out on June 16 at the Cynopsis Sports Business Summit, as panelists examine the business of being an athlete. Moderated by NBA TV’s Kristen Ledlow, panelists are set to include speakers such as NFL Players Inc. President Ahmad Nassar, Pro Freeskier/entrepreneur Simon Dumont, USSA CMO Mike Jaquet and Octagon’s Jennifer Keene. We only have a handful of tickets left so hurry and register here!
Country group Rascal Flatts and eight-time Grammy winner Usher will perform the national anthem before the NBA Finals games in Cleveland, according to the AP. Rascal Flatts takes Game 3 tonight while Usher has Game 4 on Thursday.
SiriusXM added former U.S. soccer star and Hall of Famer Michelle Akers to its roster of hosts covering FIFA Women’s World Cup Canada 2015 on SiriusXM FC (channel 94). Akers and former Rutgers University women’s head coach Glenn Crooks will host World Cup Now, an exclusive pre- and post-game show that will air before and after every U.S. Women’s National Team game, as well as the championship game.
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CYNOPSIS SPORTS BUSINESS SUMMIT! Tuesday, June 16 I New York City See who else will be attending and be sure to register your team today! 2015 Sponsors I MP & Silva I espnW I Thuuz
Creative Artists Agency acquired corporate hospitality companies Beyond Sports & Entertainment (BSE) and Goviva, which will now combine with Inside Sports & Entertainment Group to form CAA Premium Experience, “a best-in-class, full-service hospitality, event management, and marketing practice.” “We have strategically combined the creativity, innovation, and exceptional client service of the world’s most accomplished corporate hospitality executives and organizations with CAA’s unmatched resources and relationships within entertainment, sports, and pop culture to create a division that will deliver world-class VIP experiences for customers globally,” said CAA Sports Co-Head Michael Levine, who will join Howard Nuchow, Co-Head, CAA Sports, to lead CAA Premium Experience.
Wingstop hits the Octagon, locking in a deal with UFC for a summer partnership that includes four sponsored UFC PPV events, in-store sweepstakes and a UFC 30 Pack. The chain launched its alliance by sponsoring UFC heavyweight Matt Mitrione this past Saturday and will now tie in to UFC 188 on June 13, UFC 189 on July 11, UFC 190 on Aug. 1 and UFC 191 on Sept. 5. "We are thrilled to partner with UFC this summer to bring our mouthwatering flavors to the fight for wing fans," said Flynn Dekker, Chief Marketing Officer of Wingstop. "Our customers look forward to UFC events the same way they crave our wings. They know any UFC event is not complete without Wingstop."
Nike Soccer released a new American Woman spot ahead of Monday’s Women’s World Cup match pitting the US and Australia. The commercial comes as part of the company’s #NoMaybes campaign and showcases US members Abby Wambach, Sydney Leroux, Alex Morgan, Megan Rapinoe, Carli Lloyd and Christen Press blending clips of the team training with shots of everyday female soccer players going through the same motions.
Speaking of soccer, brand consultancy Brand Finance announced the first billion dollar soccer club, announcing that Manchester United reclaimed its position at the top of the Brand Finance Football 50, knocking Bayern Munich off the top spot with brand value of $1.2 billion.
Nickelodeon is launching the Kids’ Choice Sports 2015 Triple Shot Challenge, offering three kids ages 9-14 the chance to nab $50,000 each during the live broadcast on July 16 at 8p on the channel. Auditions will span soccer, football and basketball and will be held in partnership with the New York City FC, the New York Giants and the BET Experience.
WWE broke the half a billion plateau on its global social media platforms, the company announced, boasting 354 million total likes on Facebook; 108 million followers on Twitter; 26 million on Instagram; and 6.2 million on YouTube.
Outdoor Channel announced plans to celebrate the wedding of talent Eva Shockey to professional hockey player Tim Brent. The “Shockey-Brent Wedding Day Countdown” runs from June 10-19, and will see the network post an image a day of the couple along their courtship with the hashtag #ShockeyWedding. Other promotion will include an exclusive first-look into the Shockey-Brent wedding on social media on June 20, and a Women’s Outdoor News Under Armour Giveaway.
The PGA TOUR is forming a new company with EZLinks Golf, Inc., appropriately named EZLinks Golf LLC, which will mark the TOUR’s entry into the tee time marketplace with TeeOff.com by PGA TOUR. The platform will look to connect directly with golfers each year operating the industry’s largest golf reservation center, EZLinks 24, answering more than 3 million calls in 2014, as well as through its online tee time reservation site.
Major League Gaming is partnering with the Mayor’s Office of the City of New Orleans to host the MLG World Finals at the Ernest N. Morial Convention Center on October 16-18th. The 3-Day event will feature the world’s best Dota 2 and Call of Duty: Advanced Warfare teams competing for over $500,000 as part of its 100th live event. “For the better part of a decade we’ve been hosting incredible tournaments and given out an insane amount of prize money, and we wanted to honor that tradition with our 100th event by making it bigger and better than ever before” said Mike Sepso, President and Cofounder of MLG, “Fans will get multiple competitions, the best teams in the world, and all the excitement of New Orleans over the course of 3 days, in what we hope to make an event to remember for years to come.”
Nitro Circus named Trip Taylor as Senior Vice President of Media for the company where he will oversee the development and creation of new film, television and digital titles for Nitro Circus. He will work closely with Jeremy Rawle, executive vice president & global head of media, in managing physical production and post-production for a slate of original content.
The New York Red Bulls named Darren Meyer as Director, Marketing Partnerships and Premium Services. Meyer will be responsible for managing the service and strategy for marketing partners and premium seating clients.
Warriors/Cavaliers on ABC at 9p.
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ON THIS DAY in 2001: Jennifer Capriati wins the French Open over Kim Cljisters in three sets.
In The Know: What former player still holds the record for most career points in the NBA Finals? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Which NFL franchise was the last to switch conferences? Answer: Seattle Seahawks. Kudos: Andrew Feingold-Nielsen/NY; Ged Young-GC Marketing LLC/NY; Matt Guertin-Active International/NY; Alex Rahmanan-NBCUniversal/NY; Joe Schreiber-3 Penny Films/Bethesda; Dave Lucas-Newschannel 8/Arlington; Kurt Hunzeker-Minor League Baseball/St. Petersburg; James Taguchi-WTVR/Richmond; John Kukla-KDFW-KDFI/Dallas; Kevin Micklo-Pinnacle Advertising/Chicago; David Hauptman/Denver; Michael Jaquet-U.S. Ski and Snowboard Association/Park City; Alan Perris/Beverly Hills; Brian Sullivan-KHQ-TV/Spokane; Joe Olsen/Manhattan Beach; Adam Deverell-Cox Reps/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
06.09.15
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