06/17/19: NBC Sports’ Mike McCarley discussed 2019, Hogan and the year ahead

CynopsisSports
Good morning. It’s Monday June 17, 2019 and this is your first early morning Sports briefing.
 

Tonight sees the debut of GOLF Films’ newest documentary Hogan, a two-part series that debuts at 9p on GOLF Channel and telling the life and legacy of Ben Hogan, who remains as, arguably, one of the greatest sports comeback stories of all-time. Coming off the U.S Open, Cynopsis Sports caught up with Mike McCarley, President, Golf for NBC Sports Group, to talk about the always fascinating year in golf, the bio pic and what lies ahead.
 
McCarley on 2019: The media business is changing faster than ever and we’re seeing the benefits of our strategic approach to franchise development. There is a crystal-clear delineation between Live and On-Demand content and we’re pursuing both on parallel paths. This year, we’ve learned a lot as the pro golf calendar has improved with six tentpole championships in six straight months, starting with The Players now in March. So far, it’s a success and the biggest change is still to come with the PGA TOUR FedExCup Playoffs moving to August, away from September’s football competition. Live programming has been a focus for years, and GOLF Channel has doubled its live programming and is now one of the most live networks on TV with 42% of the annual schedule live, up from 18% since joining NBC Sports.
 
On Hogan: Internally we talk a lot about that clear delineation between Live and On-Demand content. So, while we’re building our live event portfolio for linear, we’ve also doubled-down production on high-quality, evergreen franchises. Golf Instruction, Feherty and GOLF Films are all examples of evergreen content that serve as the bulk of our On-Demand library. GOLF Films builds upon NBC Sports’ storytelling heritage and this week’s premiere of Hogan is the first of five GOLF Films projects we’ve announced for 2019 – their largest slate ever. Hogan is a two-part biopic that uncovers the mystique of Ben Hogan – a story so incredible it was made into a major studio picture and then adapted for radio in the 1950s. Fans and critics who’ve screened it have loved it. So yes, we’re expanding the GOLF Films documentary franchise, and we have more projects now in production, several in development and deals working with outside talent and producers attached.
 
On July’s Open Championship: What may surprise fans is the spectacular landscape of this year’s host course, Royal Portrush. The area around Belfast is a spectacular corner of the world. We’ve developed a special appreciation for the people and the area — and not just because Game of Thrones was shot there. We visit there a lot because our GOLFNOW business has an 80-employee office in Belfast that serves as our International HQ for that business. So, as we set up the stories of The Open and help tell the story of the complicated political history of the region, we’ll rely on people like David Feherty, a native of Northern Ireland, and Sky Sports producing GOLF Films’ Road to Royal Portrush. What won’t be a surprise is the comprehensive coverage from our live tournament group — we’re live on GOLF Channel and NBC from the first tee shot on Thursday through the final putt on Sunday, the most coverage for any golf tournament anywhere in the world. Following The Open, GOLF Films’ Tiger Woods: Chasing History debuts, chronicling Tiger’s pursuit of Sam Snead’s PGA TOUR record 82 wins.
 
On brands: As we build our golf lifestyle portfolio, we’re creating new ways for brands to engage with golf fans. A good example is our partnership with Bill Murray and his brothers with their Murray Bros. clothing line that sits alongside nearly 40 other clothing brands in our Shop with GOLF e-commerce and content platform. Our ad sales team also has been a leader in partnering with advertisers through our ‘Playing Through’ commercial model, which provides continuous coverage during split-screen ad breaks. Besides being a favorite because fans can see more of the action, research shows better engagement, recall and affinity for brands in those breaks.
 
On expansion: Our business has expanded well beyond a linear TV network. We now serve golfers through a variety of services and businesses. Most people are surprised to learn that we have more employees dedicated to our golf tech and lifestyle businesses than traditional media. We see ourselves as sitting at the intersection of golf and technology with GOLFNOW, similar to an OpenTable for golf; GOLFADVISOR, which functions like a Yelp of golf; GOLF Business Solutions, which provides technology to more than 7,000 golf courses worldwide; and GOLFPASS, which combines many of these business lines into a single, digital membership for golfers to Play, Learn, Shop, Travel and Watch.
 
 
PROGRAMMING

The crowning of the Toronto Raptors saw the 2019 NBA Finals Game 6 against the Warriors draw an aggregate average audience of 26 million viewers in the United States and Canada, according to the league, for a rise of 11% over the 2018 NBA Finals between the Warriors and Cleveland Cavaliers, which drew 18.5 million viewers between the two countries. The game delivered a combined average audience of 8 million viewers in Canada across simulcast coverage on TSN, CityTV, ABC (in Canada) and RDS, making it the country’s most-watched TV program in 2019 and the country’s most-watched NBA game ever. 56% of the Canadian population (20.5 million viewers) watched all or part of the 2019 NBA Finals.
 
Meanwhile, FOX Sports drew gains for its first three days of coverage for the U.S. Open, with Saturday’s third round coverage averaging 4.243 million viewers from noon to 10p and ranking as the top third round performance wince 2013. The telecast was up 12% over its 2018 score. The First and Second Rounds also saw upticks with the Second Round averaging 2.096 million viewers and ranking as the best second round since 2012.
 
FOX Sports also saw coverage of the FIFA Women’s World Cup – through day 8 – make gains of 7% over the 2015 group stage average and 57% over 2011, which was the last time the tournament was played in a European time zone. Nielsen Metered market scores saw the England/Argentia matchup grow 22% from the 2015 non-US number.
 
Combate Americas saw its Cricket Wireless Presents Combate Americas: Tucson Unbreakable showcase draw in more than 420,000 viewers on Univision on Friday. In addition, Combate’s Tucson event viewership was nearly 10% higher (421,000 vs. 390,000) than the previous event which was held in Lima.
 
With competition underway for The Gold Cup, FOX Sports detailed its talent for the tournament, which runs through July 7. Broadcast teams include: John Strong (Play-by-Play), Stu Holden (Analyst), Rodolfo Landeros (Reporter); Mark Followill (Play-by-Play), Warren Barton (Analyst); Jorge Perez-Navarro (Play-by-Play), Mariano Trujillo (Analyst).
 
Major League Lacrosse is expanding its partnership with ESPN, announcing that ESPN Player acquired exclusive broadcast rights for Europe, the Middle East, and Africa (EMEA). Throughout the 2019 season the platform which is streamed through desktop, iPad, and mobile will feature a live game every week running from through September 21 in addition to the MLL All-Star game and the Championship game.
 
In collegiate news, ACC Network announced plans to kick off its men’s soccer coverage on Sept. 1, at 7p when Wake Forest hosts Creighton, with 28 men’s soccer games on deck in the network’s first year. In addition, the channel announced that Dalen Cuff will call ACC soccer games and serve as a college basketball analyst, along with anchoring in studio. Similar to other ACC fall sports, men’s soccer will have a dedicated night of live programming each week. ACC men’s games are slated for Fridays with additional matches on Tuesdays throughout the fall.
 
Meanwhile, SiriusXM unveiled its plans for the 2019 NCAA Men’s College World Series, running through the CWS Finals on June 24-26. In addition to the live play-by-play, ESPNU Radio on SiriusXM’s college baseball show, Perfect Game, will air live from Omaha during the first week of the tournament. Hosts Dani Wexelman and Patrick Ebert will broadcast a special edition of the show today from 7-9p.
 
RIP to Pat Bowlen, the Denver Broncos owner who passed away on Thursday at the age of 75. “Pat was driven by the will to succeed and his competitive spirit made him a tremendous leader. We all will greatly miss him and his kindness, passion and wisdom,” said NFL Commissioner Roger Goodell in a statement. “Pat had a deep love for the game of football, the Broncos and the City of Denver. In the 35 years he owned the Broncos, he helped deliver a remarkable 21 winning seasons and seven Super Bowl appearances, including three titles.”
 
A CYNOPSIS MESSAGE
The future of AI is similar to the future of most every new technology, which in short is improvement, commoditization, and democratization. How do we make it better, cheaper and get it into the hands of more people? 
 
–David K, Sr. Product Mngr, Watson Video Analytics – IBM Watson Media
(Featured speaker at That Big TV Conference on Sept. 9 – 10 in NYC)
 
Sponsored by: Sinclair – NY Interconnect – Friend MTS – iSpot.tv – NCC Media – TV Time – Tubi
 

SPONSORSHIP & PROMOTION

Univision Deportes unlocked its full roster of sponsors for its coverage of the 2019 Concacaf Gold Cup with more than 20 brands from across categories signing on to be part of Univision Deportes’ exclusive Spanish-language coverage. Sprint returns to Gold Cup with a 360-sponsorship across linear and digital, while first-time supporters of the event are set to include Valvoline, Uber Eats, Jeep brand and AT&T. AT&T, Modelo Especial, Victoria Beer, Corona, Mazda, State Farm, Toyota, Bud Light, Walmart and Wells Fargo will activate around the tournament as part of Univision’s partnership with Twitter. “I’m thrilled to announce that we have surpassed all previous milestones with our Gold Cup inventory,” said Steve Mandala, President of Advertising Sales and Marketing, Univision. “The anticipation for this year’s tournament has been unlike any I can remember, and that excitement has extended to our valued partners who have lined up to be part of the summer’s premier soccer event. We look forward to delivering a best-in-class production and providing wall-to-wall, comprehensive coverage to the country’s most passionate soccer audience.”
 
Speaking of the Gold Cup, the Confederation of North, Central America and Caribbean Association Football unveiled several initiatives designed to deliver new and engaging experiences to fans following the 2019 Concacaf Gold Cup. Initiatives include the ability to follow the tournament on mobile through an official app, access to interactive and behind the scenes content, and the “This Is Ours” campaign, which leverages fans’ love for the game. Other activations include the Futbol Fiesta Pre-game Fan Destination at the 15 U.S.-based stadiums, as well as the Gold Cup Station in the Great Hall of Chicago’s Union Station.
 
Meanwhile, Grey Argentina partnered with Telemundo to launch its promotional campaign for the Copa America Brazil 2019. Under the slogan, “The irresistible desire to watch the best in the world,” the campaign features soccer stars and celebrities as loyal fans faced with a difficult dilemma: deciding whether to watch the world’s best players in the Copa America or stay faithful to their national teams, which are playing in a different tournament at the same time. Those featured in the campaign include Mexican soccer legend Claudio “El Emperador” Suárez, Costa Rica’s Rolando Fonseca, Colombian actress Viviana Serna, and Larry Hernández, Mexican regional music figure and star of the Universo series Larrymanía.
 
In deal news, the Syracuse University Orange and Nike will continue their more than 30-year relationship through a new multi-year agreement that will see Syracuse teams, coaches and staff use Nike-provided products, including gear, uniforms, shoes and specified equipment and accessories for games, practices and clinics. “We are pleased to continue our longstanding partnership with Nike. This agreement benefits all 20 varsity sports and every student-athlete at Syracuse University,” said Director of Athletics John Wildhack. “The agreement increases the product we receive from Nike on an annual basis and will aid in our ongoing efforts to provide a tremendous experience for our student-athletes.”

 
DIGITAL, DATA & TECH

Twitter served up its data wrapup for the NBA Finals, with @Raptors sporting 55% more Twitter mentions than @Warriors while #WeTheNorth had 385% more Twitter mentions than #DubNation. The player accounts with the most mentions during NBA Finals:
  • Kevin Durant (@KDTrey5)
  • Stephen Curry (@StephenCurry30)
  • Kawhi Leonard (@kawhileonard)
  • Klay Thompson (@KlayThompson)
  • Kyle Lowry (@klow7)
 
ESPORTS

League of Legends and Riot Games announced that Alienware signed on as a presenting partner for Rift Rivals, which runs June 27-29. “As an integral partner across the League of Legends and esports ecosystem, we’re delighted to have Alienware become the first-ever presenting sponsor of Rift Rivals,” said Matt Archambault, Head of Esports Partnerships & Business Development for North America at Riot Games. “Given their commitments to both the LCS and LEC leagues, in addition to Global Events, we’re eager to level-up the event as our own Ryder Cup, complete with unique activations for both onsite fans and our viewers.”
 
DreamHack announced plans to invite the winners of the all women’s CS:GO championship DreamHack Showdown to its next DreamHack Open stop in Rotterdam. In addition, the DreamHack Open Summer champions will receive a direct invite to CORSAIR DreamHack Masters Malmö in October later this year. “We want to improve the continuity of our tournaments, for both players and viewers by building a bigger connection between our events,” said DreamHack Co-CEO Marcus Lindmark. “Most recently, we announced that we’ll be hosting an all women’s CS:GO championship in Valencia, Spain with a prize pool of $100,000 USD, entitled ‘DreamHack Showdown.’ Today, we are taking things to the next level — by inviting the champions of DreamHack Showdown to our next DreamHack Open stop in Rotterdam, Netherlands. In addition, the DreamHack Open Summer champions will receive a direct invite to CORSAIR DreamHack Masters Malmö happening in October later this year.
 
The 2019 CWL Championship locked in on Los Angeles to serve as host from Aug. 16-18, taking place at Pauley Pavilionon UCLA’s campus. The venue marks the event’s return to Los Angeles after stops in Orlando and Columbus the past two years.
 
 
THE MAIN EVENT

Rays/Yankees on MLB Network at 7p.
 


ON THIS DAY in 1960: Ted Williams hits his 500th home run.
 
In the Know: Other than Jackie Robinson’s #42, which number has been retired the most by MLB clubs (hint: 11 teams have retired this number)? (Email [email protected] with your answer and be sure to include your name, company and city).
 
Answer to Our Last Sports Trivia Question: In the NBA, who was known as The Microwave? Answer: Vinnie Johnson. Kudos: Kyle Helm-CBS Sports/NY; Russ Camlet-NBCU/NY; Mikael Johnson-Univision/NY; Cory Angerthal-AMC Networks/NY; Thom Hering-PSP Partner Marketing/NY; Roger FurmanLange Marketing/Greentown; Mike May-PHIT America/Wellington; Michael G. Hawkins-Francis Marion University/Florence; Joe Cassidy-Rowan University/Glassboro; Andy Pittman-TAMU/College Station; Barry M. Blyn-ESPN/Chicago; JT Ward-Spark Foundry/Chicago; Jake Mudlaff- Good Karma Brands/Milwaukee; Greg Molonik-GLM Media/Scottsdale; Rich Wolfe-Lone Wolfe Press/Scottsdale; Rick Pike-InterMedia Advertising/Woodland Hills; Lorrie Shilling/El Segundo; Rich Greene-Casa Del Verde Entertainment/LA; Steve Scheer-FOX Sports/LA

Later — Chris
Chris Pursell
@VegasandVine
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe
Cynopsis Ad Sales
Mike Farina
203-218-6480

Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
Trish Pihonak
203-899-8459
Director of Operations

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day

DIRECT RESPONSE, VP
ION TV
NYC

Oversee/manage all aspects of the Direct Response (DR) business. Deep knowledge of DR marketplace. 8+ yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. 

Full info HERE

DIR, DEVELOPMENT & PRODUCTION/Science/NYC: Idea generator to create prog opps that suit, broaden & feed audience, & communicate w/production cos & multiple internal depts. 7+ yrs exp in cable industry & track record for ratings success req. Full info HERE (6/29)

DIRECT RESPONSE, VP/ION TV/NYC: Oversee/manage all aspects of the Direct Response (DR) business. Deep knowledge of DR marketplace. 8+ yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Full info HERE (6/28)

 
DIRECT RESPONSE SALES, ACCOUNT EXECUTIVE/ION TV/NYC: Responsible for selling direct response air time for ION TV, and achieving quarterly and annual revenue goals. Min 5 yrs of DR exp. Excellent oral presentation, oral & written comm skills. Full info HERE (6/28)

NETWORK SALES, ACCOUNT EXECUTIVE/ION TV/NYC: Dvlp/grow new and growing business among major agencies via strong relationships and superior client service. 5+ yrs sales exp w/national cable, brdcst ad sales or media buying background req’d. Full info HERE (6/28)


ACCOUNTANT
/A+E/NY: Perform acctg functions (i.e. monthly accruals, prod royalty statements, compile audit info, ensure financial reporting is accurate) within the Licensing Revenue & Digital Media divisions. BS/BA in Acctg, advanced Excel skills, familiarity w/Acctg software, detailed oriented, strong comm skills. Full info HERE (6/27)

 
SR ACCOUNT EXEC/VideoAmp/NYC: Unlock insights & value for Fortune 500 marketers & their agencies about their entire mktg investment portfolio to improve campaign efficiency & increase sales. 3-5+ yrs exp. It is fundamental to have industry exposure w/in Video, Digital, and/or TV exp is ideal OR AdTech exposure. Full info HERE (6/27)

SALES DIRECTOR/VideoAmp/Chicago: Unlock insights and value for Fortune 500 marketers and their agencies about their entire mktg investment portfolio to improve campaign efficiency & increase sales. Previous exp in one or more of the following: digital video, OTT, or TV advertising is a must. Full info HERE (6/27)

DIRECTOR, ENTERPRISE CLIENT SUCCESS/VideoAmp/NY: Client Success leader w/technical expertise in ad tech & TV to support the success of our clients on the platform to lead a team of Enterprise Client Success Mgrs. 6+ years of client services exp (3 yrs mng team of relevant tech acct support). Full info HERE (6/27)

CAMPAIGN OPTIMIZATION MGR/VideoAmp/NY: Mng portfolio of campaigns to ensure a timely launch, successful performance & full delivery. Strong knwldg programmatic industry & 2+ yrs working in Ad Tech. Video specific background pref’d. Expertise mngng campaigns of different sizes & goals in major DSPs, or working w/SSPs on publisher’s side. Full info HERE (6/27)

MARKETING DATA ANALYST/VideoAmp/Chicago/NY/LA: Analyze critical data from both linear & digital sources to help our customers plan, execute, and measure highly effective campaigns. 3+ yrs of analyst/scientist looking at Linear or Digital Ad Data. Full info HERE (6/27)
 
ACCOUNT EXECUTIVE/VideoAmp/NY/Boston/Dallas/Chicago: Dedication to value-based solution selling and delivering value for clients. 3+ yrs exp. fundamental to have industry exposure within Video, Digital, and/or TV exp is ideal OR AdTech exposure. Full info HERE (6/27)
 
SR DIRECTOR, GLOBAL CONSUMER INSIGHTS/Viacom International/NYC: Resp for dvlpng a deep understanding of Viacom audiences around the world, then disseminating those findings within the company & beyond. 10+ yrs primary rsrch exp, pref in the media field. Exp w/working in an international envir. BA deg. Full info HERE (6/27)

TALENT COORDINATOR (FREELANCE)/Paramount Network, TV Land, Comedy Central/NYC:  Resp for booking, mngng, updating & maintaining travel & itineraries for on-air network talent across the three channels. 2 yrs+ providing team support for prod, talent, events, publicity or mktg. Full info HERE (6/27)

SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on digital media platforms, primarily social. Provide regular reporting & analysis of short-form/social media content. 3-5 yrs of exp providing digital/social rsrch analytics & data to Sr partners. Full info HERE (6/27)
 

SENIOR ANALYST RESEARCH/Sony Pictures Entertainment TV/Culver City CA: Create and maintain regular reports, from start to end. 3 to 5 yrs of exp working in media research and analysis. Fluency in Spanish is pref’d. Exp w/Nielsen NNTV, MediaView, NPower. Full info/apply HERE (6/26)

 
ANALYST/Sony Pictures Entertainment TV /Culver City CA: Operate within a cross-functional research team in LA, as part of the greater US and Worldwide Research team, as it supports of all lines of SPT Businesses. 1+ yr professional exp in media & ent. Strong comm skills w/ability to and work well with others; flexing between lead and support roles as necessary. Full info HERE (6/26)

MGR, PRODUCTION RESEARCH & STRATEGY/Sony Pictures Entertainment TV/Culver City: Provide support to the research team, primarily in its efforts to conduct test screenings, in addition to commissioning/distributing brand positioning and creative testing studies. 4+ yrs exp ent mkt research and/or prod. Full info HERE (6/26)


PRODUCER/EDITOR
/NBC Sports/Stamford CT: Resp to collaborate on the creation of promotional content. Candidate to bring an exciting, vibrant approach to the content creation team. Min 5 yrs broadcast or cable network editing exp. Firm technical grasp on the editing process a plus. Full info HERE (6/26)

 
EDITORIAL DIRECTOR/Nickelodeon/NYC: Review most scripted brand creative content. Provide copywriting direction to writer/producers. 5+ yrs of exp editing/writing on-air promotional/brand content. Able to handle a large volume of different projects at one time. Full info HERE (6/26)


TRAFFIC OPERATIONS COORDINATOR
/Tennis Channel/Culver City CA: Freelance position. Serve as liaison between Prod, Master Control, Traffic and Ad Sales to ensure Airtime and Separation compliance. 5-7 yrs operations or traffic exp. Exp w/broadway or sintec exp pref’d. Full info HERE (6/22)

SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES/NBCU/NYC: Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements. Full info/apply HERE (6/21)

 
SR COUNSEL DIRECT TO CONSUMER & DIGITAL ENTERPRISES/NBCU/Universal City: Serve as a legal point of contact & provide legal support for all aspects of content acquisition by the Direct-To-Consumer prgrmng team. 7+ yrs relevant legal exp in digital/new media, incl understanding of & demonstrated proficiency w/the tech & dist agreements. Full info/apply HERE (6/21)


AD SALES – SALES SERVICE EXECUTIVE, DIRECT RESPONSE
/REELZ/NY: Maintain/grow business, input & maintain orders. Act as a liaison for the Sales team in key areas of sales development – marketing, traffic, finance and research. BA/BS req & Min 2 yrs exp. Digital &  VOD exp preferable. Apply HERE (6/20)

 
SR PROJECT MGR, ANIMATION/Nickelodeon/NYC: Responsible for the project management of all marketing and creative promotion for Nickelodeon animated properties. Min 7-9 yrs of project mngmnt or prod mngmnt experience in a TV network capacity. Prior exp working in animation a +. Full info HERE (6/20)

SR TALENT BOOKER/The Paley Center/NYC: Identify/invite/secure talent for exclusive screenings, unique exhibitions, A-list premieres & star-studded events. Proven track record & 10+yrs prgrmng exp securing high profile talent for ent/sport & media programs & other special events on time & within budget. Full info HERE (6/20)

SR PRODUCER, PROGRAMMING/The Paley Center for Media/NYC: Responsible for all aspects of producing live productions which includes securing and producing NY Public Programs. 10+ yrs of producing live productions within ent, sports and other media.  Exp producing exhibits or other special events. Full info HERE (6/20)

CREATIVE DIRECTOR/Science/NYC: CD w/ strong eye for branding to oversee creative dev of promo cmpgns, branding and cross-promo mktg initiatives for Science Channel. Create viewer loyalty & build ratings through brand character and personality. Inspire staff and freelancers to strengthen ntwrk voice. 10+ yrs promo/mktg exp req’d. Full info/apply HERE (6/20)

ACCOUNT COORDINATOR, ACCOUNT DIRECTOR/VP, SAE ACCOUNT SUPERVISOR/Beck Media/Santa Monica: All positions are open and looking for qualified candidates. Please click on each title for full job description and how to apply. Account Coord  Account Director/VP  SAE Account Supervisor (6/19)

 
AD SALES- SALES PLANNER/Crown Media Family Networks/CA: This position is responsible for providing support to the Ad Sales team by working with Account Executives to service clients on a daily basis. BA/BS req & Min 2 yrs exp. Apply HERE (6/19)


DIRECTOR, INTERNATIONAL DISTRIBUTION & TRADE MARKETING
/Viacom International Media/NYC: Plan & mng trade events. Mng Viacom’s international B2B branding. Min 7 yrs mktg exp within Product Licensing, Trade Marketing or Business to Business (B2B) mktg. Full info HERE (6/18)

DIRECTOR, TALENT DEVELOPMENT/PAC-12/SF: Identify, evaluate, and recruit on-air talent for the Pac-12 Networks. Full info/apply: HERE (6/18)

MARKETING RESEARCH MGR/ION/NYC: Arm the sales team with network performance metrics, competitive advantages, and thoughtful research stories. The ideal candidate for this role has a hybrid skill set of both data analysis and storytelling ability. Exp w/Nielsen research & other research tools. Full info HERE (6/18)

 

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy

Related Stories

02/21/24: Cynopsis Jobs

jobs2

MANAGER, CONSUMER MARKETING TV One SILVER SPRING, MD – HYBRID REMOTE Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full […]

Cynopsis Digital Out of Home 02/21/24: Hypermedia does Dubai; AdQuick strikes a deal with Crackle Connex; CTI acquires Vistacom

Wednesday February 21, 2024 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the […]

Cynopsis 02/21/24: Fubo suing Disney, Fox and WBD over joint venture

Fubo suing Disney, Fox and WBD over joint venture

Wednesday February 21, 2024 Today’s Premieres AppleTV+: Constellation; Messi’s World Cup: The Rise of a Legend Netflix: Can I Tell You a Secret? History: Pawn Stars Do America at 8p; Pawn Stars at 10p Disney+: Star Wars: The Bad Batch Today’s Finales Freeform: Chrissy & Dave Dine Out at 9:30p Paramount+: The Family Stallone IN […]

02/20/24: Cynopsis Media Tech Update

Video advertising

Tuesday February 20, 2024 Google responded to claims made about Privacy Sandbox in a report by the IAB Tech Lab. Google maintains the analysis contains inaccurate information and overlooks the goal of Privacy Sandbox to improve user privacy while still enabling effective digital advertising. The report said Privacy Sandbox could make it more difficult to […]

Cynopsis 02/20/24: Pre-school platform Noggin shutting down

Pre-school platform Noggin shutting down

Tuesday February 20, 2024 Today’s Premieres ABC: Will Trent at 8p; The Rookie at 9p; The Good Doctor at 10p CW: Crime Nation at 8p HGTV: Renovation Aloha at 9p MHz Choice: Six Women Netflix: Risqué Business: Netherlands & Germany TLC: Little People, Big World at 9p Today’s Finales Fox: Name That Tune at 8p […]

CynCity

Cynsiders