05/28/15: FIFA aftermath leaves a flurry of fury; NBC Sports hits the film room; Grantland has a new boss


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Good morning. It’s Thursday May 28, 2015, and this is your first early morning Sports briefing. 

Reaction to the arrest of 9 high-ranking officials at FIFA on Wednesday was swift, with prosecutors charging 14 people overall over a $150+ million racketeering and fraud scheme that included wire fraud, racketeering and money laundering, according to law enforcement. Officials named in the 47-count indictment include Jeffrey Webb; Julio Rocha, Eduardo Li, Eugenia Figueredo and Jose Maria Marin who now face extradition to the US. The defendants also include U.S. and South American sports marketing executives who are alleged to have paid the millions in bribes and kickbacks to obtain media and marketing rights to international soccer tournaments. Swiss prosecutors, meanwhile, opened criminal proceedings into FIFA’s awarding of the 2018 and 2022 World Cups.

FIFA representatives stated that this week’s congress and presidential election are moving forward as planned, despite protests from organizations such as UEFA, as will the controversial 2018 and 2022 World Cups in Russia and Qatar. FIFA President Sepp Blatter has not been implicated in the charges.

Top statements about the arrests:
From Blatter: As unfortunate as these events are, it should be clear that we welcome the actions and the investigations by the US and Swiss authorities and believe that it will help to reinforce measures that FIFA has already taken to root out any wrongdoing in football. While there will be many who are frustrated with the pace of change, I would like to stress the actions that we have taken and will continue to take. In fact, today’s action by the Swiss Office of the Attorney General was set in motion when we submitted a dossier to the Swiss authorities late last year.

From US Attorney General Loretta E. Lynch: “The indictment alleges corruption that is rampant, systemic, and deep-rooted both abroad and here in the United States. It spans at least two generations of soccer officials who, as alleged, have abused their positions of trust to acquire millions of dollars in bribes and kickbacks. And it has profoundly harmed a multitude of victims, from the youth leagues and developing countries that should benefit from the revenue generated by the commercial rights these organizations hold, to the fans at home and throughout the world whose support for the game makes those rights valuable.  Today’s action makes clear that this Department of Justice intends to end any such corrupt practices, to root out misconduct, and to bring wrongdoers to justice  and we look forward to continuing to work with other countries in this effort.

From the US Soccer Federation: The United States Soccer Federation firmly believes there is no higher priority, and nothing more important, than protecting the integrity of our game. We are committed to the highest ethical standards and business practices, and we will continue to encourage CONCACAF and FIFA to promote the same values. Out of respect for the ongoing investigation, we will not speculate or comment further on this matter at this time.

From the North American Soccer League: In light of the ongoing investigation announced by the U.S. Department of Justice on Wednesday, the North American Soccer League’s Board of Governors has suspended Chairperson Aaron Davidson, along with all business activities between the league and Traffic Sports, effective immediately. Commissioner Bill Peterson will serve as acting Chairperson.

From UEFA: Today’s events are a disaster for FIFA and tarnish the image of football as a whole. UEFA is deeply shocked and saddened by them. These events show, once again, that corruption is deeply rooted in FIFA’s culture. There is a need for the whole of FIFA to be "rebooted" and for a real reform to be carried out. The upcoming FIFA Congress risks to turn into a farce and therefore the European associations will have to consider carefully if they should even attend this Congress and caution a system, which, if it is not stopped, will ultimately kill football. The UEFA member associations are meeting tomorrow ahead of the FIFA Congress. At that point, the European associations will decide on what further steps need to be taken to protect the game of football.

From Adidas per Business Insider: The Adidas Group is fully committed to creating a culture that promotes the highest standards of ethics and compliance, and we expect the same from our partners. Following today’s news, we can therefore only encourage FIFA to continue to establish and follow transparent compliance standards in everything they do. Adidas is the world’s leading football brand and we will continue to support football on all levels.

From McDonald’s per THR: McDonald’s takes matters of ethics and corruption very seriously and the news from the U.S. Department of Justice is extremely concerning. We are in contact with FIFA on this matter. We will continue to monitor the situation very closely.

From Coca-Cola: This lengthy controversy has tarnished the mission and ideals of the FIFA World Cup, and we have repeatedly expressed our concerns about these serious allegations. We expect FIFA to continue to address these issues thoroughly. FIFA has stated that it is responding to all requests for information and we are confident it will continue to cooperate fully with the authorities.

From Budweiser: We expect all of our partners to maintain strong ethical standards and operate with transparency. We continue to closely monitor the situation through our ongoing communications with FIFA."


NBC Sports Group continues to broaden its horizons, announcing the launch of NBC Sports Films, a new initiative that will “leverage NBC Olympics’ Emmy Award-winning storytelling heritage and personnel” to produce sports documentaries. Long-form projects will run across NBC, NBCSN, NBC Sports Regional Networks and NBC Sports Digital. First out of the gate will be Center of Attention: The Unreal Life of Derek Sanderson, a one-hour documentary that chronicles the life of former NHL star and two-time Stanley Cup Champion Derek Sanderson which will premiere on NBCSN on June 8, following Game 3 of the 2015 Stanley Cup Final.

The Houston Texans will take the spotlight in the next installment of Hard Knocks. HBO Sports, NFL Films and the Texans announced this year’s team with the series set to debut on Aug. 11 at 10p. Overall five episodes will air on Tuesdays. “We are thrilled that the tenth edition of HARD KNOCKS will spotlight a team in a division that we have not featured previously on HBO,” says Ken Hershman, President, HBO Sports. “It’s exciting to feature a team, a franchise and a city for the first time on Hard Knocks.” A 30-person NFL Films crew will be at the Texans’ training camp at team headquarters in Houston, shooting more than 1,500 hours of footage over the course of the series.

TNT’s coverage of the 2015 NBA Eastern Conference Finals, along with Inside the NBA presented by Kia, delivered a one-two punch for the night on Wednesday. The two programs ranked as the top two highest-rated programs across all of television once again. The final game of the series averaged 6.3 million total viewers and a 4.0 U.S. HH rating. Locally, the Cavs/Hawks telecast earned a 35.9 in Cleveland  TNT’s highest rating on record for a Cavs game in the metered market  and a 9.0 in Atlanta.

ESPN laid out coverage plans for the NCAA Division I Baseball Championship with every game set to be showcased for a third straight year. ESPN, ESPN2, ESPNU, SEC Network and ESPN3 will combine to carry all of the possible 153 championship contests from the Regionals (May 29-June 1), Super Regionals (June 5-8) and College World Series (June 13-24). Programming begins with the Regionals, which will offer the return of ESPN’s four-day Bases Loaded platform that provides around 39 hours of unlimited live cut-ins and highlights from numerous games, plus up-to-the-minute commentary from ESPN analysts. ESPNU and ESPN2 is scheduled to carry 31 hours of Bases Loaded while ESPN3 will continue to offer the platform in its entirety.

Speaking of ESPN, streetball brand Ball Up, struck a deal with the company to televise its first-ever “Million Dollar Summer Challenge,” a summer long basketball competition that gives six U.S. cities the opportunity to compete for $1M. The challenge tips off in Washington D.C. on May 30 and will air on ESPN2 beginning in September.

What do some of today’s sports leaders make of the market, upfronts and digital trends? Find out for yourself when the Cynopsis Sports Business Summit welcomes YES Network President & CEO Tracy Dolgin, Tennis Channel CEO/Chairman Ken Solomon, Pac-12 Networks President Lydia Murphy-Stephans, ESPN Deportes GM Lino Garcia and Daniel Cohen, SVP Americas at MP & Silva to take on the headlines and hot topics of the day as part of our annual “Top of the Morning: The State of the Sports Industry” panel on June 16 in NY. The session will be moderated by Rick Horrow, CEO of Horrow Sports Ventures. Sign up here today!

ESPN International reached a broad multimedia rights agreement with FOX Sport Latin America to broadcast Serie A in Brazil, effective 2015/16 through 2017/18. FOX Sports secured the Lega Calcio rights via agency MP Silva, in a deal announced earlier this month. The agreement will see the two companies divide the matches equally for Serie A. ESPN gets rights to carry fifty percent of all matches available from Serie A, 190 matches each season, subject to an equitable selection process that includes the first pick/selection every other round), along with weekly highlight shows, a weekly official magazine program of Serie A and certain archive footage

NBCSN’s own Men in Blazers are taking on Pamplona. Esquire Network announced that hosts Michael Davies and Roger Bennett of will host the channel’s live coverage of Running of the Bulls 2015, with the duo going live for eight straight nights starting July 7 at 2a. The channel will also air a one hour show each night at 11p where they will take viewers into the festival.

ESPN will simulcast ONE World Sports’ live telecast from Havana of the June 2 NY Cosmos historic match against the Cuba national soccer team. Coverage will run on ESPN2 as well as ESPN Deportes.  

FOX Sports officially confirmed that Matt Millen is returning to the company where he will serve as lead game analyst for Big Ten Network, joining play-by-play announcer Kevin Kugler in the broadcast booth. He will also appear in FOX Sports 1’s Los Angeles studio as both a college football and NFL analyst for the original news programs America’s Pregame and FOX Sports Live. “Matt obviously has a great familiarity and history with the Big Ten Conference and we believe his experience and knowledge make him a perfect addition to our BTN coverage team,” said Mark Hulsey, BTN senior vice president and executive producer.

NBC Sports Radio added Kate Delaney to its weekend lineup. The Kate Delaney Show is now on deck to run Saturdays and Sundays from noon-3p, and will replace The Anita Marks Show on the airwaves. The Kate Delaney Show features Delaney with players, coaches, experts and analysts.




David F. Poltrack
  I  Chief Research Officer  I  CBS Corp.
Kevin Rini  I  Director, Product Leadership of Total Audience Measurement  I  Nielsen
Brad Adgate  I  SVP/Director, Research  I  Horizon Media  I  Kern Schireson  I  EVP, Data Strategy and Consumer Intelligence  I  Viacom  I  Carol Hinnant  I SVP, National Television Sales  I  Rentrak


ESPN unveiled its lineup of sponsors for X Games Austin, which runs June 4-7 with live coverage on ESPN and ABC. New this year will be Bud Light and Toyota as official sponsors, joining returning brands America’s Navy, GoPro, Harley-Davidson and Monster Energy. Additional sponsors include 7UP, DuPont™ Kevlar®, FRAM ®, Oakley, Skype and Fruit of the Loom, which is sponsoring the event for the first time this year. Sponsor packages feature on-site activations as well as rights to official marks and logos.  Additionally, sponsors receive a media presence during the event telecasts and in the X Games preview in ESPN The Magazine, prominent positions across X Games digital and social platforms, and VIP hospitality experiences on-site.

The NBA and the International Basketball Federation are sending the likes of Gerald Henderson (Charlotte Hornets; United States), Damjan Rudez (Indiana Pacers; Croatia), and Cody Zeller (Charlotte Hornets; United States) to lead campers from more than 25 European countries to the first Basketball without Borders Europe Camp in Gran Canaria, Spain June 2-5. The 15th year of BWB also includes a return to Johannesburg, South Africa for the 12th time and a first-time camp in Santo Domingo, Dominican Republic.

The fourth annual Doha GOALS Forum, a platform focusing on sports as a driver of social and economic change, will take place in LA from July 25-27, marking the first time the event has been held outside Qatar. This year, Doha GOALS Forum, produced by Richard Attias & Associates, will partner with Special Olympics for the three-day summit, which takes place during the week of the 2015 Special Olympics World Games in Los Angeles.


With Bill Simmons out, ESPN has turned to Chris Connelly to serve as the Interim Editor-in-Chief of Grantland. Connelly has served as a reporter and essayist whose work includes contributions to E:60, Outside The Lines, ABC News, Grantland and other programs and publications. "We are thrilled to have a journalist of Chris’ caliber join us on an interim basis as we go forward and build on the smart, fun, adventurous, creative, unexpected and vital spirit of Grantland," said Marie Donoghue, ESPN’s EVP, Global Strategy and Original Content.  "Chris has been an award-winning journalist and storyteller in sports, music and pop culture for over three decades, and as a longtime contributor at Grantland, he appreciates the incredible team we have assembled.”


The Scripps National Spelling Bee on ESPN at 8p.

ON THIS DAY in 2004: Yankees relief pitcher Mariano Rivera becomes the 17th pitcher in baseball history to record 300 saves.

In The Know: Broadcaster James George Snyder was better known to sports fans by what name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What was Michael Jordan’s nickname in high school? Answer: Magic. Kudos: Joe Tafuri-Haversack Consulting/NY; Michael Ritz-BucStar Consulting/NY; Joel Lewin-Warner Bros./NY; Synda Kollman-Charter Marketing Group/Boca Raton; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA.

Later — Chris
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