05/09/14: Roger Goodell talks Buffalo, Playoff Expansion and Sam at NFL Draft, FOX Sports 1’s hairy situation, Belk charges up a deal with the SEC



CYNOPSISSPORTS
05.09.14

Good morning. It’s Friday, May 9, 2014, and this is your first early morning Sports briefing. 

Amid the hoopla of mock drafts, music, Manziel’s logo and Jadeveon Clowney being selected with the first pick of the NFL Draft, Roger Goodell spoke with Chris Berman on ESPN about several issues impacting the sport. The NFL Commissioner continued to push playoff expansion, noting "If it doesn’t happen this year, I do think it will happen the following season." He also reiterated Wednesday’s comments that the league wants the Buffalo Bills to stay in Western New York, but that a new stadium is necessary for long-term viability. He also addressed Michael Sam’s entry in the draft. "I have great respect for Michael, his courage, his decision to become public, and I’m optimistic that he’s going to get that opportunity, and hopefully he can play at this level," he said.

ON THE AIR

FOX Sports 1 is taking sports to the barbershop, announcing the launch of Back to the Shop, where, according to the network, "this generation’s superstar athletes talk smack, let their opinions fly, share hilarious stories and recount tales of past glory with some very special friends and a very special barber." The half-hour series is filmed at Jordan Sport Barbershop featuring barber Jose Moises Lopez, aka Jordan, and premieres Saturday, May 24 at 7p before moving to its regular time slot on Tuesdays at 8:30p on May 27, where it will be paired each week with The Pecos League, another series from FOX Sports Originals. The premiere episode features Red Sox slugger David Ortiz, Yankees outfielder Alfonso Soriano, New York Knicks point guard Iman Shumpert and the NBA’s Larry Johnson.

CNBC drew its most-watched NHL Playoff game ever thanks to Wednesday’s Chicago/Minnesota contest, averaging 1.428 million viewers. The game peaked in the 11:15p quarter-hour with nearly 2 million viewers. On the local front, the matchup delivered a 13.7 household rating in Minneapolis, making it the highest-rated Wild game ever on any NBCU channel.

MLB Network is pulling together an expert panel to examine the rise of elbow injuries among MLB pitchers and what it means for the future of the game, running on Saturday at 1p. In MLB Network Roundtable presented by Delta Airlines: The Pitching Dilemma, Bob Costas serves as moderator for a roundtable discussion with Hospital for Special Surgery Co-Chief of Sports Medicine and Shoulder Service Dr. David Altchek; pitching expert Tom House; Jim Kaat, John Smoltz, and Tom Verducci. In addition, Costas hosts an exclusive one-on-one interview with orthopedic surgeon Dr. James Andrews.

NBC Sports Group offers 16 hours of live coverage of the 2014 Amgen Tour of California on Sunday at 5p on NBCSN with programming wrapping on NBC on Sunday, May 18 at 1p. Phil Liggett, Paul Sherwen and Christian Vande Velde offer commentary and insight.

MSG Network announced plans for 15 New York Liberty home games for the 2014 WNBA season starting May 27 at 7p when the team hosts the Seattle Storm at Madison Square Garden. Play-by-play announcer Mike Crispino handles microphone duties along with analyst Rosalyn Gold-Onwude, who returns for her third season behind the mic.
 
Across the country, the Los Angeles Sparks and Time Warner Cable SportsNet announced the programming and broadcast team for the 2014 Sparks season with the network offering 25 live games this year. Jim Watson will call all Sparks games on the network, joining analysts Jarron Collins and Mary Murphy.


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SPONSORSHIP & PROMOTION

The SEC locked in department store company Belk for an official sponsorship of conference as well as the upcoming SEC Network. The deal will see Belk serve as the official retail department store of the SEC, and gives the company exclusive access to all SEC championship events, including the SEC FanFare events held annually in conjunction with the SEC Football Championship Game and Men’s Basketball Tournament.

Campbell’s Chunky Soup made a shout out to moms during yesterday’s first round of the NFL Draft, literally. The company is donating 1,000 cans of soup for each of the selected 32 players who thanked or shoed gratitude to their mom. The moves follows the brand’s ‘Mama’s Boy’ campaign, with the soup heading toward the Food Bank For New York City, a Feeding America partner.

The Ultimate Fighting Championship organization is partnering with four New York City organizations  Latino Commission on AIDS; Gay Men’s Health Crisis (GMHC); the Lesbian, Gay, Bisexual & Transgender Community Center (The Center); and the National Black Leadership Commission on AIDS of New York City to launch a new public awareness campaign dubbed, "Protect Yourself." The initiative is aimed sharing the importance of HIV testing and safe sex, particularly for those under 30-years-old. Spokespeople will include Dennis Bermudez and Miesha Tate.

Professional Bull Riders announced that the paperback edition of The Longest Ride, the No. 1 New York Times bestselling novel by author Nicholas Sparks will now be featured at Walmart. The book centers around a fictional cowboy who competes with the PBR. Last year saw PBR work with Grand Central Publishing and Walmart on a special contest allowing fans to vote for the PBR bull rider they thought was the sexiest cowboy and should appear on the Walmart exclusive trade paperback cover with Jory Markiss winning the honor.

DIGITAL & TECHNOLOGY

Campus Insiders announced its launch on Amazon Fire TV as well as Amazon’s Kindle Fire Tablets. "This launch on Amazon Fire TV and Amazon Kindle Fire tablets is another positive step as we continue to expand our distribution and grow our audience," said Crowley Sullivan, Executive Vice President and General Manager, Campus Insiders. "We are consistently developing and producing great content, and are pleased to offer it on these additional platforms."

THE MAIN EVENT

Premier League’s Championship Sunday featuring 10 matches running simultaneously on 10 different company networks starting at 10a and anchored by NBC’s coverage of Manchester City/West Ham United.


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ON THIS DAY in 1997: The San Diego Padres retire pitcher Randy Jones’ #35.

In The Know: Draft Week: Four teams have never had the very first pick of the NFL Draft. Name two. (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What school had the most players selected in last year’s NFL draft? Answer: Florida State with 11. Kudos: Jon Clateman-Frozen Ropes/Syosset; Joe Lyons-Back Nine Productions, Inc./Dallas; Judie Henninger-Valentine Productions Inc./Santa Monica; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
05.09.14

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