05/08/14: NBCUniversal has an Olympics date through 2032, CBS Sports Classic ready to roll, MLS Digital details World Cup plans



CYNOPSISSPORTS
05.08.14

Good morning. It’s Thursday, May 8, 2014, and this is your first early morning Sports briefing. 

The early bird got the worm. The International Olympic Committee awarded NBCUniversal with broadcast rights in the US for the Games through 2032. Rights will be for all media platforms, including free-to-air television, subscription television, internet and mobile and are valued at $7.65 billion, plus an additional $100 million on top as a signing bonus to be used for "the promotion of Olympism and the Olympic values" between 2015 and 2020. "The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through to 2032," said IOC President Thomas Bach. "NBC’s expertise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come." By 2032, NBCU would have covered a total of 23 editions of the Olympic Games, since its first Games broadcast in Tokyo in 1964.

ON THE AIR

CBS Sports is introducing the CBS Sports Classic. The college basketball showcase will feature four of the sport’s staples in is bringing together four of the nation’s most prestigious college basketball teams: Kentucky, North Carolina, Ohio State and UCLA which will be played as a doubleheader in 2014, 2015, and 2016 featuring these four elite programs playing each other once in a round-robin format on the network. The event debuts at the United Center in Chicago, Ill. on Dec. 20, 2014 with North Carolina/Ohio State at 1p and UCLA/Kentucky at 3:30p. The event will his Brooklyn’s Barclays Center in 2015 and Las Vegas in 2016. CBS Sports retains the exclusive distribution and marketing rights to the event. KemperLesnik will manage the event’s operations.

Speaking of early basketball action, ESPN detailed plans for the second annual SEC/Big 12 Challenge, pitting all 10 Big 12 teams and 10 of the 14 SEC programs from Dec. 3-6 on ESPN, ESPN2 and ESPNU. The series opens with Auburn/Texas Tech on Dec. 3. Dec. 4 will see Arkansas/Iowa State, Baylor/Vanderbilt, LSU/West Virginia and TCU/Ole Miss. Dec. 5 sees Florida/Kansas, Missiouri/Oklahoma and Texas/Kentucky. Closing out the action will be Kansas State/Tennessee and Oklahoma State/South Carolina.

NBC Sports has its channel lineup for the Premier League’s Championship Sunday featuring all 10 matches running simultaneously on 10 different company networks starting at 10a. NBC lands Manchester City/West Ham United with a Man City win crowning them Premier League champions. NBCSN receives second-place Liverpool/Newcastle United. Other assignments include Tottenham Hotspur/Aston Villa on USA, Cardiff City/Chelsea on CNBC; Norwich City/Arsenal on MSNBC, Hull City/Everton on Bravo; Southampton/Manchester United on Syfy, Sunderland/Swansea City on Esquire Network; Fulham/Crystal Palace on E!, West Bromwich Albion/Stoke City on Oxygen. Meanwhile, mun2 will also carry Manchester City/West Ham while Telemundo gets Liverpool/Newscastle United.

Jamie Horowitz, ESPN’s Vice President, Original Programming and Production, is heading to NBC as Senior Vice President and General Manager of the Today show. At ESPN, Horowitz was responsible for programming that includes First Take, SportsNation, Numbers Never Lie, ESPN Sports Saturday, Olbermann and Colin’s New Football Show. Horowitz will now oversee all aspects of Today.

Univision marks the 15th anniversary of Republica Deportiva on Sunday at 11a, with Fernando Fiore, Felix Fernandez and Lindsay Casinelli among the revelers and joined by Alba Galindo, Carolina Macallister and Natalia Saenz. The episode will feature a message from Sofia Vergara, the first on-air announcement of the Univision Deportes team of expert sportscasters, commentators and analysts who will be covering the FIFA World Cup Brazil 2014 and greetings from a slew of famous music, entertainment, and sports stars.

Heading into the draft, Missouri Tigers defensive end Michael Sam will be presented with the Arthur Ashe Courage Award at the 2014 ESPYS in Los Angeles. Sam, of course, would be the first publicly gay player in the NFL if he is signed by a team. "The focus and bravery Michael Sam has shown in his life thus far has been nothing short of inspiring and we’re proud to honor him with the Arthur Ashe Courage Award at this year’s ESPYS," said Maura Mandt, executive producer. The event will be shown on July 16, at 9p on ESPN.

ESPN’s coverage of the Saturday, May 10, 12-round World Boxing Council World Heavyweight Championship fight between Bermane "B. Ware" Stiverne and Chris "The Nightmare" Arreola will include the press conference today as well as the weigh-in on Friday, both live on ESPN3. ESPN’s live telecast of the fight on Saturday will include interviews featuring Arreola and Stiverne. ESPN Deportes’ Golpe a Golpe will present a special live pre-fight show on Saturday.

Universal Sports Network and NBC Sports Group offer more than 32 hours of the 2014 IAAF Diamond League season this year beginning with the season opener in Doha tomorrow from 12-2p on Universal Sports. All 14 meets will be covered LIVE on TV and/or online.

ABC offers World of X Games on Sunday at 2p for an inside look at the key stories around the 20th anniversary of the X Games as it heads to Austin for the inaugural event. The first of three Austin preview shows will feature behind-the-scenes highlights from the X Games promotional shoot, introduce athletes, sports, disciplines and Circuit of Americas.


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8:30am-4:00pm | June 19 | 10 on the Park, NYC | Early Bird Ends May 30

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SPONSORSHIP & PROMOTION

Videogame publisher 2K announced that 2014 NBA VIP and Oklahoma City Thunder star Kevin Durant will make his solo debut as the cover athlete on NBA 2K15. The game is slated for release on PS4, PS3, Xbox One, Xbox 360, and PC on October 7 in North America and October 10 internationally.

The Colorado Rapids locked in their first jersey sponsorship in franchise history via a five-year deal with global technology company Ciao Telecom. The logo will be featured on the club’s primary and alternate match jerseys, training and travel gear, as well as in stadium at Dick’s Sporting Goods Park.

DIGITAL & TECHNOLOGY

Major League Soccer unveiled World Cup plans for MLS Digital with properties including MLSsoccer.com, KICKTV and the MLS MatchDay App set for coverage. Initiatives include: Brazil Bound Presented by Castol GTX High Mileage and follows the U.S. team as they prepare for and travel to Brazil; Jimmy’s Road Trip showcasing MLS & USMNT defender Jimmy Conrad; Brazil Daily; and Studio 14 East.

CBSSports.com is hitting the NFL Draft with a second screen experience dubbed Draft Grades Live. The initiative will offer live video programming online and on the CBS Sports app throughout all three days of the event. In addition, the show will feature news and commentary from a team of pro and fantasy football insiders along with an integrated social and interactive experience for viewers.

THE MAIN EVENT

Bruins/Canadians on NBCSN at 7:30p.


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ON THIS DAY in 1984: The Soviet government announces a boycott of the 1984 Summer Olympic Games, which were held in Los Angeles.

In The Know: Draft Week: What school had the most players selected in last year’s NFL draft? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What NFL MVP went undrafted? Answer: Kurt Warner. Kudos: Noah Coslov-CineSport/NY; Kyle Helm-CBS Sports Network/NY; Mike Lee-BPN/NY; Margaret LaMura-Dara-The CW Network/NY; Randy Ingram-WBTW-TV/Myrtle Beach; Mike May-PHIT America/Wellington; Chad Conwell-Sinclair Broadcast Group/Dayton; RT Harris- WideOrbit/Detroit; David Hauptman/Denver; Adam Deverell-Cox Reps/LA; Don Surath-KPIX-TV  KBCW-TV/San Francisco; Neal Stevens-Stevens & Associates/Beverly Hills; Judie Henninger-Valentine Productions Inc./Santa Monica.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
05.08.14

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