|A CYNOPSIS MESSAGE
How to Program & Market a Winning Social Good Strategy
May 23, 2017 Webinar
Social good initiatives can be a powerful connector between networks, viewers and brands, but it’s crucial for companies to champion causes and produce social good content that align with their brand values.
Our expert panel, including Young & Rubicam’s: Chief Client Officer,
, and Chief Strategy Officer,
, as well as AT&T’s Senior Manager of Corporate Responsibility,
Brynne Dunn Jones
share insights and case studies on how doing good can be good business.
SPONSORSHIP & PROMOTION
NFL Experience Times Square
created by Cirque du Soleil and in partnership with the NFL
and opening up in Times Square In November, revealed details about some of the experiences available at the interactive attraction. The attraction will offer fans “a chance to step into the shoes of an NFL player through various physical challenges, augmented reality, immersive elements and a 4D cinematic experience with exclusive content from NFL Films to give fans the ability to step inside the huddle.” Fans will be able to:
participate in a series of interactive challenges – including a vertical leap test and blocking obstacles; receive o
ne-on-one instruction from a hologram of a NFL legendary coach and learn an actual play in a space that replicates a coach’s classroom; test their skills by throwing a real football to their favorite receiver, feeling the thrill of a Super Bowl victory by completing the game-winning pass; and share the stage with the
and experience the iconic trophy up-close just like a Super Bowl victor.
announced the launch of the company’s new live TV streaming beta service, to watch live and on demand programming from more than 50 sports, news, entertainment and kids’ channels — plus Hulu’s deep existing premium streaming library —for $39.99 per month. The service includes 50 hours of recording storage, up to six individual profiles and two simultaneous streams per account. National sports offerings include ESPN, FS1, FS2, NBCSN, BTN, TNT, Golf Channel and CBS Sports Network, along with regional offerings.
unveiled a new look and improved functionalities, partnering with NeuLion to bring a fully redesigned user experience online at www.fei.tv and on mobile through the new FEI TV app. The new service is now available, with live action starting today with the top 4* Eventing FEI Classics. FEI TV broadcasts live competition action from around 100 events annually across the globe.
in conjunction with ESPN Audio is launching a new podcast, titles Free Cookies, in which espnW writer Kate Fagan and Kathryn Budig co-host and interview guests to discuss topics that include sports, fitness, wellness and lifestyle with a guest each week.
NBC Sports Group begins coverage of the IAAF Diamond League this Friday with the first event of the season in Qatar at noon on Universal HD and streamed live on NBC Sports Gold’s “Track and Field Pass.” As a part of its coverage, NBC Sports Gold will present multiple streams, including every event from Doha, highlights, replays, and an exclusive 30-minute preview of the event.
Soccer superstar Cristiano Ronaldo became the first male and the first athlete to reach 100M followers on Instagram yesterday. Over the past year, his account has grown by an 43M followers where he now joins Selena Gomez, Ariana Grande, Beyonce and Taylor Swift as members of the 100M+ club.
- ESL and Wonderworld VR deepen the connection
- Clash Royale’s seven-figure tournament
- Bethesda maps out E3 plans
- Rocket League enters WWE ring
- Blizzard delivers on Gnomes
- GG Media Network appoints top brass
Celtics/Wizards on ESPN at 8p.
|A CYNOPSIS MESSAGE
Entries are open for The Cynopsis Kids !magination Awards
For the sixth consecutive year, Cynopsis is honoring the best in children’s, tween and family programming across platforms, technology, marketing and prosocial campaigns. Winners will be recognized at the 6th annual awards event on September 19, 2017 in New York City.
Enter NOW (while early rates apply)
ON THIS DAY in 1973: Secretariat wins the 99th running of the Kentucky Derby.
In The Know
: What is the name of the jockey who rode Secretariat at the Kentucky Derby? (Email
with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What was the name of the last filly to win the Kentucky Derby? Answer: Winning Colors. Kudos: Steve Kantscheidt-THREE/Saratoga Springs; Rick Rosenfelt-New York Red Bulls/Harrison; Brittany Neu-Bandy Carroll Hellige/Louisville; Troy Perlowitz-ESPN/Charlotte; Ken White-KWTV/Charlotte; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Nick Monroe-Monroe Photography/San Diego
Later — Chris
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MANAGER, PROGRAM RESEARCH/NBC/LA: Collect, analyze and interpret digital and linear program data from internal and external sources. 3 yrs. exp req.Full info/apply (5/11)
TEMP AD SALES PLANNER/Smithsonian Channel/NY: Daily maintenance of ad scheds; ensure accuracy; handle sched changes & make-goods. Provide admin support & asst w/client presentations. 1yr ad sales exp at ntwk or agency. Strong orgnztnl/analytical Full info/Apply (5/11) HERE
TEMP. RESEARCH ANALYST/Smithsonian Channel/NY: Prep ratings summary rpts; provide research support; develop ratings summary rpts, prep viewership demo rpts. Solid intern exp. in research, Nielsen exposure, passion for qualitative work, attn to detail, knwlg of PP, MS Word, Excel. Full info/Apply (5/11)
SR MANAGER, REVENUE ANALYTICS & STRATEGY/ Discovery/NYC: Perform key role of identifying key revenue drivers and developing revenue strategies for the end-to-end Linear Ad Sales business. 7+yrs ad sales exp. Expertise in Linear Ad Sales data and reporting (5+ yrs). Full info/apply (5/11)
JOB OPENING: PUBLICIST/CNBC/Englewood Cliffs NJ: Work closely with VP, PR to manage communications and press efforts for Business News. 3+ years in media publicity. Experience in television or print media industries pref’d. Full/info apply HERE (5/10)
JOB OPENING: PUBLICITY MANAGER/CNBC/Englewood Cliffs NJ: Dvlp & manage PR strategies for CNBC Primetime programming. 4+ years in entertainment media publicity. Excellent written and verbal communication skills. Full info/apply HERE (5/10)
JOB OPENING: LOCAL SALES MGR/KNSD/San Diego: Lead, train & motivate team of account executives w/in sales dept. Min of 5 years of previous broadcast/radio/print advertising experience. Previous broadcast/radio/print advertising experience. Full info/apply HERE (5/9)
JOB OPENING: DIGITAL DATA SALES PLANNER/Acxiom/NYC &CHI: Knwlg agency business, the consumer journey & mktplace to identify meaningful insights. Mng clients & act as an agency liaison to other groups at Acxiom sales & prod teams, BA + 3 yrs of Dig sales or Agency Media plan’g exp req. Full info/apply HERE (5/9)
JOB OPENING: SEASONED WRITER/PRODUCER/EDITOR/GSN TV/Santa Monica: 5-7 yrs exp. BA Degree. Collaborative Positive Creative Thinker w/strong leadership & interpersonal skills. Avid, Final Cut Pro, After Effects, Adobe Suite. Photoshop & Illustrator a +. Knowledge of FCPX. Please send res and CL HERE (5/9)
JOB OPENING: LOCAL SALES MGR/WNJU/Telemundo/NYC: Dynamic individual to lead, motivate & inspire our acct mgrs to exceed revenue goals across mult platforms. Min 10 yrs brdcst sales management exp, w/a proven track record of successful revenue generation and station share increases. Full info/apply HERE (5/9)
JOB OPENING: MGR., DIGITAL ANALYTICS INTEGRATION/A+E NETWORKS/NY: Design & document customized analytics tracking specifications for all A+E Networks digital platforms, including web, mobile apps, & connected device (OTT) Full Info/Apply HERE (5/8)
JOB OPENING: DIRECTOR AD SALES, WESTERN REGION/WEATHER CHANNEL/LA: responsible for generating ad revenue for the Western Region and achieving target goals. 8 or more years’ exp in TV industry, preferably in national cable sales w/proven budgeting skills. Full info/apply HERE (5/8)
JOB OPENING: DIGITAL AD OPS TRAFFICKER (PROJECT)/A+E Networks/NY: execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns. Full Info/Apply HERE (5/6)
JOB OPENING: SALES EXEC/DANNY LIPFORD: Seeking dynamic/highly motivated Eastern Regional Ad Mgr for its expanding nationally synd TV & Radio shows & Digital platforms. Min 5yrs direct sales exp. Proven track rec of working successfully w/lrg nat’l accounts. Home improvement, TV or Radio exp a +. Resumes HERE (5/6)
JOB OPENING: SR DIR, MARKETING & PARTNER INSIGHTS/Viacom/NYC: Strong number two to the dept VP. 8+yrs in ad sales related media rsrch. Dynamic individual with strong client facing exp to develop strategy, supervise, motivate, and mentoring a team. Full info/apply HERE (5/6)
JOB OPENING: INTEGRATION PRODUCER/Scripps Networks Interactive/Knoxville TN: Conceive/ write/produce mult creative solutions that meet advertisers’ goals, while also driving ratings for HGTV and DIY programming. 5+ yrs’ exp TV prod; BA deg broadcast, journalism or related field pref’d. Full info/apply HERE (5/6)
JOB OPENING: NATIONAL SALES MGR/WFAA-TV/Dallas: General supervision of & responsibility for, all nat’l sales efforts previous nat’l TV sales exp w/ a strong att to details & excellent knowledge of the DFW mkt. Min 4yrs brdcst sales. Full info/apply HERE (5/5)
JOB OPENING: ADMINISTRATIVE ASSISTANT/OFFICE MGR/NYC: Phones, calendars, travel, filing, office tasks, tidying, PC proficient, good writing skills. Flexible schedule when needed. Resume: [email protected] (5/5)
JOB OPENING: DIRECTOR OF DEVELOPMENT/NYC: Reality/non-fiction TV (not documentary) development for cable nets. Formats, casting, one sheets, editing skypes. Minimum 3+ yrs exp with established track record of shows on the air. Resume: [email protected] (5/5)
JOB OPENING: ASSOCIATE PRODUCER/NYC: Associate Producer for PBS documentary. Must have strong journalism background, extensive field experience, basic knowledge of gear, archive research and rights bibles. Absolutely must have strong knowledge of global politics/history. Min 4+ years exp. Resume: [email protected] (5/5)
SUMMER INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: National TV show, Raw Travel TV has opening for 1 serious intern interested in learning hands on TV production 4 college credit. Submit to [email protected] (5/6)