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Be a part of the drama, passion, heartbreak and glory as the stories unfold
Over 280 hours
of French Open coverage from Paris on Tennis Channel – May 28 – June 11
Over 220 hours
of Wimbledon coverage from London on Tennis Channel – July 3 – July 16
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A CYNOPSIS MESSAGE |
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The American Athletic Conference unveiled a conference strategy plan designed to offer students at member institutions “with the highest quality academic, athletic and personal experience competing in a Power 6 conference.” The plan highlights five pillars to boost its role as a national leader in intercollegiate athletics including: Student Health, Safety and Well-Being; Academic Excellence; Athletic Excellence; Branding, Marketing, Communications and Public Relations; and Revenue Generation. “Our aim as a Power 6 conference is to pursue academic and athletic excellence at every level and within the context of our core values,” said Commissioner Mike Aresco said. “Our mission statement and series of goals and strategies reflect the collective spirit of our schools as our student-athletes seek to distinguish themselves in their academic, athletic and personal pursuits. Our schools also seek to engage effectively with their communities and with their peers in the intercollegiate community. This document provides a blueprint for our Conference’s continued growth and success, and serves to enhance our cohesion and camaraderie in pursuit of our shared objectives.”
ESPN
launched a targeted ad campaign designed to boost awareness of its digital ad opportunities. Variety writes that the campaign will position ESPN as a safer environment than that provided by newer digital outlets, noting that the company will run outdoor signs on kiosks outside the New York headquarters of large media buyers that include Interpublic Group’s Magna; WPP’s GroupM; and Publicis Groupe’s Mediavest. The network will also run commercials on screens in the elevators of office building that house the ad-buying shops.
Fanatics
completed the acquisition of VF Corporation’s Licensed Sports Group, which includes the Majestic brand, supplies apparel and fan wear through licensing agreements with U.S. and international pro sports leagues and teams. “Completing the acquisition of LSG and adding Majestic to our brand portfolio marks an exciting day for all of us at Fanatics. We will continue to lead growth and innovation throughout the licensed sports industry by uniting our shared passion to provide exceptional experiences for fans globally,” said Fanatics CEO Doug Mack. “Together, we plan to introduce even more agility into product creation and distribution to ensure more unique and timely items are readily accessible for fans across all channels in this increasingly ‘On Demand’ world.”
Following the weekend’s announcement that China would be launching a franchising system for the LoL Pro League, PVPLive reports that a new Chinese esports TV channel is being launched by Tencent, Riot, PerfectWorld and to showcase
esports content in China.
Blizzard reports that
esports stalwart Hearthstone reports that the game has passed 70 million players, according to the game’s official website. That number more than doubles the 30 million reported in February 2016.
Minor League Baseball
announced that longtime Major League Baseball executive Bill Smith has joined its staff as Assistant to the President & CEO, Pat O’Conner. Smith spent the last 31 years in the Minnesota Twins organization, and will now focus on facilities, scheduling and Minor League Baseball’s international leagues.
Wizards/Celtics on TNT at 8p.
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“It is a privilege to be mentioned alongside this distinguished group of young professionals that will shape the future of this industry.”
– Daniel Goldstein, Sr. Director, Marketing at CSE (2016 Rising Star)
The 3rd Annual Cynopsis Rising Star Awards is shaping up to be our best year yet and we are excited to honor the accomplishments of these young professionals who are helping to forge new paths in media. Join us in celebrating their ambition, creativity and potential:
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ON THIS DAY in 1970: Diane Crump becomes the first female jockey to ride in the Kentucky Derby.
In The Know
: Who gave Paul Pierce his nickname of “The Truth”? (Email
[email protected]
with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which sports movie featured the tagline, “He doesn’t play golf… he destroys it.”? Answer: Happy Gilmore. Kudos: Marc Wollis-Cadent Network/NY; Phyllis McQuillan-MSG Media/NY; Michael Ritz-BucStar Consulting/NY; Traci Liner-WME/IMG/NY; Matt Meachem-Gracenote/NY; Scott Leslie-UPS/Atlanta; Rick Rosenfelt-New York Red Bulls/Harrison; Farrah Segaloff-Comcast Spotlight/Quincy; Synda Kollman-Charter Marketing Group/Deerfield Beach; John Kukla-KDFW FOX 4/KDFI my27/Dallas-Fort Worth; Matt Sautter-Imagine Communications/Denver; Dave Rosenberg-GMR Marketing/San Francisco; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later — Chris
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JOB OPENING: SR DIR, MARKETING & PARTNER INSIGHTS/Viacom/NYC: Strong number two to the dept VP. 8+yrs in ad sales related media rsrch. Dynamic individual with strong client facing exp to develop strategy, supervise, motivate, and mentoring a team. Full info/apply HERE (5/6)
JOB OPENING: INTEGRATION PRODUCER/Scripps Networks Interactive/Knoxville TN: Conceive/ write/produce mult creative solutions that meet advertisers’ goals, while also driving ratings for HGTV and DIY programming. 5+ yrs’ exp TV prod; BA deg broadcast, journalism or related field pref’d. Full info/apply HERE (5/6)
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