05/01/14: ESPN dives in for 2015 Special Olympics World Games coverage, golf FOX Sports hits the links early, TNT up big with NBA Playoffs



CYNOPSISSPORTS
05.01.14

Good morning. It’s Thursday, May 1, 2014, and this is your first early morning Sports briefing. 

ESPN locked down a deal with the Organizing Committee for the 2015 Special Olympics World Games, LA2015, that will see ESPN becomes the Official Broadcaster of the world’s largest sports and humanitarian event around the world. The Games begin July 25, 2015 with ESPN nabbing rights to the Opening Ceremony from the Los Angeles Memorial Coliseum, daily competition, Closing Ceremony and other cultural activities. As part of its programming lineup, ESPN will produce the Opening Ceremony live as well as a nightly highlights program and KABC-TV will also play a role in the coverage for the Los Angeles market.

ON THE AIR

Fresh off the Sterling announcement, Tuesday proved to be a big one for the 2014 NBA Playoffs on TNT. Tuesday’s doubleheader saw Washington close out Chicago at 8p, followed by the Clippers/Warriors game with the pair averaging 4,398,000 total viewers and a 2.9 household score, up 44% and 38% respectively over last year’s comparable doubleheader. Overall, the 2014 NBA Playoffs on TNT are averaging 3,827,000 total viewers and a 2.5 through 19 games, according to Nielsen, up 21% and 19% compared with the same number of telecasts last year. The night’s Inside the NBA post-game show from 1:30-2:30a averaged a 1.4 numbers with 1,889,000 total viewers, up 17% compared with the NBA Playoff average ratings/viewership for the show this year.

On a similar vein, NBA TV’s Game 5 between the Grizzlies and Thunder delivered a 0.6 household score and 939,000 total viewers to rank as the most-viewed program in the network’s history.

FOX Sports is hitting the green earlier than expected, locking in a multi-year, multi-platform deal for the Franklin Templeton Shootout for FOX and FOX Sports 1. Taking place this from December 11-13 and will mark the first PGA TOUR-sanctioned event televised by FOX and FOX Sports 1, with a minimum of 10 hours of live tournament coverage on deck. Joe Buck and Greg Norman make their broadcasting debut together at the event.

Meanwhile, NBCSN continues to ride the momentum of the NHL Stanley Cup Playoffs and Premier League games to average 165,000 Total Day viewers in April. That ranks as the most-watched April in the network’s history, according to live plus same day data released by The Nielsen Company. Overall viewership is up 126% over last April, with NBCSN’s April (March 31-April 27) Total Day growth among Adults 18-49 hit 146%. Year-to-date, NBCSN’s Total Day performance is hitting 203,000 viewers and up 208% from last year at this point.

Continuing the theme, Golf Channel also delivered its most-watched April ever, even without Tiger on the course. For 24-hour Total Day numbers, the network drew 130,000 average viewers per minute for a 2% year-over-year increase compared to April 2013. Highlights include Golf Channel’s Masters Week, Arnie, and the LPGA Tour, which posted a 38% YOY increase during the month.

Golf Channel and NBC Sports also laid out plans for The PLAYERS Championship with nearly 100 hours of combined live coverage during tournament week from May 5-11. That will be broken down via a combined 33 hours of coverage of live golf on the channels and more than 43 live hours of news coverage at golf’s biggest events with Live From THE PLAYERS. Golf Channel on NBC’s live tournament coverage will be anchored by Dan Hicks and Johnny Miller. Terry Gannon and Sir Nick Faldo will host early rounds on Golf Channel. Production will see the 17th hole and its island green will be covered by a total of nine high-definition cameras, including a microscopic lens embedded in the lip of the small bunker fronting the green. Other elements will see the Actioncam and pole-cams.

The May 6 edition of ESPN’s Baseball Tonight will take place from the Hollywood premiere of Walt Disney Pictures’ Million Dollar Arm beginning at 10p. Features will include interviews with lead actor Jon Hamm from a set on the "green carpet" just outside of the El Capitan Theater. Baseball Tonight’s Karl Ravech will serve as host alongside Barry Larkin and Tim Kurkjian.

The NBA owners’ advisory and finance committee is slated to hold a meeting today to discuss the next steps in the removal of Donald Sterling as owner of the Los Angeles Clippers. Meanwhile, a slew of sports and media players are lining up for a piece of the team with names that include Oprah, David Geffen, Matt Damon, Oscar De La Hoya, and Shawn "P. Diddy" Combs all expressing interest in ownership.

HBO Sports debuts an all-new installment of 2 Days on May 17 at 12:30a when the feature segment returns with a behind-the-scenes look at world middleweight champion Sergio Martinez. 2 Days: Sergio Martinez premieres immediately following the HBO World Championship Boxing telecast from The Forum.

Universal Sports will carry the inaugural Wings for Life World Run will be televised live on Universal Sports Network on Sunday at 5:30a with a twist. Coverage of this global simultaneous ultra-running race will showcase thousands of runners in 34 races that don’t have a finish line in an effort to raise funds for spinal cord research. The Wings for Life World Run features a unique chasing finish line comprised of "catcher cars" that pursue, catch and eliminate runners by passing the, during the race. The process continues until there is one man and one woman left running in each race, and eventually the world. Trace Worthington hosts with analysis by Toni Reavis, and reporting by Ed Eyestone and Juli Henner.

ESPN and DISH announced that Longhorn Network will be available to fans within the state of Texas and nationwide beginning Wednesday, May 28. Carriage of the network is part of recently announced agreement between DISH and the Walt Disney Company.

In addition, ESPN and Google Fiber locked in a deal for carriage of the SEC Network on Google Fiber when the multiplatform network launches on August 14, 2014. The channel will be available to fans and followers of the Southeastern Conference in Kansas City (KS and MO) and Provo (UT) at launch as well as in Austin (TX) when Google’s network is completed there.

ESPN Radio will offer all 64 games of the 2014 FIFA World Cup in Brazil live, beginning with the Brazil/Croatia opener on June 12 through the Final on July 13. All matches will also be streamed online on ESPNRadio.com and available via the ESPN Radio App and all of ESPN Radio’s FIFA World Cup broadcasts will also be featured on SiriusXM. JP Dellacamera and Tommy Smyth will pair up for the coverage again, having called matches during the 2010 FIFA World Cup. Other talent will include Mark Donaldson, Ross Dyer, Shake Hislop, Paul Mariner, Shep Messing and Janusz Michallik.


 A CYNOPSIS MESSAGE


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SPONSORSHIP & PROMOTION

EA Sports will once again team up with ESPN to determine the cover athlete for the upcoming Madden NFL 15, which debuts on Aug. 26. Fans will again help determine the winner, with the company detailing plans during the NFL Draft on ESPN and NFL Network on May 8 at 8p.

The Paley Center for Media celebrates the 35th anniversary of ESPN at its annual spring benefit dinner in New York, on May 28, at 6:30p. ESPN Executive Chairman George Bodenheimer, and President John Skipper will be awarded the Paley Prize for Innovation and Excellence in recognition of their landmark achievements in media and their impact around the globe. The evening will be emceed by anchors Bob Ley and Chris Berman, and each decade in the network’s history will be hosted by prominent ESPN on-air personalities.
 

SOCIAL MEDIA

For the second year, NBC Sports and Twitter will partner up to have the Twitter Mirror present on the red Carpet at this year’s Kentucky Derby as well as on the Pink Carpet during Oaks Day. The photo booth app will deliver celebrity and best-dressed pics through the @NBCSN Twitter feed. In addition, NBC Sports Group will run the Derby via a new campaign dubbed Paddock 140 to help VIPs tweet directly from the red carpet.

DIGITAL & TECHNOLOGY

WWE Network is now on the Xbox One. In addition to Xbox One and Xbox 360, WWE Network is currently available on connected devices including Apple TV, Roku streaming devices, Sony PlayStation 3 and Sony PlayStation 4 as well as via the WWE App on iOS devices, Amazon’s Kindle Fire devices and Android devices, as well as on desktops and laptops via WWE.com.
 
Sony announced yesterday that upcoming Crackle series Sports Jeopardy! has found its host. Dan Patrick has been names as host with the series debuting this fall. Crackle will also offer an app to allow audiences to play along on a second screen.

THE MAIN EVENT

Clippers/Warriors on TNT at 10:30p.


 A CYNOPSIS MESSAGE


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ON THIS DAY in 1991: Rickey Henderson breaks Lou Brock’s record with his 939th steal.

In The Know: Which NBA team has a mascot named Hooper? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: After rising to stardom as a citizen of Yugoslavia, Monica Seles wrapped up her career playing for what country? Answer: The US. Kudos: Phyllis McQuillan-MSG Media/NY; Ben Sturner-Leverage Agency/NY; Andreas Droste-NBC Sports/NY; Michael Brown-PGA TOUR/NY; Lauren Varga-HRP/NY; Ken Nice-Yoh/Silver Spring; Gordon Beck-Beck Communication LLC/Northeast Harbor; Jerry A. Kapner-Kapner Group/Montclair; Synda Kollman-Charter Marketing Group/Boca Raton; Sarah Traficanto-Turner Broadcasting/Chicago; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Mary Downey-Mary Downey Casting/Burbank; Peter Steckelman-The Tennis Channel/Santa Monica; Anne Wettig-Fox Sports 1/LA; Don Surath-KPIX-TV/KBCW-TV/San Francisco.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
05.01.14

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