05/15/19: ESPN is teaming up with Caesars to integrate deep dive data into its content

Good morning. It’s Wednesday May 15, 2019 and this is your first early morning Sports briefing.

ESPN is diving deeper into the numbers game, formally partnering with Caesars Entertainment to deliver sports betting news and entertainment content to fans around the world. The deal includes building a new ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s recently launched sports betting-related show, Daily Wager. In addition, Caesars’ data and branding will also be integrated across ESPN programming within the coming weeks for use across ESPN’s content.
“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said Mike Morrison, VP of Business Development at ESPN. “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”
The studio will serve as a Vegas hub for odds-related content and will contribute to any number of ESPN linear, digital and social shows as well as ESPN.com and the ESPN app. It will also play a vital role during major sporting events, and especially during the growing number of marquee events hosted in Las Vegas. The new studio will launch in 2020. Caesars will also serve as ESPN’s official odds data supplier across TV and digital, receiving associated attribution across ESPN. Additional advertising and sponsorship activations will roll out in the coming months and throughout the deal term.

NBC Sports’ saw its presentation of Championship Sunday, featuring all 10 Premier League matches running across NBCU platforms, notch record Total Audience Delivery with 2.2 million viewers tuning in, per Nielsen and Adobe Analytics. Sunday’s viewership milestone is up 19% over last year’s season finale. For the season, more than 35 million Americans watched NBC Sports’ presentation of the Premier League.
FOX Sports reports that Sunday’s US Women’s National Team friendly against South Africa saw a 12% uptick over last year’s comparable match, generating 705,000 viewers. On the company’s digital platforms, the average minute audience was up 40%.
Meanwhile, Saturday’s Monster Energy NASCAR Cup Series race from Kansas Speedway handed FS1 with nearly 2.2 million viewers, for a 7% markup form last year’s race. To date, average viewership for the series is up 2% on FOX and FS1 versus 2018.
ESPN tips off coverage of the 2019 WNBA season on May 25, at 3:30p on ABC when the defending champion Seattle Storm and Sue Bird host the Phoenix Mercury and Brittney Griner. Overall, the company carries 16 regular-season games this year, including three on ABC. In addition, ESPN will televise one All-Star Special (ESPN), the All-Star Game (ABC) and each game of the 2019 WNBA postseason from the First Round to the Finals. For the opener, regular ESPN WNBA play-by-play will be provided by analyst Rebecca Lobo and Ryan Ruocco, with Ruocco and Pam Ward serving as the lead play-by-play voices through the remainder of the season. ESPN will serve up several special telecasts this season, including the June 23 Mystics/Dream match, which will see Lobo and Lawson serve as the “Coaches on the Bench”, with each sitting on an opposing team’s side of the scorer’s table and offering viewers analysis and other details from a coach’s perspective on substitutions, play decisions and in-game adjustments.
Meanwhile, ESPN2 carries the 2019 NBA Draft Combine, powered by Under Armour, from 3-7p on Thursday and Friday where 66 p NBA prospects are expected to participate. ESPN analyst and reporter Maria Taylor will host the two-day coverage for the second consecutive year, joined by senior NBA insider Adrian Wojnarowski, lead college basketball analyst Jay Bilas, ESPN draft expert Mike Schmitz and front office insider Bobby Marks. The show will feature player analysis, mock drafts, exclusive interviews with NBA coaches and executives, one-on-one interviews with top prospects, and NBA news discussions.
Rounding out today’s ESPN news, the company will mark the 20-year anniversary of the U.S. Women’s National Team capturing the 1999 Women’s World Cup, with a one-hour special, espnW Presents: The ‘99ers, Reunited, on Thursday at 7p on ESPN2. The special is hosted by Julie Foudy, and features fellow ‘99er teammates Mia Hamm, Michelle Akers, Briana Scurry, Kristine Lilly and Brandi Chastain.
The Texans’ J.J. Watt, along with brothers and fellow NFL players T.J. Watt and Derek Watt, are on deck to host a new game show that will debut on FOX in 2020, titled Ultimate Tag. J.J. Watt announced the deal on Instagram, noting that “Ultimate Tag takes a childhood game to extreme levels, with insane obstacles and incredible athletes.”
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Join us Monday night, September 9th to honor the outstanding contributions by women in every facet of the media industry — TV, digital/tech, esports, sports, marketing and more. These are the women making bold decisions at every level – from corporate visionaries to rising stars — driving their businesses forward.
This will be the biggest gala event celebrating women in the industry.
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The NCAA is opening the door for college athletes to be compensated for their names, images and likenesses with the Washington Post reporting that the org is examining how its rules can be modified to allow the change. Big East Commissioner Val Ackerman and Ohio State athletic director Gene Smith will head a new working group on the topic. “This group will bring together diverse opinions from the membership — from presidents and commissioners to student-athletes — that will examine the NCAA’s position on name, image and likeness benefits and potentially propose rule modifications tethered to education,” Ackerman said in a statement. “We believe the time is right for these discussions and look forward to a thorough assessment of the many complexities involved in this area.”
The American Gaming Association released a new set of self-regulations focused on advertising and marketing legal sports betting. The new “Responsible Marketing Code for Sports Wagering” extends commitments made by individual companies through their own marketing activities and includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.
The Oakland-Alameda County Coliseum agreed to a three-year, $3 million deal that will rename the venue and current Raiders home as RingCentral Coliseum, according to the San Francisco Chronicle. The deal includes an option for a fourth year and will see the return of a naming rights partner for the site since 2016when Overstock.com pulled out when the Raiders announced plans to move.

UFC and Weibo locked in a new strategic alliance that will see China’s leading social media platform become the “Official Social Media platform” of UFC in the country. The deal will give thousands of MMA fans in China access to UFC live event content including athlete and executive interviews, fight highlights, fight night results, athlete metrics, fight announcements and more. “We are honored to announce our landmark partnership with Weibo, the leading social media platform in China that has led the industry for the past 10 years and has amassed over 400m active monthly users,” said UFC Senior Vice President Asia-Pacific, Kevin Chang. “We are the very first MMA promotion to enter into an official partnership with Weibo to leverage its massive reach and promotional support, which will propel the brand to new heights and solidify our place among mainstream sports in China.”
The United States Golf Association launched the official US Women’s Open app, powered by Cisco, designed to offer fans with an immersive mobile experience for the 74th Championship at Country Club of Charleston from May 30 – June 2, offering real-time scores, live streaming video, stats, news and highlights of their favorite players via the event app.

The National Hockey League released its lineup of corporate partners for the 2019 NHL Gaming World Championship, with on-site activation plans for the Live Regional Finals and World Final. Returning partners Honda and Scotiabank will share the gaming spotlight with five newcomers: adidas, ASTRO Gaming, Brisk, Great Clips and MGM Resorts. The first Live Regional Final will take place May 18.
Anthem Sports & Entertainment announced today that its Game+ network will live broadcast the daily Cheddar Esports program on weekdays at 5p across the US and Canada. “With the recent surge in popularity throughout the esports industry, Game+ is committed to delivering live events, daily news coverage and more original content,” said Chad Midgley, VP of Game+. “Since its launch, Cheddar Esports has emerged as a leader in the esports space, significantly expanding its weekly coverage of the fast-growing phenomenon. We are thrilled to partner with Cheddar Esports to bring extensive esports coverage to Game+ viewers.”


Tennis Channel named Timothy Athans as director, strategic partnerships, effective immediately. Athans will focus on expanding the network’s ad sales reach via untapped partnerships and non-traditional integrations. Most recently he was vice president, advertising sales, at 21st Century Fox.

Raptors/Bucks on TNT at 8:30p.
Esports Tempest Awards

The only recognition program that shines a spotlight on the industry’s most innovative esports companies, with categories that span production, marketing, talent, and technology.
Winners will be announced live at the HyperX Esports Arena during the Esports Business Summit and promoted across social media, and digital assets—reaching over 300,000 key Esports business industry players.
ON THIS DAY in 1970: The IOC votes to expel South Africa.
In the Know: What is the name the Tim Conway character who showcased his takes on golf, baseball, fishing, etc.? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who holds the NHL record for most penalty minutes in a career? Answer: Tiger Williams. Kudos: Michael Ritz-Northwestern Mutual/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Mike Seidel-CSI Sports/Jersey City; Matt Sautter-WideOrbit/Harrisburg; David Westberg-SAG-AFTRA Federal Credit Union; Tom Moore-Kalt Productions/LA
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Multi-tasking dynamo w/strong orgnzt’l skills to support team in optimizing celeb appearances. Mng travel plans incl setting up logistics for principal photography, promotional events, media tours & talent interviews. 2 yrs exp in a leadership or management role

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CBS SPORTS SENIOR WRITER/PRODUCER, ON-AIR PROMOTION/NYC: Write/produce all wkly promos for CBS Sports with particular knowledge of NFL, College Football, NCAA BB Tournament, PGA & the Masters. Pressure player with superior conceptual skills. Min 7 yrs exp as promo producer req’d. Full info HERE (5/30)

VP, TV SALES & SPONSORSHIP/Stadium/Chicago: Nat’l sports network seeks VP resp to drive new business rev & dvlp sponsorship prgrms by working w/clients & agencies. Leverage expertise & network to capitalize on linear-specific opps. 10+ yrs exp rev dvlpmnt w/progressively resp roles focused on integrated sponsorship. Full info HERE (5/30)
SR DIRECTOR, DISTRIBUTION OPERATIONS/Viacom/NYC: Lead ops for new media and linear distribution, act as SME and thought leader across all brands. 5+ yrs leadership and ops exp within media or technology industry. Full info HERE (5/30)

TALENT COORDINATOR/INSP/NYC: Multi-tasking dynamo w/strong orgnzt’l skills to support team in optimizing celeb appearances. Mng travel plans incl setting up logistics for principal photography, promotional events, media tours & talent interviews. 2 yrs exp in a leadership or management role. Full info HERE (5/30)

/Nickelodeon/NYC: Resp for the project management of the work created for the Nickelodeon brand social, YouTube & interactive content platforms. Min 2-4 yrs project mngmnt or related operational or prod exp in media or related field req’d. Full info HERE (5/29)

DIR, DISTRIBUTION/Nexstar Media/Irving TX: Resp for managing relationship & contract negotiations with Nexstar Media’s valued Multichannel Video Prgrmng Dist (MVPD). Able to mng full scope of acct mngmnt & affiliate sales processes. 8+yrs of affil sales & negotiation exp in the cable and TV industry, incl acct mngmnt exp. Proven track rec delivering results. Full info HERE (5/25)

AUDIENCE DEVELOPMENT MGR/Frederator Digital/NYC: Proven track record as dig producer resp for oversight of the Frederator Digital, channel, and show brands incl maintaining on brand identity and delivering on brand promises. 4-6 yrs of aud development and/or digital mktg exp. Full info HERE (5/25)

NATIONAL SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/ agency buyers.  Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Full info HERE (5/24)

/Viacom/NYC: Resp for driving revenue w/new & existing partners thru distribution of Viacom Media Networks content. 10+ yrs of work exp, incl sales or business development exp. Strong knowledge of the content distribution landscape both traditional/digital. Full info HERE (5/23)

HEAD OF BUSINESS OPERATIONS/Counter Logic Gaming/Culver City CA: Oversee all bus. Operations & resp for the team’s P&L, business strategy and operations, and coord with MSG Marketing and Sponsorship. 7+ yrs exp w/at least 3-5 yrs exp in a Sr leadership running bus. operations role in a corp environment. Full info HERE (5/23)

/Icon International/Greenwich CT: Must have ability to negotiate with clients on media cost and possess the ability to work constructively with other buyers and assistants in the dept. DR exp. A must 5-7 yrs. Detail oriented w/solid communication skills. Full info HERE (5/22)

MGR, NATIONAL ACCOUNTS/Ad Council/NYC: Build/mng relationships w/ existing & potential media partners that help drive impact for Ad Council’s 40+ social impact campaigns. Asst VP, Media in prospecting new biz w/focus on growth areas. 3+ yrs digital & traditional media/cross-platform sales exp. Full info HERE (5/22)

/Discovery/NYC or LA: Thought leader & strategist to connect research methods w/new data analytics. Utilize primary research, Nielsen data & consumer databases to develop programming, scheduling & marketing strategy for Discovery & Science Channels & stay competitive in industry trends/changes. 10+ yrs media exp req. Apply HERE (5/17)

NETWORK OPERATIONS, VP/Ion Media/Clearwater FL: Provide strategic technical leadership in post-prod operations, network satellite dist, quality control, engineering, content management, TV traffic, & scheduling systems. 15+ yrs exp in media operations & 10 of those in ntwk ops mgnmnt. Full info HERE (5/17)

NETWORK OPERATIONS, DIRECTOR/Ion Media/Clearwater FL: Oversee network broadcast and studio technical support teams and systems (hardware, software, storage, and networking) & 24/7 Master control operations. 10+ yrs exp in media operations & 5 of those in ntwk ops mgnmnt. Full info HERE (5/17)

AD SALES ASSISTANT/Baby First TV/NY: Reports to EVP & AE Ad Sales. Detailed & organized. Ability to multi-task in fast past env. Prof in EXL & PPT. College grad welcome! Full info HERE (5/17)

SALES PLANNER/Fuse Media/NY: Provide sales and support to the Pricing and Planning and Ad Sales teams for Fuse and FM. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Full info HERE (5/17)

/Entertainment Studios/NYC: Manage digital campaigns for ES Digital advertiser activity, with a focus on theGrio. 2- 4 years digital/data optimization industry exp. Knwldg of digital tech systems. Full info HERE (5/17)
MGR, STRATEGIC DEVELOPMENT/NBCU/NYC: Help identify, develop, and implement business opps across & within the ELG network brands & studios portfolio. Creative strategic thinker w/3+ yrs media business dvlpment and/or investment banking exp.  Full info HERE (5/17)

VP, DIGITAL/NESN/Boston: Part of Sr leadership team candidate to oversee digital media activities of our 20 professionals involved in dvlpmnt/dist of content via digital platforms. 10yrs dig. or multi-platform exp req’d w/extensive exp progressive digital tech & content responsibilities in media ind, pref sports or ent. Full info HERE (5/17)

SR. PUBLICIST/Acorn TV/Washington DC area:
Love Television? Love Publicity? This is the job for you! Pitch, follow-up & secure reviews & features for Acorn TV, North America’s largest streaming service for high-quality British & international TV, and its series (Doc Martin, Line of Duty, Agatha Raisin). Full info HERE (5/17)

AD SALES ASSISTANT/KATZ NETWORKS/NYC: Support national Ad Sales team by working with AE’s & planners to service clients. Maintain sales orders, allocations, flighting & move req’s. Office admin duties. Must be detail oriented w/orgnzt’l skills, able to multitask in fast paced team envir. BA/BS req. prefer 1 yr exp in industry. Full info HERE (5/16)

ON AIR FASHION EXPERT: Represent fashion stylist apparel brand on QVC as a backup guest. Start in overnights and early morning shifts w/potential primetime. Must be located w/in 2 hrs of suburban Philadelphia. Res/recent photo and on air links to [email protected] (5/16)

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