05/07/19: NBCUniversal introduces ShoppableTV

A CYNOPSIS MESSAGE FROM A&E
A&E
THE LEADING UNSCRIPTED ENTERTAINMENT BRAND IN CABLE
The #3 Cable Entertainment Network in Prime Among A25-54
The #1 Cable Entertainment Network on Friday & Saturday Nights
THE MOMENTUM IS HERE
A&E
THE HOME OF BRAVE STORYTELLING
(source)
A CYNOPSIS MESSAGE
Here’s to Top Women in Media.
May we know them.
May we be them.
May we NOMINATE them.
 
You don’t have to be a woman to recognize the
extraordinary women moving the industry forward.
 
Nominations for the Cynopsis Top Women in Media Awards are DUE TOMORROW.
 

PRODUCTION & DEVELOPMENT
 
HGTV ordered 13 additional episodes of One of a Kind, which aired Mondays at 10p and ranks as a top 5 primetime program on HGTV among W25-54. It also ranks as a top 10 cable program among upscale W25-54 in its time slot. 
 
Bravo ordered Spy Games, a reality competition from Kinetic Content hosted by model and martial artist Mia Kang.
 
CBS Television Studios has launched a franchise group aimed at expanding the Star Trek brand universe. Headed by Veronica Hart,  Star Trek Global Franchise Management will be based out of Secret Hideout Productions in Santa Monica.
 
Jon M. Chu, director of Crazy Rich Asians, inked an overall deal with 20th Century Fox Television calling for Chu to develop, exec produce and direct new projects. “He has spectacular taste and talent loves him,” said 20th’s Creative Affairs head Jonnie Davis.
 
 
NEW SERIES
 
Nat Geo’s The Hot Zone premieres Monday, May 27 at 9p. Three-night event series is based on the true story of the discovery and containment of the Ebola virus.
 
A veteran detective of Smith County, TX, and his handpicked team of detectives recount their most memorable cases in Lone Star Justice, premiering on ID Wednesday, June 5 at 10p.
 
 
COMING UP
 
Nickelodeon’s hidden-camera prank show The Substitute features YouTube phenom Lilly Singh going undercover on Saturday, May 18 at 8p.
 
From Friday, May 10-Sunday, May 12, Cartoon Network will stream episodic playlists featuring fan-fave moms from shows including Steven Universe, Craig of the Creek, Adventure Time and more.
 
TV One’s The Bobby DeBarge Story premieres Saturday, June 29 at 8p. Original film explores the highs and lows of the singer’s life.
 
New speakers announced this week for That Big TV Conference! We have a powerhouse lineup of experts from every sector – programming, measurement, production, social media, technology and more. Check ‘em out here.
 
When Whales Walked: Journeys in Deep Time premieres Wednesday, June 19 at 9p on Smithsonian Channel and PBS. Two-hour film is narrated by Lee Pace (Guardians of the Galaxy).
 
 
CASTING
 
Priscilla Quintana (Traffik) landed the lead in CW’s upcoming sci-fi series PandoraAmandla Stenberg (The Hate U Give) has joined the cast of upcoming Netflix musical drama The Eddy
 
 
PODCAST POST
 
Comedy quartet The Try Guys have launched a podcast, The TryPod, dissecting their experiences as internet creators and best friends “who have made a living failing upwards.” Launched with a special episode on May 4, the podcast reached number one on the Apple Podcast charts. New episodes will be available every Thursday.
 
 
DIGITAL DATA
 
Care for a Toyota commercial during your treadmill trot? Commercial fitness equipment company Life Fitness announced the launch of Life Fitness Media, a digital advertising platform. The new offering will leverage the company’s installed base of cardio equipment to deliver content to fitness- and wellness-minded consumers that work out on Life Fitness equipment.
 
Facebook said it is introducing a series of ranking updates in the coming months to further prioritize original videos people seek. The update includes three factors that impact video ranking: Loyalty and intent; video and viewing duration; and originality. “These are not new principles, but we will be strengthening their influence among the multiple factors that determine video distribution,” said the company. The changes will affect video distribution across Facebook, including News Feed, Facebook Watch and the “More Videos” recommendations.
 
 
TECH TALK
 
Mercedes-Benz is offering an Instagram Augmented Reality filter timed to the release of its CLA Coupé. The filter’s design is “inspired by the neon lights of Tokyo,” the location for the company’s short film, Play By Your Ruleswhich also features the CLAThe futuristic filter invites fans of the brand to become a part of #PlayByYourRules by following the Mercedes-Benz Instagram account  and selecting the AR filter.
 
BrightEdge introduced BrightEdge Instant, allowing marketers to collect real-time mobile and desktop data to optimize campaigns. Capabilities include real-time research on demand, real-time rankings, and page-speed performance.
 
Shipments of wearables will rise to 239 million units by 2023, estimates Berg Insight, up from 117 million shipped in 2018. China’s Xiaomi tops the connected fitness activity tracker segment, while Apple leads the smartwatch market.
 
LiveIntent, the people-based marketing platform, has selected Narrative to accelerate the rollout of its recently launched onboarding service. As a result of the new partnership, LiveIntent’s onboarding service allows publishers, marketers, agencies, platforms and channel partners to onboard audience segments from offline to online identifiers via a simple interface and flexible pay-as-you-go business model.
 
A CYNOPSIS MESSAGE
Now that we’re in full swing with the Upfronts/Newfronts…it’s time you utilize our handy Cynopsis Upfront/NewFront Navigator that has an updated schedule of events, news, and a thorough network directory.
 
[Sponsored by: The Weather Channel Television Network]
 

RATINGS
 
Last week’s  season four return of TLC’s 90 Day Fiancé: Happily Ever After? made TLC the #1 cable network for the night among W25-54/18-49/18-34. With 2 million P2+viewers, it was the series’ most watched season premiere among all key women demos.
 
Combate AmericasCricket Wireless Presents Combate Americas: Reinas pulled in more than 500,000 viewers on Univision in its midnight time slot on Friday, April 26.
 
Tunity Analytics Top Weekly National Out-of-Home Viewer Rankings for Entertainment Programs for the week of April 29
Program, OOH Viewers (000)
Saturday Night Live (NBC) 703
Saturday Night Live (NBC) 482
Billboard Music Awards (NBC) 338
NCIS (CBS) 253
American Idol (ABC) 241
Bull (CBS) 238
The Voice (NBC) 219
Grey’s Anatomy (ABC) 215
The Voice (NBC) 193
The Show Must Go On (ABC) 191
Source: Tunity Analytics. Viewing estimates are derived from the Tunity mobile app usage. OOH Impressions are calculated using Tunity Analytics proprietary estimation model. 
 
TV Time’s Shows on the Rise Report for the week of April 29
Dead to Me (Netflix) – 100%
Baki (Netflix) – 84.0%
Chambers (Netflix) – 61.7%
The 100 (The CW) – 61.1%
Attack on Titan (NHK) – 60.4%
Bob’s Burgers (FOX) – 56.3%
FBI (CBS) – 50.3%
Bull (CBS) – 45.4%
Crazy Ex-Girlfriend (The CW) – 45.1%
Family Guy (FOX) – 42.2%
*Methodology: Every week, millions of viewers around the world use TV Time to track their favorite series. “Shows on the Rise” is calculated by determining the week-over-week growth in episodes watched for a given program. 
 
Live + Same Day Viewers AA (millions) Friday, May 3 time period averages
Source: NTI, Galaxy as dated Live+SD
CBS: 6.69 million
MacGyver 5.33, Hawaii Five-0 6.64, Blue Bloods 8.09
NBC: 3.93 million
The Blacklist 4.25, Dateline 3.77,
ABC: 3.35 million
Screen Time: Diane Sawyer Reporting 3.53, 20/20 2.99
FOX: 2.99 million
Last Man Standing 4.19, The Cool Kids 3.11, Proven Innocent 1.67
TELE: 0.97 million
Exatlon Estados Unidos 0.75, Betty en NY 0.92, La Reina del Sur 1.25
UNI: 0.87 million
Jesus 0.86, La Rosa de Guadalupe 0.90, Por Amar Sin Ley 0.86
CW: 0.49 million
Dynasty 0.45, Who’s Line Is It Anyway? 0.54
 
Friday A18-49: CBS 0.7/4, NBC 0.6/3, FOX 0.6/3, ABC 0.5/3, TELE 0.4/3, UNI 0.4/2, CW 0.1.1


A CYNOPSIS MESSAGE FROM UNIVISION
 

This Day in History:
 1914 – The U.S. Congress established Mother’s Day.
 
Answer to Our Last Trivia Question: Which actor voiced both Speed Racer and his brother Racer X in the original Speed Racer series (1967-68)? Peter Fernandez. Kudos to: John Ferlazzo/London, Marni C. Gold/Hawthorne, NJ, Gerry Bixenspan-TV Marketing Inc./NYC, Paul Walker-Walk and Talk Production Rentals/Burbank, John Kukla-KDFW/Dallas, Andy Pittman-TAMU/College Station, TX, Tom Moore-Kalt Productions/LA, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, David Garber-Loyola Marymount University/ Playa Vista, CA, Dino Alexander-SpectrumOne.net/Fayettevill, NC
 
Today’s Trivia Question: In which TV drama did the main character suggest to a young Donald Trump that New York real estate would be a good investment? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

 

Lynn Leahey
Editorial Director
@Lynn_Leahey
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Cynopsis Ad Sales
Mike Farina
203-218-6480

Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
Trish Pihonak
203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


VP STRATEGIC INSIGHTS & RESEARCH
Discovery
NYC or LA

Thought leader & strategist to connect research methods w/new data analytics. Utilize primary research, Nielsen data & consumer databases to develop programming, scheduling & marketing strategy for Discovery & Science Channels & stay competitive in industry trends/changes. 10+ yrs media exp req.

Apply HERE


SR MGR, CONSUMER MARKETING/TV One/Silver Spring MD: Resp for dvlpng/mngng our consumer mktg & promotional campaigns w/goals of driving awareness, reach, and ratings for network initiatives. Strong knwlg of media plan’g w/keen eye for African-American viewers. Exp managing at least 1 person prior. Full info HERE (5/21)

VP STRATEGIC INSIGHTS & RESEARCH/Discovery/NYC or LA: Thought leader & strategist to connect research methods w/new data analytics. Utilize primary research, Nielsen data & consumer databases to develop programming, scheduling & marketing strategy for Discovery & Science Channels & stay competitive in industry trends/changes. 10+ yrs media exp req. Apply HERE (5/17)

 
NETWORK OPERATIONS, VP/Ion Media/Clearwater FL: Provide strategic technical leadership in post-prod operations, network satellite dist, quality control, engineering, content management, TV traffic, & scheduling systems. 15+ yrs exp in media operations & 10 of those in ntwk ops mgnmnt. Full info HERE (5/17)

NETWORK OPERATIONS, DIRECTOR/Ion Media/Clearwater FL: Oversee network broadcast and studio technical support teams and systems (hardware, software, storage, and networking) & 24/7 Master control operations. 10+ yrs exp in media operations & 5 of those in ntwk ops mgnmnt. Full info HERE (5/17)

AD SALES ASSISTANT/Baby First TV/NY: Reports to EVP & AE Ad Sales. Detailed & organized. Ability to multi-task in fast past env. Prof in EXL & PPT. College grad welcome! Full info HERE (5/17)

SALES PLANNER/Fuse Media/NY: Provide sales and support to the Pricing and Planning and Ad Sales teams for Fuse and FM. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Full info HERE (5/17)


CAMPAIGN ANALYST, DIGITAL AD SALES
/Weather Channel/NYC: Manage digital campaigns for ES Digital advertiser activity, with a focus on theGrio. 2- 4 years digital/data optimization industry exp. Knwldg of digital tech systems. Full info HERE (5/17)

 
MGR, STRATEGIC DEVELOPMENT/NBCU/NYC: Help identify, develop, and implement business opps across & within the ELG network brands & studios portfolio. Creative strategic thinker w/3+ yrs media business dvlpment and/or investment banking exp.  Full info HERE (5/17)

VP, DIGITAL/NESN/Boston: Part of Sr leadership team candidate to oversee digital media activities of our 20 professionals involved in dvlpmnt/dist of content via digital platforms. 10yrs dig. or multi-platform exp req’d w/extensive exp progressive digital tech & content responsibilities in media ind, pref sports or ent. Full info HERE (5/17)


SR. PUBLICITY MANAGER/Acorn TV/Washington DC area:
Love Television? Love Publicity? This is the job for you! Pitch, follow-up & secure reviews & features for Acorn TV, North America’s largest streaming service for high-quality British & international TV, and its series (Doc Martin, Line of Duty, Agatha Raisin). Full info HERE (5/17)

AD SALES ASSISTANT/KATZ NETWORKS/NYC: Support national Ad Sales team by working with AE’s & planners to service clients. Maintain sales orders, allocations, flighting & move req’s. Office admin duties. Must be detail oriented w/orgnzt’l skills, able to multitask in fast paced team envir. BA/BS req. prefer 1 yr exp in industry. Full info HERE (5/16)

 
ON AIR FASHION EXPERT: Represent fashion stylist apparel brand on QVC as a backup guest. Start in overnights and early morning shifts w/potential primetime. Must be located w/in 2 hrs of suburban Philadelphia. Res/recent photo and on air links to [email protected] (5/16)

AD SALES- ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Resp for maintaining/growing business on the assigned agency list; training & mentoring Sales Planners & Sales Assts in the co; acting as liaison for the Sales team in key areas of sales dvlpmnt, mktg & rsrch. BA/BS req & Min 2 yrs exp. Apply HERE (5/15)

 
AD SALES – SALES ASSISTANT/Crown Media Family Networks/NY: Responsible for working with Account Executives and Sales Planners to service and maintain agencies and clients on a daily basis, Marketing, Communication or Advertising. Apply HERE (5/15)

SUPERVISING PRODUCER, BRAND CREATIVE/Nickelodeon/NYC: Provide timely feedback on much of the team’s creative work; Assist in the scheduling for assignments on our various platforms. 10+ yrs exp working for a major network brand or agency in a prod capacity. 5+ yrs exp leading creative teams. Full info HERE (5/14)

 
SR ANALYST, MULTIPLATFORM RESEARCH/NBCU/NYC: Collect, analyze, and interpret audience data (Nielsen) for recurring reports and ad hoc requests. BA deg comm, media statistics. Min 2 yrs exp aud rsrch for media co or ad agency. PP & Excel strong knwldg & ability to analyze/summarize data a must. Full info HERE (5/14)

DIGITAL MEDIA DIRECTOR/ICON/NYC: Oversee dvlpmnt/execution of paid social, SEM, and programmatic campaigns & will work directly w/ICON’s client Discovery Comm. 5+ yrs of digital media exp – incl experience directly mngg paid social and SEM campaigns. Ideally also exp w/programmatic buying platforms (DSPs). Full info HERE (5/14)

PROGRAMMATIC CAMPAIGN MGR/ICON/Greenwich CT: Responsible for the progression, operation/management of programmatic capabilities across the entire ICON Digital team, enabling the delivery of impactful results for ICON’s clients. 2-4 yrs industry exp, incl time at an agency trading desk or DSP. Full info HERE (5/14)

Sr DIGITAL RESEARCH ANALYST/AMC/NYC: Talented, highly motivated individual with strong data analysis with a focus on digital performance, data storytelling and project management skills. 3-4 yrs of related exp. Exp working w/measurement tools Tableau and SPSS/STATA software a plus. Full info HERE (5/13)

DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA
/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (5/10)

 
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (5/10)

DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV.  Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (5/10)


DIGITAL MEDIA SALES ACCOUNT EXECUTIVE
/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain’s YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)


DIRECTOR, MARKETING COMMUNICATIONS
/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company’s mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)

VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)

 
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)

SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner’s suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad  or media agency Full info HERE (5/8)
 
WHAT’S ON TONIGHT – TUESDAY MAY 7
ABC: American Housewife, The Kids Are Alright, Bless This Mess, Bless This Mess, 1969
CBS: NCIS, FBI, NCIS: New Orleans
CW: The Flash, The 100  
FOX: MasterChef, Mental Samurai
NBC: The Village, The Voice, New Amsterdam
PBS: Finding Your Roots With Henry Louis Gates, Jr., American Experience, Frontline
Telemundo: Exatlon Estados Unidos, Betty en NY, La Reina del Sur
Univision: Jesus, La Rosa de Guadalupe, Por Amar Sin Ley
 
 

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