The digital economy has surged to $4.9 trillion, supporting 28.4 million jobs nationwide, according to the fifth edition of Interactive Advertising Bureau economic research series, Measuring the Digital Economy: Advertising, Content, Commerce and Innovation. The latest findings show the digital economy has more than doubled since 2020. Additional findings include:
– The Digital Economy now makes up 18% of U.S. GDP, up from 11% in 2020.
– Internet-related jobs are growing 12x faster than the overall labor market.
– Digital jobs exist in all 435 congressional districts, not just in tech hubs.
– Over 1.5 million Americans now work full-time as digital creators—7.5x growth since 2020.
– Nearly 70% of job growth comes from independent creators, e-commerce entrepreneurs, platform earners, and integrated digital firms.
“The creator economy has clearly become a major factor in the digital growth story, driving spend, engagement, culture, and of course, employment,” said David Cohen, CEO, IAB. “The impact is felt across the ecosystem, shifting the way that we think about information, entertainment, commerce, and community. In some ways, it has become a self-fulfilling prophecy. The more that creators succeed, the stronger the platforms they use become.” |
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 FEATURED JOB |
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE |
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
DIGITAL MEDIA PLANNER/BUYER >>
BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation and conversion tracking. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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| SCREENSHIFT
The Strategy-Focused Leader’s Event
The media landscape has shifted. So have we. Introducing ScreenShift—Cynopsis’ newly reimagined flagship event (formerly BIG TV Summit) built for the power players redefining media strategy.
From AI to audience behavior, commerce to content, this event brings together the sharpest minds in media, marketing, and tech to exchange ideas, spark partnerships, and shape what’s next.
Join us October 14th in NYC for keynotes, expert-led roundtables, and a high-touch environment designed for senior-level strategists and innovators.
If you’re leading the conversation—not just following it—this is your event.
SAVE YOUR SEAT |
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| EXECUTIVE MOVES |
| IAB has appointed Caroline Giegerich as Vice President, AI to spearhead IAB’s strategic initiatives to incorporate artificial intelligence throughout the digital advertising landscape. Most recently, Giegerich served as Vice President of Global Marketing & Innovation at Warner Music Group.
Digital marketing agency ModOp has hired Gary Goodman and Matt Bretz as Executive Vice Presidents of Creative Innovation. Goodman and Bretz are longtime creative partners and former Co-Chief Creative Officers at Ayzenberg.
Taylor du Pont has been promoted to Head of Television Post-Production at Lionsgate Television Group. She succeeds Bobby Williams. “Taylor is a rising star within our Television Group, and she brings strong post-production experience and expertise to her new role,” said Lionsgate Television Group Chair & Chief Creative Officer Kevin Beggs and Vice Chairman Sandra Stern. “We want to extend our gratitude to Bobby for his 23 years of valuable and distinguished service to the company, shepherding our most iconic television series through post-production.”
Creative performance platform Hunch has appointed Gareth O’Neill to the newly created role of Chief Business Officer. O’Neill most recently served as EMEA Head of Partner Solutions at Meta.
Steve Lanzano, President and Chief Executive Officer of TVB, will retire at the end of 2025. Lanzano has served as the head of the trade association since January 2010. |
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