04/24/18: Family content at forefront of NBA superstar Steph Curry’s new Sony deal


94% of parents agree that  PBS KIDS is a trusted and safe  
place for children.
Because parents trust PBS KIDS, they trust PBS sponsors:
68% of parents prefer to buy from a PBS KIDS sponsor.
SGPTV has the biggest & best portfolio of PBS KIDS programs, including instant hit Pinkalicious & Peterrific and new series Let’s Go Luna!coming fall 2018.

Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, 3/18, N=950
Good morning. It’s Tuesday April 24, 2018, and this is your your first early morning Kids briefing!

Netflix will bow an animated take on Fast & Furious, the first series in its expanded deal with DreamWorks Animation Television. In this imagining, teenager Tony Toretto, cousin of Dom, is recruited by a government agency to infiltrate a crime organization posing as an elite racing league. The series is based on Universal’s uber successful film franchise, and is exec-produced by Vin Diesel, Neal Moritz and Chris Morgan, producers on the live-action movies. Tim Hedrick (DreamWorks Voltron Legendary Defender) and Bret Haaland (All Hail King Julien) are serving as exec producers and showrunners. Next iteration of the theatrical franchise drops in July 2019. As part of the ongoing deal, DreamWorks will create additional series based on original and acquired IP.
Family, faith and sports will be the focus of Steph Curry’s new studio at Sony Pictures Entertainment, which yesterday inked a development and production deal with the NBA superstar that will extend to TV, film, gaming, virtual reality and more. Curry’s new production house, Unanimous, was co-founded by Curry, CEO Jeron Smith and chief creative officer Erick Peyton.
WE Day California returned to the Forum in LA on Thursday, April 19 to celebrate young people committed to making a difference. More than 16,000 students and educators attended, along with speakers including Anthony Anderson, Jennifer Aniston, Dierks Bentley, The Chainsmokers, March for Our Lives co-founders Jaclyn Corin and Cameron Kasky, Will Ferrell, Morgan Freeman, Selena Gomez, Dr. Phil, Martin Sheen, Lilly Singh and John Stamos – and WE Day co-founders Craig and Marc Kielburger. The event will be televised as a one-hour special on Friday, August 17 at 8p on ABC.
The Peabody Awards announced this year’s winner in the Children’s & Youth category is A Series of Unfortunate Events (Netflix). Additionally, the Fred Rogers Co. is receiving the Institutional Award in recognition for carrying on the legacy of its eponymous founder for 50 years.
Hulu ordered 10 episodes of PEN15, created by and starring Maya Erskine and Anna Konkle (Casual, Insecure, Man Seeking Woman). The comedy takes place in middle school, with Erskine and Konkle playing awkward 7th grade versions of themselves as 13-year-old outcasts in the year 2000, surrounded by actual 13-year-olds. In a testament to the power of shortform, the project landed at Hulu after 11-minute presentation from the duo, who are real-life besties. Erskine and Konkle write and exec produce with Sam Zvibleman.
The Cynopsis Upfront / NewFronts Portal includes updates from the presentations, road shows, & meetings. It is the ultimate online guide and research tool for the media buying community looking for the who, what, where, when of the 2018-9 Upfronts & NewFronts.
Make your busy season a little more manageable. Sponsored by The Weather Channel.

Sarah Jeffrey will return to play Audrey, the daughter of Princess Aurora (Sleeping Beauty), in Descendants 3, the upcoming third Disney Channel live-action movie in a trilogy about the teenage sons and daughters of Disney’s most infamous villains. Descendants (2015) and Descendants 2 (2017) were each the  No. 1 cable movie for the respective years among K6-11 and Tweens 9-14, and both rank among Disney Channel’s Top 10 original movies of all time. Cast also includes Thomas Doherty and Dylan Playfair reprising their roles, joining previously announced Dove Cameron, Cameron Boyce, Sofia Carson, Booboo Stewart, Mitchell Hope and China Anne McClain.
When Incredibles 2 hits theaters June 15, so will another anticipated Pixar short. From director Domee Shee and producer Becky Neiman-Cobb, Bao follows a mom whose suffering from empty nest syndrome takes an unexpected turn one of her handmade dumplings comes alive.
Disney celebrated Earth Day by dropping a trailer for its film Penguins, which will be released around the same day in 2019. From the company’s Disneynature division, the nonfiction film follows similar projects Chimpanzees and Bears but extends the storyline beyond the nature lens to focus on the drama of a specific penguin couple attempting to raise their family in harsh and unpredictable conditions.
9 Story Distribution International licensed animated series Luo Bao Bei to Channel 5’s Milkshake! in the UK. The show will launch on the preschool block on May 7.
Mondo TV announced a new 3-year deal with Discovery for Robot Trains to air on DKids, a Middle East pay TV channel owned by Discovery. Season 1 will debut in May; season 2 is slated to drop in February 2019. 
Entertainment One is in a new partnership with iQIYI that will see its preschool property Ben & Holly’s Little Kingdom launch in China on a VOD platform in 2018. 2D animated series created by Astley Baker Davies follows the adventures of best friends in their magical kingdom.
Management company Sunrights announced the renewal of its animated series Beyblade Burst by New Zealand’s TVNZ. For season 2, under the banner Beyblade Burst Evolution. New season is airing now.
Attention all College and Graduate Students:
5/31 -6/01 ­– The New School, NYC
If you’re serious about pursuing a career in the Media/Entertainment industry, this is an incredible opportunity for you to hear from, network with and be mentored by top execs and industry professionals, and connect to your next job!
Admission is FREE, but students MUST apply by 4/30. Learn More
For sponsorship opportunities, contact: Margaret Kim at 646-421-9024

Disney Junior’s Muppet Babies grew for the third consecutive week in Total Viewers (+8% – 1.25 million vs. 1.16 million) to deliver its most-watched telecast yet on Friday, April 13, according to Nielsen data.

Answer to Last Week’s Trivia Question:
What’s the name of the alter-ego Lilly adopts so she can attend Hannah Montana concerts in secret in Disney Channel’s Hannah Montana (2006-11)? Lola Luftnagle. Kudos to: Morgan Dukes-Florida A&M University/Tallahassee, FL; Andy Pittman-TAMU/College Station, TX; David Westberg-SAG-AFTRA Federal Credit Union/Burbank

T oday’s Trivia Question: What was the name of Marine Boy’s (1968-69) girlfriend? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).
Today’s Anagram: Vent Hats Soar (Email trivia@cynopsis.com; first respondents with the correct answer who aren’t in trivia will be posted in next Tuesday’s newsletter.)
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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

NBC Entertainment

provide metric implementation strategy on a variety of digital products including websites, apps, and video, and ensure accuracy. 3-5 years of digital analytics experience.

Full info/apply HERE

JOB OPENING: BUSINESS DEVELOPMENT DIRECTOR/Eko/NYC: Serve as a leader/liaison between Eko’s strategic partners & internal teams; continue building current relationships with dist and content partners to grow. Min 7 yrs exp w/dist and/or content partnerships at a media co. Full info/apply HERE (5/1)

JOB OPENING: MGR, MULTIPLATFORM ANALYTICS/NBC Universal Kids/NYC: Experience analyzing, interpreting and presenting data a must. 4+ yrs exp in research at a media or advertising org. Full info/apply HERE (5/1)

JOB OPENING: MANAGER, DIGITAL MEASUREMENT STRATEGY/NBC Entertainment/NYC: provide metric implementation strategy on a variety of digital products including websites, apps, and video, and ensure accuracy. 3-5 years of digital analytics experience. Full info/apply HERE (5/1)

JOB OPENING: SEGMENT PRODUCER/Spectrum/NYC: Ensure that all necessary elements in segments, packages and live shots are delivered accurately, creatively in a timely fashion. Min 4 yrs editorial experience working in news production (broadcast network or cable morning shows pref’d). Full info/apply HERE (5/1)

JOB OPENING: PRODUCER/Spectrum/Syracuse NY: Responsible for producing newly-created, live, morning local newscast, including daily content creation & decision-making3+ yrs TV news exp preferred live news programming (or show relaunch exp.  Knowledge of social media platforms. Full info/apply HERE (5/1)

JOB OPENING: CREATIVE DIRECTOR/Science/LA: Strong eye to oversee creative dev of promo cmpgns, branding & cross-promo mktg initiatives for Science Channel. Create viewer loyalty & build ratings thru brand character & personality. Inspire staff & freelancers to strengthen ntwrk voice. 10+ yrs promo/mktg exp req’d. Full info/apply HERE (4/28)

JOB OPENING: EXECUTIVE PRODUCER 2 needed/StudioNow/Palo Alto/Bay Area: 2 new EP roles onsite with a Fortune 100 client’s internal comms group. 1st EP = Modern Video Prod Strategy, 2nd EP = Corp Event Prod. Need talented, smart, creative client-focused leaders w/deep exp in video and event prod. Full info/apply HERE (4/28)

JOB OPENING: DISTRIBUTION & LICENSING SALES MANAGER/PAC-12/SF: Develop & maintain a pipeline of prospective distribution partners, focusing on licensing/digital syndication outlets and small MVPDs. Full posting/Apply HERE (4/28)

JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBCU/NYC: NBCU Owned Stations looking for a dynamic, creative, Adobe Analytics leader to guide the reporting & analytics across divisions’ digital properties. Min 4 yrs of Research and/or Analytics experience using Adobe Analytics. Full info/apply HERE (4/28)

JOB OPENING: DIGITAL CUSTOMER ACQUISITION DIRECTOR/Momentous/San Fran or Boston: Build sports nutrition brand thru data-driven mktg ads; lead direct sales initiatives online. Passionate growth hacker/strategist to drive customer acquisition, loyalty & sales perf to max ROI & LTV. 5 yrs digital acquisition mktg exp. Full info/apply HERE (4/27)

DIGITAL AD OPS ASSOCIATE/A+E Networks/NY: Execute day-to-day testing, optimization & troubleshooting of all non-linear ad/promotional campaigns and contribute to large-scale digital projects that provide personal and professional growth. Full info/apply HERE (4/26)

JOB OPENING:  MGR, PROGRAM SCHEDULING/SYFY/NYC: Genre-passionate candidate with a wide-ranging and extensive background in Program Scheduling. Mng short-term plan’g, scheduling & stunting on the network w/the goal of driving ratings. Min 4 yrs working in programming or scheduling. Full info/apply HERE (4/26)

JOB OPENING: FREELANCE PROJECT MGR/PARAMOUNT NETWORK/NYC: Mng, plan & track all deliverables for project team incl. social, digital, mktg & creative assets. Work closely w/media plan’g, design, press, integrated mktg & talent. Exc client-facing & internal comm skills. Strong written & verbal comm skills. Resume PNcreative@viacom.com (4/25)

DIRECTOR, HUMAN RESOURCES/Telemundo KNTV/San Jose: Provide strategic HR leadership for NBC Bay Area TV Stations (NBC Bay Area and Telemundo 48). Min 7 yrs professional HR exp. Fluent in Spanish – verbal and written. Full info/apply HERE (4/25)

SALES ASSISTANT/GSN/Chicago: Provide sales support to Exec Dir, Acct Execs & Planners. Deal Maintenance, traffic, mtg prep & admin duties. Strong math skills a must, MS Office, knowledge of gen media terms. BA/BS deg min req’d. Full info/apply HERE (4/25)


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