CYNOPSISSPORTS
04.21.15
Good morning. It’s Tuesday, April 21, 2015, and this is your first early morning Sports briefing.
ESPN is losing a longtime pillar of the company, with Executive Vice President, Sales and Marketing, Sean Bratches announcing that he will depart the company at the end of the year. With a career that has spanned 27-years at the company, Bratches has led the affiliate sales groups at ESPN and The Walt Disney Company, as well as ESPN’s advertising sales, research, consumer marketing, consumer products and special events areas since being named to his current position in 2005. He will now serve in an advisory capacity to ESPN until the end of 2015.
Among his accomplishments, Bratches in 2003 was the catalyst behind securing extensive distribution of ESPN HD and in 2010, Bratches’ team introduced the first live, streaming cable channels online and in mobile devices through WatchESPN.
“Sean is an extremely well-respected and admired industry visionary whose contributions to ESPN’s success cannot be overstated,” said ESPN President John Skipper. “We have all greatly appreciated his energy, integrity and service to ESPN, our employees and our industry.”
“There is no more innovative, inventive, creative and collaborative company in the media business — perhaps on the planet — than ESPN,” said Bratches added. “ESPN’s future is bright, and my teams are performing at their highest levels. The time just felt right to pursue my next adventure.”
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ON THE AIR
ABC saw its Sunday broadcast of the Cavaliers win over the Celtics notch a 4.5 overnight rating, according to Nielsen. That marks the third-highest overnight rating for an NBA Playoffs first round Game 1 ever and is up 13% versus the comparable game in 2014 pitting Miami/Charlotte. In Cleveland, Game 1 posted a 20.9 rating, which is the fourth-highest rated NBA Playoffs first round game ever in the market. In Boston, the game drew a 7.5 rating, which also ranks fourth-best for an NBA Playoffs first round game in the market.
The NFL will unveil its 2015 schedule today at 8p with NFL Network and ESPN both lining up programming to analyze the slate. NFL Network’s coverage will be anchored by a three-hour special NFL Total Access: Schedule Release ’15, hosted by Rich Eisen and featuring analysts Steve Mariucci and Michael Silver. The show will also feature reporters, guests and players at several NFL cities and team facilities weighing in on the 2015 schedule. Fans can also watch a live stream of the show on their mobile devices with NFL Mobile from Verizon.
Meanwhile ESPN offers up a 2-hour SportsCenter dedicated to the NFL schedule at 8p, before jumping to ESPN2 at 9p. Trey Wingo hosts along with Adam Schefter, Mark Schlerest and Brian Dawkins.
The NHL released updated start times and national television information for the 2015 Stanley Cup Playoffs First Round games on Thursday. The lineup will see Game 5 of the Caps/Islanders series set for 7p on CNBC. Game 5 of the Predators/Blackhawks begins at 9:30p on NBCSN, Canucks/Flames hits NBCSN at 10p, and Game 4 of the Lightening/Red Wings begins at 7p on NBCSN.
Golf Channel will see the Haskins Award Winner announced live the network for the first time as part of a newly expanded partnership involving Stifel, Golf Channel and Golfweek as well as the Fred Haskins Commission. The men’s college golf award will now be presented on the network on June 1, during Golf Central, which will air live from the NCAA Men’s Golf Championships The Haskins Award winner also will receive a sponsor’s exemption to compete in The Greenbrier Classic on the PGA TOUR.
Thanks to a new deal with the Philadelphia Eagles, Tim Tebow is departing the ESPN family, where he was a staple of the SEC Network. In a statement, John Wildhack, ESPN Executive Vice President, Programming and Production, said, “We appreciate Tim’s contributions to the launch of SEC Network and wish him all the best as he pursues his NFL dream. Tim quickly established a tremendous rapport with everyone he worked with in front of and behind the camera. He has a tireless work ethic and a unique passion for football. Tim developed quickly into an excellent analyst. He has a home at ESPN when his playing career is done.”
FOX Sports Arizona reports that D-back ratings are off to their strongest start in 10 years through the first 13 games of the season. The club is averaging a 4.6 rating in Phoenix, which represents 82,919 households and marks a 42% climb over team ratings through the same point a year ago.
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NASCAR is once again going green, bringing back its third annual NASCAR Race to Green initiative. From now through Saturday, the campaign will look to build awareness around the programs the governing body, industry and multiple partners have created to help protect and preserve the environment. This year, NASCAR and the Environmental Protection Agency are inviting fans to measure their environmental impact at NASCAR.com/green and NASCAR drivers will reward select fans who complete the online tool with personalized messages on social media. The week will see the color green prominently displayed on race vehicles and at tracks across NASCAR national series, NASCAR Home Tracks and International Series. The NASCAR Green mark will be featured on the A-post of race cars, pit boxes, hauler flags and NASCAR officials’ uniforms.
ESPN Radio’s Mike & Mike launched its Mike & Mike Experience at the ESPYS, presented by AutoZone sweepstakes, encouraging listeners to tune in for a daily “winning word or phrase” for an opportunity to be a part of the ESPYS on July 15. Each week during the four-week campaign, one Weekly Winner will be chosen to receive a a Greeny- and Golic- themed trip to Los Angeles, airfare and accommodations a Welcome Reception at a Los Angeles hotspot, spa visits, a tour of ESPN’s Los Angeles studios and behind-the-scenes access to ESPN’s production. On the day of the ESPYS, the winners will walk the red carpet, alongside ESPN personalities.
The NFL entered a new multi-year agreement with Sportradar US to become its exclusive distributor of comprehensive statistics to digital outlets beginning with the upcoming season. The company will distribute official real-time scores, player statistics and play-by-play data as well as the NFL’s proprietary Next Gen Stats. This partnership will allow the NFL to distribute statistical data in new and innovative ways, across a variety of endpoints, including apps, social media platforms, and connected devices.
In a new twist to the NFL Draft, FOX Sports announced a new second-screen viewing experience for the event with the FOX Sports Live 2015 NFL Draftcast from The Plaza at Park Grill in downtown Chicago, on April 30 starting at 7p with an hour-long preview leading up to the first pick. Coverage is also available to all users through FOX Sports GO, as well as on FOXSports.com and by more than 400 radio stations across the country with Jay Glazer on microphone duties along with Peter Schrager and Joel Klatt. Coverage is hosted by Don Bell and also includes Mike Garafolo. The multicast is also available continuously on Periscope.
USA TODAY Sports Media Group launched BOXINGjunkie.com, an online news destination focused solely on the sport, offering fans “breaking news, exclusive interviews, in-depth features, live event coverage, behind the scenes buzz and a robust line-up of video offerings, all designed to be shared via social media platforms.” The content team includes USA TODAY Sports’ lead boxing writer Martin Rogers as well as staff writers Josh Peter and Bob Velin contributing.
The first five days of the Stanley Cup Playoffs have been generous to NBC Sports Group, which announced that through 17 games, NBC Sports Live Extra has nabbed 297,000 uniques for its coverage. The is up 26% vs. comparable period in 2014 Playoffs with 24.259 million minutes watched (up 47%).
WWE opened the doors to its upcoming Tough Enough series, inviting anyone who believes they have what it takes to be the next WWE Superstar or Diva, to submit a video at WWEToughEnough.com to be considered. The series premieres on Tuesday, June 23 at 8p on USA Network. “WWE Tough Enough is an opportunity for anyone who has ever dreamed of becoming a WWE Superstar or Diva,” said Paul “Triple H” Levesque, WWE Executive Vice President, Talent, Live Events & Creative. “WWE Superstars and Divas are dynamic entertainers who possess a unique combination of athleticism and charisma. We can’t wait to see who will emerge from this competition to earn a place alongside our elite performers.”
Today marks the first day that MLB Network will utilize the league’s tracking technology, StatCast. The tech will be seen during the MLB Network Showcase game between the Cardinals/Nationals. StatCast is now installed in all 30 ballparks and captures hundreds of different data points on every play that “precisely track the position of the ball and all the players on the field, introducing new metrics to measure the performance of each player, from Spin Rate to Route Efficiency to Acceleration, to mention a few.”
SanDisk has signed on to extend and deepen its partnership with eSports outfit ESL this year. The deal will see SanDisk beef up its sponsoring the ESL National Championship in Germany, France and the UK as official SSD partner. In addition, SanDisk will also be sponsoring a brand new Go4 cup series in the Nordic region (Denmark, Finland, Iceland, Norway and Sweden) later in the year. SanDisk first teamed up with ESL at gamescom 2014, supporting the ESL Pro Series with the SanDisk Extreme PRO SSDas well as the Go4Dota2 cup series.
Caps/Islanders on USA Network at 7:30p.
ON THIS DAY in 2011: Laurel Richie named President of the WNBA.
In The Know: Who is the only Australian to be selected with the very first pick of the NBA Draft? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Which racing great voiced The King in the Disney movie Cars? Answer: Richard Petty. Kudos: Ben Sturner-Leverage Agency/NY; Brad Stern-Bellavia Blatt/NY; Rob Thompson-North American Sports Group/NY; Michael O. Brown-Lagardere Unlimited/NY; Mike Antolini-Tiger Woods Foundation/Boston; Russell Burton-Bespoke Sports & Entertainment/Charlotte; Tom Wetzel-MMSI/Warwick; Keith Allo-Golf Channel/NBC Sports/Orlando; Kevin Wicker-Chiefs Radio Network/Mission; Will Allmendinger-Clear Channel Outdoor/Chicago; Suzy Shoup-Moroch/Dallas; Andy Pittman-TAMU/College Station; Matt Sautter-Imagine Communications/Denver; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA; Adam Deverell-Cox Reps/LA; William “Chip” Beaman-Formosa Interactive/West Hollywood
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
04.21.15
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