A CYNOPSIS MESSAGE FROM BTN
BTN is home to the two most valuable college football teams in America and two of the four Final Four teams from this year’s tourney. That’s half. So you could say the most valuable and successful teams live on BTN.
CYNOPSISSPORTS
04.16.15
Good morning. It’s Thursday April 16, 2015, and this is your first early morning Sports briefing.
WME|IMG is getting in the ring with the Professional Bull Riders, announcing the acquisition of the company that boosts its live event portfolio. While the transaction is subject to customary closing conditions, including antitrust regulatory approval, the deal is expected to close in May. The company snagged the PBR from controlling shareholder Spire Capital Partners.
“We’ve worked closely with the PBR for the last several years and share their passion for expanding the sport of bull riding globally,” said WME|IMG co-CEOs Ari Emanuel and Patrick Whitesell in a statement. “The resources across WME|IMG make the partnership a perfect match, combining top quality event production and broadcast rights.”
Next week will see the 119th running of the Boston Marathon, with Universal Sports Network serving as the national television and digital media home of the famed race. Live Coverage starts April 20 at 8:30a as part of “Marathon Monday.” On Saturday, the channel will feature a special preview show live from the finish line on Boylston Street featuring analysis of the elite field and interviews at 4p. In addition to race coverage, UniversalSports.com will once again feature the popular “Finish Line Web Cam” that will show all runners as they cross the finish line. Calling the race will be Al Trautwig and Larry Rawson, along with Frank Shorter, Josh Cox and Juli Benson as well as host Paul Sunderland. Universal Sports reports that the in-show sponsorships and features inventory are sold out with sponsors that include CLIF BAR, Skechers, Milk PEP, Slow-Mag, Saucony, Brooks, Anheuser-Busch, Mio Global, Jelly Belly and Under Armour.
The Mountain West Conference laid out its slate for its first package of Friday football telecasts for the 2015 college football season. This initial package of 11 games will be carried nationally on CBS Sports Network and ESPN networks. The lineup will be heavy on Boise State, which will appear five times, beginning Sept. 4 against Washington on ESPN, while the action kicks off the day before with Colorado/Hawaii on CBS Sports Network.
Speaking of CBS Sports Network, Cage Fury Fighting Championships announced a deal with the channel to exclusively televise at least four Cage Fury Fighting Championship events this year. Coverage begins May 14 with CFFC 48 Good vs. Burrell at 10p. CBS Sports Network also will feature coverage from the June 6 CFFC event, along with fights on July 18 and October 31.
NBC Sports Group tapped OneRepublic singer Ryan Tedder for its coverage of the Stanley Cup Playoffs with an exclusive video of the band’s hit single I Lived. The performance, produced by NBC Sports, will serve as the show open and the song will serve as a continuing anthem of the company’s playoff coverage. In addition, the company is tapping its fitness brand Radius for the broadcasts, announcing that NHL on NBC studio analyst Jeremy Roenick is teaming up with Radius master trainer Natalie Uhlingto get in shape for the post-season. Cameras will cover Roenick working with Uhling on a regular basis to drop some post-playing career weight, increase muscle mass and build stamina for the marathon of the Stanley Cup Playoffs.
See you this morning at NYAC for the Cynopsis Sports Media Awards! Click here for more info.
NBC Sports Group added three-time NASCAR Sprint Cup Series champion crew chief Ray Evernham and broadcaster Ralph Sheheen to the fold, where they will handle coverage of NASCAR Whelen Modified Tour and NASCAR Whelen Southern Modified Tour Events on NBCSN. The pair will first work the 41st running of the Icebreaker from Thompson Speedway Motorsports Park on Saturday, April 18 at 12:30a.
Spike TV is unleashing some heavy hitters for its next PBC card, lining up boxing superstar Amir “King” Khan/Chris Algieri for the May 29 event. Televised action begins live on Spike TV at 9 p.
NBCSN will showcase the 2015 IPC Paralympic Sled Hockey World Championship with 40 hours of coverage, leading into live coverage of the gold medal game on May 3, at 2:30p. NBC Sports Live Extra will provide complete streaming coverage of all 20 games from the tournament starting April 26, while the network will show up to three games featuring the U.S. Team starting April 29 at 10:30p. Marc Zumoff will handle play-by-play, along with Andy Yohe, and AJ Mleczko.
SNY reports that its coverage of the Phillies/Mets on Tuesday scored a 4.32 household rating for the channel, marking the network’s highest telecast since July 5, 2012. The nine inning affair delivered 429,161 total viewers for its best mark since its June 23, 2010.
A CYNOPSIS MESSAGE
Sponsored by: TubeMogul The one-day summit is sold out, but you can still join the attendees and ‘Top Women in Digital’ during the afternoon reception on Thursday, April 23 from 5-6:30pm at the Astor Center in downtown Manhattan. See who’s registered to attend + register you and your team.
Liberty Mutual Insurance inked a multi-year deal with the U.S. Soccer Federation. The agreement runs through 2018 and makes Liberty Mutual the Official Insurance Partner of the U.S. Men’s and Women’s National Teams, as well as the Youth National Teams and the U.S. Soccer Development Academy. As an official sponsor, Liberty Mutual will serve as the presenting sponsor of one of the National Team’s marquee games during the year and the company will also enjoy a variety of assets including in-stadium and field signage, advertising, marketing and promotional opportunities, social and digital media assets, and on-site event activation.
IZEA Inc. is entering a partnership with Whistle Sports in a move tol offer and expand endorsement opportunities for their network of athletes through the IZEAx Exchange. "Sports marketing produces some of the most impactful brand messages in the world and our partnership with Whistle Sports creates a conduit for brands to further leverage athletes for Sponsored Social campaigns," stated Ted Murphy, Chief Executive Officer of IZEA. "Whistle Sports brings a unique group of influencers with incredible and unparalleled content to IZEA. With a focus on millennials and alternative sports, it adds a new dynamic to our network and more creative methods of advertising for our clients."
The New York Rangers will celebrate the 2015 NHL Stanley Cup Playoffs with the opening of the second annual RangersTown Hockey House presented by Chase starting today. Fans will be able to hit the area for a free indoor hockey and entertainment festival that will be open throughout the team’s playoff run, offering autograph opportunities and live question and answer sessions with Rangers alumni, interactive hockey-themed attractions and chances to win exclusive Rangers prizes. MSG Network will also feature live updates from the Hockey House throughout the day and during the “Visa Rangers Game Night” pregame show for every Rangers playoff game televised on the network.
As part of NBC Sports Group’s efforts to enhance the TV Everywhere experience, NBC Sports Digital has developed new broadcast-quality enhanced data graphics package that will offer an improved streaming experience for NHL fans when they watch games on NBC Sports Live Extra. The new functionality and visualizations include real-time player and game statistics, roster listings, and live rink maps which highlight shot locations, blocked shots, goals, face offs, hits, giveaways and takeaways. In addition, every goal, every penalty and every key moment is quickly available to viewers via the redesigned Key Events bar.
Penguins/Rangers on NBCSN at 7p.
A CYNOPSIS MESSAGE
Thursday, April 23 from 5:00-6:30PM (Sponsored by: TubeMogul) See who’s registered to attend:
AOL, Apple, BrightRoll, Collective Digital Studios, Comedy Gives Back, Discovery, ESPN, Facebook, Horizon Media, IAB, Maker Studios, Maxus, MediaVest, Mindshare, NBCUniversal, OMD, Shareablee, Telemundo, UM, Univision, Viacom, WEtv, Yahoo & more.
See the full list of companies here. The event is almost at capacity – register your team before we sell out!
ON THIS DAY in 2009: John Madden announces his retirement as a broadcaster.
In The Know: Which NFL team drafted John Madden? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Since the 1914-15 season, there have been two times in which the Stanley Cup has not been awarded. One was in 2005 due to the lockout, the other was in 1919 for what reason? Answer: An outbreak of the Spanish flu. Kudos: Chris Long-FloSports/NY; Janice Arbour-Showtime Network/NY; David Kalan-NHL.com/NY; Rick Resnick-Univison Sports/NY; Jerry A. Kapner-Kapner Group/Montclair; Tim McGhee-MSP Sports/Summit; Jamie Palatini-NBC Sports Group/Stamford; Warren Campbell-True Gravity Productions/Toronto; Andy Pittman-Texas A&M University/College Station; Joe Lyons-Back9 Productions/Dallas; Ryan Merrill-Impression Sports & Entertainment/Denver; Matt Sautter-Imagine Communications/Denver; Willie Price-American Forces Network/Riverside; Jud Lewis-Mahon-iPowow Inc./LA; Adam Deverell-Cox Reps/LA; Doug Kelly-Foster Farms Bowl/South San Francisco.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
04.16.15
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