04/12/16: The CW reviving MADtv; NBCUni strikes “unprecedented partnership” with Chrysler; ID slays it with two new docu-series


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Good morning. It’s Tuesday April 12, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
Discovery: The Last Alaskans at 10p
DIY: Mega Decks at 9p
Esquire: Boundless at 10p
GSN: Idiotest at 10p
LMN: 24 to Life at 10p
Oxygen: Living With Funny at 9p
Travel: Andrew Zimmern’s Driven By Food at 10p

Tonight’s Finales:
Bravo: The Real Housewives of Beverly Hills at 9p
Comedy: Tosh.0 at 10p, Not Safe With Nikki Glaser at 10:30p
CW: iZombie at 9p
Science: NASA’s Unexplained Files at 10p


Crackle Upfront 2016 April 20th

Nearly HALF of all TV households have access to subscription video on demand*
Great News. We’re 100% committed to advertising.

Crackle offers brands: Incremental Reach, 100% Viewability & Integrated Marketing

Contact [email protected] to RSVP today / www.crackle.com

Source: Nielsen Q4 2015 Total Audience Report


The Commander-in-Chief has another job this week: Science Channel guest presenter. President Obama, who has made science a priority during his administration, has a segment during the net’s nightly news coverage, Science Presents DNews, at 9p. The 2016 White House Science Fair is April 13.

The national board of SAG-AFTRA approved a tentative agreement on a contract covering upwards of $1 billion/year in performers’ wages for commercials. Deal goes into effect once it is approved by union members.

The Real deal: Syndicated daytimer The Real has been renewed for the 2016-2017 season on stations covering over 95 percent of the country. “The uniqueness of the series is not in its format, but rather in its hosts, whose individual voices are distinctive and fun and collectively have created a unique destination for conversations that cannot be found elsewhere,” said Ken Werner, president, Warner Bros. Domestic Television Distribution. The show will also continue to air weeknights on BET.

Ian Somerhalder, star of The Vampire Diaries, said the CW drama will have “one last season,” according to the Walker Stalker Con Twitter account. The comment came while Somerhalder was appearing at the Nashville horror convention. Season seven of Diaries wraps Friday, May 13; according to the network, no decision has been made about a ninth run.

Jon Cryer will emcee the NAB Show Television Luncheon on Monday, April 18 in Las Vegas. Cryer’s former boss, Two and a Half Men exec producer Chuck Lorre, will be inducted into the NAB Broadcasting Hall of Fame. Keke Palmer (Scream Queens) grabs the Chairman’s Award.


What Programmers & Marketers Need to Know About Snapchat

Cynopsis and our panel of industry experts from Innovid, Huge, MTV/Viacom and National Geographic Partners will be on-hand to advise you on the latest tools you need to engage young viewers and drive tune-in. In 90 minutes, learn to take advantage of the special marketing opportunities provided by Discover and Stories, and determine how and when to use them.

Register now: http://www.cynopsis.com/?p=57172.


The CW is reviving MADtv, the sketch comedy series that aired on Fox from 1995-2009. David E. Salzman will return as exec producer for an eight-episode season which, unlike the original’s late Saturday night slot on Fox, is slated for primetime. “The MADtv franchise is as vibrant as ever thanks largely to social and digital media appealing to a fan base numbering in the millions that relates to the show’s brand of authentic and irreverent cross-cultural comedy,” said Salzman. “We will continue to present the hard-hitting, laugh-out-loud, wall-to-wall pop culture parody our fans expect, but in a fresh, new way.”

HGTV ordered 28 more episodes of fantasy lifestyle series Island Life. The show, featuring island properties across a range of budgets, has attracted over 15 million viewers in 2016.

2 Broke GirlsMichelle Nader signed a two-year deal with Warner Bros. Television to continue on the CBS comedy as exec producer and showrunner for the 2016-17 season, as well as develop new projects.

Pretty Little Liars star Troian Bellisario will make her directorial debut on season seven of the Freeform drama, which started production on Friday.

Production on the fifth and final season of Showtime comedy Episodes begins next week. “We have had the best time making this show,” said creators David Crane and Jeffrey Klarik. “Showtime has been the opposite of every network we write about. If it were up to them we could go on making Episodes forever. But we’ve told the story we set out to tell and we’d never want to outstay our welcome.”

Where is Travel Channel headed now that Scripps Networks Interactive has full control of the wheel? Courtney White, SVP of programming, offers a road map in the new Cynsiders.


How far will NBCUniversal go to toot Chrysler’s horn? NBCUni struck a partnership with the auto brand, Universal Pictures and Illumination Entertainment to launch the new 2017 Chrysler Pacifica and Illumination and Universal’s The Secret Life of Pets (hitting theatres July 8). Custom content pieces feature Late Night host Seth Meyers and his dog, Frisbee, and air across the company’s networks and social platforms, as well as on BuzzFeed and Vox Media, through July. “This unprecedented partnership represents how NBCUniversal is able to tap into assets across our company, from film to distribution, to deliver our advertisers audiences with incredible scale,” said Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal.

NBCUni’ Bravo is also teaming with a car brand. Bravo Media’s first standalone digital series, Going Off the Menu, debuts Monday, April 18, sponsored by Toyota. The six-episode series following foodies on the trail of underground and exclusive LA eating experiences “marks a continued investment in digital video content by the network in an ongoing effort to attract a broader audience of new consumers while also satisfying our core Bravo viewer,” said Lisa Hsia, EVP of digital, Bravo and Oxygen Media.

Telemundo advertisers will be treated to a private concert by Jennifer Lopez on Monday, May 16. But don’t call it an Upfront event. Rather, the concert is meant “to celebrate Telemundo’s successes this past year.” As for the Lopez tie, the singer’s performance “will mark the first of several collaborations by the entertainment icon in upcoming Telemundo projects to be announced.”


Republican presidential candidate Ted Cruz makes his first visit to NBC’s Tonight Show on Thursday, April 14. The Texas senator has already braved sit-downs with Stephen Colbert and Jimmy Kimmel.

GSN jumps into election madness with Political Idiotest. Half-hour special event featuring pundits from both parties airs Wednesday, April 20 at 11p, the same day it tapes.

HDNet Movies is airing a “Cinco de Mayo Movie Marathon” on Thursday, May 5 (of course) at 8p, with films starring Antonio Banderas. Stunt kicks off with Desperado at 8p.


TV One renewed Rickey Smiley for Real for a second season. No surprise there  in its freshman run, the docu-series was the number two program on cable in its timeslot among Black P25-54, reaching 8.2 million unique P2+ viewers.
ID is killing it with two new docu-series. Murder Among Friends, about killers who don’t act alone, debuts Tuesday, April 19 at 10p, followed the next day by Murder  U, focused on college campus carnage, at 9p.

The series premiere of Showtime comedy Roadies airs Sunday, June 26 at 10p, following the season four bow of Ray Donovan.

Unscripted Woman makes its debut on Viceland Tuesday, May 10. Series from Gloria Steinem reports on the global danger of violence against women.

Pint-sized grillmasters battle it out on new Food Network series Kids BBQ Championship, premiering Monday, May 23 at 8p. Season eleven Food Network Star winner/former NFL player Eddie Jackson hosts with lifestyle expert/wife of Matthew McConaughey Camila Alves.


Added to the cast of Rectify, which just started production for its fourth and final season: Nathan Darrow (House of Cards) and Scott Lawrence (The Grinder). SundanceTV drama returns in fall 2016.

Annet Mehendru’s time on The Americans came to an abrupt and violent end last week, but she’s staying in the FX family. The actress will recur in season three of Tyrant, arriving this summer.


Fun with zombies: AMC and video game publisher Versus Evil launched Fear the Walking Dead: Dead Run, based on the AMC hit. Available worldwide for free on the App Store for iPhone, iPad and iPod touch, the game will get airtime on after-show Talking Dead: Fear Edition.

The four-part Gilmore Girls revival will launch “later this year, everywhere that Netflix is available,” said the streaming service. Netflix was more specific about premiere dates for season twos of Marco Polo (July 1) and DeGrassi: The Next Class (July 22), as well as the launch date of drama The Crown (November 4).

Most exciting revival: Gilmore Girls or Fuller House? Let us know in the new Cynopsis poll: http://cynopsis.com/poll//


UK production company Playground (Wolf Hall) optioned two books, Fiona Barton thriller The Widow and non-fiction Jeremy Hutchinson’s Case Histories by Thomas Grant.

Swiss public broadcaster RTS licensed Armoza Formats interactive game show Who’s Asking?. The adaptation will feature a set that will be available for use as an international hub.


to see this year’s finalists for the
Cynopsis Sports Awards
and to register for the breakfast awards on
April 21st in NYC.
Don’t miss your chance to celebrate and network with the best of the best from the past year!


 NBC’s Little Big Shots topped Sunday among A18-49 (2.0, up 11 percent week to week) and total viewers (12 million, up 6 percent), CBS’s Masters overrun excluded. CBS was first for the night, with 1.3 in the demo and an average 9.3 million viewers, according to preliminary Nielsens.

The premiere of the 2016 MTV Movie Awards, simulcast across MTV, Comedy Central, VH1, BET, MTV2, CMT, TV Land, VH 1 Classic and Logo, drew 3.5 million viewers, up 54 percent versus last year, with a gross average rating among P12-34 of 2.4, up 22 percent.

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of April 4, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show (Warner Bros./synd.)
6440, 105, 61, 109313
The Tonight Show (NBC)
3007, 206, 15, 14465
American Idol (FOX)
2737, 476, 6, 14517
Shadowhunters (Freeform)
2618, 367, 7, 1738
Good Morning America (ABC)
1881, 778, 2, 9170
NBC Nightly News (NBC)
1166, 376, 3, 2866
Dancing With the Stars (ABC)
1151, 100, 12, 8151
Today Show (NBC)
1135, 532, 2, 9753
Empire (FOX)
1106, 191, 6, 6913
Grey’s Anatomy (ABC)
909, 61, 15, 25253

Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers.

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day rating and the final Live + 7 Day rating for the week of March 21, 2016
Program, Live+SD A18-49 US AA%, Live +7 US AA%
Modern Family (ABC) 2.5, 4.3
Grey’s Anatomy (ABC) 2.1, 3.6
Blindspot (NBC) 1.5, 2.9
Scandal (ABC) 1.6, 2.9
Criminal Minds (CBS) 2.2, 3.5
Chicago PD (NBC) 1.4, 2.6
Lucifer (FOX) 1.2, 2.3
Law & Order: SVU (NBC) 1.5, 2.6
Black-ish (ABC) 1.9m 2.9
Shades of Blue (NBC) 1.0, 2.0
Source: The Nielsen Company. Based on original telecasts only.

NIELSEN TWITTER TV TOP TEN for the week of April 4, 2016
Program, Date, Tweets (000)
MTV Movie Awards (MTV) 4/10, 403
American Idol (FOX) 4/7, 401
WWE Monday Night RAW (USA) 4/4, 316
Love & Hip Ip: Atlanta (VH1) 4/4, 252
Empire (FOX) 4/6, 228
Black Girls Rock! 2016 (BET) 4/5, 215
When Call the Hears (Hallmark Channel) 4/10,
American Idol (FOX) 4/6, 111
Scandal (ABC) 4/7, 101
Arrow (CW) 4/6, 81
Source: Nielsen. Nielsen Social captures relevant Tweets in the U.S. from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. Sports Events include those on Broadcast and National Cable Networks only across all day parts. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Friday A18-49 Analysis: CBS and ABC tied for the most A18-49 viewers Friday with 1.1/4, according to final primetime national ratings from Nielsen. CBS’s Amazing Race led at 8p with 1.1/5, versus ABC’s Last Man Standing (1.0/5) and Dr. Ken (.9/4). ABC’s Shark Tank took the lead at 9p with 1.2/5, followed by 1.1/4 for CBS’s Hawaii Five-0. CBS was back on top at 10p with 1.2/5 for Blue Bloods; ABC was close behind with 1.1/4 for 20/20.

A18-49: ABC 1.1/4, CBS 1.1/4, NBC .8/3, FOX .8/3, UNI .7/3, TELE .5/2, ION .4/1, CW .3/1

Live + Same Day Household Ratings: Friday, April 8, 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 5.2/10
Amazing Race 3.5/7, Hawaii Five-0 5.5/10, Blue Bloods 6.6/12
ABC: 3.5/6
Last Man Standing 4.1/8, Dr. Ken 3.0/6, Shark Tank 3.5/6, 20/20 3.4/6
NBC: 2.5/5
Caught on Camera 1.9/4, Grimm 2.6/5, Dateline 3.0/6
FOX: 1.8/3
Sleepy Hollow 1.9/4, Hell’s Kitchen 1.6/3
Camino Hacia Destino 1.0/2, Pasion y Poder 1.3/2, Hotel de los Secretos 1.0/2
ION: .9/2
Criminal Minds 1.0/2, Criminal Minds .9/2, Criminal Minds .8/1
Quien es Quien? .5/1, Eva la Trailera .8/1Senor de los Ceilo 1.0/2
CW: .6/1
Vampire Diaries .7/1, Originals .6/1


Studio Critical Content hired Christoph Pachler as Executive Vice President and Chief Financial Officer. Pachler previously served as SVP/CFO of the International Television Division of Sony Pictures Entertainment, among other roles.

Blake Tohana has been appointed Chief Financial Officer at 9 Story Media Group. Most recently, Tohana was CFO at Tricon Films & Television.

Talent agency CESD announced the promotion of Nate Zeitz to Vice President of its Affiliate and Imaging Division, as well as the addition of talent agent John “Hoss” Hossenlopp.

This Day in History:
1945 – President Franklin D. Roosevelt died of a cerebral hemorrhage at age 63.

Answer to Our Last Trivia Question: Which future talk show co-host played a Navy veteran on a 1990s sitcom? The View’s Sherri Shepherd, on Suddenly Susan (1996-2000). No right answers, but some good guesses!

Today’s Trivia Question: In which part of town was Judith’s (formerly Alan’s) house on Two and a Half Men (2003-2015)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

NEW! Tuesday Actor Anagram: Sonnet Dad (Email [email protected]; first three respondents with the correct answer – who aren’t in trivia – will be published.)

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: AD SALES MARKETING CONSULTANT/AMC/NYC: Partner with Ad Sales to develop and execute sponsorship opportunities, branded entertainment and custom marketing opportunities, presentations and events. 8-10 years related exp, preferably. Full info/apply HERE (4/19)

JOB OPENING: MGR, MEDIA PLANNING/NBCU/NYC: The Manager, Media Planning is responsible for the off-channel media planning as well as creative asset management across multiple NBC News brands. Full info/apply HERE (4/19)

JOB OPENING: EDITOR PRODUCER/WE tv CS/NYC: REALITY POWERHOUSE needed! Concept/cut/collaborate on high impact on-air promo creative for award winning CS team. Min 5yr exp; Avid & AE req’d. Apply HERE ref. job #0140 (4/16)

JOB OPENING: SR MGR/MGR, DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Execute objectives of Dig Ad Ops specializing in ad prod dev, QC, UAT & optimization of ad products across brands on web/mobile web/mobile apps & OTT ad products. Full Info/Apply HERE (4/15)

JOB OPENING: DIGITAL AE/Discovery Digital Networks/LA: Strategic sales exec to join DDN’s Ad Sales team to proactively sell Sourcefed Studios portfolio across platforms. Focus on representing custom content and in-show integrations. 4-6 yrs, 3 in digital exp req’d. Full Info/Apply HERE (4/15)

JOB OPENING: SR EDITORIAL DIRECTOR, CREATIVE CONTENT PROD/Viacom Velocity/NYC: Ideate, write, produce, shoot and edit digital videos and on. 3+ yrs exp producing and editing video, ideally with a specialty in how-to content. Full info/apply HERE (4/15)

JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (4/15) 

JOB OPENING: ADDRESSABLE ADVERTISING BUSINESS ANALYST, SYSTEMS SUPPORT/AT&T/NYC: Resp for user support on key systems that drive targeted ad sales prod at the forefront of TV advrtsng. Req’s 1 yr of Ad Sales, Plan’g, System Ops, or Systems Support type exp. BA degree. Full info/Apply HERE (4/14)

JOB OPENING: GROUP SALES & MKT DIR/Chi/NY: Responsible for generating revenue across media platforms & markets. Strong media presence, communication & execution skills a must. Travel. Min 5 yrs media sales/marketing. Apply HERE (4/14)

JOB OPENING: DIR, ORIGINAL PROGRAMMING & DEV/IFC/NYC: 10+ yrs exp. Actively dev new shows. Oversee creative & admin aspects of shows. Must have relationships in TV & Entertainment community  agents, mgrs, talent, directors, writers, producers, & prod companies. Full info/apply HERE (4/14)

JOB OPENING: SALES PLANNER/UP TV/NYC: Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Resume HERE (4/14)

JOB OPENING: MGR, SEO & PAID SOCIAL MEDIA INSIGHTS/VH1/NYC: Detail-oriented media professional responsible for managing/executing paid media strategies. 2-3 yrs of social + media exp. Expert knowledge of trends and tools for paid social media platforms. Full info/apply HERE (4/14)

JOB OPENING: DIR PRESCHOOL DEVELOPMENT/Nickelodeon/NYC: Mng shows & provide creative dir for each series through all facets of prod. Work hand-in-hand w/Nickelodeon Dvlpmnt to successfully transition shows from Pilot to series, guiding creative vision going forward. Full info/apply HERE (4/13)

JOB OPENING: VP CREATIVE CLIENT & BRAND PARTNERSHIPS/Discovery/NY: Innovative creative leader w/exp driving top brands and partnerships to oversee all creative cmpgns from design-execution while liaising w/sales to ensure max revenue potential. Clear communicator to mediate company and client needs. Full info/apply HERE (4/13)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: Fresh Off the Boat [r], The Real O’Neals [r], Marvel’s Agents of S.H.I.E.L.D., Beyond the Tank
CBS: NCIS: New Orleans [r], NCIS [r], NCIS: New Orleans [r]
CW: iZombie, iZombie [
FOX: New Girl, Grandfathered [r], Brooklyn Nine-Nine, The Grinder
NBC: The Voice, Game of Silence
PBS: 10 Parks That Changed America, Jackie Robinson
Telemundo: Quien es Quien, Eva la Trailera, El Senor de los Cielos
Univision: Un Camino Hacia el Destino, Pasion y Poder, El Hotel de los Secretos

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