CYNOPSISSPORTS
04.11.14 Good morning. It’s Friday, April 11, 2014, and this is your first early morning Sports briefing.
The Mountain West Conference is looking for the warmth of Friday Night Lights, announcing yesterday that the league was shifting a slate of football games to Fridays this season in an effort to get in front of a national audience. Games will be carried on CBS Sports Network and ESPN/ESPN2, beginning Sept. 5 with Washington State/Nevada at 7:30p PT on ESPN or ESPN2. Other notable games include Northern Illinois/UNLV on Sept. 12 on CBS Sports Network, Fresno State/Boise State on Oct. 17 and BYU/Boise State on Oct. 24. Additional broadcasts by CBS Sports Network, ESPN networks, Root Sports, and the Mountain West Network powered by Campus Insiders will be announced in the coming weeks.
Longtime ESPN staple Tony Reali locked in a multi-year extension with the company that will see him add Good Morning America social media contributor to his resume. According to the deal, Reali will move from Washington, D.C. to New York later this year where he will begin hosting Around The Horn from a Times Square studio. Reali was hired as the full-time host of Around the Horn in February 2004.
NBCSN’s NHL matchup between the Red Wings and Penguins averaged 717,000 viewers, up 30% from NBCSN’s 2013-14 Wednesday Night Rivalry game average to date, according to Nielsen. The game also marked the third most-watched Wednesday Night Rivalry game of the season, and second consecutive week a Wednesday Night Rivalry game delivered over 700,000 average viewers.
Sunday’s final-round pairing of LPGA stars Lexi Thompson and Michelle Wie wrapped up a record week for Golf Channel’s coverage of the season’s first major, the Kraft Nabisco Championship. The broadcast drew 670,000 viewers for a 124% rise year-over-year. It also became the most-watched Kraft Nabisco Championship final round since moving the tournament to Golf Channel in 2011. Overall, more than 3.6 million viewers tuned in to the 2014 Kraft Nabisco Championship for a 10% uptick.
Universal Sports Network revealed its talent lineup for its upcoming coverage of the Boston Marathon on April 21 from 8:30a to 1p. Al Trautwig and Larry Rawson call the race while Frank Shorter, Josh Cox and Juli Benson along with host Paul Sunderland round out all pre- and post-race coverage. This year’s telecast will utilize a total of 30 cameras, three mobile units, one airplane, two trucks, two motorcycles and 170 production crew. UniversalSports.com will also feature a "finish line web cam" that will allow fans to watch runners cross the finish line. "The Boston Marathon itself should be a living memorial to those who suffered in the tragedy, this race will go on forever, and we want to show the entire nation that despite what anybody tried to do it is now stronger and more determined," said Universal Sports Senior VP of Production Deal Walker in a conference call, according to THR. "There’s no reason for us to push aside the tragedy. It’s not something that should ever be done because there’s so many people who suffered."
Sold out!!! Tickets to the Cynopsis Sports Media Awards are now gone. See you next week as I co-host with Campus Insiders’ Bonnie Bernstein to honor the year’s best and brightest work from across the sports industry. Special awards will be presented to NASCAR’s Brian France, NBC Sports Group’s Mark Lazarus and Turner Sports’ Christina Miller. Presenters will include some of the hottest names in sports as well as some of the most powerful people driving the business today. Click here for more info.
Univision reports that its Univision Deportes Network saw strong growth in the first quarter, to rank as the fastest-growing cable network among Adults 18-49. Overall, UDN grew 122% with Total Viewers and 119% among Adults 18-49 in primetime vs. prior year and up 136% and 122% respectively in total day comparisions.
CBC is surrendering sports. The Canadian broadcaster announced that, in addition to staffing cuts to make up a budgetary shortfall, the company would no longer compete with private broadcasters for professional sports rights.
A CYNOPSIS MESSAGE
2014 NewFronts Special eReports
NewFronts Preview [4/24] We’ll review the past few NewFronts and talk to Digital Publishers, Programmers & Agencies/Brands to find out what worked, what didn’t, and what are the 2014 expectations.
NewFronts Wrap-up [5/9] We’ll take a look at all of the breaking news that came out this year, as well as all of the highlights + new buying strategies that were presented.
Intersport announced that Mercedes Benz was jumping in as the title partner for the upcoming special, NFL Draft: On The Clock Presented by Mercedes Benz that will air on CBS on April 26 at 2p. The program, program produced in conjunction with NFL Films will look to previewing the draft from the team perspective on strategies and needs. CBS Sports’ Adam Schein hosts with a panel that includes Phil Simms, Greg Cosell and Corey Chavous.
AEG nabbed another naming rights partnership, announcing that SSE Plc, one of the UK’s leading energy companies, signed a 10-year partnership that includes the naming rights for Wembley Arena. Starting June 1, the London venue, owned by Quintain, will be known as The SSE Arena, Wembley. Other recent deals for AEG include Qantas Credit Union Arena in Sydney, Zhongseng Center in Dalian, China, Arvest Theatre in Kansas City and Allianz Parque in Sao Paulo.
The NBA laid out plans for NBA Global Games 2014 with five preseason games slated in four countries this October. The schedule includes five teams – the Brooklyn Nets, Cleveland Cavaliers, Miami Heat, Sacramento Kings, and San Antonio Spurs who will play in Brazil, China, Germany, and Turkey. NBA Global Games will also include regular-season games to be announced at a later date. As part of the festivities, the league will offer a variety of off-the-court activities, including NBA Cares community programs and interactive fan events in each city. The games will also be supported by a variety of marketing and merchandising partners. The contests begin Oct. 8 with the Spurs/Alba Berlin on Oct. 8 from Berlin.
FOX Sports revealed that Monday’s live stream of NASCAR’s Duck Commander 500 at Texas Motor Speedway, delayed from Sunday, ranked as the most-watched event on FOX Sports GO since the Daytona 500.
Univision Deportes announced details of its new app for the 2014 FIFA World Cup. The digital service is designed and powered by Neulion and offers fans access to live streaming coverage of all the games with in-match, real time highlights and stats, video highlights, schedules, individual club news, rosters and more. Beyond the World Cup, fans will have additional features to further personalize content to receive information about their favorite club teams, see the latest news and videos from across Univision Deportes network, and have access to key international matches throughout the year.
35 ESPN personalities took part in the commemoration of the 150th anniversary of President Lincoln’s Gettysburg Address. Names ranging from Chris Berman, Keith Olbermann and Stuart Scott to Hannah Storm, Jerome Bettis and Bill Simmons recite the famed oratory together, and debuted live on SportsCenter, the video can be found at http://learntheaddress.org/espn-mashup. The effort is part of filmmaker Ken Burns’ challenge to have every American "Learn The Address" in conjunction with his latest film, The Address premiering on PBS April 15.
Masters coverage continues today on ESPN from 3-7:30p and on CBS on Saturday from 3-7p and Sunday from 2-7p.
ON THIS DAY in 2004: Phil Mickelson wins his first Major at the Masters.
In The Know: How long is a regulation NHL hockey rink? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: What golf legend competed in 50 consecutive Masters? Answer: Arnold Palmer (Gary Player did not play in 1973.) Kudos: Bob Eisenstaedt-Granite Springs Productions/NY; Phyllis McQuillan-MSG Media/NY; Anthony Sedita-Dish Media Sales/NY; Theonia Myrie-Williams-PHD/NY; Mark Darnell-Golf Services/Augusta; Gordon Beck-Beck Communications LLC/Northeast Harbor; Matt Guertin-Active International/Pearl River; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Pedri-KLAS-TV/Las Vegas; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA: Kevin Fay-DIRECTavenue/Carlsbad.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
04.11.14
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