CYNOPSISKIDS!
04.11.14 Good morning. It’s Friday, April 11, 2014, and this is your first early morning briefing.
Radio Disney and entertainment content distributor Dees Entertainment forged a new distribution agreement that will provide radio stations across the US access to the weekly Radio Disney Top 30 countdown. The syndication agreement is expected to increase Radio Disney’s brand affinity and reach through Hot Adult Contemporary and Top 40 format radio stations, and through local cross-promos and events. Dees Entertainment is owned by radio icon Rick Dees, and syndicates more than 50 hours of content each week to 1,000 affiliates worldwide. The three-hour Radio Disney Top 30, hosted by on-air personality Ernest "Ernie D" Martinez, originates from Radio Disney’s Burbank studios.
In other Radio Disney developments, the sponsorship slate for the Radio Disney Music Awards has been finalized, and we’ve got the scoop. American Girl, Arm & Hammer Tooth Tunes, Duck Tape brand duct tape, Embassy Suites Hotels, Geico and Fuhu’s nabi will sponsor this year’s RDMAs, which take place Saturday, APRIL 26 at Nokia Theatre L.A. Live and will air on Disney Channel on Sunday, April 27, at 8p. Among sponsorship highlights:
* American Girl is sponsoring onsite events at select stores across the country where attendees can learn more about American Girl’s 2014 Girl of the Year, Isabelle Palmer, and the song "UR Your Own Star," featured in the upcoming movie, "Isabelle Dances into the Spotlight."
* Tooth Tunes returns for a second year to sponsor the online category "So Happy – Best Song That Makes You Smile." Social media activities include a custom Tooth Tunes photo frame, Instagram sweepstakes and backstage Tooth Tunes photo booth, with snapped photos populating an online Tooth Tunes gallery.
* Duck Tape is sponsoring an Instagram sweepstakes encouraging kids to create a unique fashion accessory using Duck Tape. As reported here, the brand will also be on the red carpet, where Radio Disney host Maddy Whitby will wear a custom Duck Tape couture dress created by "Project Runway" Season 11 winner Michelle Lesniak.
* Embassy Suites recently sponsored the "RDMAs Suite Vacation Sweepstakes," offering one winner a free trip to LA that includes a VIP experience at the RDMAs and a two-night Embassy Suites stay.
* Another two-time RDMAer, Geico is sponsoring the category "Hit The Road Favorite Roadtrip Song."
* nabi will sponsor the RDMA talent and performers suite at Nokia Theatre; a nabi listening lounge will also be featured at the "On the Road to the RDMAs" event.
A CYNOPSIS MESSAGE
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Cancun? Panama Beach? Punta Cana? Daytona Beach? Cynopsis wants to know – what’s your favorite spring break vacation spot?
You’ll have a chance to win a $25 Groupon gift card by answering our poll.
The winner will be announced on April 23.
DEADLINE: Tuesday, April 22
||| CLICK HERE TO ENTER.April 22 is right around the corner, and Nickelodeon is encouraging kids to get their hands dirty this Earth Day with its new "Get Dirty!" initiative. The on-air and online campaign features eco-themed interstitials highlighting Nick stars and real kids who offer fun ways to improve the environment. There’s also a dedicated webpage (www.nick.com/earthday) that provides tips on how families can take action to help protect the planet and be part of environmental projects led by the Natural Resources Defense Council, National Environmental Education Foundation and The Thirst Project. Additionally, Nickelodeon and Nick Jr. will be celebrating Earth Day with an eco-friendly slate of programming including SpongeBob, Dora, Peppa Pig and Max and Ruby. At NickJr.com, parents can find Earth Day-themed games and activities to get their kids excited about helping the environment.
In other Earth Day news, PBS Kids will air a special episode of Scholastic Media’s WordGirl on April 22. In the ep, Birthday Girl learns that the Earth is having a celebration on her birthday and she decides to teach the Earth a lesson. That’s when WordGirl steps in to try to foil the Birthday Girl and save the environmental holiday. Scholastic is also touting the word "Recycle" in its monthly WordGirl News.
Welcome back Cory and Topanga! Disney Channel teased its upcoming Girl Meets World yesterday with the first trailer for the upcoming series. The much-anticipated show, a spinoff from the popular Boy Meets World, which went off the air in 2000, is aimed squarely at tween girls. Bring on the life lessons, and the laughs.
Amazon.com is acquiring comiXology, the company that developed a cloud-based digital comics platform. "Amazon and comiXology share a passion for reinventing reading in a digital world," said David Naggar, Amazon VP, content acquisition and independent publishing. "We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers." Founded in 2007, comiXology offers a broad library of digital comic book content from 75-plus of the top publishers as well as top independent creators.
What doesn’t sound better with music? Booktrack, the digital platform where self- self-published writers and publishers synchronize soundtracks to eBooks, is heading to school. New extension Booktrack Classroom (www.booktrackclassroom.com) is a free dedicated educational platform that synchronizes a soundtrack to stories in an effort to increase reading comprehension and engagement. Students will have free access to soundtracked eBooks, from famous classics to contemporary titles, plus the ability to easily create their own Booktrack titles by matching their stories to an extensive library of more than 20,000 free-to-use music and ambient audio tracks.
Booktrack Classroom is currently available at in the Apple App Store, Google Play and Google Chrome Stores.
Get ready for a world of US history, culture, and connections with countries around the globe thanks to new app developer World of Liberty. The company’s first digital storybook, It’s Raining Pumpkins in Delaware, debuted this week featuring series star, 11-year-old Liberty Lane and her pals delving into The First State and making cross-global connections with sister cities, foods, languages, music, art, festivals, historical figures, sports and other common interests. The app is available in the Apple App Store, Amazon and Google Play.
Congrats to Brian Robillard, who joins Cartoon Network in the new VP, Content Business Operations for Cartoon Network Studios. Robillard, who most recently was director of product strategy and development, content distribution at NBCU, will create strategy, business plans and operating process for emerging multi-platform projects.
The Pineapple Lounge, UK-based children’s research and consulting firm, is expanding to the States with the hire of Cheryl Gotthelf as its managing director. TPL’s clients include Sony Computer Entertainment, Nickelodeon, McDonald’s, Britvic, Sony Music and Hasbro. Gotthelf has worked at Scholastic Media, Nickleodeon’s Noggin and Sesame Workshop.
Genius Brands International named Matthew Kornberg as Controller. Kornberg joins Genius Brands from BDO USA, where he served as an assurance associate.
Little, Brown Books for Young Readers has promoted Tina McIntyre to the newly created role of Executive Director, Strategic Planning and Digital Publisher. She was previously Executive Director, Digital Publishing and Operations.
A CYNOPSIS MESSAGE
2014 NewFronts Special eReports
NewFronts Preview [4/24] We’ll review the past few NewFronts and talk to Digital Publishers, Programmers & Agencies/Brands to find out what worked, what didn’t, and what are the 2014 expectations.
NewFronts Wrap-up [5/9] We’ll take a look at all of the breaking news that came out this year, as well as all of the highlights + new buying strategies that were presented.
Answer to yesterday’s Trivia Question: Where was the Brady Bunch vacationing when the boys come across the bad luck tiki? HAWAII Kudos to: Richard Goldsmith, The Jim Henson Company; John May, Cartoon Network, Atlanta; Kathy May, Fisher-Price, E. Aurora, NY; Joe Swaney, Cartoon Network, Atlanta; Rob Thompson, North American Sports Group, Saratoga Springs, NY; Tom Boyd, WGN Chicago; Heather Floore, KDAF-TV, Dallas; William "Chip" Beaman, Formosa Interactive, West Hollywood, CA.
Today’s Trivia Question: What’s Fonzie’s full name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Saturday Morning Ratings by Block Average April 5, 2014
K2-5
Network/Rating/000s
DSNY/3.5/548
NICK/3.0/467
NKJR/1.8/283
DSJR/1.5/238
TOON/0.8/130
CW/0.5/74
SPRT/0.4/66
NBC/0.3/52
DXD/0.2/35
NKTN/0.1/22
K6-11
Network/Rating/000s
DSNY/2.5/606
NICK/2.5/7590
TOON/1.2/291
DXD/0.7/169
CW/0.6/137
NKJR/0.5/107
DSJR/0.4/98
NKTN/0.2/45
NBC/0.2/40
CBS/0.1/36
K9-14
Network/Rating/000s
DSNY/1.8/445
NICK/1.7/405
TOON/0.9/221
DXD/0.6/146
CW/0.4/85
DSJR/0.2/43
NKTN/0.2/39
NKJR/0.1/29
NBC/0.1/28
CBS/0.1/20
Source: Disney from Nielsen Media Research. Based on Saturday morning viewing blocks from 7a-1p
Cheers — Cathy Applefeld Olson
[email protected] for Cynopsis Kids!
04.11.14
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JOB OPENING: AD SALES MKTG MGR/Discovery/NYC: Client focused auto fan to leverage Velocity’s assets to support dvlpmnt & execution of ad sales sponsorships. 5+ years sales and/or mktg exp req’d. prod exp a + Apply HERE (4/16)
JOB OPENING: DIGITAL RESEARCH MANAGER/SCRIPPS/NYC: point of contact for all research requests-Food Network, Cooking Ch and uLive digital properties. For complete details click HERE #4146 (4/15)
JOB OPENING: ACCOUNT MANAGER/SEC-ESPN/ATL: Be part of "The SEC-ESPN Network" in Atlanta. Will coordinate media running on the SEC digital properties. Min 1 year experience and 4-year degree. http://bit.ly/PsTOj6 (4/15)
JOB OPENING: VP, HR/A+E Nets/NY: Manage all HR functions for Finance, IT, Legal, HR & Ops as well as lead Diversity/Learning & Dev programs. Min 7+ yrs HR Generalist exp pref within a media environment. Apply: www.aenetworks.com/career.html (4/15)
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JOB OPENING: DIRECTOR, INTEGRATED MKTG DIGITAL/Comedy Central/NYC: Assist in the dvlpmnt of sponsorship pckge & innovative offerings in association with VMNE brands. BA Deg & 4-6 yrs mktg exp within media/ent industry, Full info/Apply HERE (4/15)
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