04/08/16: Rams get a date for homecoming; Anheuser/Delta book Copa trip; Gaming goes Virtual


Good morning. It’s Friday April 8, 2016, and this is your first early morning Sports briefing. 

The NFL released its 65-game 2016 preseason schedule, which will offer a lineup of eight nationally televised preseason games. The matchups begin on Aug. 7 on ESPN with the Hall of Fame Game at 8p, pitting the Packers/Colts. ESPN is also set to offer the Rams return to LA vs. Dallas on Aug. 13. Meanwhile, NBC receives the Falcons/Dolphins on Aug. 25 and the Bengals/Jaguars on Aug. 28, both at 8p. CBS will carry the Browns/Buccaneers on Aug. 26 and Titans/Raiders on Aug. 27, both at 8p. FOX, meanwhile, receives a doubleheader featuring Chargers/Vikings on Aug. 28 at 1p, followed by Cardinals/Texans at 4p.


NBCSN saw Wednesday’s Red Wings/Flyers faceoff average 816,000 viewers, according to Nielsen. That marks the channel’s second-best numbers this year, not counting opening night. Viewers also consumed 2.6 million minutes via NBC Sports Live Extra, the second-most for a regular season game.

Elsewhere under the NBCUniversal tree, Telemundo locked in an extension with sportscaster and commentator Sammy Sadovnik. The multi-year deal will see him locked in to the Telemundo and NBC Universo teams to cover the likes of the 2016 Rio de Janeiro Summer Olympics, the 2017 FIFA Confederations Cup and the FIFA World Cup Russia 2018.

NBA TV lined up a special free preview for viewers, opening the door for more fans to watch the matchup between the Warriors/Spurs on Sunday at 7p. The preview will be available throughout the weekend via leading cable, satellite and telco distributors.

Less than two weeks and tickets are going fast! The Cynopsis Sports Awards honors the best in the business on April 21 in New York. Click here now to claim your spot.

After awarding US Attorney General Loretta Lynch with its Golden Blazer Award, The Men in Blazers Show will welcome her to the program in Monday at 10p on NBCSN. Lynch became the third recipient of the annual honor, which is awarded annually to the person who has “dedicated themselves to advancing the sport of soccer in the United States of America.” The full Men in Blazers podcast featuring Lynch will be released on April 21.

Bellator Kickboxing: Torino has its voices, with the promotion locking in Bellator MMA heavyweight Matt Mitrione and Boston Celtics voice Sean Grande as the broadcast duo for its inaugural kickboxing event on April 16. The event will be carried on Spike on April 22 at 11p.

Meanwhile, SiriusXM is turning to Brian Stann, a former UFC middleweight contender to host a new weekly show on SiriusXM’s combat sports and entertainment channel, SiriusXM Rush. Toe-2-Toe with Brian Stann debuts April 12 runs every Tuesday from 6-8p, offering the latest news from the world of MMA and interviews.

NBC Sports Group announced plans to cover the Louis Vuitton America’s Cup World Series starting May 7. More than four hours of coverage will starts at 2p on NBC Sports Live Extra, before continuing oon May 8 on NBCSN. Meanwhile, NBC carries a highlight show on May 21. Todd Harris handles play-by-play for all America’s Cup World Series coverage from New York, and will be joined by analyst and former America’s Cup sailor Ken Read.



Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign? Enter your mobile app, series, marketing campaign or leading executive in this year’s competition.

Deadline to enter: Wednesday, May 18, 2016 – Enter Now!

View past winners and honorable mentions: 2012 | 2013 | 2014 | 2015.


Anheuser-Busch InBev and Delta Air Lines will both sponsor the Copa America Centenario this summer. Bloomberg reports that the deals, brokered by Soccer United Marketing. “To have these companies stand with us, it sends a message to global football that we know how to put on a tournament that is fair and transparent,” SUM President Kathy Carter said, noting that more sponsorship deals are expected to be announced before the tournament starts June 3.

Davidson College selected Learfield to serve as its multimedia rights partner through the 2026-27 athletic season. Learfield will officially begin representing the Wildcats on July 1 with plans to launch Davidson Sports Properties to manage the Wildcats’ comprehensive rights including signage, digital, corporate sponsorships, television and radio play-by-play, and coaches’ shows.


The United Soccer League locked in a partnership with Sportradar designed to “proactively safeguard the USL’s nearly 450 matches scheduled for the 2016 season.” Sportradar offers detection and prevention of match manipulation and the company’s Fraud Detection System will monitor all regular season and postseason USL matches for any potential manipulations. “The USL has more than doubled in size in the last two years to 29 teams and has become the largest soccer division in the world, so our partnership with Sportradar is a natural next step in the evolution of our league,” said USL CEO Alec Papadakis. “We are excited about the USL’s future but we also recognize the importance in being vigilant and protecting our players and teams and the overall integrity of our League.”

WWE saw WrestleMania 32 rank as the most social event in WWE history, according to Nielsen Social with 2.5 million mentions on Twitter throughout the day and 1.3 million mentions during the broadcast alone, for upticks of 50% and 18% year-over-year, respectively. In addition, WWE-related content saw more than 250 million video views across WWE.com, WWE App and social media during WrestleMania Week, for a rise of 122% over 2015.

FOX Sports is offering multiple FanView driver channels for this weekend’s NASCAR events at Texas Motor Speedway via FOX Sports GO. Dale Earnhardt Jr. will be the subject of one channel for both his NASCAR XFINITY Series entry on Friday and well as his NASCAR Sprint Cup Series ride on Saturday. Brad Keselowski also hosts a channel on Friday, with a driver TBD on Saturday also are available.


Endemol Shine Beyond’s SMASHER Network launches season two of its eSports series Legends of Gaming with a “first-of-its-kind” virtual reality experience. The format will feature both video game play and player introductions in 360 while season one host Toby Turner returns alongside current host Syndicate to take on a pair lucky fans in Super Mario Kart. Viewers can get the full immersive VR experience through the YouTube mobile app or by using Google cardboard. The second season will pit eight of the nation’s top gamers competing in a newly designed, six-round tournament featuring 24 of the hottest games with fellow gamers set to include TmarTn and Terroriser as well as Reckless Tortuga, Gassy Mexican, Moo Snuckel, Misses Mae, mcsportzhawk and TheZombiUnicorn all set to join this season.
EA Sports, the NFL Players Association and Discovery Education are teaming up to host an interactive live virtual field trip on April 14 for students nationwide for The Magic of Madden Virtual Field Trip. The event features Redskins quarterback Kirk Cousins and allows middle school students the chance to go behind-the-scenes at EA Sports Tiburon Studios in Orlando to explore the science, technology, engineering, art and math powering its Madden NFL series where engineers, animators, designers, analysts and producers will discuss their career paths and applications of STEAM in bringing the game to life.


The Masters hits ESPN today at 3p and CBS on Saturday and Sunday at 3p and 2p respectively.


April 21  | New York Athletic Club  | 8:15-10:30am | REGISTER NOW

CYNOPSIS SPORTS will honor 4 executives who changed the way their sports entities connected with fans around the country:

LEGACY AWARD — Eric Shanks, President, COO & EP – Fox Sports
VISION AWARD — Don Garber, Commissioner – MLS
NAVIGATOR AWARD – Rob McGlarry, President – MLB Network
GEM AWARD – Mike O’Brien, VP, Corp. & Prod. Planning – Hyundai

ON THIS DAY in 1974: Hank Aaron breaks Babe Ruth’s home run record with #715.

In The Know: With which club did Hank Aaron end his MLB playing career? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which golf champ is known as “The Big Easy”? Answer: Ernie Els. Kudos: Chris Long-FloSports/NY; Andrew Feingold-Fox News Channel/NY; Marc Goldstein-Media Solutions/NY; Lindsay Codd-GMR Marketing/NY; Mike Antolini-Tiger Woods Foundation/Boston; Terri Coward-Initiative/Atlanta; Taylor Zacks-Cardlytics/Atlanta; Jay Rossi-Dick’s Sporting Goods/Pittsburgh; Robert Teinowitz-Live Action Media/Chicago; Pam Tierney-LilyBarks Productions/Chicago; Tim Rank-blueprint314/St. Louis; Gretchen Brady-KTVT/Dallas; Scott Sarra-NBC Sports Group/Denver; Dan Hanson/Vail; Matt Sautter-Imagine Communications/Denver; Cameron Legge-Fox Sports/Phoenix; Larry Hutchings/Nipomo; Tamara Brcka-Fox Consumer Products/LA; Jeff Mirkin-2:25 Engagement/Santa Monica; Willie Price-American Forces Network/Riverside.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: SR MGR/MGR, DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Execute objectives of Dig Ad Ops specializing in ad prod dev, QC, UAT & optimization of ad products across brands on web/mobile web/mobile apps & OTT ad products. Full Info/Apply HERE (4/15)

JOB OPENING: DIGITAL AE/Discovery Digital Networks/LA: Strategic sales exec to join DDN’s Ad Sales team to proactively sell Sourcefed Studios portfolio across platforms. Focus on representing custom content and in-show integrations. 4-6 yrs, 3 in digital exp req’d. Full Info/Apply HERE (4/15)

JOB OPENING: SR EDITORIAL DIRECTOR, CREATIVE CONTENT PROD/Viacom Velocity/NYC: Ideate, write, produce, shoot and edit digital videos and on. 3+ yrs exp producing and editing video, ideally with a specialty in how-to content. Full info/apply HERE (4/15)

JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (4/15) 

JOB OPENING: ADDRESSABLE ADVERTISING BUSINESS ANALYST, SYSTEMS SUPPORT/AT&T/NYC: Resp for user support on key systems that drive targeted ad sales prod at the forefront of TV advrtsng. Req’s 1 yr of Ad Sales, Plan’g, System Ops, or Systems Support type exp. BA degree. Full info/Apply HERE (4/14)

JOB OPENING: GROUP SALES & MKT DIR/Chi/NY: Responsible for generating revenue across media platforms & markets. Strong media presence, communication & execution skills a must. Travel. Min 5 yrs media sales/marketing. Apply HERE (4/14)

JOB OPENING: DIR, ORIGINAL PROGRAMMING & DEV/IFC/NYC: 10+ yrs exp. Actively dev new shows. Oversee creative & admin aspects of shows. Must have relationships in TV & Entertainment community  agents, mgrs, talent, directors, writers, producers, & prod companies. Full info/apply HERE (4/14)

JOB OPENING: SALES PLANNER/UP TV/NYC: Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Resume HERE (4/14)

JOB OPENING: MGR, SEO & PAID SOCIAL MEDIA INSIGHTS/VH1/NYC: Detail-oriented media professional responsible for managing/executing paid media strategies. 2-3 yrs of social + media exp. Expert knowledge of trends and tools for paid social media platforms. Full info/apply HERE (4/14)

JOB OPENING: DIR PRESCHOOL DEVELOPMENT/Nickelodeon/NYC: Mng shows & provide creative dir for each series through all facets of prod. Work hand-in-hand w/Nickelodeon Dvlpmnt to successfully transition shows from Pilot to series, guiding creative vision going forward. Full info/apply HERE (4/13)

JOB OPENING: VP CREATIVE CLIENT & BRAND PARTNERSHIPS/Discovery/NY: Innovative creative leader w/exp driving top brands and partnerships to oversee all creative cmpgns from design-execution while liaising w/sales to ensure max revenue potential. Clear communicator to mediate company and client needs. Full info/apply HERE (4/13)

JOB OPENING: CREATIVE SERVICE COORD/Spotlight Cinema Networks/LA: Resp for reviewing, mastering, encoding & distributing all on screen creative. Receive/log all incoming creative materials from outside clients. 1-2 yrs of quality control exp or work in a Post Prod envir. Resume/cvr HERE (4/12) 

JOB OPENING: DIR, INTEGRATED SALES MKTG/ION/NYC: Provide mktg support for the Network Sales Team to help achieve addit’l rev. Develop creative ideas from inception to execution. Min 5 yrs mktg exp. Exc written/verbal skills & sense of urgency. Resume HERE (4/12)

JOB OPENING: SALES PLANNER/ION/NYC: Resp for plan building/delivering upfront/scatter deals, work with inventory team. 2+ yrs exp (Ad sales Pricing/Plan’g &/or agency buying). Knwldg Dealmaker a +. Resume HERE (4/12) 

JOB OPENING: AE, DIR RESPONSE/ION/NY: Experienced AE, strong relations w/all agencies. Dvlp new bus & grow existing bus at agency & direct. Exc presentation skills. Min 5 yrs direct response exp. Resume HERE (4/12) 

JOB OPENING: DIR GLOBAL DIGITAL MEDIA/CSI Sports/NYC: Dvlp/mng/grow dig. assets for newly launched website www.fightsports.tv & mult dig products. Work w/SR exec on strategy, social ntwks on global scale. 7+yrs exp req’d. Passion for sports. Strong writing skills. CMS skills req’d. cvr/res to Rose: [email protected] (4/12)

JOB OPENING: MARKETING MANAGER/AMC/NYC: Produce, manage, and execute brand marketing projects. Ability to give strategic and creative direction to agencies to ensure desired results. 3-5 years exp in marketing preferably for a tv network. Full info/apply HERE (4/12)

JOB OPENING: ACCOUNT EXECUTIVES/Entertainment Studios Network/NY: Establishing NY office, Nat’l & DR AE’s to dvlp/svc/maint agencies & clients selling multiplatform opportunities. Resume to [email protected] (4/9)

JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (4/9)

JOB OPENING: VP, MKTG & PROMOTIONAL STRATEGY/WE tv/NYC: 12+ yrs Mkting exp at a tv or entertainment based biz. Oversee strategy, planning, creative and post-analysis mrkting campaigns for on-air and off-air. Full info/apply HERE (4/9)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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