CYNOPSISKIDS!
04.07.14 Good morning. It’s Monday, April 7, 2014, and this is your first early morning briefing.
Bring on the slapstick. Again. Cartoon Network is gearing up to debut The Tom and Jerry Show on Wednesday, and I got the inside scoop from Warner Bros. Animation’s Jay Bastian, the creative exec in charge of the series.
Will you be revisiting any classic episodes?
Most of the shorts are perfect as they are. If we tried to recreate them, it wouldn’t seem as good. So we stay close to their classic dynamic so the show will be as evergreen as the shorts have always been. We’ve been tapping into recurring scenarios. We always point out Tom doesn’t actually want to eat Jerry. He may knock him over the head a few times, but they aren’t trying to kill each other. They’re to one-up each other. It’s more about sibling rivalry.
Do Tom and Jerry still look the same?
The look and feel is a very Hanna Barbera-MGM 1950s, but at the same time the way we’re approaching them does look a little flatter and more modern.
Toughest thing about bringing back a classic?
The biggest challenge we have is we are telling 11-minute stories, whereas the classic shorts are only 7 minutes. So the stories now are a little more involved. And there’s been a learning curve to figure out the best way to tell 11-minute stories with two main characters that don’t talk. That gets fleshed out into scripts; we have to write scripts for them even though Tom and Jerry don’t talk. We have one character in every short that does talk. Someone needs to talk to move the story along.
What’s your favorite T and J episode?
One of my favorites is when Spike has a birthday party for Tike, and Tom and Jerry come along and mess everything up…. Cartoon Network always says, Complex characters in simple situations. That’s where Tom and Jerry really shine. On the surface it feels like they are just doing ridiculous things, but they really are smart, developed, interesting characters. Put them into a simple situation, and see them thrive. I’m always impressed that writers and directors can still make Tom and Jerry running around a house feel new and fresh. Sometimes it’s just lightening in a bottle.
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Tomorrow…
April 8, 2014 | 1:30-3 p.m. ET | Register Now Speakers Include:
Lynn LaRocca – SVP of Marketing and Advertising (Modell’s)
Jon Steinlauf – EVP, Ad Sales and Marketing (Scripps)
Linda Ong – President and Brand Strategist (TruthCo.)
Tom Talbert – Group Director, Media Services (Lowe Campbell Ewald)
HIT Entertainment is at work on a new season of Bob the Builder that will include "a new contemporary, dynamic look and feel, with new characters and locations," according to a company rep. The series, due to be delivered in late 2015, is being produced out of HIT’s U.K. headquarters with animation services provided by Canadian-based digital animation company Mainframe, a division of Rainmaker Entertainment.
Glee’s star Lea Michele and child actor Rohan Chand (Bad Words) will voice lead characters in DreamWorks Animation’s upcoming musical movie Bollywood Superstar Monkey. According to The Wrap, Enchanted filmmaker Kevin Lima signed on in July 2011 to direct from a script by Gurinder Chadha and Paul Berges. The film is loosely based on an Indian tale about a man whose wife is kidnapped by a demon king.
China Anne McClain of Disney Channel’s A.N.T. Farm is one of five celebs who will compete on ABC’s new summer series Sing Your Face Off. The show debuts with back-to-back episodes Saturday, May 31, from 9-11p. The talent competition features celebrities who are transformed and trained to perform as a legendary musical icon. Joining McClain are rocker Sebastian Bach, from the band Skid Row, Landry Fields of the NBA’s Toronto Raptors, and actors Jon Lovitz and Lisa Rinna. The celebs could find themselves transformed into someone far older, younger or even someone of the opposite sex. Each show will feature the complete transformation to musical performers including Justin Bieber, Lady Gaga, Michael Jackson and Pavarotti. John Barrowman (Arrow, Torchwood) host. Debbie Gibson and Darrell Hammond are the primary judges.
There’s a Mau5 in the house. Disney is investigating the trademark registration that DJ Deadmau5, aka Joel Zimmerman, filed recently with the U.S. Trademark office to secure claim on his oversized mouse head. According to Billboard, Disney asked for and was granted 90 days to investigate Deadmau5’s claim. If the company chooses to, it can file a notice of opposition for infringement over its own trademarked oversized smile and ears belonging to Mickey.
Don’t Miss Out… The Cynopsis Kids !magination + People Awards returns June 11, 8-10a at the Yale Club in NY. Hosted by Inside Edition’s Megan Alexander, the Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators, who will share insights on a special panel. Join us!
Saban Brands signed a new broadcast distribution agreement for its preschool series Julius Jr. to air on Disney Junior in Italy. The series, inspired by the creative spirit and characters of Paul Frank, will premiere this spring.The deal will also expand to additional countries in Europe, the Middle East and Africa in the near future. MarVista Entertainment, the series’ exclusive international television distributor, negotiated the agreement in partnership.
Beyond Distribution appointed Sam Partner as VP Sales, German-speaking Europe, Scandinavia & Benelux. He previously was Head of Sales of Indigo Film & Television, overseeing the global sales of all finished programs.
Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for April 4-6, 2014:
Captain America: The Winter Soldier (Disney) PG-13 $96.20 million (weekend) $96.20 million (1-week cume)
Noah (Paramount) PG-13 $17 million (weekend) $72.34 million (2-week cume)
Divergent (Lionsgate) PG-13 $13 million (weekend) $114.02 million (3-week cume)
God’s Not Dead (Pure Flix) PG-13 $7.73 million (weekend) $32.52 (3-week cume)
Muppets (Disney) PG $6.29 million (weekend) $42.14 million (3-week cume)
Mr. Peabody & Sherman (20th Century Fox) PG $5.0 million (weekend) $102.20 million (5-week cume)
Need For Speed (Disney) PG-13 $1.84 million (weekend) $40.84 million (4-week cume)
LEGO Movie (Warner Bros.) PG-13 $1.40 million (weekend) $250.60 million (9-week cume)
Cesar Chavez (Lionsgate) PG-13 $975,000 (weekend) $4.61 million (2-week cume)
Frozen (Disney) PG $373,000 million (weekend) $398.92 million (20-week cume)
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Start today & email: Trish Pihonak Hear from the experts about Cynopsis Media Classifieds
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Answer to yesterday’s Trivia Question: What is the name of The Chief’s assistant in Get Smart? LARRABEE Kudos to: Bob Eisenstaedt, Granite Springs Productions, NY; John May, Cartoon Network, Atlanta; Michael Ritz, BucStar Consulting, NY; Barry Solomon, Retailability Inc., NY; Brad Stern, Bellavia Blatt, Mineola, NY; William "Chip" Beaman, Formosa Interactive, West Hollywood, CA; Richard Quan, BSSP, SF.
Today’s Trivia Question: What’s the name of the town where the Ingalls family lived in Little House on the Prairie? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
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04.07.14
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JOB OPENING: DIRECTOR, PROGRAM PLANNING AND SCHEDULING/ABC Family/Burbank, CA: Program Planning & Strategy for program content across all ABCF platforms. 8+ yrs exp; seeking strategic/creative minded execs. Apply: http://bit.ly/1fwxsqz (4/12)
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JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, execute agency traffic instructions, maintain commercial inventory for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (4/12)
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JOB OPENING: SR ART DIRECTOR/HBO/NYC: Leader of the Digital & Social Media team inspires innovative thinking and drives online projects from strategy to ideation, superior execution and final launch. 7-10 yrs dig design exp. Apply: HERE (4/11)
JOB OPENING: SR. RESEARCH ANALYST/WEtv/NYC: Support reporting & info needs of programming & scheduling, generate, interpret & convey TV ratings, exp with Star Media, Nielsen systems. Apply HERE (4/11)
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JOB OPENING: TEMP DIGTAL SALES MGR/OWN Digital/Oprah.com/CHI: Strong sales professional wanted to drive revenue & manage clients! 3-6 month maternity fill-in. 5+ yrs media sales exp. Apply at: HERE (4/10)
JOB OPENING: SR MGR TRADE MKTG/NBCU/NYC: Syfy seeks contract Trade Mktg Sr Mgr to support team during Upfronts. Min. 5+ years exp in marketing. Exp in media agency is a plus. Apply to [email protected] (4/10)
JOB OPENING: WEB DEVELOPER/AMCN/NYC: front end developer, work closely w/creative director & back-end team to design & develop web application templates for AMC Networks consumer websites, 3-5 yrs. exp. APPLY HERE (4/10)
JOB OPENING: AFFIL MKTG MGR/Asia TV USA/NYC: 3-5 yrs Affiliate Mktg Exp at a cable network/MVPD. Understanding of the dvlpmnt & implementation of campaigns that drive subscriptions. Premium Network exp a + Resume to: [email protected] (4/9)
JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Publicity for Weather Channel prog, digital cont, ad sales comm, int comm. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply: [email protected] (4/9)
JOB OPENING: DIRECTOR, CONSUMER MKTG/BRAVO/NYC: Oversee strategy & implementation of consumer mktg campaigns & promotions for Bravo. 7+ years marketing exp required. TV/cable exp a plus. Apply at http://bit.ly/1iAPN64 (4/9)
JOB OPENING: Sr. WRITER/PRODUCER/BBC AMERICA-NYC: Conceptualize/produce short-form video for on-air/digitl promos, mktg campgns, press reels, VOD/DVD extras. 5 yrs netwk/agncy exp. Excllnt edit/copywritng skills [email protected] (4/8)
JOB OPENING: SR RESEARCH ANALYST/Music Choice/NY: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (4/8)
JOB OPENING: MGR MKTG/ION/NY: Support Nat’l Ad Sales team, assist w/development & execution of integrated client solutions 2 – 3 yrs exp mktg, prefer sponsorships, 4-yr deg, prefer Marketing Apply [email protected] EOE (4/8)
JOB OPENING: ASSOCIATE MANAGER, MARKETING SERVICES/ESPN/Coral Gables FL: Assist in the dvlpmnt of high impact sales materials for use by the Sales Teams. Min 2 yrs exp. http://bit.ly/1hdIZM5 (4/8)
JOB OPENING: TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+2 yrs exp. Resumes: HERE (4/8)
JOB OPENING: TVONE/DR ACCT EXEC/NY: Resp for rev. targets thru DR Sales in assigned, territories. Carryout entire sales process. Comm TV1 ntwork to advertisers. 20-30% dom. Trvel. BA+8yrs sales exp. strg cable industry knwldg. Resumes: HERE (4/8)
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