04/04/14: Will Kelly Osbourne tell the dwarves what to wear in Disney’s The 7D?


Good morning.It’s Friday, April 4, 2014, and this is your first early morning briefing.


Let’s hope those dwarves dress well. Kelly Osbourne has joined the cast of Disney’s The 7D, an animated comedic new take on the Seven Dwarfs. Produced by Disney Television Animation, the series will be presented on three Disney TV networks–Disney XD, Disney Channel and Disney Junior–beginning this summer. Osbourne will voice novice witch Hildy Gloom, who lives in the contemporary world of Jollywood, where the dwarves are at work helping Queen Delightful keep order in her kingdom. “It may surprise some to learn that I grew up watching Disney Channel, so playing a character in a Disney cartoon is beyond exciting for me,” Osbourne announced via Twitter. “Hildy’s a tough one to keep up with, so I wear workout clothes to recording sessions because I jump and move around to really bring her to life.” The series’ soundtrack is being provided by YouTube meme master Parry Gripp, the creative force behind such viral videos as “Hamster On A Piano (Eating Popcorn)” and “Baby Monkey (Going Backwards On A Pig).”


All weekend long Cartoon Network will celebrate its favorite teen superhero with a “Ben 10Athon,” beginning Saturday at 9 with “The Vampire Strikes Back,” the final installment in the Ben 10 Omniverse three-part Monster Planet arc. To help celebrate the special on-air event, Cartoon Network Enterprises is launching a new DVD, Ben 10 Omniverse: Duel of the Duplicates, on April 8. The disc includes the three-part story arc from the series’ first season- “The Ultimate Heist,” “A Fistful of Brains” and “For a Few Brains More.”

Hub Network is celebrating Easter with a song. Or three. The net will present the Sing-Along Easter Marathon on Sunday, April 20, consisting of six back-to-back musically themed episodes from four of its most popular series Strawberry Shortcake’s Berry Bitty Adventures, Pound Puppies, Littlest Pet Shop and My Little Pony Friendship is Magic. The marathon will be followed by the network premiere of Tiny Toons Spring Break at 1p ET/10a PT.


– – – S A V E   T H E   D A T E – – –

Cynopsis Kids !magination Awards Luncheon
Hosted By: Megan Alexander from Inside Edition!

June 11, 2014 | 8:00 – 10:00a.m.
The Yale Club of NYC

*Coming Soon: Award finalists will be announced early May


New research out of Iowa State University points to incremental benefits to limiting kids’ screen time. The study, which analyzed the media habits of more than 1,300 fourth and fifth graders over a seven-month period in Iowa and Minnesota, not only found kids with less screen time were less exposed to violent media but some other salient differences. Children spending fewer hours in front of a screen got more sleep, performed better in school and registered less risk for obesity. The research was published this week in medical journal JAMA Pediatrics. The American Academy of Pediatrics recommends parents limit media exposure entirely for kids under 2 and keep it at less than two hours a day for all other kids.

Awesome Maps creator Simon Schuetz is launching a crowdfunding campaign on Kickstarter for a fun and educational map for children. kidsmap is a simple, illustrated map base that serves as a jumping-off point for exploring the world. Using backer votes, the Awesome Maps team will create sticker sets and educational flash cards that take kids on a journey through the world’s wonders. “We could have made an app, but we really think there is something magical about a physical product,” said Schuetz. “It fosters interaction and gives you the opportunity to spend time with your kids-away from the screen.”

Fifty children’s and youth TV programs will be honored at the 50th anniversary of Prix Jeunesse International, the world’s oldest children’s television competition. The nominees include 25 fiction and 25 non-fiction TV shows. The U.K. tops the countries with the most nominees with 17 finalists, followed by Germany with 15, and the Netherlands with 13.

Ann Brashares, Young Adult author of the internationally bestselling Sisterhood of the Traveling Pants series, is back on the teen scene with new novel The Here and Now on Random House Kids imprint Delacorte Press and on sale April 8. The romantic thriller is the story of 17-year-old Prenna James, who immigrated to New York when she was 12 from a different time in which the world has been left in ruins. To generate buzz, Brashares and longtime friend Ana Gasteyer, of “Saturday Night Live” created a hilarious viral video. Check it out on Cynopsis.com today.

Cynopsis Media turns 17 this week. Please help us celebrate by taking our Cynopsis Media’s Birthday Poll. One participate will win a $25 Crumbs Bake Shop eCard; winner will be announced on Monday, April 7. What’s Your Favorite Birthday Dessert? http://www.cynopsis.com/snap-app-contest/

Don’t Miss Out… The Cynopsis Kids !magination + People Awards returns June 11 in NYC. Hosted by Inside Edition’s Megan Alexander, The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Join us!


Say cheese. Sprout is kicking off the second year of its Mom is Here promo inviting moms to snap pics of themselves with their kids during those wonderful fleeting everyday moments and upload them to a website (www.momishere.com) or to Instagram using the hashtag #momishere. One lucky winners will see their shots featured in a 60-second commercial spot, premiering on Sprout on Friday, May 9. Their photos will also be displayed on the G-Tron in New York’s Times Square. Ten first prize winners will receive Spafinder gift cards, and the grand prize winner will win a $1,500 Spafinder gift card and spa package.


Bandai Namco Games released new app Zombie Stampede, a free-to-play tower defense action game for iPhone, iPad and iPod touch. The game offers multiple in-game commodities such as the Card Box filled with common and rare hunters and items to be added to one’s game. Players also have to be tactical in their use of the precious ‘Zombie Juice’ collected from slaughtered zombies on the battlefield and that helps unleash hunter skills.

Simulation management game Transport Tycoon is now available for iOS Universal and Android, and has been updated with all new content. New features include a remixed original soundtrack by John Broomhall, the creator of the PC game’s original music, and 10 new solo scenarios.



What’s your favorite birthday dessert?

One participant will win a $25 Crumbs Bake Shop gift card + the winner will be announced on Monday, April 7th.


Saban Brands appointed Leila Ouledcheikh as VP of Distribution EMEA. In this newly created role, Ouledcheikh will lead international television distribution for Europe, the Middle East and Africa from Saban Brands’ London office. She previously held senior roles at HIT Entertainment, Entertainment Rights and Cake Entertainment.

Melanie Chang is promoted to the newly created role of VP, Integrated Marketing, at Little, Brown Books for Young Readers. She previously was VP/Executive Director, Publicity & Communications. Additionally, Allegra Green is promoted to Marketing Operations Coordinator. She was previously Marketing Assistant.

John Mueller has been appointed CFO of The Topps Company, creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Mueller had been with the XO Group (formerly The Knot) for five years, where he served as CFO.


Answer to yesterday’s Trivia Question: Who was Speed Racer’s nemesis? Credit for RACER X Kudos to: Lee Adams, the Assorted Nuts;JB Gray, Cartoon Network, Atlanta; Michael Ratliffe, B.E.T. Networks, Washington DC; Michael Ritz, BucStar Consulting, NY; Joe Swaney, Cartoon Network, Atlanta; Matt Sautter, OpenTV, Golden, CO; Richard Quan, BSSP, SF.

Today’s Trivia Question: What is the name of The Chief’s assistant in Get Smart?(Email [email protected] with your answer and be sure to include your name, company, city and time zone.)


Join Cynopsis at the…

Creating the Perfect Media Pitch: The New Secrets of Selling Content to Advertisers Webinar
April 8, 2014|1:30-3 p.m. ET| Register Now

Speakers Include:
Lynn LaRoccaSVP of Marketing and Advertising (Modell’s)
Jon SteinlaufEVP, Ad Sales and Marketing  (Scripps)
Linda OngPresident and Brand Strategist (TruthCo.)
Tom TalbertGroup Director, Media Services (Lowe Campbell Ewald)

Cheers — Cathy Applefeld Olson
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Cynopsis Kids!

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING:DIR, DIGITAL EDITORIAL/NBC/Univ. City, CA: Strategize NBC digital front door experiences.  5 yrs digital home page exp required. www.nbcunicareers.com Job#14337BR APPLY HERE (4/11)


JOB OPENING:SR MGR, PHOTO PROD/NBCUNIVERSAL/NY: Produce photos for NBCUni nets. 5 yrs exp in photo production req; network exp desired. Exp. Apply: NBCUnicareers.com Job# 14786BR APPLY HERE (4/11)


JOB OPENING:SR ART DIRECTOR/HBO/NYC: Leader of the Digital & Social Media team inspires innovative thinking and drives online projects from strategy to ideation, superior execution and final launch. 7-10 yrs dig design exp. Apply: HERE (4/11)


JOB OPENING:SR. RESEARCH ANALYST/WEtv/NYC: Support reporting & info needs of programming & scheduling, generate, interpret & convey TV ratings, exp with Star Media, Nielsen systems. Apply HERE (4/11) 


JOB OPENING:MGR CLIENT SOLUTIONS/WB/NYC: Designing cross platform mktg campaigns, digital mktg solutions that meet client objectives, oversee execution of PP proposals, sales sheets, case studies & wrap up reports. Apply HERE (4/11) JOB OPENING: TEMP DIGTAL SALES MGR/OWN Digital/Oprah.com/CHI: Strong sales professional wanted to drive revenue & manage clients! 3-6 month maternity fill-in. 5+ yrs media sales exp. Apply at: HERE (4/10)


JOB OPENING: SR MGR TRADE MKTG/NBCU/NYC: Syfy seeks contract Trade Mktg Sr Mgr to support team during Upfronts. Min. 5+ years exp in marketing. Exp in media agency is a plus. Apply to [email protected] (4/10)


JOB OPENING: WEB DEVELOPER/AMCN/NYC: front end developer, work closely w/creative director & back-end team to design & develop web application templates for AMC Networks consumer websites, 3-5 yrs. exp. APPLY HERE (4/10)


JOB OPENING:AFFIL MKTG MGR/Asia TV USA/NYC: 3-5 yrs Affiliate Mktg Exp at a cable network/MVPD. Understanding of the dvlpmnt & implementation of campaigns that drive subscriptions. Premium Network exp a + Resume to: [email protected] (4/9)


JOB OPENING:CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Publicity for Weather Channel prog, digital cont, ad sales comm, int comm. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply: [email protected] (4/9)


JOB OPENING:  DIRECTOR, CONSUMER MKTG/BRAVO/NYC: Oversee strategy & implementation of consumer mktg campaigns & promotions for Bravo. 7+ years marketing exp required. TV/cable exp a plus. Apply at http://bit.ly/1iAPN64 (4/9)


JOB OPENING: Sr. WRITER/PRODUCER/BBC AMERICA-NYC: Conceptualize/produce short-form video for on-air/digitl promos, mktg campgns, press reels, VOD/DVD extras. 5 yrs netwk/agncy exp. Excllnt edit/copywritng skills [email protected] (4/8)


JOB OPENING: SR RESEARCH ANALYST/Music Choice/NY: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (4/8) 


JOB OPENING: MGR MKTG/ION/NY: Support Nat’l Ad Sales team, assist w/development & execution of integrated client solutions 2 – 3 yrs exp mktg, prefer sponsorships, 4-yr deg, prefer Marketing Apply [email protected] EOE (4/8)


JOB OPENING: ASSOCIATE MANAGER, MARKETING SERVICES/ESPN/Coral Gables FL: Assist in the dvlpmnt of high impact sales materials for use by the Sales Teams. Min 2 yrs exp. http://bit.ly/1hdIZM5 (4/8)


JOB OPENING:TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+2 yrs exp. Resumes: HERE (4/8)


JOB OPENING:TVONE/DR ACCT EXEC/NY: Resp for rev. targets thru DR Sales in assigned, territories. Carryout entire sales process. Comm TV1 ntwork to advertisers. 20-30% dom. Trvel. BA+8yrs sales exp. strg cable industry knwldg. Resumes: HERE (4/8)


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