CYNOPSISSPORTS
04.02.14 Good morning. It’s Wednesday, April 2, 2014, and this is your first early morning Sports briefing.
Here comes the teamcast. Turner Sports and CBS Sports unveiled plans for the upcoming Final Four teamcasts that will air Saturday with coverage beginning at 6p. TBS carries the National Semifinal games on Saturday, April 5, with three hours of pre-game coverage starting at 3p and Jim Nantz calling the action for the national telecast with analysts Greg Anthony and Steve Kerr, along with reporter Tracy Wolfson.
The specialized teamcasts, with telecasts specifically geared toward the individual teams competing in both games will run simultaneously on TNT and truTV. The 6p Florida Teamcast on TNT will see David Steele call the action with Mark Wise and reporter James Bates. Conversely, the Connecticut Teamcast on truTV features Eric Frede on the microphone with Conny Marshall and Swin Cash. Following that game, the Kentucky Teamcast on TNT will see Rob Bromley on play-by-play with Rex Chapman as analyst and Dave Baker. The Wisconsin-themed telecast has Wayne Larrivee calling the game with Mike Kelley.
Tiger may be out, but CBS Sports announced plans for its 59th consecutive year of broadcasting the Masters. Coverage begins on the network with the third round on Saturday, April 12 at 3p and final-round coverage on the April 13 at 2p. For the 29th consecutive year Jim Nantz returns to host coverage and will join Sir Nick Faldo in the 18th hole tower. Additional voices include: Peter Oosterhuis at the 17th hole; Verne Lundquist, the 16th hole; David Feherty, the 15th hole and Highlight Shows; Bill Macatee, the 14th hole; Peter Kostis, the 13th hole; and Ian Baker-Finch at the 11th and 12th holes.
Meanwhile, CBS Sports Network will offer golf fans Masters on the Range, a live show originating from the Tournament Practice Range of Augusta National Golf Club in Augusta starting Monday, April 7 at noon and continuing each day through Sunday morning. In addition, for the second consecutive year, CBS Sports Network replays CBS Sports’ live broadcasts of the third and-final rounds of the Masters immediately following the conclusion of its coverage.
NBC Sports Group released its own plans for the 2014 Verizon IndyCar Series this season, with new addition Paul Tracy now part of the broadcast team. This year’s coverage will see 13 races, doubleheaders in Houston and Toronto, as well as the season finale from Fontana. Tracy will serve as analyst for six races this year, beginning with the Toyota Grand Prix of Long Beach. Other names will include lead motorsports play-by-play commentator Leigh Diffey back for a second season, as will Townsend Bell and Wally Dallenbach Jr. as analysts. Kelli Stavast also joins NBC Sports Group’s Verizon IndyCar Series broadcast team this season as a pit reporter where she will join Marty Snider, Jon Beekhuis and Kevin Lee, as well as Verizon IndyCar Series reporter Robin Miller.
First quarter was good to NBCSN, which was able to offer a record number of live programming hours that included the Sochi Winter Games, the NHL and the Premier League. That led to the channel’s three most-watched months on U.S. sports cable, averaging 215,000 Total Day viewers in the first quarter of 2014, and the most-watched quarter in the network’s history, according to live plus same day data released by The Nielsen Company. During that period (Dec.30-March 30), total day viewership spiked 231% over the same period a year ago, and ranking first among all cable networks in year-over-year increase. Even without Sochi, the network’s first quarter performance, according to the company, was still up 58% over 2013.
Speaking of which, NBCSN also had good news from Sunday night’s Blackhawks/Penguins game, which drew a 0.39 household score with an average of 715,000 viewers, up 70% from NBCSN’s 2013 Sunday NHL game average. That ranks as NBCSN’s second-most watched regular season Sunday night NHL game ever (behind Montreal/Boston on 3/3/13; 813,000).
Tickets to the Cynopsis Sports Media Awards are going fast. This event will once again sell out!! Come join me as I co-host with Campus Insiders’ Bonnie Bernstein to honor the year’s best and brightest work from across the sports industry. Special awards will be presented to NASCAR’s Brian France, NBC Sports Group’s Mark Lazarus and Turner Sports’ Christina Miller. Presenters will include some of the hottest names in sports as well as some of the most powerful people driving the business today. Don’t miss out! Click here for tickets.
Continuing the ratings theme, Sunday’s El Super Clasico match on Univision Networks reached 4.1 million total viewers, making it the most-viewed club soccer match on any network so far this year. The game on on UniMas saw an average audience of 2.4 million with the broadcast of the Chivas de Guadalajara/Club America match. This year, UniMas is up 21% with total viewers for Liga MX action, according to Nielsen.
NFL quarterback Trent Green is now on Team CBS. Green will serve as a game analyst for CBS’ coverage of the NFL on CBS and contribute across multiple CBS Sports platforms including CBS Sports Network’s show, NFL Monday QB, and Sunday pre-game show, That Other Pregame Show. His on-air partner will be announced at a later date.
Monday night’s Diamondbacks/Giants game on FOX Sports Arizona produced the highest rating ever for a D-backs home opener on any network since 2004, according to Nielsen, delivering a 6.0 rating with a 10 share. That score is also good enough to mark the highest rated D-backs game of any kind on FOX Sports Arizona since the 2011 season
A CYNOPSIS MESSAGE
We’ve announced the Cynopsis Sports Media Award finalists; now join us in saluting them at the Awards breakfast!
Date: April 17, 2014 | Time: 8:00-10:00 a.m. | Location: Yale Club, NYC
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NBC Sports and NHL marketing teams are again teaming up for the 2014 Stanley Cup playoff campaign, generating both TV tune-in and a digital campaigns for the event. The TV spots, part of the Because It’s the Cup: One Goal theme, will offer a series of 30-second promos that highlight the various aspects of the Playoffs. Meanwhile, the digital promotion CupNappers sees comedian Nick Kroll and friends stealing the Stanley Cup. A 90-second "breaking news" teaser trailer debuted on close to 20,000 movie theater screens throughout the U.S. this past weekend, featuring NBC Sports talent reporting on the stolen Stanley Cup. The creative for the 2014 Stanley Cup Playoffs campaign was developed collaboratively by NBC and the NHL with New York ad agency, The Brooklyn Brothers. The 2014 Stanley Cup Playoffs begin on April 16.
The NBA is partnering with Autism Speaks for the fifth consecutive year to recognize April as Autism Awareness Month. To commemorate World Autism Awareness Day today, a number of NBA venues, including Madison Square Garden, Staples Center, American Airlines Arena along with the NBA TV studio and more than 4,000 iconic buildings and landmarks worldwide will be lit in the color blue as part of Autism Speaks’ "Light It Up Blue" initiative to shine a light on the cause. In addition, NBA coaches are wearing blue Autism Speaks lapel pins to help raise awareness.
Leading up to the 2014 World Cup, ESPN took famed play-by-play commentator Ian Darke’s presence to new places, creating a video of Darke’s signature play calling and laying it as commentary against an awkward first date. The couple, meeting for the first time, engages in the requisite first-date banter as they clumsily navigate their way through dinner. And from the wine spillage, to the oversharing, to food caught between front teeth, "Darke’s melodious play-by-play makes each, unfortunate misstep feel like high drama." The video was developed by ESPN in collaboration with creative agency The Vault.
To coincide with Opening Day, MLB Network brought in film and TV actor Reg E. Cathey for its latest promo campaign. Cathey, a longtime Pittsburgh Pirates fan and star of the upcoming film Hands of Stone, recently recorded the voiceover for the promo, which debuted yesterday. The spot, which also features Public Enemy’s "Harder Than You Think" as the soundtrack, will be featured on MLB Network throughout April.
The NCAA Men’s Basketball Tournament continued to blaze social media for the week of March 24-30, grabbing nine of the top ten events in Nielsen’s Nielsen Twitter TV Ratings for Sports Events. Ranking first was the Kentucky/Michigan game on CBS, which saw a unique audience of 7,823,000 on the platform and 877,000 Tweets about the game.
CBSSports.com announced that Masters Live will expand this year to offer live full-day video coverage via five channels of golf action for the 2014 Masters Tournament. Overall, Masters Live will offer more than 125 hours of live online video, the most in its history, from April 7-13. Channels will include: Masters On The Range; Amen Corner; 15 & 16; and Featured Group 1 & 2.
Last Tuesday’s Manchester Derby ranked as the best Tuesday Premier League game this season in key digital metrics, attracting 48,000 uniques, 53,000 visits and 113,000 live starts.
The Whistle has another partner, locking in a deal with Major League Ultimate to develop and promote content on its YouTube channels and digital platforms. In addition, the deal will see the Whistle offer MLU "advice, audience insights, studio space and production facilities in New York" as well as access to its Pro League partners.
Tightrope Media Systems announced that it will hit NAB with a new 2×2 version of its ZEPLAY slo-mo instant replay solution for sports production. The updated version offers a lower cost of entry than its 4×4 sister. Both ZEPLAY units will incorporate new features for NAB that include a new export feature that allows production to export entire multi-angle sequences as opposed to individual clips.
The U.S. Ski and Snowboard Association named Trisha Worthington as its Executive Vice President and Chief Development Officer where she will be responsible for fundraising to support USSA athletic programs through its U.S. Ski and Snowboard Team Foundation. The Foundation presently raises over $5 million annually The Whistle, the first sports-focused multichannel network, added Major League Ultimate to its catalog of pro league partners this week.
Bruins/Red Wings on NBCSN at 8p.
A CYNOPSIS MESSAGE
ON THIS DAY in 1986: The NCAA adopts the three-point shot.
In The Know: Name two NFL teams that Trent Green has played for. (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Who was the last NBA player to be drafted straight out of high school with the first overall pick? Answer: Dwight Howard. Kudos: Michael Ritz-BucStar Consulting/NY; Andrew .eingold-Nielsen Sports/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Phyllis McQuillan-MSG Media/NY; Ayana Bryan-Turner Sports/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Jeff Crehan-Media Storm LLC/Norwalk; Greg Dudsic/Venice Beach; Brendan Kirsch-UFC/Las Vegas; Judie Henninger-Valentine Productions Inc./Santa Monica; Mark Petix-Pac-12 Networks/San Francisco.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
04.02.14
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