04/01/15: Final Four finds its home teams; LPGA locks in Whan; ESPN.com celebrates 20 with an overhaul


Good morning. It’s Wednesday April 1, 2015, and this is your first early morning Sports briefing. 

More details for this weekend’s Final Four action with TBS tipping off at 6p, and pregame beginning at 3p. CBS takes the reigns for the National Championship on Monday at 8:30p. Microphone duties will see Jim Nantz call the action with analysts Grant Hill and Bill Raftery with reporter Tracy Wolfson.  On Saturday’s Team Stream Presented by Bleacher Report on TNT and truTV, team-specific presentations will see Tom Werme, Alaa Abdelnaby and Chris Spatola cover the Duke stream on TNT at 6p, while Brian Anderson, Mateen Cleaves and Shireen Saski handle Michigan State on truTV. Later action finds Dave Baker, Rex Chapman and Michael Eaves cover Kentucky’s Team Stream on TNT with Wayne Larrivee, Mike Kelley, and Phil Dawson delivering Wisconsin’s.


Meanwhile, with eyes on Indiana, multiple sports brands continued to question the state’s new religious freedom law. According to Chron.com, CBS released a statement reading, “We believe the recent legislation passed by the state of Indiana has serious potential to be discriminatory. As the final games of the Tournament are broadcast in the coming days, we want to reaffirm our longstanding position that CBS stands for inclusion and against discrimination of any kind.” Meanwhile, Turner echoed the sentiments, stating, “Turner Broadcasting supports inclusion, fair treatment and respect for everyone.” NASCAR also jumped in the fray, writing that “NASCAR is disappointed by the recent legislation passed in Indiana. We will not embrace nor participate in exclusion or intolerance. We are committed to diversity and inclusion within our sport and therefore will continue to welcome all competitors and fans at our events in the state of Indiana and anywhere else we race." MAC Commissioner Jon Steinbrecher had the strongest words, according to WTHR, saying that "The Mid-American Conference will not schedule any more meetings or championships in Indiana until this current matter is brought to a sensible and appropriate conclusion.”

LPGA Commissioner Mike Whan will be sticking around for a while. The organization gave Whan a long-term extension following significant growth for the Tour. “We’ve built a terrific team here at the LPGA and clearly we are seeing momentum build for all parts of the organization,” said Whan. “I am excited about remaining a part of the future and look forward to accomplishing many more things as we continue to put the LPGA on a bigger platform.”

FOX Sports 1’s debut of the NASCAR Sprint Cup over the weekend drew 4,061,000 viewers to the channel, marking the most-watched motorsports event in network history and the fourth most-watched telecast ever on the network. The race pushed the network to its most-watched Sunday from 6a-3a since launch, averaging 1,068,000 viewers over that span. 

ESPN’s NCAA Division I Women’s Basketball Championship Regional Final doubleheader on Monday delivered the goods, with games scoring the most-viewed and third most-viewed women’s Regional Finals games since 2012. Maryland’s win over Tennessee notched 1,540,000 viewers to become the most-viewed women’s Elite Eight game since 2012. Meanwhile, a brief scare propelled UConn’s victory over Dayton to tank as the third most-viewed women’s Elite Eight game since 2012, averaging 1,419,000 viewers.

Networks are teeing up for The Masters, with Golf Channel laying out plans starting April 5, with live coverage of the 2015 Drive, Chip & Putt Championship National Finals followed on Monday with the start of the network’s Golf Central Live From the Masters. This year, Golf Channel will offer more than 80 total hours of live news and themed Masters programming, capped by the premiere of Ben Crenshaw: A Walk Through Augusta on April 13.

CBS Sports Network is launching Masters on the Range for its coverage of the 2015 Masters Tournament. Starting April 6 at noon, viewers will have the first look at the setting of Augusta National with coverage continuing each day through Sunday morning. Of course, for the 60th consecutive year, CBS Sports broadcasts the third and-final rounds of the Masters on April 11 (3-7p) and April 12 (2-7p). For the third consecutive year, CBS Sports Network then replays CBS Sports’ live broadcasts of the third and-final rounds of the Masters immediately following the conclusion of its coverage. The channel then re-airs the 2015 final round April 13 at 10a.

On the radio front, SiriusXM said it would feature more than 80 hours of original talk programming during Masters Week, as well as 24 total hours of live hole-by-hole coverage across all four days of Tournament play. In addition, SiriusXM features, for the first time, access to Augusta National’s exclusive archives and will give fans access to rarely heard audio on a special Masters Preview show, starting at noon on Monday and offering multiple features on the history of the Masters going back to its origins in the 1930s, interviews with Arnold Palmer, Jack Nicklaus and Gary Player from the 1960s, and more.

More college bowl games appear to be on the horizon, with ESPN.com writing that Tucson will apply for a new bowl game this season, while Little Rock also has "strong interest" in also adding a game. The deadline to apply for new bowl certification with the NCAA is Wednesday. If successful, the new games would boost the number of bowls to 42, including the College Football Playoff title game. Sources states that Fox Sports or CBS Sports Network would be the most likely candidates to televise the Arizona Bowl, while the Little Rock Bowl would likely land at CBS Sports Network or NBC Sports Network. 

NBC Sports is adding Bob Costas to the PBC on NBC mix, where he will serve as a special contributor for NBC’s Saturday, April 11 primetime telecast. Costas will join host Al Michaels, and blow-by-blow announcer Marv Albert, marking the first time the trio have worked together on a broadcast. Coverage of the card begins at 8:30p. Michaels, Albert, and Costas will be joined on the telecast by analyst and six-time world champion “Sugar” Ray Leonard, corner analyst B.J. Flores, and reporter Kenny Rice.

Continuing the boxing theme, HBO Sports unveiled its plans for the Mayweather/Pacquiao bout with the one-hour special Mayweather/Pacquiao: At Last. The program will detail the “nearly six-year journey to the most-anticipated fight of the modern era” and debuts April 18 at 11:45p, immediately following the previously announced HBO Boxing After Dark doubleheader beginning at 9:45p

Back to basketball, with two conference teams in the Final Four, BTN is bringing its studio team of Dave Revsine, Jim Jackson and Stephen Bardo to Indianapolis. The network’s coverage includes pre- and post-game press conferences, exclusive interviews with coaches and student-athletes, and analysis from a number of special guests. The network carries both the Wisconsin/Kentucky and Michigan State/Duke press conferences live on Thursday, as well as team press conferences on Friday at 11a. Saturday sees a 5p hour-long edition of BTN Tip-Off Show: Final Four Pregame. 

GolTV nabbed broadcast rights to the Portuguese Cup. The deal includes all eight rounds and final match of the 2015 tournament, as well as the entire spring season in 2016.  All games will air exclusively on GolTV and broadcast live in HD.


JUST ANNOUNCED: Sports Media Awards Finalists

Our annual Cynopsis Sports Media Awards Breakfast is set for Thursday, April 16 from 8:00-10:00am at NYAC. Network with your peers and hear about the year’s best sports programming and marketing.

Join the finalists, support your colleagues and network with the best in the industry!

(((( Preview the list of finalists & register for the Awards event ))))


NASCAR’s Team Penske will use the No. 22 Shell-Pennzoil Ford Fusion to help drive awareness about the importance of safe digging. For five races during the season, Shell Pipeline Company and the Common Ground Alliance will work with Team Penske highlighting 811, the national “Call Before You Dig” hotline. The 811 logo will be seen beginning with the July 11 race in Kentucky.


Twitter unveiled the top Twitter content and Twitter data from the #Sweet16 and #Elite8, stating that the most Tweeted games from 3/26-3/29 were:

1.  Notre Dame (@NDmbb) vs. Kentucky (@KentuckyMBB)
2.  West Virginia (@WVUhoops) vs. Kentucky (@KentuckyMBB)
3. Gonzaga (@ZagMBB) vs. Duke (@Duke_MBB)
4. Michigan State (@MSU_Basketball) vs. Louisville (@GoCards)
Most mentioned players on Twitter (3/26-3/29):
1. Sam Dekker (@samdek1) – Wisconsin
2. Daxter Miles Jr.(@dmilesjr4)  West Virginia
3. Andrew Harrison (@DrewRoc5)  Kentucky
4. Frank Kaminsky ( @FSKPart3) – Wisconsin


ESPN.com is getting an overhaul for its 20th anniversary today, “re-engineered to deliver a more personal, elegant and lively sports experience to fans with greater personalization and functional design across devices  anytime, anywhere.” For the first time, the company will publish its flagship digital property in “editions”  launching in the U.S. and U.K. simultaneously, with multiple versions to roll out over the next 12 to 18 months. According to the company, the site is built on a completely new technology infrastructure and has been engineered to deliver sports content at real-time speed. The new site will also, according to the company will allow ESPN to continue to “push digital advertising industry forward and provide greater scope for flexibility and innovation” impactful new ad units, prominent video placements and the ability to deliver seamless solutions for advertisers across devices while leveraging the strengths of sports and ESPN.” 

Speaking of which, ESPN Digital Media saw an average of 19 Million U.S. fans per day in February, with daily users up 10 million compared to February 2014 to claim 33% of the sports category.  Overall, ESPN Digital Media reached 74.7 million unique visitors stateside during the month, up 32% from a year ago according to the company. On mobile devices, 57.3 million unique users accessed ESPN web and app content, up from 37.8 million a year ago. 
Sporting News is launching two new editorial partnerships, announcing alliances with Courage in Sports and You Can Play. Teaming with Courage in Sports, SN is working with INTERSPORT, to call attention to athletes who have overcome extraordinary obstacles on their journeys. Stories will appear on SN.com once per week, beginning today. By teaming with You Can Play, an organization dedicated to welcoming all athletes, coaches and fans regardless of sexual orientation or gender identity, the site will feature a rotating cast of voices weighing in on issues related to LGBT players, coaches, policy in sports once per month.


Clippers/Trail Blazers on NBA TV at 10p.


Check out Cynopsis Digital’s tune-in guide, categorized by platform and network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view our digital programming guide:

ON THIS DAY in 1931: Knute Rockne dies in a plane crash.

In The Know: Which golfer is affectionately known as The Walrus? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Which famed MLB pitcher has the all-time record for the most opening day starts? Answer: Tom Seaver. Kudos: Michael Neuman-Scout Sports and Entertainment/NY; Michael Ritz-BucStar Consulting/NY; Synda Kollman-Charter Marketing Group/Boca Raton; David Hauptman/Denver; Tom Moore-Kalt Productions/LA.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: TRAFFIC LOG COORDINATOR/OVT/NYC: Detail oriented person to build 7 daily broadcast logs. Working with sales staff to ensure proper Commercial placement. 1 yr experience preferred with Gabriel, VCI, Wide-Orbit. Resume to: [email protected] (4/8)

JOB OPENING: NATIONAL SALES ACCOUNT EXECUTIVE/Adspace Digital Mall Networks/NYC: Experienced sales executive w/agency/client relationships, generate/increase revenue for new/existing accounts. Resumes: [email protected] (4/8)

JOB OPENING: DIR, PRODUCTION ESTIMATING & OPS/AMC/LA: Provide budget & production finance support for AMC Studios/Network. Establish & maintain budgeting & production finance workflows thru dvlpmnt & prod process. Full info/apply HERE (4/8)

JOB OPENING: DIR, RESEARCH/LBI MEDIA/NYC: Lead design/execution/analysis/solutions for all sales, affiliate, aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (4/7)

JOB OPENING: TEMP PARTNERSHIP MKTG MGR/NYC: Development & execution of Ad Sales/Media Partnerships and Consumer Events to drive ratings and brand awareness for Food Network & Cooking Channel. 5-7 years mktg experience. Full info/apply HERE (4/7)

JOB OPENING: PRODUCTION COORDINATOR/STUDIO OPS/PAC-12/SFO: Supports all logistical, financial & operational tasks in the TV production all studio sports productions.Full posting/apply HERE (4/7)

JOB OPENING: AD SALES EXEC/Chicago/Dallas/MidWest: Generate new brand & brand/hybrid ad sales for programmatic TV platform. Also sales strat, cold calling, trade show representation & some client service duties. 3+ yrs exp ad sales. Resume here: [email protected] (4/4)

JOB OPENING: AE-DIGITAL/ION Life/qubo/NY or LA: Req’d 2 yrs TV ad sales; Digital &/or DR Sales, strong oral/written skills establish relationships & interact positively w clients, develop new business. Full info apply HERE [email protected] EOE (4/4)

JOB OPENING: PRINT DESIGNER/Crown Media Family Networks/LA: Create and maintain print and marketing assets. Design for multiple print platforms. BS/BA req and Min 3 yrs exp. Full info apply HERE (4/4)

JOB OPENING: COORDINATOR, TRADE MKTG/Crown Media Family Networks/NY: Support ad sales and affiliate marketing depts. Execute trade mktg initiatives. BS req and Min 2 yrs exp. Full info apply HERE (4/4)

JOB OPENING: CONTENT SPECIALIST/Crown Media Family Networks/LA: Manage company content and content-related services for press and publicity. Web content mgmt. Min 7 yrs related exp. Full info apply HERE (4/4)

JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Discovery insights team is seeking a strategist to manage & continue to innovate Discovery’s online research consumer panel. 4-5 yrs mkt research exp, media/tv exp +. Full info apply HERE (4/4)

JOB OPENING: ASSOCIATE PRODUCT MANAGER/NBC/Univ. City, CA: Assist product management team to generate requirements for NBC digital products. 2 yrs digital product exp. required. Full info/apply HERE (4/3)

JOB OPENING: MGR DESIGN SERVICES/AMC/NYC: Participate in ideation, dvlpmnt/implementation of design & mktg solutions. 3-5 yrs. design & art exp, expert level w/After Effects, Photoshop, Illustrator, Indesign, Powerpoint, extreme attention to detail, creative thinker Full info/apply HERE (4/3)

JOB OPENING: DIRECTOR, ON-AIR PROMOS/PAC-12/SFO: Developing, writing & implementing promotional & marketing concepts and assets for broadcast, digital & mobile use. Previous exp in sports is a must. Full posting/apply HERE (4/3)

JOB OPENING: SPECIALIST, COMM (Edu & Children’s Media/Nat Geo/NYC: Resp for publicity outreach for Nat Geo’s Edu & Children’s Media Group. BA degr pref comms. 2-4 yrs PR exp req’d. Exp as consumer publicist dig media & w/family bloggers a +. Full info/apply HERE (4/3)

JOB OPENING: DIR, AUD ANALYTICS/CNBC/NYC: Establish and analyze KPIs for strategies across CNBC’s digital platforms & develop tools to facilitate biz decision making. Must have 4 yrs Omniture exp Full info/apply HERE (4/3)

JOB OPENING: MKTG ASSOCIATE/MediaCom/NYC: Assist in creation/implementation of mktg activities to enhance image/position of MediaCom. 2-5 year mktg related exp. Exc verbal/written comm skills & ability to mng many projects at once. Full info/apply HERE (4/3)

JOB OPENING: SALES PLANNER/ION@NY: Sales planning pos; plan building, delivering upfront + scatter deals, build plan to specs. Review inventory load. Prep MSA reports. Rate card mgmt, knowl of Dealmaker. 3+ yrs exper. Resume: [email protected] (4/3)

JOB OPENING: DIR, PROGRAMMING (Orig. Movies)/Crown Media/LA: Development current original movies, current programs/oversees assigned projects from start to finish. Seeks out programming for HC’s scripted needs. Min.7 yrs. develop/production exp.. Apply HERE (4/3)

JOB OPENING: ART DIRECTOR/REVOLT Media & TV/NY: Support ad sales/integrated mktg initiatives by designing internal/external content & design materials. BA graphic design & 3-10 yrs exp in graphic design for a design studio/agency/in-house creative dept. Resume HERE (4/3)

CLASSIFIED AD: CONTENT DISTRIBUTION: Danny Lipford Media seeks domestic/intl platforms for large home improvement library, including 400 HD ½ hr episodes of Emmy-nominated TV show Today’s Homeowner (17 seasons) and 3,000+ videos. Email [email protected] (4/3)

JOB OPENING: DIRECTOR-RESEARCH/Discovery Channel/LA: Talented researcher to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 8+ yrs media rsrch. Apply HERE (4/3)

JOB OPENING: SR. DIR- DIGITAL DISTRIBUTION/Discovery/NY: Strong negotiator to navigate dist deals & dvlp strategy. Identify, create & foster strong partnerships w/ digital distributors to maximize the value of Discovery products/services. 8-10 yrs exp req’d. Apply HERE (4/3)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Communications Student (JR) looking for summer internship. Interested in the areas of television production, development, programming, and scheduling. Available June-August. Contact [email protected] or610-724-7162 (4/7)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

02/21/24: Cynopsis Jobs


MANAGER, CONSUMER MARKETING TV One SILVER SPRING, MD – HYBRID REMOTE Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full […]

Cynopsis Digital Out of Home 02/21/24: Hypermedia does Dubai; AdQuick strikes a deal with Crackle Connex; CTI acquires Vistacom

Wednesday February 21, 2024 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the […]

Cynopsis 02/21/24: Fubo suing Disney, Fox and WBD over joint venture

Fubo suing Disney, Fox and WBD over joint venture

Wednesday February 21, 2024 Today’s Premieres AppleTV+: Constellation; Messi’s World Cup: The Rise of a Legend Netflix: Can I Tell You a Secret? History: Pawn Stars Do America at 8p; Pawn Stars at 10p Disney+: Star Wars: The Bad Batch Today’s Finales Freeform: Chrissy & Dave Dine Out at 9:30p Paramount+: The Family Stallone IN […]

02/20/24: Cynopsis Media Tech Update

Video advertising

Tuesday February 20, 2024 Google responded to claims made about Privacy Sandbox in a report by the IAB Tech Lab. Google maintains the analysis contains inaccurate information and overlooks the goal of Privacy Sandbox to improve user privacy while still enabling effective digital advertising. The report said Privacy Sandbox could make it more difficult to […]

Cynopsis 02/20/24: Pre-school platform Noggin shutting down

Pre-school platform Noggin shutting down

Tuesday February 20, 2024 Today’s Premieres ABC: Will Trent at 8p; The Rookie at 9p; The Good Doctor at 10p CW: Crime Nation at 8p HGTV: Renovation Aloha at 9p MHz Choice: Six Women Netflix: Risqué Business: Netherlands & Germany TLC: Little People, Big World at 9p Today’s Finales Fox: Name That Tune at 8p […]