Tech giants got good news on Wednesday, when the Trump administration announced that smartphones, computers and some other electronics will be exempt from both the 125% tariff on goods from China, and the universal baseline tariff. The move is a “small step by US to correct its wrong practice of unilateral ‘reciprocal tariffs,” said China’s Ministry of Commerce in a statement on Sunday. “The bell on a tiger’s neck can only be untied by the person who tied it.”

Vizrt, specialist in real-time graphics and live production solutions, is teaming up with enterprise communications company Zoon to give content creators new tools for hybrid live productions. The collaboration introduces native Zoom integration to the TriCaster product line.

Vionlabs, a provider of AI-driven solutions for content discovery and media operations, is collaborating with Zeam Media and its hyperlocal streaming platform Zeam to help increase discoverability and engagement with metadata through Vionlabs’ AI technology. Using Vionlabs’ AI solutions, full-length broadcasts are automatically split into smaller, time-coded chapters that include summaries and keywords to boost searchability to create snackable, optimized content ready to boost discovery, engagement, and reach.

American TikTok users spent an average of 108 minutes per day on the app between January and March, 21 minutes more than second-place app YouTube, according to a report from Guggenheim Partners and Apptoptia. The report indicates users spent 63 minutes a day on average on Facebook, and 48 minutes per day on Instagram.

Music video network Vevo has struck a new partnership with Experian to strengthen audience targeting capabilities across Vevo’s distribution, including YouTube and FAST services, by utilizing Experian’s Mosaic UK segments.

PubMatic and Spectrum Reach, the advertising sales business of Charter Communications, struck a new partnership aimed at bringing increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its CTV Marketplace. PubMatic will connect advertisers to audiences across Spectrum Reach’s entire footprint.

Clear Channel Outdoor announced a new partnership that offers brands the opportunity to capture business consumers in downtown Chicago. The PRU electric bus fleet reflects large-scale moving OOH displays along the iconic Michigan Ave and throughout key business districts during peak drive times. OOH displays are visible across landmarks in The Loop, such as Grant Park, Millennium Park and The Art Institute of Chicago, helping advertisers reach both tourists and local residents.

BrightEdge launched AI Catalyst, a feature enabling marketers to track and understand how their brands are perceived across generative AI (GAI) search engines. The feature focuses on presence, perception, and performance by identifying brand sentiments across multiple engines such as ChatGPT, Perplexity and Google’s AI Overviews.

AdRoll announced the launch of its CTV offering, aimed at helping digital marketers and agencies integrate CTV with their broader advertising strategies. With AI-powered targeting and optimization, AdRoll CTV enables advertisers to capture attention, drive high-value traffic, and re-engage potential customers across web, mobile, and premium streaming platforms. “We’ve watched CTV evolve from a broad strategy aimed at recovering reach lost on broadcast TV into an environment where advertisers can precisely target and measure engagement across streaming platforms,” said Doug McLennan, Senior Director of Product Management, Experia. “By utilizing audience insights and advanced addressability, brands can now deliver personalized ads to the right homes – making CTV a truly data-driven channel that bridges the gap between linear TV and digital precision.”

Advertising platform StackAdapt has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app. Through a strategic partnership with Kevel, provider of API-based media ad serving technology, the collaboration grants StackAdapt clients access to Lyft’s US in-app ad inventory, creating an opportunity for brands, agencies, and merchants to connect with Lyft riders daily through hyper-localized advertising experiences. “Partnering with Lyft and Kevel opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” said Greg Joseph, VP of Inventory Development at StackAdapt. “Together, we’re transforming the local ad experience by connecting brands, agencies, merchants, and restaurants to consumers at meaningful points in their daily lives.

Adtech company Ogury announced the launch of its new client-facing platform empowering brands and agencies to fully leverage its Personified Advertising technology. Available as both a self-serve portal and API-integrated solution, Ogury One offers three core capabilities:
· multiple approaches to unlock the full potential of persona-based targeting
· campaign set-up and optimization through the intuitive Ogury One dashboard or advertisers’ preferred campaign management tool or DSP
· detailed analytics for campaign monitoring and optimization, available both within the platform or through direct integration with clients’ business intelligence tools

“Ogury One is a ground-breaking user-friendly tool that simplifies campaign management while delivering unprecedented on-target performance and scale for brands and agencies,” said Anthony Flaccavento, General Manager Americas.

LG Ad Solutions announced a new integration with Amazon Publisher Services. The integration enables advertisers, brands, and agencies on Amazon DSP to engage audiences with increased precision across LG Channels premium inventory, leveraging advanced targeting capabilities and reporting tools. “This extension of our programmatic offering unlocks new opportunities for marketers to blend data, creativity, and personalization at scale to drive meaningful outcomes with engaged audiences on the biggest screen in the home,” said Kelly McMahon, SVP of Operations at LG Ad Solutions. “We’re excited to expand our relationship with Amazon as part of our continued commitment to a DSP-agnostic strategy.”

Advertising platform Nexxen announced the launch of Nexxen Health, an offering enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences across traditional and emerging formats, including display, linear and CTV, while maintaining privacy compliance.

Local video solutions provider Locality announced the launch of media planning and buying platform LocalX. Backed by Locality’s tech-enabled consultative approach, the platform combines automation, real-time optimization, and local market expertise to deliver more efficient outcomes across premium streaming inventory. “LocalX will provide direct access to premium streaming inventory through an intuitive, AI-powered platform that streamlines local media buying,” said Keith Kazerman, President of Streaming at Locality. “What makes LocalX unique is how closely it aligns with the way our teams work with agencies, advertisers, and broadcast partners every day—combining technology with hands-on expertise to help reach local audiences with greater precision, speed, and results.”