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03.31.15
Good morning. It’s Tuesday March 31, 2015, and this is your first early morning Sports briefing.
Boxing deals continue to surge as truTV locked in Top Rank to deliver a live Friday night primetime boxing series that launches on May 1 at 10p. The new show, in association with Turner Sports and HBO Sports, launches just ahead of the Floyd Mayweather/Manny Pacquiao PPV fight and will feature a card offering two title bouts inside The Chelsea at The Cosmopolitan of Las Vegas. The show will feature three consecutive weeks of boxing coverage in May all airing on the evening prior to a Saturday night HBO fight event along with a slate of five additional fights to be scheduled over the remainder of the year.
“Partnering with Turner Sports and truTV for a new and unique boxing series will further invigorate and grow the sport,” said Todd duBoef, President of Top Rank. “Turner Sports’ innovative approach to production and programming has attracted and engaged tens of millions of fans of the NBA, MLB, NCAA and PGA and we believe the same will be true for boxing. Additionally, the collaboration between the HBO and truTV programming will help develop and expose current and future champions and world-rated contenders to a broad audience with consistency. All credit goes to Turner’s David Levy, Turner Sports’ Lenny Daniels and truTV’s Chris Linn who understand the impact of live sports and were instrumental in developing this concept into a program for their platforms.”
With Sunday’s ratings in the books, CBS Sports and Turner Sports report that the 2015 NCAA Division I Men’s Basketball Championship continues to set record-setting numbers. Sunday’s Elite Eight doubleheader on CBS averaged an 8.6/18 overnight rating/share, for a 10% markup over last year with Louisville/Michigan State averaging a 7.6/17 to deliver the highest rating in the game window in 22 years and up 17% from last year. The later game pitting Duke/Gonzaga averaged a 9.9/20 to tie 2010 as the highest rating in the game window in 10 years and up 10% over last year. Combined with TBS’ record-setting pair of games in the Elite Eight, the tournament is now pulling the highest average overnight rating in 25 years with a 7.2/15 overnight rating/share, up 11% versus the same period last year, based on Nielsen metered market ratings.
CBS Sports Network will showcase live coverage of Final Four Friday Team Practices from Lucas Oil Stadium on Friday. NCAA March Madness begins at noon and include interviews with all four head coaches. Adam Zucker and Dana Jacobson host and are joined on the shows by analysts Wally Szczerbiak, Mateen Cleaves, Doug Gottlieb and Steve Lappas as well as insiders Jon Rothstein, Seth Davis and Gary Parrish and reporter Allie LaForce. In addition, a Final Four edition of We Need to Talk will run on Sunday at 8p and the network will re-air each of the tournament games won by the Final Four teams.
FOX Sports firmed up its on-air roster for the upcoming MLB season, adding Raul Ibanez, along with play-by-play announcers Joe Davis and Aaron Goldsmith. Ibanez joins the network’s pregame and postgame coverage as a studio analyst and contributes to FOX Sports 1’s studio programming throughout the season. Of course, play-by-play announcer Joe Buck returns and will be joined by analysts Harold Reynolds and Tom Verducci as the network’s lead broadcast team. The trio is also joined for in-game reporting by Erin Andrews and Ken Rosenthal. Returning analysts also include John Smoltz (paired with Matt Vasgersian) , Eric Karros and CJ Nitkowski. Also in the mix will be play-by-play voice Kenny Albert and announcer Justin Kutcher.
Speaking of baseball, MLB Network revealed its live regular season game schedule for April, offering fans live baseball every day during the month starting April 7 with the Braves/Marlins at 7p. MLB Network Showcase telecasts then begin with the Red Sox/Yankees on April 10 at 7p with Bob Costas, John Smoltz and Sam Ryan on the call. Afternoon baseball will be featured every Wednesday beginning April 8 with the Cardinals/Cubs at 2:15p.
ESPN will showcase the NBA Development League Postseason for the first time, selecting ESPNU and ESPNEWS to carry Up to 19 Games Including the Finals for the 2015 and 16 season. The 2015 NBA D-League postseason will begin Tuesday, April 7, with first round action at 7p on ESPNU.
CNN announced that Coy Wire has officially become part of the CNN Sports team as a fulltime anchor and contributor. The CSE client will now be anchoring Bleacher Report for HLN Weekend Express segments, event coverage and be an expert contributor across all platforms including CNN New Day and HLN Morning Express with Robin Meade.
WWE saw WrestleMania 31 become the highest grossing live event in its history as it broke the attendance record for Levi’s Stadium. The annual event grossed $12.6 million, according to the company, as 76,976 fans from all 50 states and 40 countries converged on the venue. WrestleMania 32 takes place on Sunday, April 3, 2016 from AT&T Stadium in Arlington, TX.
Meanwhile, TNA Wrestling locked in a deal with Fight Network with the channel set to now carry IMPACT WRESTLING, Xplosion, Greatest Matches in Canada. Programming begins on April 3 with IMPACT WRESTLING running every Friday at 9p.
Don’t forget to RSVP you and your team for Cynopsis Sports Media Awards Breakfast on Thursday, April 16, 2015 at the NYAC .View the all the finalists and register your team here.
ESPN updated its NBA slate, adding the Celtics/Pistons matchup to the schedule on April 8 at 7p. The matchup replaces the previously scheduled Raptors/Hornets game and will see Mark Jones and analyst Doug Collins will call matchup.
Major League Soccer scored another international deal, signing Abu Dhabi Sports Channel to carry league matches live across the Middle East and North Africa, reaching 25 countries throughout the region. As part of the four-year agreement, the broadcaster will telecast at least two MLS regular season matches per week, as well as the AT&T MLS All-Star Game, the MLS Cup Playoffs and MLS Cup.
Clarifying yesterday’s news, Showtime’s INSIDE MAYWEATHER vs. PACQUIAO will see the four-part documentary premiere on Saturday, April 18 immediately after the Julio Cesar Chavez Jr. vs. Andrzej Fonfara event. Sorry for the confusion.
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JIM UNDERWOOD, Global Head of Entertainment Strategy – Facebook We have an incredible lineup of 27+ panelists from companies such as AOL, Nielsen, Maxus, and more, on hand to share their unique expertise and advice. Tickets are selling fast – register your team now to secure your seats! | Sponsor: TubeMogul
The NFL agreed to a slate of deals as part of a “strategic repositioning of its premium events and hospitality business, NFL On Location.” The league will partner with Bruin Sports Capital and RedBird Capital Partners for the move, with the companies investing growth capital and assuming operational control of the business. Bruin Sports and RedBird will how form a new holding company which will hold a long-term license to run NFL OL. Former IMG Sports and Entertainment President, George Pyne will serve as Executive Chairman of the new company. In a separate transaction, 32 Equity, the entity that oversees the NFL’s private equity efforts, will also invest in the company, which will now seek additional global opportunities to expand the business through potential partnerships with other iconic rights holders in sports, entertainment and lifestyle/hospitality.
Starting July 1, SIDEARM Sports will represent an additional 19 universities with their respective athletic digital platforms. The web solutions company already caters to more than 750 collegiate athletic programs, with the new schools coming since joining Learfield Sports’ portfolio nine months ago. Learfield’s university multimedia rights partners transitioning to SIDEARM Sports’ platform include Army, Illinois, Indiana, Iowa State, Louisville, Memphis, Missouri, Montana, N.C. State, Northern Iowa, Northwestern, Oklahoma State, SMU, South Dakota, Texas A&M, Tulsa and University of Texas at San Antonio.
Facebook reports that conversation on the platform for the Sweet 16 through Elite 8 rounds saw Kentucky once again emerge as the top contender. Here are the top teams:
TEAMS
1. Kentucky
2. Duke
3. Louisville
4. Michigan State
5. Wisconsin
TOP PLAYERS
1. Sam Dekker
2. Aaron Harrison
3. Travis Trice
4. Frank Kaminsky
5. Zach Auguste
With WrestleMania in the books, WWE Network has now surpassed 1.3 million subscribers, according to WWE, making it the most viewed WrestleMania in history. That marks a 97% increase from April 7, 2014. “We believe that exceeding 1.3 million subscribers reflects the successful execution of our strategy and puts us on the path to transformative growth through WWE Network,” said WWE Chairman & CEO Vince McMahon. “We remain focused on driving subscriber value by delivering the most compelling user experience and new content, evidenced by our new original series and partnerships with Seth Green, Jeff Tremaine and Jerry Springer.”
In addition, WWE Network unveiled new programming for the remainder of 2015, which includes eight brand new original series and partnerships with director Jeff Tremaine, Seth Green’s Stoopid Buddy Stoodios and legendary talk show host Jerry Springer. Programming will include Camp WWE, Swerved (debuting in May), Diva Search, Jerry Springer Presents WWE Too Hot for TV (April), Live! With Chris Jericho (April 6), Unfiltered: With Renee Young (May), Culture Shock (June), and WWE The List (June).
The American Heart Association named NASCAR a Platinum-Level Fit-Friendly Worksite. The honor marks the highest tier of recognition awarded by the organization and was awarded by “demonstrating a strong commitment to providing a healthy workplace for employees. Notable offerings include physical activity opportunities, increasing healthy eating options and promoting a wellness culture.” “Our employees are passionate about NASCAR and we are passionate about empowering them to focus on health and wellness,” said Paula Miller, NASCAR Senior VP of Human Resources. “Through our initiatives and offerings, we try to make it easier for our employees to make healthy living a habit, whether traveling to races or at home. We are proud to be honored by the American Heart Association as a Platinum-Level Fit-Friendly worksite.”
Prudential Center and the New Jersey Devils named Adam Davis as the company’s first chief revenue officer. Davis had served as executive vice president of corporate sponsorship since his arrival in Newark in February 2014.
MOKO Social Media hired Shripal Shah as Chief Operating Officer of the company. Shah was previously with the Washington Redskins as their Chief Strategy Officer.
Spurs/Heat on TNT at 8p.
A CYNOPSIS MESSAGE
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ON THIS DAY in 1975: UCLA basketball coach John Wooden wins his 10th national title.
In The Know: Which famed MLB pitcher has the all-time record for the most opening day starts? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Who sold the Dallas Cowboys to Jerry Jones? Answer: H.R. "Bum" Bright. Kudos: Synda Kollman-Charter Marketing Group/Boca Raton; Rich Dubroff-CSNBaltimore.com/Baltimore; Matt Marini-MLB Network/NJ; Joe Lyons-Back Nine Productions, Inc./Dallas; Gretchen Brady-KDAF/Dallas; Greg Dudsic/Venice; Judie Henninger-Valentine Productions/Santa Monica; Robb Rothfarb-AdMore/Temecula; Doug Kelly-Foster Farms Bowl/South San Francisco.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
03.31.15
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