03/29/18: Riot laid out plans for European franchising

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It’s Thursday March 29, 2018 and this is your weekly early morning Esports briefing.


Riot Games detailed its plans to bring franchising to the European League Championship Series, echoing the model for its North American counterpart. Thursday morning saw Riot post details about the move, noting that “We want to make the EU LCS a multi-generational sports league that allows fans to forge lasting connections with the teams and pros they love.” They noted that building a long-term partnership structure would be the best path forward because it 1) provided teams with more security to make longer investments that will strengthen and support pros, 2) long term partnerships unlock revenue sharing, and 3) partnering with strong organizations would allow them to focus on shaping the long-term future of the EU LCS.
Benefits would see players draw a minimum salary for pros in the league to €60k per year and revenues would be divided with 35% going to players, 32.5% to teams and 32.5% to Riot. According to ESPN, buy-in prices will be 8 million Euros ($9.93 million) for existing teams who currently participate in the league, and 10.5 million Euros ($13.02 million) for non-endemic teams who wish to enter the league for the first time.

To open, congratulations to this year’s esports representatives in the Sports Emmys, with ELEAGUE earning three nods for Outstanding Live Graphic Design, The George Wensel Technical Achievement Award, and Outstanding Trans-Media Sports Coverage for TBS and Twitch. Meanwhile, YouTube and Riot garnered a nominee for Outstanding Live Graphic Design for the production of League of Legends.
Speaking of ELEAGUE, Friday saw TBS’ presentation of ELEAGUE | TEKKEN Team Takedown rank as ELEAGUE’S second-most watched linear telecast ever, according to Nielsen, reaching 412,000 total viewers and a TNL report that the episode was also the most-viewed esports telecast across all of television so far in 2018. Nielsen also reports that the telecast also scored the brand’s biggest numbers ever among key demos Adults 18-34, Men 18-49 and Men 25-54. 
The Overwatch World Cup will return in 2018, with play wrapping up this November in Southern California. Blizzard will monitor the average skill rating of each country’s top 150 players with the top 20 countries at the end of this period invited to compete in the tournament. This year, the four Group Stage host countries will be France, South Korea, Thailand, and the United States with those countries automatically qualifying into the tournament for a total of 24 teams.
Yesterday saw ESL announce that ESL One will hit Brazil for the first time, with ESL One Belo Horizonte powered by Intel from June 15-17. The tournament will see eight the world’s top teams travel to South America to compete for a prize pool of US$200,000, and a win counting towards the Intel Grand Slam. Mineirinho – Estadio Jornalista Felipe Drummond will serve as the venue. “It comes as no surprise that we are returning to Brazil after such a successful debut of the CS:GO Pro League Season 4 Finals in the region in 2016,” said Ulrich Schulze, Senior Vice President of Product at ESL. “The incredible crowd of thousands of fans cheering for their local heros SK Gaming, has proven the country’s great potential to be the heart of CS:GO community in South America.”
ESL announced that Katowice brought in 169,000 fans for ESL One Katowice and IEM Katowice for the weekends of Feb. 24-25 and March 3-4. In addition, the Dota 2 tournament for the ESL One Katowice 2018 title saw over 2 billion minutes of competition were watched, showing a 232% increase from last year’s event. Meanwhile, the IEM World Championship Katowice saw viewers consuming more than 1 billion minutes.
Caesars Entertainment and Sidekick Productions LLC announced the second Gears Pro Circuit Las Vegas Open, taking place April 6-8 at Caesars Entertainment Studios. The Gears Esports teams from around the world will compete head-to-head in Gears of War 4 for a prize pool of $150,000 USD.
DreamHack announced plans to play host to a series of Hearthstone Grand Prix events, lining up six scheduled across the rest of the year. The Grand Prix launches in Tours, France on May 19, before hitting Austin, Montreal, Atlanta, and Jonkoping twice.
The opening of Esports Arena Vegas at the Luxor Hotel and Casino saw the venue announced that streaming superstar Tyler “Ninja” Belvins would be hosting a Fortnite tournament at the venue, with $50,000 up for grabs and each match being worth $5,000. The winner of each match will be handed $2,500, but for every match that Ninja wins, $2,500 will go to the charity of his choice and the bounty will progress into the next game. The event takes place on April 21.
The French Tennis Federation will jump into the esports pool via a new series backed by BNP Paribas. The news comes as part of the sponsorship renewal and will see the Roland-Garros e-series by BNP Paribas .launch in April, with competitions to be staged in France, the UK, Belgium, Italy, Germany, China, India and Brazil using a version of the Tennis World Tour video game, which will be officially released in May. The winners from each country will progress to a championship final taking place on May 25 during the French Open.
Nintendo will be holding tournaments for Super Smash Bros for Switch and Splatoon 2 during E3 in LA this year. The Super Smash Bros Invitational will take place from June 11-12. The tournaments will feature players from around the world and be streamed on YouTube and Twitch. Qualifiers for Splatoon 2 launch on April 21, and additional information regarding E3 will be announced at a later date.

The Stage 2 finals of OWL last weekend overlapped with both the EU and NA LCS playoffs.  Below are Stream Hatchet’s insights on the viewership and chat data of all three leagues.
  • While the NALCS pulled ahead in viewership metrics with peak concurrent viewers 1.3 times higher than OWL, OWL generated higher overall viewership with 700K more new views than the EULCS and NALCS
  • Using its proprietary Chat Parser tool, Stream Hatchet also identified the most prominent community expressions across each league over the weekend.
For more insights, visit us at: https://blog.streamhatchet.com/
Source: Streamhatchet.com

Blizzard is taking Overwatch on the road, announcing plans for The Overwatch Payload Tour, “a nationwide journey to some of your favorite events, celebrating everything Overwatch along the way—especially the amazing cosplay.” The first stop will be PAX East from April 5–8 that will offer a “one-of-a-kind photo experience to perfectly capture your inner hero, along with some never-before-seen Overwatch cosplay.” In addition the experience will offer a selection of Overwatch weapons in addition to other experiences. Other stops will include E3 (June 12-14), Anime Expo (July 5-8), San Diego Comic-Con (July 19-22), Dragon Con (Aug. 30-Sept. 3) and New York Comic Con (Oct. 4-7).
Counter Logic Gaming and OMEN by HP will announce today that OMEN by HP will now be the Official PC & Monitor Partner of Counter Logic Gaming. The partnership includes a strong content integration featuring player livestreams on the OMEN by HP Twitch channel, video content, and player integration across all of the brand’s social channels. “We are always searching for opportunities to enhance CLG’s player performance, and that makes OMEN by HP a perfect partner as the leader in gaming PCs across the world,” said Nick Allen, COO, Counter Logic Gaming. “We’re excited to advance CLG’s position in esports alongside OMEN by HP and create amazing content for the best fans in esports.”

Attn: Brands and media buyers, slots are going fast! Cynopsis Esports, in partnership with the Esports Advertising Bureau and Player 2, is producing the 2018 Esports Upfront presentation on April 24 at Yale Club in NYC. This year, we are happy to announce that Kevin Knocke, who served as the host of NBC Sports’ Universal Rocket League and is VP of Esports at ReKTGlobal, will serve as host of the event. Select brands, agencies and media buyers will be shown a slate of opportunities for partnerships from around the industry to activate and engage with this key demo, from platforms to leagues to teams to mobile to streaming influencers and beyond! Presenters include Activision Blizzard’s MLG, Counter Logic Gaming, ESP Gaming, Press X, StreamHatchet and more. Space is limited and we expect a waitlist to attend. If are interested in coming, please RSVP to [email protected] to let him know. See you soon! 

Turtle Wax is going deeper into esports, locking in new partnerships that will see the brand become the premier sponsor of Splyce’s European-based Call of Duty and League of Legends teams. In the U.S., the brand is partnering with OpTic Gaming CEO and founder Hector Rodriguez as well as other top competitive gamers to showcase how Turtle Wax complements their areas of interest. “Partnering with a premier brand like Turtle Wax is really exciting for us,” said Marty Strenczewilk, CEO and co-founder of Splyce. “We take great care in selecting the partners we work with. Turtle Wax is exactly the type of top-tier global brand that we’re proud to have the Splyce snake associated with.” Dylan “Madcat” Daly and Tom “Tommey” Trewren will serve as Turtle Wax ambassadors throughout the partnership.
Sponsored by: The Weather Channel Television Network
The ultimate guide & research tool for the media buying community looking for the who-what-where-when of the Upfronts and NewFronts. What you’ll find:
-digital (and printable) calendar of the Upfront schedule
-network resource guides detailing programs, demo info, and more
-regular updates from the presentations, road shows, and meetings


Super League Gaming is beefing up its content game, announcing the launch of SuperLeagueTV this Monday on Twitch. The platform will serve as “the first ever network dedicated to amateur esports and competitive amateur players” with initial programming that will include gameplay from Super League’s City Champs tournaments, as well as storylines that emerge from among the thousands of individual and team-vs-team competitions in Super League events across game titles such as League of Legends and Minecraft. The channel will broadcast from Ultimate Media Ventures’ Huntington Beach-based production facility beginning with Super League Gaming’s League of Legends City Champs season and featuring host Alexandria“Puns0fDamage” Trehuba, play-by-play from Alexander “Opal” Archumbault, and color commentary by Alex “Mad_Magical” Whieldon. For more, check out our interview below!
Dreamhack is renewing vows with Twitch in a multi-year deal. The relationship dates back to Twitch’s previous incarnation as Justin.tv and fans will be able to tune into Twitch to watch all of DreamHack’s premium esports content live, including DreamHack Open, CORSAIR DreamLeague, CORSAIR DreamHack Masters and DreamHack Fighting Game Championships. The content agreement also includes live coverage in 13 languages and Twitch will be the Head Partner for four of DreamHack’s festivals: DreamHack Tours, DreamHack Austin, DreamHack Montreal and DreamHack Atlanta. Twitch will also continue to host the popular Twitch Player lounge and the Twitch After-Party at DreamHack events each year.
NewZoo is out with a new report that states that a whopping 30% of all core PC gamers played battle royale games in February, with 16.3% preferring Fortnite, and 14.6% opting for PUBG. Meanwhile, the two titles also racked up viewership numbers during that span across Twitch and YouTube, with Fortnite clocking in at 83.3 million viewership hours that month, while PUBG notched 57.2 million hours.
Speaking of which… YouTube’s Ryan Wyatt Tweeted that Fortnite recently set a record for the largest single live game stream, drawing 1.1 million simultaneous viewers who saw streamer ElrubiusOMG at play. Overall, with 100 creators taking part in the game, the same event drew 42 million unique views overall.
Australia’s OVO Mobile locked in an exclusive broadcast deal with the Australian Esports League. The five-year agreement will see OVO launch a dedicated esports channel on its OVOPlay platform starting next week with the AEL University Cup, which features teams from universities across Australia competing with each other. The first year of the deal will see OVO offer more than 140 hours of exclusive content.

The First Annual College Esports Expo, hosted by Emerson College Esports and Incubate Esports, is on deck for April 5 in downtown Boston to coincide with PAX East in a move to “explore the key issues driving the growth of this new emerging medium.” ​The inaugural event will consist of two separate experiences that bridge the gap between student interest, industry need, gameplay, career development, and administration support. Emerson’s Semel Theater will host panelists, workshops and guest speakers who will delve into all topics relevant to the collegiate and amateur esports industry. Just down the street, Emerson’s Bill Bordy Theater will transform into a student lead, interactive competitive gaming zone with exhibitions of collegiate competition in Fortnite, League of Legends, Overwatch, Smash 4, Street Fighter 5 and NBA2k18 powered by Microsoft.
The University of California, Irvine Division of Continuing Education is offering a new online course, Effective Communication in Esports. The school is currently developing an Esports Management Certificate Program that will provide a comprehensive understanding of the Esports and online gaming industry. Curriculum will include plans on how to execute an Esports tournament, project management skills and how to create a business plan for a team, community event or any other opportunity geared towards the Esports audience.

Capcom locked in a deal with Entertainment One to develop, finance, and produce a live-action TV series based on the Street Fighter franchise with Joey Ansah, Jacqueline Quella and Mark Wooding slated to executive produce the series.
GDC saw over 30 companies come together to launch the Fair Play Alliance, designed to combat toxicity in multiplayer games. Members include: Blizzard Entertainment, CCP Games, Corillian, Discord, Epic Games, Flaregames, Huuuge Games, Intel, Kabam, Kefir, Ker-Chunk Games, Mixer, Owlchemy Labs, Playrix, Radial Games, Riot Games, Roblox Corporation, Rovio, Space Ape Games, Spirit AI, Supercell, Two Hat, Twitch, Unity Technologies and Xbox. The mission statement: “We provide an open forum for the games industry to collaborate on research and best practices that encourage fair play and healthy communities in online gaming. We envision a world where games are free of harassment, discrimination, and abuse, and where players can express themselves through play.”
Infinite Esports & Entertainment continues to expand its umbrella, picking up esports apparel company Sector Six, which will now become the official apparel provider for sister company OpTicGaming. “Thanks to Infinite’s backing, we now have the ability to level up our stats across the board; not just an improved product line, but improvements on materials used and in our production timelines too,” said Sector Six owner Zachary Sass in a statement.
This year’s World Video Game Hall of Fame finalists have been unveiled, with a dozen finalists contending for the honors. This year’s potential inductees include: Asteroids, Call of Duty, Dance Dance Revolution, Final Fantasy VII, Half-Life, John Madden Football, King’s Quest, Metroid, Minecraft, Ms. Pac-Man, Spacewar!, and Tomb Raider. This year will see the hall invite gamers to help determine the 2018 class with winners announced on May 3.
POWER PLAYERS – Matt Edelman

With SuperLeagueTV ready for launch, Cynopsis Esports spoke with Matt Edelman, Chief Commercial Officer of Super League Gaming, about expectations, content and goals for the new platform, which will offer five nights of live gameplay, along with pre- and post-match content and more on Twitch.
Edelman on goals: SuperLeagueTV is the first esports network on any platform that is fully dedicated to amateur gamers and amateur competitions. There are hundreds of millions of players who have made competitive video gaming one of their primary sports pursuits. Our commitment is to provide that ever-increasing audience with exciting programming across a robust set of channels that shines a light on their passion, their skills, the tournaments and events that serve their aspirations and, most importantly, the path that so many of them are seeking to go pro.
On content: SuperLeagueTV programming will include event and tournament coverage as well as original episodic content and specials dedicated to the expansive world of amateur esports. While we are starting off with live coverage of the premium competitive gameplay happening in Super League’s third season of League of Legends City Champs and of course will feature all of Super League’s events, we are in discussions with and will be featuring amateur competitions from a multitude of other event and tournament operators. As the network grows, we’ll also look to complement our programming with content from third parties who are as fired up as we are about what’s happening throughout the amateur esports landscape.
On sponsors: We’ve been incredibly fortunate to form partnerships already with several global brands across Super League’s live event business. We’ll be expanding those partnerships and also growing our sponsorship base through SuperLeagueTV. We’re in discussions to incorporate sponsors into special segments within live broadcasts (think ‘halftime show’ and ‘gamer profiles’), to integrate brands into original series and to create branded content, as long as the latter enhances the value of SuperLeagueTV to our audience of amateur gamers.
On UMV: With LA being the definitive esports hub in the US, Ultimate Media Ventures offered Super League a best-in-class team and production facility in our backyard. We see them as a strategic partner given their involvement across multiple components of the esports industry, as they have a deep understanding of both live streaming product development and content creation. They’ve taken great care to design a comfortable environment for collaboration and are focused on delivering quality output. 

Announcing Finalists & Event Details
The Cynopsis Social Good Awards
Tuesday, May 22nd | 8:30am – 10:30am | NYC
Given the remarkable initiatives and groundbreaking campaigns that we received for this year’s Cynopsis Social Good Awards, we’re thrilled to announce this year’s finalists whose efforts are bringing communities into a much brighter place for the new year.
VIEW FINALISTS                      EVENT INFO                 REGISTER

ON THIS DAY in 2011: THQ releases WWE All-Stars
Trivia: I’m feeling reallllly generous… Which battle royale shooter features a location named Junk Junction? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which horror franchise features the evil Charles Lee Ray? Answer: Child’s Play (Chucky). Kudos: Chris Davies-Virgin/London; Danny Araque/NY; Glen Ross/DC; Joey Olson-Lowe’s/Arlington; Andy Pittman-TAMU/College Station; Jason Morrow-Toyota/Houston; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA
Later — Chris
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JOB OPENING: VP BUSINESS DEVELOPMENT/MANIFEST/NYC & Chicago: 2 positions. Seeking candidates who are entrepreneurial, enthusiastic & organized w/min 10 yrs exp/background of digital or integrated ad mktg agency. Demonstrated success w/quantifiable track record in helping agencies win media. To apply & more info on both HERE (4/5)

JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/ION/NYC: Responsible for selling direct response air time for ION Television and achieving quarterly and annual revenue goals. Min of 5 yrs of DR exp. Excellent oral presentation, oral & written communication skills a must. Full info/apply HERE (4/5)

JOB OPENING: PROGRAMMATIC SALES PLANNER/NBCU/NYC: Programmatic exp is a must! Team w/acct execs & internal constituents to understand client goals/objectives for programmatic guaranteed proposals to increase effectiveness & scale of media buys. 2+yrs dig media exp media plan’g or client service role. Full info/apply HERE (4/5)

DIR, PEOPLE DEV & LEARNING/A+E/NY: Develop & implement innovative, creative, high-impact people mgmt & learning strategies to drive outstanding business performance. 10+ yrs Talent Mgmt, Leadership Development, D&I, L&D exp. Apply HERE (4/4)

JOB OPENING: SR ACCOUNT MANAGER/adMarketplace/NYC: 4-7+ yrs exp, client facing, exp. leading paid search marketing campaigns pref’d, Google analytics/adwords, SEM/PPC, campaign optimization, high proficiency in excel, data & metrics driven, deck creation Contact: [email protected]  or Apply HERE (4/4)

JOB OPENING: SR. DIRECTOR/VP, MARKETING & COMMUNICATIONS/adMarketplace/NYC: 10+ yrs ex., B2B, Media/SaaS exp pref’d, brand awareness, content/brand marketing, sales development, sales & marketing collateral, events, PR, highly entrepreneurial, adtech+ Contact: [email protected] or Apply HERE (4/4)

JOB OPENING: SR DIR/VP, SALES MANAGEMENT/adMarketplace/NYC: 10+ yrs exp, B2B, Media/SaaS pref’d, proven exp. hiring, training & developing high performing sales teams, process oriented, Salesforce, ability to close new business, adtech is a +.  Strong leadership skills a must. Contact: [email protected] or Apply HERE (4/4) 

JOB OPENING: SR. DIRECTOR, PUBLISHER DEVELOPMENT/adMarketplace/NYC:  10+ yrs exp, Publisher Sales exp prefr’d, prospect & close new business, mentor/mng, adtech+ (*will consider candidates (3-5 yrs) for a Pub Sales role w or w/o pub exp. – can be in current sales role or willing to learn/driven) [email protected] or Apply HERE (4/4)

JOB OPENING: SVP CONTENT/Universal Kids/NYC: Resp for creating/executing a content strategy, leading development, co-productions, current production and acquisitions. Min 15 yrs exp leading content production and/or acquisition for children’s programming. Full info/apply HERE (3/31)

JOB OPENING: DIGITAL SALES PLANNER/PROGRAMMATIC/NBCU/NYC: Team with Account Executive and internal constituents to understand client goals and objectives for programmatic guaranteed proposals to increase the effectiveness and scale of media buys. 2+ years of digital media experience in media planning or client service role. Full info/apply HERE (3/31)

JOB OPENING: VP, BUSINESS DEVELOPMENT & GROWTH INITIATIVES/Fox Deportes/LA: Exp’d Sr exec w/sports & media background to dvlp strategic relationships w/TV media entities, ad agencies, digital streaming services, radio, etc., to drive non-traditional revenue streams. 12 yrs related exp. bilingual: Spanish/English Apply HERE (3/31)

JOB OPENING: MGR, BRAND STRATEGY, CONTENT INNOVATION/NBCU/NYC: Actively participate in dvlpmnt, presentation, sell through & execution of creative multi-platform mktg, content & comm strategies that leverage innovative thinking and out-of-the-box ideas at various scales. 5+ yrs working in brand mktg/advertising. Full info/apply HERE (3/31)

AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/ Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched.  BA/BS req.  Full info/apply HERE  (3/30)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, train Sales Assistants. BS and minimum 1 year exp. req.  Apply HERE (3/30)

JOB OPENING: MARKETING & COMMUNICATIONS DIRECTOR, BUSINESS DEVELOPMENT/Manifest/NYC:  Dvlp a strategic outbound comm/mktg plan, incl a social and digital strategy. Create business dvlpmt materials; refresh existing assets. Min 5-7 yrs exp in digital mktg/communications, primarily in Business Development/Sales. Full info/apply HERE (3/30)

Responsible for creating complex data processing and presentation tools that integrate tightly with some of the largest franchises in the games industry.
Senior Software Engineer
WB Games
Albany NY
Work with artists, designers and gameplay engineers to implement editor functionality and improve overall workflow for the team.
Senior Software Engineer
Chicago IL
Assist with design work in the primary development cycle including game scripting, design documentation, and gameplay implementation.
Senior Designer
Chicago IL
Ensure high quality games are completed within designated timelines.
Art Manager
King Show Games
Minneapolis MN
Create and maintain programs and approaches that cause best practices to disseminate throughout the Art and Sound teams.
Vice President of Creative
King Show Games
Minneapolis MN
Level design and script implementation.
Game Designer
High Voltage Software
New Orleans LA
Work closely with Production, Art, and Development to define creative vision and feasibility.
VFX Artist
High Voltage Software
New Orleans LA
Delivering daily video content to be posted on a premiere esports league’s social media properties.
Esports Social Video Preditor
Burbank CA
Manage brand RFP response by developing and crafting brand centric “big ideas” that fully leverage Machinima’s programming, talent and production resources.
Manager of Integrated Marketing
Burbank CA
Manage and maintain all broadcast equipment/systems responsible for daily on-air operation.
Broadcast Engineer
Next Generation ESports
Burbank CA
Manage data to track, forecast and report on performance and help to set aggressive business goals during the planning process.
Analytics Manager
San Francisco CA
Design and specify the frontend components and architecture for new features.
Frontend Engineer—Clips
San Francisco CA
Maintain high level planning documentation including Roadmap ensuring they have been reviewed by the appropriate parties and prioritized appropriately.
Senior Games Producer
WB Games
San Francisco CA
Work closely with product managers, game designers, artists, and engineers on high-scope design challenges and feature sets.
Senior UX Designer
Riot Games
Los Angeles CA
Document, assess, influence and synthesize business requirements to develop, enable and advance data governance and stewardship capabilities.
Senior Data Governance Architect
Riot Games
Los Angeles CA

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