03/23/17: Scripps bets big on Fixer Upper; Bones star gets a new gig; Bravo lines up Vanderpump reunion



Univision Evening News delivers more Hispanic adults than the COMBINED evening news audiences of ABC, CBS, NBC and Telemundo.

CLICK HERE for Advertising Opportunities

Source: Nielsen, NPM-H (09/19/2016-03/05/2017) Mon-Fri 6:30pm-7:00pm, Adults 18-49, Live+SD.


Good morning. It’s Thursday March 23, 2017 and this is your first early morning briefing.

Tonight’s Premiere:
Fusion TV: The Fusion Feed at 9:30p

Tonight’s Finale:
FX: Baskets at 10p


The Young & the Restless and its home network CBS garnered the most nominations for the 44th annual Daytime Emmy Awards. CBS took a total of 70 nominations, with its beloved soap grabbing 25 noms. ABC’s General Hospital and CBS Bold and the Beautiful came in just behind Y&R, with 23 noms each.
For daytime entertainment talk show host, newbie Harry Connick Jr., for his syndicated series Harry, and Wendy Williams, for her syndicated Wendy Williams Show are in contention, as are Kelly Ripa (LIVE with Kelly); The Talk team; The View crew; and the hosts of the syndicated The Real.

Competing for entertainment talk show honors are ABC’s The View and CBS The Talk, plus the syndicated Ellen DeGeneres Show, Maury and Live with Kelly. Game show noms went to the syndicated strips Celebrity Name Game, Family Feud and Jeopardy, as well as CBS The Price is Right and Let’s Make a Deal

TV viewers switching to skinny bundles and streaming services doesn’t bode well for niche channels that receive high distribution fees relative to viewership, points out the Wall Street Journal. The WSJ published a chart ranking cable TV channels based on their cost relative to household tune-in and while networks like Food Network and Hallmark Channel were less expensive per viewer than average, Fox Sports 2, ESPN and soon-to-be-digital-only Esquire were on the high end. Asked about the WSJ report, Jon Steinlauf, president, ad sales & marketing for Food Network parent Scripps Networks Interactive, said having just 6 networks is an advantage. “What separates us from the pack is lifestyle is pretty much our genre,” Steinlauf tells Cynopsis. “I also think it comes down to the value you offer to the distributors. And value is reflected in the price of the license fee, and how much they are making from local ad sales. That value proposition is really working in our favor. The way these channels are priced in the distribution market and the value these channels have to drive local ad revenue is a positive. So is the exclusivity of the content – not being on Netflix, the distributor says, ‘The only way you’re going to get Scripps is through me.’”

Did you miss the early bird to attend Cynopsis World eSports Summit on April 12 in NYC? If so, use my code “LYNN” and save $200 off the registration price. Looking forward to an eye-opening day!

BIG3 and Fox Sports are partnering to bring TV audiences the new professional 3-on-3 basketball league’s inaugural season. Fox Sports 1 will air a two-hour BIG3 program each Monday evening during primetime this summer. The first BIG3 championship game will air live on the Fox broadcast network to cap off the season; the league kicks off June 25 at Barclays Center with the first broadcast airing June 26. The BIG3 features basketball legends including Allen Iverson, Julius ‘Dr. J’ Erving and Jason ‘White Chocolate’ Williams.


JUST ANNOUNCED: Sports Media Awards Finalists

Our 6th annual Cynopsis Sports Media Awards Breakfast is set for Thursday, April 13 from 8:15-10:30am at NYAC. Network with your peers and hear about the year’s best sports programming and marketing.

Join the finalists, support your colleagues and network with the best in the industry!

** Preview the list of finalists & register for the Awards event **


Paramount Television and Telefe, a recent Viacom acquisition, are teaming to develop one-hour, multi-lingual drama Cazadores, created by journalist-turned-TV writer Jason George (Narcos). George will also serve as executive producer alongside Diego Piasek on behalf of Telefe. Series is based on recently declassified documents and centers on the true, dramatic thriller of the men and women who made it their mission to track down the Nazi high command that fled to South America after WWII.

Wilshire Studios, the unscripted production arm of NBCUniversal Cable Entertainment, entered an overall development deal with Danny Salles, the exec producer behind docu-series Kathy Griffin: My Life on the D-List, which earned him an Emmy nomination. Salles most recently executive-produced Todrick (VH1), a docu-series following the YouTube star as he forges his Hollywood career.

Blumhouse Television and Amblin Television jointly optioned rights to Annie Jacobsen’s upcoming book Phenomena: The Secret History of the U.S. Government’s Investigations Into Extrasensory Perception and Psychokinesis to develop as a TV series. The tome traces the U.S. government’s long-hidden history of military and intelligence agency experiments on extraordinary human functioning, including mental telepathy, clairvoyance and precognition for defense purposes. Blumhouse and Amblin are serving as co-studios on the project; Jacobsen will serve as exec producer, along with Amblin TV co-presidents Darryl Frank and Justin Falvey, and Blumhouse TV co-presidents Marci Wiseman and Jeremy Gold.

Half Yard Productions and Atlantic Crossing Productions entered a multi-title development deal with David Emanuel, renowned fashion designer, royal couturier and executive producer. Emanuel, who with his wife designed Diana Princess of Wales’ wedding dress among other creations, will create lifestyle shows for U.S. and Canadian audiences. For starters, Half Yard and Emanuel are working together on the UK version of TLC series Say Yes to the Dress, which Half Yard created and on which Emanuel is series host and creative director.

U.K.-based indie factual content production and distribution house Barcroft Media and lifestyle brand Complex Networks signed a multiyear advertising and content agreement. They’ll develop and co-produce original programming for Complex Nets channels Complex, Collider, First We Feast, and Rated Red. Financial terms were not disclosed. Additionally, Complex will add Barcroft TV’s YouTube channel, with more than 2 million subscribers, to its advertising sales portfolio.

Madam Secretary exec producer David Grae signed a two-year overall deal with CBS Television Studios. The studio is behind the CBS drama series, currently in its third season. Under the pact, Grae will continue in his Madam Secretary role, while also developing new projects for the studio.


MediaRadar launched a report capability that can tell broadcasters how their competition is fairing in ad spend by network, program, dayparts, programmatic categories and product categories. TV Share of Market Reports provides business intelligence and competitive analysis on a network level to reveal where ad dollars are being spent in real time. Capabilities include the ability to compare total ad spend by national TV network, track and compare total advertiser minutes and total unique advertisers by network, and receive detailed analysis on ad spend for each network. MediaRadar collects data from more than 125 national broadcast and cable networks, categorizing every advertisement and advertiser.

Only 18% of Gen Zers (age 14-19) think television significantly influences their purchasing decisions, according to a Deloitte survey obtained by Deadline; the number for Millennials (20-33) is 25%. About 83% of those polled said they skip online video ads, and 45% of Millennials report using ad-blocking software. “Many companies might discover that TV ads are no longer the most effective avenue for getting through to some audiences,” concluded Deloitte. “Enlisting online influencers and creating social buzz might matter more.”

If social buzz is a route networks want to take to reach audiences, have we got a webinar for you. On March 29, experts from Octagon, Viacom Velocity and Music Choice will offer insights into the new platforms and features programmers should be exploring to engage viewers, from spotting trends to executing with speed. Details are here.


Scripps Networks Interactive is taking its Upfront show on the road with stops in seven markets, including a NY event yesterday at Alice Tully Hall at Lincoln Center. Scripps, whose U.S. ad revenue surpassed $2 billion last year, according to chief Jon Steinlauf, has a double-digit share of cable advertising. Among highlights from the lifestyle powerhouse: HGTV had its highest-rated year in 2016 and was No. 2 in total day viewing among all adult demographics. The network will evolve two of its top properties into franchises, spinning off top-watched Fixer Upper with companion series Fixer Upper: Behind the Design, which will focus on how co-host Joanna Gaines creates the designs that appear in each episode, and expanding Flip or Flop to five new cities: Las Vegas, Atlanta, Fort Worth, Nashville and Chicago.

Food Network and Cooking Channel together will introduce nearly 50 new series and specials this year, along with 40 returning shows. Food Network’s 2017 slate includes Iron Chef Gauntlet, hosted by Alton Brown and with the fiercest of opponents, Iron Chefs Bobby Flay, Masaharu Morimoto and Michael Symon, plus Guy Fieri’s upcoming docu-series Guy’s Big Project (working title), slated for Q4, that will offer fans and foodies alike a shot to have their dream show made into reality. Cooking Channel will dish out new culinary competition Farmer’s Market Flip, hosted by Jeff Mahin, an exploration of colossal fare in Monster Food, and Late Night Eats.

Travel Channel, which saw an 11 percent year-over-year increase in 2016, with W25-54, up 10 percent vs. last year, trotted out a bevy of new and returning shows from key talent, including: Josh Gates (Expedition Unknown: Hunt for ExtraTerrestrials, Legend Has It (wt), Andrew Zimmern (Bizarre Foods, Bizarre Foods: Delicious Destinations, The Zimmern List), Don Wildman (Mysteries at the Museum) and Jack Maxwell (Booze Traveler, Booze Traveler: Best Bars), Anthony Melchiorri (Hotel Impossible). New series include Caribbean Pirate Treasure, hosted by Cynopsis Kids award winner Philippe Cousteau and his journalist wife Ashlan Gourse.

DIY Network, which delivered its highest-rated year ever among primetime viewers A25-54 and W25-54 in 2016, will power up 301 hours of new original programming in 2017 including 12 new series, 27 returning shows and 22 one-hour specials. Among the new are Renovation Realities: Ben & Ginger, which follows ABC-TV News chief meteorologist Ginger Zee and her husband, NBC-TV and Extra reporter Ben Aaron, as they buy a fixer upper outside NY; and the return of Vanilla Ice in a new season of The Vanilla Ice Project this July.

While the Scripps nets performed well last year, Steinlauf predicts the best is yet to come. “Looking back at 2016, the story was very much the news ratings. CNN, MSNBC and Fox News had extraordinary ratings runs. The amount of audience that shifted from all other sources into cable news was the story of the year,” Steinlauf tells Cynopsis. “For us to have grown in that kind of climate says something.” And when the news ratings come back to earth? “There will be a lot of audience that becomes available to other channels,” notes the exec. “Our performance last year understates how well we’re going to do down the road.”


As NASA celebrates its 60th anniversary, Discovery once again shines a spotlight on the organization and the vital role it has to play in the future with NASA: 60 Years and Beyond, slated to air on the network in 2018.

Secrets of the Dead, airing nationally on PBS stations on Wednesday, March 29 at 10p, follows an international team of scientists, archaeologists and historians mapping the underwater ruins at Baiae and uncovering what life was like in the ancient Rome of Nero’s sunken city.

Bravo Media serves up the drama with a three-part reunion of Vanderpump Rules kicking off on Monday, April 3 at 8p and running for three consecutive Mondays. Host Andy Cohen sits down with Lisa Vanderpump and her current and former SUR staff to rehash the season’s defining moments, from scandalous hookups and cheating accusations to wild wedding festivities. Series is on track to deliver its highest-rated season ever with season 5 averaging 2.4 million total viewers and nearly 1.7 million A24-54, up 3 percent and 4 percent, respectively from the prior season.

Also on Bravo: Top Chef is headed for Colorado for season 15. Production begins this spring in Denver, Boulder and Telluride. “We are always on the hunt for the next great culinary destination and Colorado is fast becoming a hot spot for young chefs and foodies, making it an ideal backdrop for our upcoming season,” said Shari Levine, EVP, current production for Bravo.

On the afternoon of April 29, 1992, the acquittal of four white LAPD officers in the beating of black motorist Rodney King set off an explosion of anger and frustration that erupted into deadly riots and devastated the already precarious social climate in LA. The newest installment of Smithsonian Channel’s immersive series The Lost Tapes, premiering Sunday, April 23 at 8p, will mark the 25th anniversary of the riots with raw, gripping and rare footage. The Lost Tapes: LA Riots recaptures the chaotic days following the verdict with powerful media coverage, home videos, gripping photographs and LAPD recordings, including never-before-heard LA Fire Department dispatch calls.

NBC will air the Love Actually reunion short film during its Red Nose Day special on May 25. A teaser clip features several familiar cast members of the 2003 film, including Andrew Lincoln, Keira Knightley, Hugh Grant and Liam Neeson. Red Nose Day has raised more than $60 million in its first two years since launching in the U.S. in 2015.

Tonight is the launch of Fusion TV’s The Fusion Feed, a look at “what’s catching our attention, pissing us off, making us laugh, and stirring up friendly fights (or spirited debate) across our social feeds.” The weekly program will feature a diverse set of contributors (6 women, 3 men, 2 African Americans, 3 Hispanics, 2 Muslim American and 1 Afghan refugee, to be exact) who weigh in passionately on subjects ranging from politics to pop culture. Show airs Thursdays at 9:30p, with a 12:30a encore.


The Academy of Country Music announced today that country musicians Lauren Daigle, Faith Hill, Sam Hunt, Tim McGraw, Rascal Flatts, Reba McEntire, Thomas Rhett, Chris Stapleton, Cole Swindell, Carrie Underwood and Keith Urban have been added to the lineup of performers on the 52nd Academy of Country Music Awards, broadcasting live on Sunday, April 2 at 8p on CBS.

Nick Jonas will be honored with the Hero Award at the 2017 Radio Disney Music Awards. Diagnosed with Type 1 diabetes when he was 13 years old, Jonas helped found Beyond Type 1, a nonprofit organization that leverages the power of social media and technology to provide resources for those living with Type 1 diabetes, and provides funding for research, education, advocacy and programs to improve the lives of those living with Type 1 diabetes. Jonas will be presented with the award by longtime friend and fellow advocate, actor Jack Black. Additionally, Radio Disney will partner with the Give a Note Foundation and American Girl to highlight the importance of music during a special moment in the show. The RDMAs air Sunday, April 30 at 8p on Disney Channel.


Bones star David Boreanaz won’t be idle for long once the curtain falls on the series next week. He’s been tapped as the lead of CBS’ Navy SEAL drama pilot, replacing Jim Caviezel, who was cast in the role last week but has parted ways with the network over creative differences.

Katie McGrath, who has recurred on Supergirl as vixen Lena Luthor, has been made a regular for the upcoming season 3, recently picked up by the CW.

Beau Garrett (Girlfriends’ Guide to Divorce) got a regular role opposite Richard Schiff and Freddie Highmore in ABC’s medical drama The Good Doctor.

Frequent Shark Tank guest, venture capitalist Chris Sacca, will make his acting debut in the ABC untitled comedy pilot formerly known as Start Up. Sacca will guest star as himself in pilot, based on Alex Blumberg’s Gimlet Media podcast Start Up, whose first season chronicled the launch of Gimlet, with a chance to recur should the project be picked up.


For the fourth season in a row, North American Soccer League (NASL) action will stream live on ESPN3 on a weekly basis. ESPN’s live multiscreen network will carry a significant portion of league games this year; NASL games not appearing on another national network or platform will stream live on ESPN3.


Nielsen and Fox Television Stations renewed their local television ratings agreement. Under the new multiyear deal, Nielsen will continue to provide measurements to all of Fox’s O&O stations across 28 stations in 17 markets, including Fox’s Charlotte O&O WJZY/WMYT, which had not been repped under the previous agreement.


Dick Clark Productions and Jukin Media reached 100 episodes with their unscripted comedy series FailArmy while conquering 85 percent of the world’s markets. Series, based on Jukin’s social video brand of the same name, is cleared in 221 markets including TV Azteca Mexico, Discovery CEEMEA, Fox 8 Australia and Rogers Media Inc. in Canada.





The third episode of Saints & Sinners season 2 on Bounce delivered 566,000 Total Viewers Sunday, March 19 at 9p, a slight increase over the second episode last week.

Live + Same Day Household Ratings: Tuesday, March 21, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
ABC: 2.1/4
The Middle 2.8/5, The American Housewife 2.0/4, Fresh Off the Boat 1.9/3, Black-ish 1,8/3, People’s Icons 2.2/4
NBC: 4.3/9
The Voice 6.7/12, Trial & Error 3.3/6, Trial & Error 2.6/5, Chicago Fire 4.7/9
CBS: 4.8/9
NCIS 5.9/11, Bull 4.5/8, NCIS: New Orleans 4.0/8
FOX: 1.5/4
New Girl 1.3/2, The Mick 1.4/2, Bones 2.3/4
Pequenos Gigantes USA 0.9/2, Vino el Amor 1.1/2, La Piloto 1.0/2
CW: 1.1/3
The Flash 1.7/3, DC’s Legends of Tomorrow 1.0/2
La Fan 0.5/1, La Dona 0.9/2, El Chema 1.1/2

Tuesday A19-49: NBC 1.6/6, ABC 0.8/3, CBS 0.8/3, FOX 0.8/3, TELE .6/2, UNI 0.7/2, CW 0.8/3
Source: Nielsen


Publicity executive George Zaralidis will return to Crown Media Family Networks as VP, network program publicity. Zaralidis most recently was part of the publicity team at ABC Primetime and Late Night Media Relations leading publicity efforts for Dancing with the Stars and Jimmy Kimmel Live, among others. He previously was director, network program publicity and social media at Crown Media Family Networks.

Academy Award- and Grammy-winning director Morgan Neville joined production studio RadicalMedia for commercial representation in North America. The move follows successful collaborations between Neville and RadicalMedia, including an ad campaign for Audible that aired during last month’s 89th Academy Awards.

Westwood One promoted Mark Wildman to EVP, Strategic Partnerships. In this newly-expanded role, Wildman will lead the company’s rapidly-evolving new business development initiatives for both the network and spot sales.

World of Wonder (RuPaul’s Drag Race) announced promotions and a new hire. Tom Campbell was upped to Chief Creative Officer; Laura Civiello joins the company as VP of Factual Development & Current Programming; Nick Perlmuter was upped to SVP of Current Programming, and Rushie Perera was boosted to VP of Development.

This Day in History: 1912 – The Dixie Cup was invented.

Answer to Our Last Trivia Question: Which sitcom inherited the CBS time slot left open when I Love Lucy ended production? Make Room for Daddy, canceled by ABC, moved to CBS in 1957. Kudos to: Jerry A. Kapner-Kapner Group/Montclair, NJ; Synda Kollman-Charter Marketing Group/Deerfield Beach, FL; John Kukla-KDFW FOX 4/Dallas; Tom Moore-Kalt Productions/LA; Susan Nessanbaum- Goldberg-M and S Entertainment/LA: Alan Perris/Beverly Hills; Lorrie Shilling/El Segundo, CA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.

Today’s Trivia Question: Who voiced London Tipton’s dog in The Suite Life of Zach and Cody? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Answer to Our Last Anagram: Come On Petunia = Once Upon a Time. Kudos to: Keith Marder/Halstead, NY; David Stern-BARD Entertainment/NY.

Drama series anagram: Card Rep Sank (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Cathy Applefeld Olson

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: AD SALES PRICING & INV MGR/Weather Channel/NYC: Support VP Pricing & Inventory & the ad team. Price inventory analysis, sales reporting, working w/Sales Planners to dvlp media proposals & working w/Sales team to create win-win deals. 4 yrs’ exp media ind, pref as cable planner. Full info/apply HERE (3/30)

JOB OPENING: GLOBAL PROJECT MGR, FINANCIAL CONSUMER PRODUCTS & BUSINESS OPS/Viacom/NYC: Assist in evaluating ongoing business needs & req’s for Consumer Products finance, legal & global sales functions that support Viacom. 3-5 yrs of relevant Consumer Products global licensing ind work exp. Full info/apply HERE (3/29)

JOB OPENING: DIGITAL ACCOUNT EXEC/NBCU/East Coast: Come join NBC Connecticut as a Digital Account Executive. Partner with our Broadcast Sales Team, develop new business, and sell digital solutions to our clients. Min 4 yrs sales exp. Full info/apply HERE (3/29)

JOB OPENING: DIGITAL RESEARCH ANALYST/TBS-TNT/ATL: Responsible for analyzing, tracking and reporting the multiplatform performance of programming and adoption and usage of network digital offerings. Track competitive digital landscape and environmental shifts. Full info/apply HERE (3/29)

JOB OPENING: SR ASSOC, CORP COMMUNICATIONS/DigitasLBi/NYC: Resp for branding & mktg & reputation of the agency through client/partner-facing programs & events agency goals. Internal client mngmnt & collaboration w/ability to build/maint relationships. 2+ yrs corp comm or PR agency equivalent. Full info/apply HERE (3/29)

JOB OPENING: SR DIR, LICENSE MARKETING/Scholastic Trade/NYC: Create smart and strategic mktg campaigns & programs that drive sales for licensed titles. Min 10 yrs exp in publishing, licensing, and/or entertainment leading initiatives against high-profile franchises and brands. Full info/apply HERE (3/25)

JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Execute creative vision for APL websites & social accts. Create dig orig series & build aud engagement, track analytics & seamlessly integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST. Full info/apply HERE (3/25)

JOB OPENING: PRODUCTION LEADER/EDGE NET/Orlando FL: Creative/self starter to mng all aspects of prod (studio and remote), content creation and delivery worldwide. Experience with kids and/or sports content a plus. Lead US based team. Mentor & mange staff. 7-10 years of increasingly responsible experience. Resume to: [email protected] (3/25)

JOB OPENING: PART TIME ASSISTANT/Talk Show/NYC: Retrieve/relate info accurately & promptly regarding pending projects incl but not limited to: personal appearances, PR, travel & charity initiatives. Ability to work well under pressure & prioritize tasks w/mult deadlines. Resume: [email protected] (3/24)

JOB OPENING: DEVELOPMENT MANAGER/Oriental DreamWorks/LA or NYC: Finding, evaluating and developing ideas for feature animation projects. Min 2 yrs executive level exp in creative development. Strong knwlg of global entertainment mktg. Mandarin Proficient a +. Full info/apply HERE (3/24)

JOB OPENING: DIR, SPORTS & SPECIALS/NBCU/NYC: Responsible for prospecting, targeting, and presenting all Sports & Olympics sales efforts. Min 8yrs of media sales, sponsorship, league/team sales or mktg focusing on client direct relationships. Full info/apply HERE (3/24)

JOB OPENING: ASSOC PRODUCER/OUTSIDE TV/Westport CT: Write/produce Short form videos & full length TV Programs that support brand. BS Deg. Exp in ths field & post production. Great opportunity for a self-starter to join our team and help grow our digital and TV footprint. Res/cover HERE (3/24)


ABC: Grey’s Anatomy, Scandal, The Catch
CBS: 2017 NCAA Basketball Tournament
CW: Supernatural, Supernatural
FOX: MasterChef, Kicking & Screaming
NBC: Superstore, Powerless, Chicago Med, The Blacklist: Redemption
PBS: This Old House Hour, Secrets of Scotland Yard, Antiques Roadshow
Telemundo: La Fan, La Dona, El Chema
Univision: Pequenos Gigantes USA, Vino el Amor, La Piloto

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