03/17/16: Vice Media expands in Europe; Fandango to launch branded OTT service; Sony PlayStation VR gets ship date



CYNOPSISDIGITAL
03.17.16

Good morning. It’s Thursday March 17, 2016, and this is your first early morning digital briefing.

TOP NEWS
 

Fandango‘s ever-expanding efforts to be more than just a ticketing service will reach a new high point this month. After more than a year of ramping up its original content offerings, The NBCU-owned company will launch its own branded OTT service. On March 30, Fandango introduces FandangoNOW, a movie and TV streaming channel. The service isn’t exactly new: It’s being rebranded from M-Go, a movie and TV streaming service that Fandango acquired in January and re-launched with a redesigned interface. Later this year, Fandango intends to use FandangoNOW to launch various offerings, including “super tickets,” which will combine digital home-entertainment bundles with movie tickets.   
 
You can’t be a news empire without aggressive expansion. Vice Media has announced plans to expand digital operations in Eastern and Central Europe through its partnership with the Greece-based media company Antenna Group. Vice will launch its online service in Russia, Bulgaria, Slovenia, Slovakia, Croatia, the Czech Republic, and Hungary. It’s already active in numerous other European countries.
 
T-Mobile
is offering customers a free year of access to MLB.TV, Major League Baseball’s streaming service. The offer comes part as part of T-Mobile’s renewed partnership to remain on-board as an official MLB sponsor for the next three years. To gain access to the service, T-Mobile Simple Choice customers need to sign up between April 3 and April 10. The MLB.V package normally costs $110 per season.
 
 

NEW PROGRAMMING + DEALS
 

Netflix and Chelsea Handler aren’t done with each other. It was previously announced that the Chelsea Does star will soon be hosting a talk show on the service. Now we have some new details, thanks to a handwritten memo that Handler wrote to herself (and that Netflix then published as a press release). Among the details: The series will debut May 11. Its half-hour episodes will run Wednesdays, Thursdays, and Fridays. Among other things, Handler’s note clarifies that the show will feature interviews with public figures. You can see the full note here.     
 
Matt Damon and Ben Affleck are teaming up yet again, partnering with Pilgrim Media Group and Adaptive Studios to launch a new reality competition series on Verizon’s Go90 mobile streaming service. Titled The Runner, the series will center on one individual who tries to travel across the U.S. in 30 days, while the rest of the country tries to locate him. Affleck and Damon will EP through Pearl Street Films, their production company. Though Go90 has been a glutton for new content lately, this is its first high-concept competition series.
 


A CYNOPSIS MESSAGE


The Top Women in Digital Awards Breakfast is ONE WEEK AWAY!

Celebrating exceptional women blazing a trail in the digital media industry. This must-attend event recognizes excellence in digital content, marketing, advertising, social media, and online. Honorees will be applauded during an awards breakfast reception from 8:15-10:30 a.m. on Thursday, March 24 at the Yale Club NYC.

THE HONOREES   I   REGISTER NOW   I   QUESTIONS?  
 
Event space is limited so register your team today!



 

PLATFORMS + TECH
 

Instagrammers, get ready for a big change. The Facebook-owned photo- and video-sharing platform announced that, in the coming months, it will introduce a new algorithm that does away with the reverse chronological structure that users have come to know. Instead, things will be more personalized. “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post,” Instagram wrote in a blog post. Notably, the changes won’t affect the platform’s advertising products.
 
YouTube stars Hannah Hart, Mamrie Hart, Grace Helbig, and Ingrid Nilsen have been named as founding members of Dysh, an app startup enabling users to rate items on restaurant menus. Each will take an equity stake in the company, and serve in an advisory and promotional capacity going forward. The app was initially founded by the parent company Toast Labs in 2014.
 
 

VIRTUAL REALITY
 

In 2016, the VR wars will begin in earnest. Shipping dates for the Oculus Rift and the HTC Vive – two of the most hotly anticipated headsets – have already been announced. Now we can add a third shipping date to the mix: The PlayStation VR headset will ship in October, at a price of $399. If that sounds expensive, keep in mind that the Rift will sell for $599, while the Vive will sell for $799. 

 

CYNOPSIS MEDIA SUMMITS

 
What are your plans for a week from today? We have 3 seats left for our Programmatic TV Summit on March 24th in NYC. Grab them before they’re gone and hear from the likes of AOL, ANA, Dentsu, TiVo, The Trade Desk and more.
 
“I’m honored and humbled to be named one of the Top Women in Digital by Cynopsis for the work I have been doing for the ICON network. As the network approaches our one-year anniversary, it has been amazing to see the growth of our talent and am so grateful to have been a part of the work these creators do each and every day. With this award, I am certainly in incredible company with women whose work I greatly admire and I want to thank Cynopsis for giving me the opportunity.” Leslie MorganVP, Programming for Endemol Beyond USA. Show your support of these superstars on March 24th in NYC: http://www.cynopsis.com/event/2016-twd-event

 
RESEARCH

 
The video analytics company Tubular Labs has released its list of February’s Top Video Brands and Influencers. Among their findings:
 
Overall: The top 100 video brands and influencers together generated 37.6 Billion total cross-platform views in February, down 10% from January 2016, but up 163% from February 2015.
Facebook: Facebook rankings were separated into categories: Facebook Publishers and Facebook Personalities. Food content dominated the Facebook Publishers category, with Buzzfeed’s Tasty, Vlechten Met Daan, Buzzfeed Food, Tastemade, and Tip Hero grabbing the top five spots respectively. Unilad (#6) and Lad Bible (#7) also ranked in the top 10, with 573 Million and 550 Million views respectively. Entertainment content posted by individuals made up the Facebook Personalities rankings.
Instagram: Sports and entertainment did well on Instagram in February. The NBA ranked at #1 with 118 Million views, followed by Justin Bieber and SportsCenter at #2 and #3 respectively. At #4, Zach King, the famous Vine personality, is continuing to build a presence on Instagram with 45 Million views and 1.3 Million new followers. Bleacher Report jumped 3 spots to claim the #5 rank with 31 Million views.
YouTube: Justin Bieber, Ryan Toysreview and WWE maintained their #1, #2 and #3 spots from January on the YouTube rankings.
 

 
EXECUTIVE NEWS
 

Snapchat has a new exec. Tom Conrad, formerly Pandora’s CTO and EVP of Product, will now serve as Snapchat’s VP of Product. It’s a notable hire, signaling that Snapchat is likely looking to expand its product offerings. Another key indicator on that front: The company has recently hired experts in wearable technology, according to a report from CNET. Long story short: Conrad likely has is work cut out for him.
 
The social video analytics platform OpenSlate announced that it has hired Matt Kopit as its new Chief Technology Officer. Kopit will help to further develop OpenSlate’s social video data products. Previously, he served as a VP of Technology at Viacom.“OpenSlate delivers an intelligent data solution to one of the biggest challenges facing advertisers today,” Kopit told Cynopsis Digital. “As a technologist, I’m excited to join a team that combines world-class engineering with a strong vision for how online video advertising will evolve.”
 


A CYNOPSIS MESSAGE


IT’S TIME TO CELEBRATE!

Join CYNOPSIS and your peers on THURSDAY, APRIL 7 in New York City at our 2nd Annual SOCIAL GOOD AWARDS BREAKFAST as we honor everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Last year’s event sold out, so book your company’s table today!


 
DIGITAL SPOTLIGHT
 

As mentioned, the Sony PlayStation VR headset will be shipping this October. Want to learn more? Then check out CNET’s nifty video overview of the product – here.

See you tomorrow,
David Teich
03.17.16

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIRECTOR, MEDIA SALES/MINOR LEAGUE BASEBALL/St. Petersburg FL: Lead nat’l sales efforts for MiLB Media Properties. Min 7 yrs exp & est. sr client & agency relationships required. Self-starting & passionate individuals desired. 25-40% travel. Resume HERE (3/24) 

JOB OPENING: CRM ACQUISITION MANAGER/A+E Networks/NY: Focus on building CRM database thru user acquisition, promotions, surveys & partners/affiliates. Highly quantitative & creative thinker. 3-5 yrs exp CRM dvlpmnt/execution role or direct mktg cust acquisition role. Full Info/Apply HERE (3/24)

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JOB OPENING: DIRECTOR SPONSORSHIPS/The Paley Center for Media/NYC: Secures sponsorship, mktg. and media partnerships by qualifying sales leads.Sells new project ideas to clients. 8+ yrs sponsorship sales exp req. Email resume to [email protected] (3/23)

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JOB OPENING: DIR./SR. DIR., ADV. ANALYTICS & DATA STRAT/A+E Networks/NY: Evaluate methodologies, data quality & best analytics practices that will help advance A+E Networks data capabilities on both traditional TV & cross platform sides of our business. Full Info/Apply HERE (3/23)

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JOB OPENING: TRAFFIC SPECIALIST/MLB Network/Secaucus NJ: Work w/sales/prod/prgrmng/master control depts to ensure programs & live events run according to sched & troubleshoot any inventory changes requested. Min1 yr Traffic exp, pref @nat’l ntwrk + work flexible schedule. Resume HERE (3/23)

JOB OPENING: PARALEGAL (FREELANCE)/MLB Network/Secaucus NJ: Provide legal support to Bus. & Legal Affairs team. Strong knwldg/exp of legal & bus affairs issues a must. 3+ yrs related paralegal exp req’d. Exp w/legal & bus. aspects of content/content prod industries is pref’d. Resume HERE (3/23)

JOB OPENING: TALENT AGENCY ASST/Top Tier Talent agency/NY: Quickly growing digital media division seeking self-starter w/passion for dig/social media; solid knwlg of emerging ‘influencer’-based talent community a must. Outgoing personality w/strong desire to grow into agent. Entry level Resumes HERE (3/23)

JOB OPENING: DIR EUROSPORT AD SALES & SOLUTIONS/Discovery/NYC: Strong relationship builder to develop and sell innovative creative solutions for Eurosport/Discovery Europe’s offerings w/specific emphasis on the Olympics to clients in the US. 8+ yrs exp, strong Olympic or sports exp req’d. Full info/apply HERE (3/22)

JOB OPENING: INTEGRATION PRODUCER/HGTV&DIY Network/Knoxville: Create innovative content solutions for Ad Sales Marketing & Ad Sales. 5 years TV Production exp. Knowledge of product integration & program sponsorship.Cable network exp a plus. Full info/apply HERE (3/22)

JOB OPENING: FINANCIAL CONTROLLER/ECLIPSE TELEVISION & GO GO LUCKEY seek LA-based controller experienced in non-scripted production at high volume. CPA desired and PSA/MovieMagic/QuickBooks skills a must. Please email [email protected] (3/22)

JOB OPENING: MANAGER AUDIENCE DEVELOPMENT/FOX Sports.com/Los Angeles: Drive partner engagement and content optimization with emphasis on video in the sports news cycle. 3 yrs exp audience bldg/channel growth strategies, Acct Mgt, Sports knowledge a must. Full info/apply HERE (3/22)

JOB OPENING: VP PROD MANAGEMENT/Discovery/LA: Outgoing solutions creator w/top notch negotiation skills to ensure content is delivered to Discovery nets on time, on budget and on brand. Strong relationship builder w/internal and external clients. 8-10 yrs exp. Full info/apply HERE (3/19)

JOB OPENING: RECEPTIONIST/GSN TV/NY: Project support to Affiliate/Ad Sales, general office administration/coordinating; 3-5 years receptionist exp. Extensive knowledge of Excel, Microsoft Office incl. Powerpoint. Degree preferred. Send res/CL HERE (3/19)

JOB OPENING: DIR, CORP COMMUNICATIONS/NBCU/NYC: Responsible for managing internal and external communications strategies in support of NBC Universal’s corporate functions. 5+ yrs experience in communications or media relations Full info/apply HERE (3/18)

JOB OPENING: COMP AND BENEFIT ANALYST/Crown Media Family Networks/LA: Analyze comp data, evaluate jobs classification/salary. Administer employee insurance and savings plans. 5 yrs exp in comp and benefits. Bachelor’s degree or equivalent experience. Apply HERE (3/18)

JOB OPENING: DIGITAL EDITORIAL DIRECTOR/The Franklin Institute/PHL: For leading US science ctr. Revolutionize online sci. comm & play lead role on digital team. Plan/dvlp/implement creative content across mult platforms. 6+ yrs dvlpg/mngng dig editorial exp. Full info/apply HERE (3/18) 

JOB OPENING: REGIONAL ACCOUNT DIRECTOR/NCM/Seattle: Maintain level of visibility in regional ad comm. Identify/source clients to advrts in NCM locations. 3 yrs of media sales exp’ pref’d. Ability to work efficiently/independent fast-paced environment. Full info/apply HERE (3/18)

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