03/10/17: Boxing seeks Super men; NASCAR doubles down; FIFA issues a warning


Good morning. It’s Friday March 10, 2017 and this is your first early morning Sports briefing. 

Comosa AG is getting into the ring with the launch of the World Boxing Super Series, a bracket-style elimination tournament designed to showcase the world`s best boxers with $50 million in prize money, along with the Muhammad Ali Trophy. The tournament will kick off in September 2017 and take place on an annual basis with the inaugural season showcasing feature two weight classes, 16 fighters and a total of 14 main events. The weight classes for the inaugural season of the World Boxing Super Series  as well as the respective participants  will be announced at the Draft Gala, a live-televised kick-off event in June 2017. Comosa signed an agreement with MP & Silva, which is the exclusive sales agent of World Boxing Super Series tournaments for the next 3 seasons.


Las Vegas continues to build up its sports presence, as the Las Vegas Motor Speedway announced that it will now host two NASCAR weekends in 2018 and beyond. The speedway made the announcement at a joint news conference with the Las Vegas Convention and Visitors Authority at Cashman Center to make Las Vegas Motor Speedway will become the first facility on the NASCAR schedule to host two annual event weekends with all three national touring series. Official race dates will be announced later by NASCAR as part of the full 2018 schedules. "Las Vegas and Las Vegas Motor Speedway have become great destinations for NASCAR fans," NASCAR Executive Vice President and Chief Racing Development Officer Steve O’Donnell said. "The experience is unique to any other in our sport. We look forward to having NASCAR racing there for two race weekends in 2018."

The Univision Deportes Network reports strongest start to a year in UDN history, as well as the fourth straight year of growth during the first two months of the calendar year. Anchoring growth is Liga MX on UDN, which is averaging 398,000 Persons 2+ and 236,000 Adults 18-49 in the Mexican soccer league’s current Clausura 2017 season, improving 8% and 6% over year ago.

CBS Sports Network is hitting the 2017 NCAA Division I Men’s Basketball Championship. With a slate that includes game previews, post-game highlights, team press conferences, exclusive access to encore showings of select 2017 NCAA Tournament games and in-depth analysis. Studio programming throughout the tournament will be anchored by Adam Zucker, Dana Jacobson and Brent Stover who are joined by analysts Wally Szczerbiak, Pete Gillen, Steve Lappas, Brendan Haywood, Danny Granger, Swin Cash, Seth Davis, Gary Parrish and insider Jon Rothstein. College coaches also will join as guest analysts throughout the Tournament. Programming highlights include: Tournament Rebound, Tournament Rebound, NCAA March Madness 360, Final Four Friday and a special episode of We Need to Talk.

ESPN served up plans for the MLB Little League Classic on Sunday Night Baseball on Aug. 20, at 7p, featuring the Cardinals/Pirates in a special regular-season game celebrating youth baseball and supporting MLB’s PLAY BALL initiative. Overall, ESPN and ABC will once again combine to televise all 32 Little League World Series games from Williamsport this August, culminating with the Little League World Series Championship Game on ABC, Sunday, Aug. 27.

According to FIFA President Gianni Infantino, any hope of the US hosting the 2026 World Cup will rest on assurances that the country would guarantee full access to the country for players, officials and fans. The statement comes after President Donald Trump’s newest executive order preventing new visas for people from six countries and as well as its refugee program. "It’s obvious when it comes to FIFA competitions as well, any team, including the supporters and officials of that team, who qualify for a World Cup need to have access to the country, otherwise there is no World Cup," Infantino said, per the AP. "The requirements will be clear. And then each country can make up their decision, whether they want to bid or not based on the requirements. Nothing to do with the U.S. or not, it’s general sporting criterion."

Golf Channel and NBC Sports Group are honoring the impact of Arnold Palmer through a series of dedicated tributes and remembrances surrounding its weeklong coverage of the Arnold Palmer Invitational presented by Mastercard from March 13-19. Nearly 50 live hours of tournament and news coverage across Golf Channel and NBC will originate from Bay Hill, with both Morning Drive and Golf Central on-site beginning Monday. Coverage includes the Arnold Palmer Statue Unveiling, Player Registration Process to Incorporate Palmer’s Office, the Opening Ceremony, and more. Arnold Palmer’s Life & Legacy will air March 18 at 2p on NBC.

ESPN unveils the 64-team field for the 2017 NCAA Division I Women’s College Basketball Championship during the NCAA Women’s Basketball Selection Special Presented by Capital One on Monday at 7p before shifting to ESPNU at 8p. Host Maria Taylor will be joined by analysts Andy Landers, Kara Lawson and Rebecca Lobo, as well as women’s bracketologist and espnW reporter Charlie Creme to reveal the 64 teams.

The National Academy of Television Arts and Sciences announced that Brent Musburger will be honored with the Lifetime Achievement Award for Sports this year. “As a sports fanatic, I have followed Brent Musburger from when we were both starting at CBS and throughout his illustrious career at ESPN,” said Bob Mauro, President, NATAS. “From his iconic call of Doug Flutie’s Hail Mary pass to his coverage of the Rose Bowl and his work on ‘The NFL Today,’ and many other championship games, he has been a guiding force and a constant staple in the sports broadcast field for nearly 50 years. It is with great pleasure that we honor him at the 38th Annual Sports Emmy Awards on Tuesday, May 9, with our Lifetime Achievement Award.”


Programmatic Data & Measurement Webinar
New Solutions for TV and Digital

Projections from Zenith Media state that programmatic advertising will rise by 31% in 2017 – faster growth than any other digital channel, including social media & online video. And you can throw programmatic TV into that mix as well: According to eMarketer, it’ll be a $4.43 billion industry by 2018.

Are you up to speed? Register today to hear from AOL, Assembly and the The Weather Company during the latest webinar on March 15.


The NCAA Men’s Basketball Tournament generated $1.24 billion in national spend in 2016, according to Kantar Media, on CBS and Turner networks continues to score steady gains in national TV revenues. That marks a 4.7% rise over the previous year and includes game programming and studio shows on CBS and the Turner networks. General Motors ranked at the top of brand investment with $93 million, followed by AT&T at $80 million; Coca-Cola with $47 million; Capital One Financial spending $46 million; and Volkswagen at $39 million.

The NCAA and Turner Live Events, alongside official NCAA Corporate Champions Coca-Cola and Capital One announced the lineup for the 2017 NCAA March Madness Music Festival in conjunction with the 2017 NCAA Men’s Final Four. The three-day, free music festival, with The Chainsmokers playing on April 1, Macklemore & Ryan Lewis at the Capital One JamFest on April 2 and Aerosmith headlining the Capital One JamFest on Sunday.

The Holiday Bowl has a new title sponsor, with the upcoming 40th annual game locking in San Diego County Credit Union for the role. SDCCU had been the title sponsor the past 12 years for the Poinsettia Bowl, which was discontinued in January.


Les Moonves, CBS Corp. Chairman, President and CEO, told attendees at the Deutsche Bank 2017 Media & Telecom Conference that  although the current NFL broadcast rights package isn’t due to expire until 2022  he is expecting the next bidding war will pit the networks against the likes of Google and Facebook, according to Ad Age. "Look, the tech giants all want to be involved in the NFL. It’s the best product in television," Moonves said. "There’s going to be a lot of activity. As we head toward that large deal, I think these companies are going to be part of it, [but] I think the NFL still believes in the sanctity of broadcasting."

The NCAA and Getty Images agreed to a five-year partnership that will designate the photography company as the NCAA’s exclusive photo distribution and licensing partner through the year 2021. The partnership, which is effective immediately, will provide the world with real-time photography from all NCAA championships, and licensing opportunities for all media and NCAA corporate partners.


Blizzard detailed plans for the 2017 for World of Warcraft’s 2017 Arena season, which pits two teams of three players against the other. The new year will see Blizzard offer open signups instead of minimum rating in order to register with teams able qualify for Regional Championship events by earning points from victories at qualifier cups and approved fan competitions. The Region Championships and World Championships will feature a dozen teams from North America and Europe each, up from eight last year. Qualifier events will have $6,000 prize pools, Regional Championships will dangle $100,000, while the World Championship will have a $280,000 prize pool.

Funimation signed on for the esports space by sponsoring Panda Global. "We’re incredibly excited about working with Funimation," Panda Global chief financial officer David Wu told ESPN in a statement. "Almost everyone on the team grew up watching anime, and we think our audience loves the titles that make Funimation great so there is plenty of synergy. If I were to rate this sponsorship, it would be over 9000."

Alex "Machine" Richardson has been announced as the host of the ESL Premiership CSGO and League of Legends UK & Ireland finals taking place later this month. "I am incredibly honored to be able to return to where a lot of this started and host the 2017 spring season


NCAA Selection Show on Sunday at 5:30p on CBS.


Everything you need to know to join the eSports movement and succeed. Tickets are flying off the shelves. Register before 3/22 to save on the East Coast’s premiere eSports Summit!
Sponsors/Partners: Go To Team, Bruin Sports Capital, eSports Ad Bureau & rEvXP

ON THIS DAY in 1941: The Brooklyn Dodgers announce that all of the team’s players would start wearing batting helmets permanently.

In The Know: In honor of IndyCar starting its new season on Sunday, what is the name of the garage area at the Indianapolis Motor Speedway? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which school has won the Big Ten Conference Men’s Basketball Tournament the most times? Answer: Michigan State. Kudos: Aymon DeMauro-Discovery Communications/NY; Barry G. Waldman/NY; Mike Polvere-Optimum Sports/NY; Alex Randall-FOX /NY; Mike May-PHIT America/Wellington; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; Steve McNair-KUBE TV/Houston; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 761 Main Avenue * Norwalk CT * 06815 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: SR MGR ON AIR PROMO PLANNING/Lifetime/NYC: Dvlp/implement on-air media plan’g strategies that support network. Min 5 yrs exp exp planning and executing on-air promotional logs for brdcst or cable. Ability to mng a team of individual’s resp for scheduling mult networks. Full info/apply HERE (3/17)

JOB OPENING: SENIOR WRITER/PRODUCER/EDITOR/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years’ experience. Submit resume and reel link HERE (3/17)

JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/16) 

JOB OPENING: DIRECTOR OF PUBLICITY/TV LAND/LA: Responsible for dvlpng, overseeing, & implementing communications strategies for scripted series P&D. 8+ yrs exp TV comm (preferably scripted) or media relations. Superb writing & excellent verbal & interpersonal skills a must. Full info/apply HERE (3/16)
SR ANALYST, STRATEGIC INSIGHTS/The Weather Channel/Atlanta: Provide analysis and data-driven insights to inform strategy for television and OTT media properties. Occasional travel to ad markets. 2 yrs TV/video research exp. Full info/Apply HERE (3/16)

JOB OPENING: MGR, BRAND MKTG/PROMOTIONS/SYFY/NYC: Ideate & execute on ground consumer promotions, stunts, events & partnerships for Syfy’s original series & brand initiatives. 3-5 year’s experience. Full info/apply HERE (3/16)

JOB OPENING: ENGAGEMENT EDITOR/Consumer Reports/Yonkers NY: Resp for editorial & site copy content that engages & responds to members. Work w/content dvlpmnt team to prod a strategy for dvlpg/integrating interactive content. BA deg w/3+ yrs writer @ fast-paced, news-oriented enviro. Full info/apply HERE (3/16)

JOB OPENING: RESEARCH ANALYST/CBS TELEVISION STATIONS/NYC: Station specialist for assigned CTS Owned mkts. Track daily ratings & analysis. At least 1-2 yrs of local brdcst rsrch exp. Knwldg of Nielsen, Scarborough Prime Lingo and more. Strong MS & orgnztl skills a must. Full info/apply HERE job id 27618 (3/15)

JOB OPENING: NAT’L SALES ASSISTANT/UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations.Strong organizational skills and attn to detail. Send res: HERE (3/15)

JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (3/14) 

JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (3/14)

JOB OPENING: MANAGING EDITOR/WRNN-TV, FIOS1 News/Rye Brook NY: The Managing Editor will gather news, allocate assignments, handle logistics and the internal coordination of news stories for on-air and online news for Fios1 News. Must be exp’d w/managing staff. Full info/apply HERE (3/14)

JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Responsible for the creation of compelling information and analyses in support of Sales, News and Digital strategies. 7+ yrs in the media or market research field with expertise in Nielsen ratings. Full info/apply HERE (3/14)

JOB OPENING: CLIENT SOLUTIONS DIR/UP & ASPIRE/NYC: Create & execute 360 partnerships; oversee upfront strategy/events, ad trade; digital exp + : out of the box thinker. 6+ yrs cable exp in brdcst/cable mkt req’d. Send res: HERE [email protected] (3/14)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/EAST COAST: Lead the digital sales effort for our product portfolio which provides solutions for businesses to reach an audience with strong buying power in the Connecticut Marketplace Full info/apply HERE (3/14)

JOB OPENING: MARKETING MGR/AMC and SundanceTV Global/NY: 5+ yrs industry exp. Excellent project mgmt & org skills. Proficient in social media & digital platform mgmt & analytics. Passion & solid exp in entertainment/tv space. Strong comm & writing skills  second language is a plus. Full info/apply HERE (3/14)

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2017

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017

Related Stories

06/05/23: Big reveal for “Top Chef” host Padma Lakshmi

Big reveal for "Top Chef" host Padma Lakshmi

Monday June 5, 2023 Today’s Premieres Fox: Stars on Mars at 8p; Crime Scene Kitchen at 9p Freeform: Cruel Summer at 9p Hulu: Age of Influence Nat Geo: America’s National Parks at 9p NBC: American Ninja Warrior at 8p Netflix: Barracuda Queens IN THE NEWS YouTube will no longer remove content that advances false claims […]

06/04/23: Cynopsis Jobs

SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/02/23: “The Drew Barrymore Show” is the fastest-growing talker on TV

Friday June 2, 2023 Today’s Premieres Amazon: Deadloch; Shiny Happy People: Duggar Family Secrets; With Love Food: Guy’s All-American Road Trip at 9p HBO: Painting with John at 11p Hulu: Searching for Soul Food Netflix: Scoop; Valeria; Vortex Paramount+: Love Allways; Queen of the Universe Saturday’s Premieres HGTV: Vacation House Rules at 9p Weather Channel: […]

06/01/23: The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks

  Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]

06/01/23: Lisa Ling joins CBS News

Lisa Ling joins CBS News

Thursday June 1, 2023 Today’s Premieres Max: Naked. Loud. Proud. MTV: All Star Shore at 8p Netflix: LEGO Ninjago: Dragons Rising; The Days Paramount+: iCarly Travel: The Dead Files at 9p; Eli Roth Presents: The Legion of Exorcists at 10p Today’s Finale Paramount+: Grease: Rise of the Pink Ladies IN THE NEWS As a follow […]