03/06/14: Flea will jam to a different beat Friday as a guest voice on Disney Junior’s Sheriff Callie


Good morning. It’s Thursday, March 6, 2014, and this is your first early morning briefing.


Red Hot Chili Peppers bassist Flea is known for engaging in some pretty transformative moves on stage. But he has not yet transformed himself into a milk-pilfering cat. Until now. The musician guest-vocals on a new episode of Disney Junior’s Sheriff Callie’s Wild West titled "The Pie Thief," airing Friday at 9a. In the ep, Flea’s Milk Bandit feline alter ego swaggers into town while the good sheriff and deputy are away chasing a fictitious trouble maker. Will the Milk Bandit be wearing more than a sock? We’ll just have to tune in and find out.


Credit a crowdfunding campaign for the possible appearance at a store near you of a Barbie-like doll based on the average measurements of a 19-year-old woman. Since artist/researcher Nickolay Lamm 3D-printed a playmate with the more realistic body type last July, there’s been a growing movement to make the doll, called "Lammily," a commercial reality. Lamm hopes to raise $95,000 and be able to produce at least 5,000 dolls that "promote realistic beauty standards," according to his YouTube video (http://www.youtube.com/watch?v=OfQu8pq0kok), which proclaims, "Average is Beautiful." Former Mattel VP of manufacturing Robert Rambeau reportedly is helping Lamm find quality manufacturers to do the job.

Would Hannah from Girls hang out with the likes of Archie, Veronica, Reggie and Jughead? Apparently so. Lena Dunham, the creator and star of the HBO series, is penning a four-issue story for Archie Comics that will bow in 2015. Mums the word on the story line, but the deal was sealed by writer Roberto Aguirre-Sacasa (Glee), who just became chief creative officer of Archie Comics as part of the plan to modernize the comic while maintaining its classic Riverdale vibe. King Features Syndicate is leading a new licensing strategy for Betty and Veronica, and live-action film is in the works at Warner Bros.

Rihanna isn’t the only big music name to be connected to a kids flick this spring. Janelle Monae and Bruno Mars are on board both for the soundtrack and to voice characters in Rio 2, the sequel to Blue Sky Studios’ 2011 animated film that bows in theaters April 11. Monae will voice a veterinarian in the movie, while Mars will voice Roberto, a childhood friend of protagonist Jewel (voiced by Anne Hathaway). Both artists also have tracks on the Rio 2 soundtrack: Monae’s new tropical-themed single, What is Love, and Mars’ infectious Welcome Back.

Cynopsis Kids !magination + People Awards will be held June 11 in NYC, hosted by Inside Edition’s Megan Alexander and featuring a panel discussion of Animation Innovators. Don’t miss your chance to enter your programming, marketing campaign and/or your Kids People execs for recognition at our industry’s premiere annual event. Register to enter here: http://www.cynopsis.com/events/kids-awards.

Walt Disney Studios is partnering with screenwriting database The Black List to help bolster its Feature Writers Program. The Black List will produce over the next two months a short list of writing submissions for the studio, and Disney then will be able to select writers with diverse perspectives for its in-house Feature Writers Program. Submissions are being accepted as of yesterday, and more information can be found at www.blklist.com. The Disney partnership is Black List’s second studio alignment. The company last July teamed with Warner Bros. on a similar venture.


Only 2 Weeks Away…
The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Thursday, March 20, 2014 |Time:1:30 – 3:00pm ET

Abby Jenkins – Director of Content {PBS KIDS Digital}
Graham Farrar – Co-Founder {IStoryTime}
Caroline Fraser – VP, Digital Products & Prod. {Scholastic Media}
Mindy Brooks Director, Education & Research {Sesame Workshop}
Moderator: Cathy Applefeld Olson Editor {Cynopsis Kids!}


Facebook said it will block access to posts regarding gun sales and trades from minors 18 and under. The move is part of collective policy changes to make it harder for people to illegally sell and trade guns on Facebook and Instagram. Additionally, any time Facebook receives a report about a post promoting the private sale of regulated goods such as guns, the social network would send a message to that user reminding him or her to comply with laws and regulations. The policy change comes amid growing pressure from gun control groups and politicians; 225,000 people have signed a petition asking for a crackdown on the illegal sale of guns via these services.

Join CynKids on March 20 for the webinar The Exploding World of Kids Tablets and find out how to launch or extend your brand in the kids tablet world from experts including PBS Kids Digital’s Abby Jenkins, iStoryTime’s Graham Farrar, Sesame Workshop’s Mindy Brooks, and Scholastic‘s Caroline Fraser at the CynKids’ webinar. Get more information and register here: http://www.cynopsis.com/webinars/new-ways-to-build-your-brand-with-kids-tablets/


Ludorum. the London-based creator of preschool show Chuggington, appointed Licensing Street as its US licensing consultant following the departure from the company of Maureen Taxter, who has served as SVP, consumer products for Ludorum US.


Cynopsis Webinar
Creating the Perfect Media Pitch: The New Secrets to Selling Content to Advertisers
April 8, 2014 | 1:30-3 p.m. ET | Register Now
Our agency and brand experts will reveal what marketers are looking for, along with case studies and strategies that have proven successful

Lynn LaRocca, SVP of Marketing and Advertising (Modell’s)
Jon Steinlaur
, EVP, Ad Sales and Marketing  (Scripps)
Linda Ong
, President and Brand Strategist (TruthCo.)
Tom Talbert
, Group Director, Media Services (Lowe Campbell Ewald)


Answer to yesterday’s Trivia Question: What kind of trees does the Lorax try to protect? TRUFFALA TREES Kudos to: Mara Anastas, Simon & Schuster, NY; Andrew Cohen, Cartoon Network, Atlanta; David S. Larson, CBS Television, NY; Tom Boyd, WGN, Chicago; Richard Quan, BSSP, SF.

Today’s Trivia Question: Which digital game spun off a Rio-themed adaptation in 2011, marking the first time an existing game was specifically adapted to accommodate the release of a film? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)


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Cheers — Cathy Applefeld Olson
[email protected] for
Cynopsis Kids!

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JOB OPENING: MGR, CLIENT SERVICES: Digital dist consulting co. seeking PT mgr to asst President. Sales exp & new bus dvlpmnt are also a +. Must be able to work from home. BA/BS + 3-5 yrs min exp dig media & dist req’d. Resume: HERE (3/7)

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JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref.2-3 yrs+ exp.To Apply: http://bit.ly/1h88sbZ (3/7)

JOB OPENING: SR. CREATIVE PRODUCER/NYC: Responsible for creative ideas and day-to-day mgmt of app dev process. Work with tech and mktg teams at all stages. 4+ yrs in apps, games, entertainment, etc. Resume to: [email protected] (3/7)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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SUMMER INTERNSHIP CREDITS ONLY: Screenvision has four exciting internships avail. with our Information Technology, Marketing, Research & Exhibitor Relations teams. Apply http://www.screenvision.com/careers/ (3/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEV & PROG ASST/COORD/NYC: Exp’d & highly referred NBC Page with numerous internships including BBC London, Scripps Networks, & PBS. Searching for ent related dev/prog position. Email: [email protected] (3/13)

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