03/05/14: Weather Company’s Catching Hell


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Good morning. It’s Wednesday, March 5, 2014, and this is your first early morning briefing.

Tonight’s Premieres:
Bravo: Flipping Out at 10p
Food: Restaurant: Impossible at 10p
Lifetime: Preacher’s Daughters at 9p, Bring It! At 10p
Nat Geo: Hustling America at 9p
Oxygen: The Face at 10p
Science: Through the Wormhole with Morgan Freeman at 10p

Tonight’s Finale:
HGTV: Buying and Selling at 9p


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Coffee, breakfast pizza and the sound of Pharrell Williams’ "Happy" got the crowd warmed up for The Weather Company‘s "AllFront" (content and native ads on all screens) presentation at NYC’s Times Center on Tuesday. Chris Raleigh, SVP, cable and cross-platform ad sales said that since the net’s "It’s Amazing Out There" relaunch in November, "Total day is up 30 percent and primetime originals are up 64 percent year over year." Not to be outdone, SVP of digital ad sales Jeremy Steinberg noted that video streams across Weather’s mobile platforms are up 322 percent and mobile has achieved 130 million app downloads.

Sam Champion was jazzed about his new morning show, AMHQ, debuting Monday, March 17 at 7a. It’s designed to "get the family up and running and give them what they need, and that starts with the weather," said the anchor and managing editor. 

Also on the horizon at TWC: David Clark, president of the net announced four new series, Tornado Alley (Monday, April 28 at 9p), Catching Hell (Sunday, June 1 at 9p), Now What? (Q3) and Wicked Weather (Q4). Editor-on-chief and VP of content Neil Katz described new upcoming "Video Minutes," including journey-to-the-future show Warp, health-focused Human Nature, bizarre animal stories Crazimals and inspiring Melt. Also on deck: Will to Live, a cross-platform, co-produced series with two out of five hours coming from TWC’s digital video team.


Disney and Dish Network signed a carriage deal that calls for Dish to disable its Auto-Hop for ABC shows three days after broadcast; Dish gained over-the-top rights, allowing it to stream linear and VOD content from ABC stations, ABC Family, ESPN, ESPN2 and Disney Channel over the Internet. The deal, said Dish CEO Joseph Clayton, is "about predicting the future of television." The two sides had been operating under a temporary agreement since October.

CBS has started taking orders for new commercials to be placed in shows viewed more than three days after broadcast. "Our advertisers recognize the value of delayed viewing both in terms of sheer volume and the quality of the audience it delivers," said Jo Ann Ross, president, CBS network sales. "Having the ability to switch creative copy in a significant portion of this footprint makes VOD an even more attractive option for clients moving forward." Dynamic ads will be delivered through ad tech company Canoe.

Comcast is extending its program offering those who qualify inexpensive broadband service and a computer for under $150, and will provide $1 million to create Internet Learning Zones. The company’s Essentials program, started in 2011 with a three-year commitment, serves about 300,000 low-income families.

Producer/songwriter Timbaland will write and produce music for Lee DanielsFox hip hop drama Empire. Pilot stars Terrence Howard (Hustle & Flow) and Taraji P. Henson (Person of Interest).

Great American Country is running a watch-and-win contest in March during rehabbed treasure series Flea Market Flip, Sundays at 9p. Viewers will see a code word on air, and have 24 hours to enter the word online for a chance to win $5000.

Rev Media announced a corporate name change to Shandy Media, after the lager/lemonade combo. Publisher’s stated mission: "Mix things up."

Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.


TBS issued a pilot order for a workplace comedy from David Kohan and Max Mutchnick (Wlll & Grace), set in a barbershop.


Fancy footing at Fox: The season 12 premiere of Hell’s Kitchen on Thursday, March 13 at 8p means American Idol moves to 9p on the night. Ratings-challenged freshman legal drama Rake relocates from Thursdays to Fridays at 8p on March 14; when Idol results shows shrink to half-hour eps starting Thursday, March 27 at 9p, new comedy Surviving Jack slips in at 9:30p.
Nat Geo is airing a marathon of all 13 episodes of 1980’s Cosmos: A Personal Voyage this weekend, Saturday, March 8 (12p-6p) and Sunday (12p-7p). A Seth MacFarlane redo, Cosmos: A Spacetime Odyssey, premieres Sunday, March 9 at 9p on Nat Geo, Nat Geo Wild, Nat Geo Mundo, Fox, FX, FXX, FXM, Fox Sports 1, Fox Sports 2 and Fox Life. After the premiere, the series will air Sundays at 9p on Fox and Mondays at 10p (with bonus content) on Nat Geo.

A new History series follows four groups of New Englanders who haggle for a living. Down East Dickering, from Pilgrim Studios, bows Wednesday, April 2 at 10p.

Can a helicopter land on eggs without breaking a shell? Viewers are challenged to predict the outcome of surprising science experiments in None of the Above, premiering on Nat Geo Monday, March 24 at 9p.

Daredevils take stunts to the next level in Discovery‘s Heirs to the Dare. The NorthSouth production bows Monday, March 10 at 9p.

TCM celebrates the career of Eva Marie Saint on Monday, March 31. Tribute kicks off at 8p with Robert Osborne Hosts Eva Marie Saint: Live from the TCM Classic Film Festival, and continues with movies including On the Waterfront (1954) and North by Northwest (1959).

Amy Poehler, Bill D’Elia, Bill Maher, Chris Cookson, Joe Morgenstern, and Katey Sagal have been added to the list of presenters for the Television Academy 23rd Hall of Fame induction gala. Honorees at the March 11 event include sound engineer Ray Dolby, Julia Louis-Dreyfus, David E. Kelley, Jay Leno, Rupert Murdoch and Brandon Stoddard.


The contestants for season 18 of ABC‘s Dancing with the Stars were announced on Good Morning America Tuesday. Putting on their dancing shoes: Olympic-gold- medal-winning ice dancers Meryl Davis and Charlie White, Danica McKellar (The Wonder Years), Drew Carey, swimmer Diana Nyad, Billy Dee Williams, Candace Cameron Bure (Full House), reality star NeNe Leakes, singer Cody Simpson, actor/singer James Maslow, Paralympian  snowboarder Amy Purdy and former hockey player Sean Avery. Two-hour premiere airs Monday, March 17 at 8p.

Mila Kunis will guest on Two and a Half Men as a free-spirited traveler who connects with Walden, played by Kunis’ fiance, Ashton Kutcher. CBS comedy airs Thursdays at 9p.

Virgina Madsen has joined NBC pilot Babylon Fields. The 20th Century Fox Television drama is about residents of a town who come back from the dead.

David Mazouz (Touch) has been cast in Fox drama project Gotham as a young Bruce Wayne, and newcomer Camren Bicondova will play Selina Kyle.

Stacey McGunnigle landed the lead in NBC pilot Ellen More or Less, from Universal Television and True Jack Productions. The Canadian actress is a member of the Second City comedy troupe.


Time Warner Cable announced it is launching EPIX on Tuesday, March 18. TWC’s digital basic tier customers will get three months of EPIX, including its multi-plex services, free.

Univision Television Group expanded its distribution agreement with Bounce TV to include its stations in NYC, LA, Dallas, Orlando and Phoenix, and renewed its deal for San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa.

Entertainment Studios, Inc. announced expansion of its cable networks’ carriage to several more multi-video programming distributors: Centurylink, RCN, Metrocast, Buckeye, Geus and Vermont Telephone. Its seven nets, including Cars.TV, Comedy.TV and Pets.TV, reach over seventy-five U.S. markets nationwide.


The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Thursday, March 20, 2014 ||| Time:1:30 – 3:00pm ET

Abby Jenkins – Director of Content {PBS KIDS Digital}
Graham Farrar – Co-Founder {IStoryTime}
Caroline Fraser – VP, Digital Products & Prod. {Scholastic Media}
Mindy Brooks Director, Education & Research {Sesame Workshop}
Moderator: Cathy Applefeld Olson Editor {Cynopsis Kids!}



The second week of the Winter Olympics put a damper on much of syndication’s ratings; once again, some shows chose not to have their numbers counted. Jerry Springer was the sole talk show to see an uptick (1.4, up 8 percent); chart topper Judge Judy scored a 7.8 rating, up 3 percent.

The Olympics might have tamped down ratings, but in metered markets Monday, the Oscars gave entertainment shows a big lift. Entertainment Tonight was up 40 percent versus last year (4.9/8), Access Hollywood jumped up 38 percent (2.9/5) and Extra saw a 42 percent (2.7/5) lift.

Live with Kelly and Michael‘s post-Oscars show on Monday earned 4.9/14 in Households and 2.5/14 in W25-54 in metered markets, the show’s highest-rated telecast on any day since the final broadcast of Live with Regis and Kelly in November 2011.

Oscars host Ellen DeGeneres felt the love, too. Monday’s live post-Oscar The Ellen DeGeneres Show was the highest-rated episode in the series’ 11-year history, averaging a 4.8 Household rating/11 share in the overnight markets. The series’ previous high was 3.8, in January 2004.

In its second week, NBC‘s The Voice held most of its premiere numbers, 4.5 A18-49 and 15.7 million total viewers, versus 4.7 and 15.9 million the week prior. 

TNT‘s Perception started its winter run on Tuesday with 3.3 million viewers in Live+3, 1.3 million A25-54 and 1.0 million A18-49. The night’s winter premiere of Rizzoli & Isles grew to more than 5.4 million viewers in Live+3, grabbing 1.9 million A25-54 and 1.5 million A18-49 in Live+3.

MSNBC‘s two new shows got off to slow starts. Ronan Farrow Daily averaged 243,000 total viewers its first week, down 40 percent from Andrea Mitchell Reports in the timeslot in 2013, and 55,000 in A25-54, down 42 percent. The Reid Report drew an average 286,000 total viewers, down 8 percent from News Nation with Tamron Hall, and 63,200 in the news demo, down 38 percent.

Broadcast Evening News Shows  Weekly Average Ratings (week of February 24, 2014)
NBC: Nightly News 10.7 million total viewers; 2.4/8 and 2.81 million A25-54
ABC: World News 8.78 million total viewers; 2.0/7 and 2.45 million A25-54
CBS: Evening News 7.81 million total viewers; 1.7/6 and 2.05 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Top 10 M-F Syndicated Strip Series for the week ending 2/23/14 ranked in order by HH Rtg
Judge Judy (CTD) 7.8 AA
Wheel of Fortune (CTD) 7.0AA
Jeopardy (CTD) 6.7AA
Big Bang Theory (WB) 6.2AA
Family Feud (2/T) 5.7AA
Modern Family (2/T) 4.7AA
Two and a Half Men (WB) 4.0
Entertainment Tonight (CTD) 3.4AA
Dr. Phil Show (CTD) 3.1AA
Inside Edition (CTD) 3.0AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week ending 2/23/14 ranked in order by A18-49 Rtg
Big Bang Theory (WB) 3.2AA
Modern Family (2/T) 2.8AA
Family Feud (2/T) 2.2AA
Family Guy (2/T) 2.0AA
Judge Judy (CTD) 2.0AA
Two and a Half Men (WB) 1.8AA
Jeopardy (CTD) 1.6AA
Wheel of Fortune (CTD) 1.4AA
How I Met Your Mother (2/T) 1.4AA
Seinfeld (SPT) 1.2AA
Source: Nielsen Media Research

Top 10 Broadcast Programs among A18-49 rating/share for the week of 2/24/2014-3/02/2014
The Oscars 13.1/33
ABC: Oscars Red Carpet Live 6.9/19
CBS: The Big Bang Theory 5.0/16
NBC: The Voice (Mon.) 3.7/11
ABC: Oscars Red Carpet 4.5/13
NBC: The Voice (Tues.) 3.7/11
CBS: How I Met Your Mother 3.6/11
ABC: Scandal 3.4/10
ABC: Oscars Red Carpet 3.1/10
NBC: The Blacklist 3.1/9
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Top Ten Ad-Supported Basic Cable Network Performance among Total Viewers for the week of: 2/24/2014
Primetime  (000)/Total Prm Day (000)
2141/NICK 1837
HIST 2008/DSNY 1331
AMC 1754/USA 1275
DSNY 1749/ADSM* 1211
FOXN 1714/NAN* 1068
FX 1639/FOXN 1056
TBSC 1637/TNT 980
TNT 1578/TOON 971
NAN 1557/HIST 959
ADSM 1436/HGTV 803
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 115,800,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Data based on most currently available Nielsen data stream; Preliminary: Live+SD. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top Ten Ad-Supported Basic Cable Network Performance among A18-49 for the week of: 2/24/2014
Primetime  (000), Total Prm Day (000)
948/ADSM* 688
USA 923/NICK 513
TBSC 855/USA 487
FX 851/NAN* 478
HIST 734/FX 415
ADSM 721/HIST 368
A&E 585/TNT 367
FAM 581/ESPN 361
ESPN 575/TBSC 357
TNT 572/A&E 345, CMDY 345
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 115,800,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Data based on most currently available Nielsen data stream; Preliminary: Live+SD. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance

Top 10 Cable Programs among A18-49 (000) for the week of: 2/24/20014
Walking Dead
(AMC) 8137
Talking Dead (AMC) 3270
Duck Dynasty (A&E) 2589
WWE Entertainment (USA) 2077
WWE Entertainment (USA) 2074
Being Mary Jane (BET) 2021
WWE Entertainment (USA) 1878
Gold Rush (Discovery) 1859
Vikings (HIST) 1697
Live from the Red Carpet 2014 Academy Awards (EN) 1693
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total US Television
Universe of 115,800,000 home; Ranked by Delivery (000); Preliminary: Live+SD

Monday A18-49 Analysis: NBC won the most A18-49 viewers Monday with 43.9/11, according to Nielsen. NBC’s The Voice earned NBC 4.3/12 at 8p, enough to beat an average 3.0/9 for CBS’s How I Met Your Mother and 2 Broke Girls. The Voice jumped to 4.7/13 at 9p, versus a 2.1/6 average for CBS’s Mike & Molly and Mom. At 10p NBC’s The Blacklist scored 2.7/8, followed by 1.6/5 for ABC’s Castle.

A18-49: NBC 3.9/11, CBS 2.1/6, ABC 1.9/5, FOX 1.6/4UNI 1.2/3, TELE .5/2, CW .3/1

Live + Same Day Household Ratings: Monday, March 3, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.
NBC: 8.3/13
The Voice 9.1/14, The Blacklist 6.7/11
ABC: 5.0/8
The Bachelor 5.5/8, Mixology 2.4/4, Castle 5.5/9
CBS: 4.8/8
How I Met Your Mother 5.8/9, 2 Broke Girls 5.3/8, Mike & Molly 5.5/8, Mom 5.4/8, Intelligence 3.5/6
FOX: 3.3/5
Almost Human 3.4/5, The Following 3.1/5
Por Siempre mi Amor 1.4/2, Que Vida me Robo 2.1/3, Que Pobres Tan Ricos 1.4/2
TELE: .7/1
Impostura .6/1, En Otra Piel .6/1, Camelia la Texana .7/1
CW: .7/1
Star-Crossed .8/1, Beauty and the Beast .6/1

Sunday A18-49 Analysis: ABC won the most A18-49 viewers Sunday with 2.9/8 for its Oscars telecast, according to final primetime national ratings from Nielsen. ABC’s red carpet coverage earned 3.8/12 at 7p, versus 1.4/4 for CBS’s 60 Minutes Presents. The end of the red carpet and first half hour of the awards show averaged 9.8/16 at 8p, followed by 1.5/4 for CBS’s Amazing Race. Oscars remained ahead of the pack at 9p with 13.2/31, trailed by Univision’s 1.5/3 in the hour for Nuestra Belleza. ABC earned a 13.6/34 rating in the demo at 10p, with Univision taking second with an average 1.2/3 for Neustra and Sal Y Pimienta.

A18-49: ABC 10.5/27, UNI 1.2/3, ANC 1.0/2, NBC 1.0/2, FOX 1.0/3, TELE .4/1

Live + Same Day Household Ratings: Sunday, March 2, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.
ABC: 20.6/32
Oscars Red carpet Live 9.1/15, Oscars Red Carpet Life 11.3/18, Oscars Red Carpet Live 15.8/24, The Oscars 24.7/38
CBS: 3.5/5
60 Minutes Presents 5.9/9, Amazing Race 3.6/5, The Mentalist [r] 2.3/3, The Good Wife [r] 2.0/3
NBC: 2.5/4
Dateline Classic [r] 2.8/4, The Voice [r] 2.1/3
Aqui Ahora Sun 1.6/2, Nuestra Belleza 1.8/3, Sal y Pimienta 1.2/2
TELE: .5/1
Top Chef Estrella .5/1, Suelta La Sopa Extra .2/0

Saturday A18-49 Analysis: NBC and ABC tied for the most A18-49 viewers Saturday with .8/3, according to final primetime national ratings from Nielsen. ABC scored .8/3 for Social Network, to tie NBC’s NHL game at 8p. ABC’s movie took the top spot at 9p with 1.0/3, versus .9/3 for hockey. CBS stepped in at 10p with .9/3 for 48 Hours, enough to tie with NBC.

A18-49: ABC .8/3, NBC .8/3, UNI .7/2, CBS .6/2, FOX .4/1, TELE .2/1

Live + Same Day Household Ratings: Saturday, March 1, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 2.6/5
Comedytime Saturday [r] 2.0/4, Comedytime Saturday [r] 1.4/2, Crimetime Saturday [r] 2.3/4, 48 Hours [r] 3.8/7
CBS: 2.1/4
ABC: 1.6/3
The Social Network 1.7/3, The Goldbergs 1.2/2
NBC: 1.6/3
NBC NHL: Pittsburgh at Chicago
Sabado Gigante 1.2/2
FOX: .9/1
Almost Human 1.1/2, The Following .7/1
TELE: .3/1
Top Chef Estrella .3/1, Cine de Impacto .3/1


David Nevins was promoted to the newly-created role of President of Showtime Networks Inc., in a deal that extends through 2018. Nevins joined Showtime as President, Entertainment in 2010.

WE tv upped Theresa Patiri to Senior Vice President of Production and Business Affairs. Patiri had been Vice President of Production Management and Operations.

Nielsen announced four appointments: Greg Daniel as Chief Digital Marketing Officer, Laura Nelson as Chief Communications Officer, Saul Rosenberg as Chief Content Officer and Marcy Shinder as Chief Marketing Officer. 

Tribune Broadcasting upped Marshall Hites to Senior Vice President, Marketing and Creative Services. Hites’ prior position was Vice President, Creative Services and Marketing.

BET appointed Lucia Gervino as Senior Vice President, Physical Production. Gervino had been Senior Vice President of Production at Syfy.

Nickelodeon named Damon Burrell Senior Vice President, Consumer Marketing and Advertising. Prior to Nickelodeon, Burrell had served as Senior Vice President of Consumer Marketing for MTV.

Starz promoted Lauren Ruetz to Vice President, Media Strategy and Planning, and Jen Mintz to Executive Director, Originals Marketing. 

T.J. Marchetti joined Awesomeness TV as Chief Marketing Officer. Marchetti had been Senior Vice President Digital Marketing at Walt Disney Studios.


Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign?


Entry Deadline: March 14, 2014
Late Submissions: March 21, 2014
Awards Event: June 11, 2014 (NYC)

Visit our website for additional information

This Day In History: 1958 – The hula hoop was patented.

Answer to Our Last Trivia Question: How many of the first seventeen seasons of The Bachelor (2002-present) ended with a proposal? Ten. Only one of the couples made it all the way to the altar.Kudos to: David Westberg-SAG-AFTRA/LA, Tom Moore-Kalt Productions/LA, Cristina Benevente-High Noon Entertainment/Denver.

Today’s Trivia Question – Reality Show Theme Week: What was the age limit for American Idol (2002-present) contestants for the first three seasons? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video

Join Cynopsis Digital at 1:30 PM Thursday, March 27 to gain fresh data  & insights into where the powerful and growing Hispanic market is most active on the second screen, apps, online and mobile video and the digital space in general.

Register now for this outstanding training session for you & your team!.

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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ABC: The Middle, Suburgatory, Modern Family, Mixology, Nashville
CBS: Survivor, Criminal Minds, CSI: Crime Scene Investigation
CW: Arrow, The Tomorrow People
FOX: American Idol
NBC: Revolution, Law & Order: Special Victims Unit, Chicago PD
PBS: Nature, Nova [r], Nova [r]. Life on Fire [r]
Telemundo: La Impostora, En Otra Piel, Camelia La Texana
Univision: Por Siempre Mi Amore, Lo Que la Vida Me Robo, Que Pobres Tan Ricos

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06/24/24: Cynopsis Media Tech Update


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Cynopsis 06/24/24: More outlets line up to simulcast CNN’s presidential debate

More networks line up to simulcast CNN's debate

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06/23/24: Cynopsis Jobs


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Cynopsis 06/21/24: Patrick Dempsy joins “Dexter: Original Sin”

Patrick Dempsy joins "Dexter: Original Sin"

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Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

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