03/28/23: Layoffs loom at Disney

Cynopsis Medias First Morning Read
Tuesday March 28, 2023

Today’s Premieres
BET: Carl Weber’s The Family Business at 9p; All the Queen’s Men at 10p
BritBox: Staged
HGTV: Renovation 911 at 9p
ID: Murder in My House at 9p; Murder & Basketball at 10p

Today’s Finale
FX: Under the Banner of Heaven at 10p


Disney will start the first of three rounds of layoffs this week, said the company’s CEO, Bob Iger. A second round of cutbacks will take place in April and a third before the beginning of summer. About 7000 jobs will be impacted. “In tough moments, we must always do what is required to ensure Disney can continue delivering exceptional entertainment to audiences and guests around the world – now, and long into the future,” wrote Iger in a memo.

The Advertising Research Foundation has called for a “gradual migration” away from “TV households” to “TV-accessible (TVA) households” as the basis of TV measurement. The proposed move would address shifts in viewing dynamics driven by broadband access and mobile devices, including a rise in penetration of broadband only households from 25% to 31% in the last year, and the ubiquity of mobile devices with high-quality screens. “Forty-one percent of consumers with television sets reported watching professionally produced programming on a device the previous day,” said Paul Donato, Chief Research Officer at the ARF. “These dynamics highlight the problems with cross-device measurement today.”

Scripted originals account for nearly 90% of global SVOD original content spending, according to Ampere Analysis. Crime and thriller titles make up 24% of spend, followed by 22% for sci-fi and fantasy shows like Netflix’s “Stranger Things” and Disney’s “The Mandalorian.” Close to 15% of spend is on comedy shows, and over 10% goes to Children and Family content. But something’s got to give. “As the competition in the streaming industry continues to grow, platforms must continue to explore cost-effective unscripted formats to keep audiences engaged, emphasizing the importance of balancing quality and affordability in optimizing content strategies,” noted Ampere analyst Neil Anderson.

Digital US ad spend fell by 8% year-over-year in February 2023, with receding ad spend in linear (-12%) and digital TV (-25%). However, overall digital held a majority share of 59% of ad spend, according to Standard Media Index. Digital video (4%) and audio (8%) were the only two media channels with year-over-year lift in ad revenue in February 2023. In addition, eight out of the twelve product category groups entered new negative ad spending territory in February, with Technology, Entertainment & Media, Wellness, and Financial falling more than 20% year-over-year. CPG (+19%) and Pharma (+14% ) bucked the downward trend.

Sinclair Broadcast Group announced a multi-year, national agreement with USC Shoah Foundation—The Institute for Visual History and Education to assist with the recording of interviews with genocide survivors as part of the Institute’s Last Chance Testimony Collection Initiative, an effort to collect testimonies from the last living survivors and witnesses to the Holocaust and other genocides. Sinclair will provide its production facilities to film testimonies at its broadcast television stations around the US.

Jewelry retailer and shopping network JTV announced its launch on 64 stations owned by The E.W. Scripps Company. JTV’s broadcasts and will now be available free, OTA on channels adjacent to Scripps’ networks and other home shopping networks.

Cynopsis Virtual Jobs Event

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Vlad Duthiers has been named featured host of “CBS Mornings.” Duthiers will continue to anchor “CBS News Live” on the CBS News Streaming Network. “We’re looking forward to seeing where Vlad takes us next,” said Neeraj Khemlani, President & Co-Head of CBS News & Stations in a note to staff. “We know that whatever he does, he’ll do it with enthusiasm, energy, and an infectious smile that lights up the screen.”

Casting notes: Lena Headey {“Game of Thrones”) will star in Netflix’s “The Abandons,” from Kurt Sutter. Set in 1950s Oregon, the series follows a family fighting to keep their land….Jessica Chastain (“George & Tammy”) will star in Apple TV+ limited series “The Savant,” paying in investigator who infiltrates online hate groups.


Kris, Kourtney, Kim, Khloé, Kendall and Kylie navigate motherhood, coparenting, and empire building when season three of Hulu’s “The Kardashians” launches Thursday, May 25.

Season two of HBO’s “100 Foot Wave” premieres Sunday, April 16 at 8p. The surf series returns to Nazaré, Portugal, with stops in Hawaii and California, to follow big wave legend Garrett McNamara.

TLC’s “90 Day Fiance: Love in Paradise” kicks off a new season in the Caribbean on Monday, April 17 at 8p.

Danish historical drama series “The Dreamer – Becoming Karen Blixen” will be available to stream on Viaplay starting Thursday, March 30. Connie Nielson (“Wonder Woman”) stars.

Season two of “The Chosen” launches Sunday, April 2 at 2p on UPtv. The series shows how Jesus used His ministry to change the world.

Docuseries “Witness,” exploring the people behind impactful viral videos, premieres Thursday, March 30 on CBC Gem.

Outdoor Channel’s “Taste of the Wild” block on Monday evenings features the debut season of “Wild + Whole Sourced” (April 3), new seasons of “Wild Fish Masterclass” (June 5) and “The Fishmonger” (May 29). New Friday night block “Into the Wild” includes “Dropped: Project Origin” at 8p and “Renovation Hunters” at 8:30p. Season 12 of survival series “Best Defense” premieres March 29 at 7:30p.


“SNL” alum Molly Shannon returns to host the NBC sketch show on April 8, with musical guest The Jonas Brothers. Ana de Armas makes her hosting debut on May 12 with Karol G.


There were 41.3 additions across subscription VOD platforms in 3Q22, up from 34.8 million in the year-earlier period, according to Antenna. But there were also 33.8 million cancellations in the quarter, versus 21.7 million dropped subs. Peacock saw the biggest gain (+37%), followed by Paramount+ (+23%), HBO Max (+15%), Apple TV+ (+12%), Discovery+ (+7%), Showtime (+3%); Disney+ (+2%), and Starz (+1%).

Peacock is adding livestreams of MSBC’s “Morning Joe” and CNBC’s “Squawk Box.” The shows will be part of a Morning News Live collection for Peacock Premium subscribers.

TuneIn and CNN announced a multiyear extension of their partnership, which has included audio simulcasts of CNN, CNN International, CNN en Español, HLN and a commercial-free CNN station available to TuneIn Premium subscribers. The new deal includes an expanded offering with the launch of a 24/7 CNN Originals station, which is available as an ad-supported station for all subscribers, as well as commercial-free exclusively for Premium subscribers coming shortly.

Frontier Communications is making YouTube TV its main video offering, integrating billing for the service on users’ telco bill and offering customers discounts for the first year. Frontier will continue to provide other video services but YouTube TV will serve as its main offering for new customers.


Digital out of home media owner Ocean Outdoor has struck an exclusive partnership with the Web3 engagement platform SmartMedia Technologies enabling Ocean to leverage The SmartMedia Stack, SMT’s self-serve, no-code, drag, drop and distribute studio. Using Ocean Labs’ technology packages and fast wifi connections, outdoor audiences can connect to full motion screens via their mobile phones to access token powered games, either collecting objects in real time or using their handsets to control different objects to receive a branded or personalized NFT, powered by SMT.


Warner Bros. Discovery and the United States Tennis Association have agreed to a new long-term partnership to broadcast the US Open in France. French viewers will be able to follow the entire Flushing Meadows tournament – both men’s and women’s singles and doubles tournaments as well as the wheelchair tennis – on all Eurosport platforms.

Sports talk show “OutKick 360” has rebranded as “Outkick Hot Mic with Hutton and Withrow.” Jonathan Hutton and Chad Withrow will continue as the hosts of the show, which airs live Monday through Friday from 3p-6p on OutKick.com and across all OutKick social platforms.

Pro League Network announced the addition of the Xtreme Long Drive® series and revealed the dates of the next World Putting League Championship tournament. On April 21, the Xtreme Long Drive® series will debut in Myrtle Beach, SC under a new team format that will feature 8 professional hitters competing in a 4-on-4 team double elimination event, with captains and long drive champions Jeff Crittenden and Kevin Porter drafting their squads. The hitters will compete on Trackman-powered golf simulators for season-long points and cash prizes.

Tennis brand K-Swiss is sponsoring the 2023 inaugural Pickleball Slam being held on April 2 at the Hard Rock Live at Seminole Hard Rock Hotel & Casino, Hollywood, Florida. K-Swiss will provide all footwear and apparel for the Pickleball Slam and Amateur Pickleball Slam referee and ball handlers.

The Miami Open presented by Itaú has returned to the Hard Rock Stadium running through Sunday, April 2 a program of activations and experiences with brands including Stella Artois, Seabourn, Subway, Hilton Head Island, Brightline, Ready®, Botran, Col Bleu, and We Can Do This, Itaú, Lacoste, Emirates, Cadillac, Dunlop, Betway, Hologic, Pommery Champagne, and more.

Martial arts org ONE Championship announced that One Fight Night 10: Johnson vs. Moraes III is sold out. The card is headlined by the ONE Flyweight World Championship trilogy fight between reigning champion Demetrious “Mighty Mouse” Johnson and former divisional king Adriano Moraes.

For the first time, Intersport will stage its three signature showcase basketball events under one roof as part of college basketball’s national championship weekend, taking over the Bayou Music Center in downtown Houston Wednesday through Friday. Intersport’s event schedule begins with the State Farm College Team Skills & 3X3U Championships on Wednesday, and ESPN2 will air the event on Sunday.

The Horseracing Integrity & Welfare Unit announced the launch of its anonymous whistleblower platforms that enable participants in the Thoroughbred industry to submit tips safely and anonymously regarding potential violations of the Horseracing Integrity and Safety Authority’s Anti-Doping and Medication Control Program. The text and email platforms are supported through a partnership with RealResponse.


“Deal or No Deal” is returning to UK’s ITV and ITVX. The game show will be produced by Remarkable Entertainment with new host Steven Mulhern.

Channel 4 has commissioned Wonderhood Studios to produce a documentary film charting the life of Angel Lynn, a young woman who suffered severe life-changing injuries while trying to escape an abusive relationship. “Kidnapped: The Angel Lynn Story” (w/t) has exclusive access to Angel’s parents Nikki and Paddy, together with other members of her family and friends.

UK’s CBS Reality has commissioned Emporium Productions to produce a new true crime original series, “Donal MacIntyre’s Killer Evidence.” Journalist and criminologist MacIntyre will demonstrate through 10 UK and US cases, that forensics will always uncover the “killer evidence” which brings murderers to justice.

2023 Measurement & Data Bootcamp

Learn from real-world professionals about where they started… and how they got to where they are now!

Join Anthony Katsur, CEO of IAB Tech Lab and Pranav Patil, Customer Analytics Manager at Nextdoor as they deliver foundational media topics to newcomers of the industry, including attribution, impressions, measurement and more! Perfect for managers and their team members, we’ll see you on June 13 in NYC!



Last week’s “Spring Baking Championship” served Food Network a .94 P18+ / 1.37 W18+ Live+3 rating, up (+2% and +5% respectively) vs. prior six-weeks and up (+18% and +22%) vs. year-ago timeslot benchmarks. Additionally, the recently renewed freshman series “Superchef Grudge Match” posted a .52 P18+ / .65 W18+ Live+3 rating, up +24% and +14% respectively vs. prior week.

Top 10 Streaming Shows for the week of March 20
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Outer Banks (Netflix), 5.5m, 12, 460,692, 6.6mi
Outer Banks (Netflix), 3.4m, 4, 847,268, 6.7m
Shadow and Bone (Netflix), 2.2m, 78, 28,008, 936k
The Mandalorian (Disney+), 1.5m, 33, 44,498, 2.8m
The Last of Us (HBO Max), 995k, 23, 43,250, 1.8m
Bridgerton (Netflix), 724k, 9, 80,463, 3.8m
Daisy Jones & The Six (Netflix), 715k, 62, 11,526, 287k
Only Murders in the Building (Hulu), 590k, 11, 53,662, 585k
You (Netflix), 518k, 15, 34,530, 2.1m
The Chosen (Prime Video), 516k, 21, 24,594, 1.3m
Spy x Family (Hulu), 485k, 11, 44,082, 1.4m
Source: Comscore powered by Shareablee

Broadcast Nielsen Ratings for Friday, March 24
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 2.81 (0.4), 20/20 2.27 (0.3)
CBS: NCAA Basketball 5.15 (1.09), NCAA Basketball 4.77 (1.03), NCAA Basketball 4.81 (1.23)
CW: Penn & Teller: Fool Us 0.53 (0.1), Whose Line Is It Anyway 0.45 (0.1), Whose Line Is It Anyway 0.45 (0.1)
FOX: WWE Friday Night Smackdown 2.22 (0.6)
ION: Hawaii Five-0 1.14 (0.1), Hawaii Five-0 1.12 (0.1), Hawaii Five-0 1.13 (0.1)
NBC: Lopez vs Lopez 1.81 (0.2), Grand Crew 1.15 (0.1), Dateline 2.22 (0.2)
Telemundo: La Casa de los Famosos 1.22 (0.3), El Señor de los Cielos 1.11 (0.4), Juego de Mentiras 0.65 (0.2)
Univision: Perdona Nuestros Pecados 1.37 (0.4), Mi Camino es Amarte 1.68 (0.5), Cabo1.45 (0.4)


The Story Collective has hired Elouise West as Head of Commercial, Legal and Business Affairs and Ceci Mozzarellas as Head of Development. West joins from See-Saw Films, while Mazzarella was at New Pictures.

Plimsoll Productions has promoted Jonathan Jackson to Chief Operating Officer and Lucy Bilson to Head of Production.

Paramount Global has appointed Kristin Southey as Executive Vice President, Investor Relations. Southey was previously Head of Investor Relations and Treasurer at Activation Blizzard.

This Day in History
1854 – Great Britain and France declared war on Russia, expanding the Crimean War.

Answer to Our Last Trivia Question
Which detective series ran from 1982-1985 on ABC, then was picked up for one more season by CBS? “T.J. Hooker.” Kudos to: Eric Dunefsky-Crossmedia/NYC; Greg West-WATC/Atlanta; Kathryn Tesoriero-GroupM/NYC; Mike Gioscia-NBCUniversal/NYC; Tom Moore-Kalt Productions/LA; Lorrie Shilling/El Segundo, CA; David Westberg-SAG-AFTRA Credit Union/Burbank; Dan Whitford-WTTW/Chicago; Aaron Paquette-AccelerateSG/Fort Worth, TX; Susan Nessanbaum-Goldberg-M and S Entertainment/LA

Today’s Trivia Question
Which TV detective’s antagonist is Dr. Claw? (Email[email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence. Generate revenue for the networks & meet monthly goals through effective outside sales techniques. 5 yrs of National Network selling and sales development exp. Full info HERE


Represent FETV and FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management and pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV. Full info HERE

Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

Being a Leader of the Sales Team and owning the position. Driving new business development. Managing inventory, rates, political sales processes & revenue forecasting. Developing and executing sales packages and projects to increase stations’ revenue. Performing other duties as assigned. Minimum five yrs experience in Television Station Management. Full info HERE

SILVER SPRING MD, Hybrid, Remote

Pre-screen broadcast programs, commercials and other content to ensure compliance with TV One’s current Content Standards, Federal Trade Commission/Federal Communications Commission regulations. Assign parental ratings to all TV One programming based on content review. 3+ yrs exp. in a rights clearances and standards and practices is preferred. Full info HERE

Responsible for overseeing the development of unscripted programming from concept to delivery. The ideal candidate will have a proven track record of identifying, developing, pitching and producing successful unscripted projects across a range of genres and networks. 5+ years of experience in unscripted television development. Full info HERE

Drive advertiser revenue growth on a TOP 25 network. Develop sales materials, presentations, one-sheets. Manage B2B marketing projects & execute sponsorships. Strong deck-writing abilities, positive attitude, self-motivated, collaborative, creative, superior communication skills with a keen eye for detail. 5+ yrs in Sales Marketing preferred. Full info HERE


Collect, analyze, & interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports & ad hoc requests. Synthesize large data sets from multiple sources into compelling & strategic insights for our Linear, CTV, and Distribution sales teams to drive revenue. 10+ yrs of exp. in a TV research role, including managing & leading staff. Full info HERE

2+ years exp generating & analyzing competitive viewing & advertiser information. Support sales, programming, marketing and finance. Working knowledge of NPower, StarMedia, iSpot TV and MRI. Expertise in Excel & PowerPoint. Full info HERE

NYC, Hybrid

BBC Global Digital News & Streaming is looking for a highly skilled, NY based, Director of Ad Sales – Platform Partner. The purpose of the role is to launch BBC Studios Youtube and social advertising proposition across the Americas, deliver advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. Full info HERE

CHICAGO, IL, NEW YORK, NY – Hybrid, Remote

Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE

SILVER SPRING, Hybrid, Remote

Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE

: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 5-10 years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE

Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE

Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE

Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE

SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE

ABC: The Rookie, The Rookie: Feds, Will Trent
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Superman & Lois, Gotham Knights
FOX: 9-1-1: Lone Star, Accused
NBC: Night Court, American Auto, The Voice, That’s My Jam
PBS: Finding Your Roots With Henry Louis Gates, Jr., American Experience, VOCES on PBS
Telemundo: La Casa de los Famosos, El Senor de los Cielos, Juego de Mentiras
Univision: Perdona Nuestros Pecados, Mi Camino es Amarte, Cabo


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