03/15/23: Oscars’ ratings rise



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Cynopsis Medias First Morning Read
Wednesday March 15, 2023

Today’s Premieres
Apple TV+: Ted Lasso; Stillwater
Netflix: The Law of the Jungle

Today’s Finale
BET: Tyler Perry’s Sistas at 9p


In a second round of layoffs, Meta is eliminating 10,000 jobs and closing 5,000 open roles. The moves are to “improve organizational efficiency, dramatically increase developer productivity and tooling, optimize distributed work, garbage collect unnecessary processes, and more,” said CEO Mark Zuckerberg. As for timing, “My hope is to make these org changes as soon as possible in the year so we can get past this period of uncertainty and focus on the critical work ahead,” said Zuckerberg.

Meta employees who keep their jobs could find themselves spending more time in the office. “Engineers who either joined Meta in-person and then transferred to remote or remained in-person performed better on average than people who joined remotely,” said Mark Zuckerberg said in a statement Tuesday.

The WGA is looking for a major overhaul of writer compensation in its negotiations with producers. “Driven in large part by the shift to streaming, writers are finding their work devalued in every part of the business,” said the guild in a bulletin. “While company profits have remained high and spending on content has grown, writers are falling behind.” Negotiations are set to start March 20.

“A League of Their Own” was renewed for a second and final four-episode season on Prime Video, following extensive negotiations with Sony Pictures Television to lower the show’s licensing fee. The series is a reinterpretation of the 1992 film.

National TV advertising hit $106.1 million for 63 airings of Oscar TV commercials, according to iSpot.tv, with 505.7 million impressions for viewers 18+. Disney’s “The Little Mermaid” spot was tops in driving incremental online engagement, followed by Lucid Motors and Autodesk.

Comcast NBCUniversal and NBCUniversal Local, a division of NBCUniversal that includes NBC/Telemundo owned stations, will award $2.475 million in grants – which for the first time will be unrestricted funds – to nonprofits located in and servicing 11 regions. The program has also been rebranded from “Project Innovation” to “NBCUniversal Local Impact Grants,” reflecting its local grassroots focus. Grant categories include Next Generation Storytellers, Youth Education & Empowerment, and Community Engagement.

CBS shared season finale dates for spring. First to wrap is “Ghosts” on Thursday, May 11 at 8:30p; last to go is “Survivor,” with a three-hour season ending episode on Wednesday, May 24 at 8p.

2023 Measure Up! Awards

Prices increasing tonight!

Have you entered yet for the Measure Up! Awards? Held on June 14 in NYC, enter now to set yourself apart from your peers and join Cynopsis in the first benchmarking program that honors changemakers and leaders in measurement and data across the ad and content ecosystem. With prices increasing at 11:59 PM EST tonight, why wait?



HGTV has picked up “What’s Wrong With That House?”, a new series featuring “Home Inspector” stars Joe Mazza and Noel Gatts. During the eight-episode series, Mazza will help clients uncover and repair any hidden issues in their homes before they take on their dream renovation, then designer Gatts will make it beautiful. The series is scheduled to premiere on HGTV in late 2023.

“Game of Thrones” director Jeremy Podeswa will direct the pilot episode for Prime Video’s “Blade Runner 2099,” from Alcon Entertainment and Scott Free Productions. Podeswa will also serve as producing director and executive producer.

Dev Patel (“Slumdog Millionaire”) is set to star in and executive produce “The Key Man” for Miramax Television. The limited series tells the story of disgraced financier Arif Naqvi.

Casting notes: Jason Ritter (“Candy”) landed the lead opposite Kathy Bates in CBS drama pilot “Matlock,” an update of the Andy Griffith legal drama…Judy Greer (“Arrested Development”) has joined Ellie Kemper in ABC comedy pilot “Drop-Off” (wt), based on the British series “Motherland.”


Where’s The Beef? Season two of FX’s “The Bear” returns this June on Hulu. Tagline: “It’s not a reopening, it’s a rebirth.”

Carmen Villalobos will return as host for the new season of Telemundo’s “Top Chef VIP.” “We are so excited to bring ‘Top Chef VIP’ back for our audience with a new season featuring more contestants, more episodes and brand-new cooking challenges, plus trips to some of the most beautiful destinations across Latin America” said Ronald Day, President, Entertainment and Content, Telemundo.

New seasons of “Alex vs. America” and “Supermarket Stakeout” hit Food Network next month. “Alex vs. America” kicks off its season on Sunday, April 16 at 8p, followed by “Supermarket Stakeout” on Tuesday, April 25 at 9p.


Netflix was responsible for nearly 15% of global downstream traffic last year, almost as much YouTube and TikTok combined, according to the 2023 Global Internet Phenomena Report from Sandvine. The streamer was responsible for one-sixth of the world’s total downstream internet traffic last year, the most of any single application, up from 2021, when it had a 10.61% share in total downstream traffic. Netflix surpassed YouTube, which saw its share drop to 11.6% in 2022 as interest in viewing TikTok and short-form videos surged.

Chicken Soup for the Soul Entertainment will offer more than 40 major titles this year and early next year in Redbox kiosks and streaming through its Redbox Transactional Video on Demand and Electronic Sell Through (EST) platforms. At least one major film will be released each week through 2023, starting with “Ant-Man and the Wasp: Quantumania.”

FITE announced that viewing hours of its combat sports FAST channel, FITE 24/7, have surpassed the million-hour milestone in the twelve months since its launch. “It shows the strength of the FAST channel model, and the power of having great partners like The Roku Channel, LG and Plex,” said Louis Lewow, FITE’s VP of Distribution. “But most importantly it shows how big the appetite is for the kind of adrenalin-filled content FITE has always excelled at delivering.”


Just in time for March Madness, YouTube TV is launching early access enabling fans to watch multiple streams at once. Some members will begin to see an option to watch up to four pre-selected, different streams at once in their “Top Picks for You” section. After selecting Multiview, viewers will be able to switch audio and captions between streams, and jump in and out of a full-screen view of a game. “Multiview joins our suite of features for sports fans and we’re looking forward to continuing to improve the experience and introducing it to all YouTube TV subscribers over the next several months,” said YouTube in a blog post.

To help customers manage the madness of 134 college basketball teams competing in the men’s and women’s NCAA tournaments, Comcast is bringing all live and on demand coverage from both tournaments into one experience and rolling out several new features designed to make following, navigating and watching all the action simpler. “There is no better place to experience all the excitement of March basketball than X1,” said John Dixon, Senior Vice President, Entertainment, Comcast Cable. “X1 has always been the best place to watch live sports, and with new features that make navigating this year’s tournament quick and easy, plus seamless access to every live game regardless of where its airing, we’re bringing customers even more ways to maximize their viewing experience.”

Telemundo Deportes, the U.S. broadcast home of Chivas de Guadalajara, is presenting week-long exclusive coverage of El Clásico De México from Mexico City and Guadalajara across all platforms. Match day coverage on Saturday, March 18 includes a special pregame show from Estadio Akron at 10p, followed by the broadcast of the match at 10:30p. El Clásico de México coverage will air live on Telemundo, Universo, TelemundoDeportes.com, and the Telemundo App in Spanish; and on Peacock and SiriusXM in English.

The regular season of Pokémon UNITE Asia Champions League 2023 will culminate with the playoffs taking place on 18-19 March 2023 in Kuala Lumpur, Malaysia. The playoffs will see the top two teams from each league – Hi5 and T2 from the East Asia League, MYS and RISE from the Southeast Asia League, and Marcos Gaming and Revenant Esports from the India League – battle it out for a piece of the $86,000 prize pool.

Nitro Rallycross has partnered with Insta360, the dual 360° action camera brand, as Nitro RX hits the home stretch of its 2022/23 calendar. “Their forward-thinking technology captures the intense racing in an entirely new way,” said Brett Clarke, Nitro RX President.


Twitter is offering an eight-part educational series, “Unskippable,” on video marketing for advertisers. “This course was created for creatives, by creatives, and does not just teach you what the best practices are, but how to use them to think about and approach your next piece of content,” said the Twitter team.


Lenny Kravitz has been tapped to host the ‘”2023 iHeartRadio Music Awards.” LL Cool J will also appear, as well as Latto, joining previously announced performers P!NK, Kelly Clarkson, Muni Long, Keith Urban, Pat Benatar & Neil Giraldo, Coldplay and Cody Johnson. The show airs live on Fox on Monday, March 27 at 8p.

Reelz special “John Wayne: Cowboys & Demons” premieres Sunday, March 26 at 9p. Sharing their stories of Wayne are his “The Shootist” co-star Ron Howard, commentator Dennis Miller, director Peter Bogdanovich, biographer Scotty Eyman and his son Ethan Wayne.

Blake Shelton, Carly Pearce, Cody Johnson, Keith Urban, co-host Kelsea Ballerini and Lainey Wilson are the first round of stars added to the lineup of the “2023 CMT Music Awards,” airing Sunday, April 2 at 8 on CBS.


Elmo, Cookie Monster, and other friends are headed to Ukraine beginning March 27 through a new partnership with 1+1 media group and its broadcaster PLUSPLUS, an animation channel for children and families. The content includes 140 animated 5-minute video segments designed to bring playful early learning to children, with particular attention to the unique needs and experiences of those affected by crises.

Silverlining Rights has brought together more than 14 international funding partners to coproduce Blink Films’ documentary on King Charles, ahead of his coronation. “My King Charles” provides insight into the new King from his early years in the palace to revelations on his playboy 20s, his troubled first marriage, dubious brushes with politics, his role in smoothing recent royal troubles, and the future he now faces.

First Look 2023: OTT Virtual Conference


It’s not too late to register! In just a few hours, expose yourself to conversations taking place at the forefront of this volatile sector, and learn where the opportunities and risks exist across programmatic buying, CTV, retail media and more. Head into Q2 informed and equipped with a roadmap for success…



Sunday’s Academy Awards ceremony on ABC was viewed by 18.7 million viewers, according to early Nielsens, up 12% from the 2022 show. Among A18-49 the show hit a 4.0 rating. Competing for viewers was the season finale of hit drama “The Last of Us” at 9p, which drew 8.2 million viewers on HBO and HBO Max.

Top 10 Original Cable Telecasts for March 13
Network, P2+ AA (000s)
NBA Regular Season 1.88 (0.33)
WWE Entertainment 1.76 (0.39)
WWE Entertainment 1.78 (0.38)
NBA Regular Season 1.22 (0.24)
World Baseball Classic 0.72 (0.15)
SportsCenter 0.80 (0.11)
Below Deck 1.08 (0.37)
Tucker Carlson Tonight 3.34 (0.16)
Pardon the Interruption 0.76 (0.10)
Source: Nielsen

Broadcast Nielsen Ratings for Monday, March 13
Show, P2+ 000s, (A18-49)
ABC: The Bachelor 3.07 (0.52), The Good Doctor 3.41 (0.31)
CBS: The Neighborhood 5.53 (0.52), Bob Hearts Abishola 4.99 (0.45), NCIS 7.19 (0.44), NCIS: Hawai’i 5.15 (0.34)
CW: All American 0.54 (0.16), All American: Homecoming 0.41 (0.11)
FOX: 9-1-1 4.38 (0.50), Farmer Wants a Wife 1.23 (0.19)
ION: FBI 0.91 (0.1), FBI 0.97 (0.1), FBI 0.81 (0.1)
NBC: The Voice 7.00 (0.74), Quantum Leap 2.28 (0.36)
Telemundo: La Casa de los Famosos 1.21 (0.28), El Señor de los Cielos 1.09 (0.39), Juego de Mentiras 0.87 (0.27)
Univision: Perdona Nuestros Pecados 1.47 (0.45), Mi Camino es Amarte 1.77 (0.50), Cabo 1.43 (0.43)


Andrew Kandel has been appointed Chief Executive Officer of New York Interconnect, effective March 20. Most recently, Kandel served as Chief Revenue Officer of Waze @ Google, Americas. He succeeds Ed Renicker, who retired as CEO at the end of 2022 and currently serves as an advisor to support the transition.

Food content studio and entertainment brand Chefclub announced the creation of its Brand Content division with two newly appointed executives, Douglas Stoppa and Carl de Vivo, accompanied by Astrid Cousi. Stoppa and de Vivo will take on the roles of Business Developers, while Cousi will support operations as Account Manager.

Charter Communications has promoted Stephanie Babin to Senior Vice President, Billing Strategy and Design. Babin rejoined Charter in 2021 as Group Vice President of Billing Strategy and Design.

AppsFlyer has appointed Andreas Naumann as its anti-fraud evangelist. Until October 2022, Naumann headed the anti-fraud department at Adjust, a mobile measurement provider that was acquired by Applovin in February 2021.

The Africa Channel has named Ava Hall to the newly created position of Head of Content and Brand and Dr. Thelá Thatch has seen her role expanded under the new title of Head of Human Resources and Community Engagement.

Family-focused marketing agency Kids Industries has appointed Amy Macaulay as Creative Producer. Macauley joins from BBC Children’s.

FloSports has hired Jayar Donlan as Chief Content Officer and Gene Chuang as Senior Vice President of Engineering. Donlan most recently served as EVP of Advanced Media at WWE; Chuang has spent time with numerous web-tech companies.

Sam Berliner has been promoted to General Counsel at Cineflix. Berliner will be working on key initiatives and negotiations across the Cineflix Media group.

This Day in History
44 BC: Julius Caesar was stabbed to death in Rome.

Answer to Our Last Trivia Question
Which two sitcoms based on Neil Simon plays premiered in 1970? “The Odd Couple” and “Barefoot in the Park.” Kudos to: David Rubinsohn-American Public Television/Boston; Andrew Goldman-Grooveee/NYC; Greg West-WATC TV/Atlanta; Howard Rosenstein-Dotdash Meredith/NYC; John Kukla-KDFW Fox 4/Dallas; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Jim Himmel-TCB Media/San Clemente, CA

Today’s Trivia Question
Who played the title role in the 2003 miniseries “Julius Caesar”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Being a Leader of the Sales Team and owning the position. Driving new business development. Managing inventory, rates, political sales processes & revenue forecasting. Developing and executing sales packages and projects to increase stations’ revenue. Performing other duties as assigned. Minimum five yrs experience in Television Station Management. Full info HERE

SILVER SPRING MD, Hybrid, Remote

Pre-screen broadcast programs, commercials and other content to ensure compliance with TV One’s current Content Standards, Federal Trade Commission/Federal Communications Commission regulations. Assign parental ratings to all TV One programming based on content review. 3+ yrs exp. in a rights clearances and standards and practices is preferred. Full info HERE

Responsible for overseeing the development of unscripted programming from concept to delivery. The ideal candidate will have a proven track record of identifying, developing, pitching and producing successful unscripted projects across a range of genres and networks. 5+ years of experience in unscripted television development. Full info HERE

Drive advertiser revenue growth on a TOP 25 network. Develop sales materials, presentations, one-sheets. Manage B2B marketing projects & execute sponsorships. Strong deck-writing abilities, positive attitude, self-motivated, collaborative, creative, superior communication skills with a keen eye for detail. 5+ yrs in Sales Marketing preferred. Full info HERE


Collect, analyze, & interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports & ad hoc requests. Synthesize large data sets from multiple sources into compelling & strategic insights for our Linear, CTV, and Distribution sales teams to drive revenue. 10+ yrs of exp. in a TV research role, including managing & leading staff. Full info HERE

2+ years exp generating & analyzing competitive viewing & advertiser information. Support sales, programming, marketing and finance. Working knowledge of NPower, StarMedia, iSpot TV and MRI. Expertise in Excel & PowerPoint. Full info HERE

NYC, Hybrid

BBC Global Digital News & Streaming is looking for a highly skilled, NY based, Director of Ad Sales – Platform Partner. The purpose of the role is to launch BBC Studios Youtube and social advertising proposition across the Americas, deliver advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. Full info HERE

CHICAGO, IL, NEW YORK, NY – Hybrid, Remote

Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE

SILVER SPRING, Hybrid, Remote

Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE

: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 5-10 years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE

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Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

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CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE

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Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE

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Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE

ABC: The Conners, The Goldbergs, Abbott Elementary, Not Dead Yet, A Million Little Things
CBS: Survivor, Lingo, True Lies
CW: The Flash, Gotham Knights
FOX: The Masked Singer, Farmer Wants a Wife
NBC: Chicago Med, Chicago Fire, Chicago P.D.
PBS: Nature, NOVA, Secrets of the Dead
Telemundo: La Casa de los Famosos, El Senor de los Cielos, Juego de Mentiras
Univision: Perdona Nuestros Pecados, Mi Camino Es Amarte, Cabo


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