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Good morning. It’s Friday, February 28, 2014, and this is your first early morning briefing.

Tonight’s Premieres:
A&E: Beyond Scared Straight at 10p
Discovery: Game of Stones at 10p
History 2: Hangar 1: The UFO Files at 10p
Lifetime: Betty White’s Off Their Rockers at 10p
NBC: Hannibal at 10p
TNT: Inside Job at 9p, Save Our Business at 10p

Saturday’s Premieres:
A&E: Flipping Vegas at 10p
Nat Geo Wild: Shear Madness at 10p
OWN: Deion’s Family Playbook at 10p

Sunday’s Premieres:
Ovation: The Art Of at 7:30p
Science: NASA’s Unexplained Files at 10p

Sunday’s Finales:
HGTV: Beachfront Bargain Hunt at 9p

First Lady Michelle Obama will appear on the season six finale of Parks and Recreation, stumping for her "Let’s Move" campaign against childhood obesity. Parks star Amy Poehler introduced the First Lady at a "Let’s Move" stop in Miami on Tuesday, where the cameo was filmed; episode is slated for Thursday, April 24 at 8p. Politicians hitting Pawnee in the past: Vice President Joe Biden, Sen. John McCain, Sen. Barbara Boxer and Sen. Olympia Snowe.


Building on "strong ratings momentum… and to create a more complementary set of portfolio groups," Discovery CEO David Zaslav announced a shift in responsibilities for top execs. Eileen O’Neill, Discovery Communications Group President, will be in charge of Discovery Channel, Science Channel and Velocity, with Science and Velocity still overseen by, respectively, GMs Debbie Myers and Bob Scanlon. Group President Marjorie Kaplan adds TLC to her responsibilities at Animal Planet. And Group president Henry Schleiff, already manning Investigation Discovery, Destination America and American Heroes Channel (nee Military), adds Discovery Fit and Health to the mix, with DA’s Marc Etkind and Heroes’ Kevin Bennett still onboard as GMs.

ABC, the last of the Big Four to sign on for Twitter Amplify, will launch its first sponsored-tweet campaign with the Oscars on Sunday. Tweets, including 10 "Twitter mirror" photos from the green room, will be sponsored by Samsung Electronics and originate from @TheAcademy. 

The ultimate driving machine is helping propel viewers to History‘s Vikings. The net announced a digital partnership with BMW for the first half of the series’ second season, with on-air vignettes sponsored by the car company designed to drive tune-in and steer viewers to the digital experience, which includes videos that dig into – character and plot. Vikings airs Thursdays at 10p.

Starting tomorrow, March 1, TVGN will encore the most current episodes of CBS reality competitions Amazing Race and Survivor back-to-back, at 8p and 9p. Race gets its initial run on CBS Sundays at 8p, with Survivor airing on the net Wednesdays at 8p.

Red Arrow Entertainment, a unit of Germany’s ProSiebenSat.1, continued its acquisition spree in the U.S. market with a majority stake in reality TV producer Half Yard Productions (Say Yes to the Dress). Half Yard founders Abby Greensfelder and Sean Gallagher will serve as co-CEOs. Red Arrow had already picked up Fabrik Entertainment, Kinetic Content and Left/Right.

Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.


BBC America greenlit daredevil auto competition Mud, Sweat & Gears, from BBC Worldwide Productions. Perry Simon, GM of the net, called the show "the perfect fit for BBC America’s Top-Gear-driven Monday night." Production begins next month in California.

BBC Worldwide and Poland’s TVP and Apple Film Production will produce World War I miniseries The Passing Bells, from Tony Jordan (EastEnders) and Red Planet Pictures, shooting in Poland. 


Documentary Marvel Studios: Assembling a Universe premieres Tuesday, March 18 at 8p on ABC (in the net’s Marvel’s Agents of S.H.I.E.L.D. slot). The doc features interviews and behind-the-scenes footage from Marvel Studios, as well as sneak peeks at upcoming Marvel movies Captain America: Winter Soldier, Guardians of the Galaxy and The Avengers: Age of Ultron.

"Are We Alone Week" launches Sunday, March 2 on Science Channel, a programming event exploring the possibility of the existence of aliens. NASA’s Unexplained Files airs Sunday and Thursday, March 6 at 10p; Alien Planet Earths airs Monday, March 3 at 10p, and new Close Encounters debut Tuesday, March 4 and Friday, March 7 at 10p and 10:30p. A special ep of Through the Wormhole with Morgan Freeman premieres Wednesday, March 5 at 10p.

Bulking up its "fun science" offerings to complement hit show Brain Games, Nat Geo launches The Numbers Game Monday, March 24 at 9:30p. The series from National Geographic Television and Goodbye Pictures reveals how to spot a liar, dodge scams and offers a grooming tip that can make you 45 percent more attractive to hiring managers.

Season seven of reality show Giuliana & Bill launches on E! Tuesday, April 1 at 8p. In the premiere, the couple ask if the surrogate who carried their child will agree to a try for another baby.

Think your family’s embarrassing? Hub Network teams with Awkward Family Photos to bring pics from the hit web site to TV as interstitials during "Awkward Family Movie Week." Every night from Monday, March 10 through Sunday, March 16 at 8p, the net will air a movie featuring an awkward family – starting with Addams Family Values

Participant Media and FilmBuff licensed North American rights to documentary The Internet’s Own Boy: The Story of Aaron Swartz. After theatrical and VOD releases tentatively slated for June 2014, the film will make its television premiere on Participant’s Pivot in Q4.


The Arsenio Hall Show will get a second season – and Jay Leno delivered the news. Leno appeared Wednesday during Hall’s monologue to make the announcement. Said CBS Television Distribution President Joe DiSalvo, "This season, Arsenio has been the youngest late-night talk show on broadcast television and has given our station partners a real alternative for their late-night lineups."

A handful of Bravo‘s Real Housewives of New York City open their abodes for syndicated weekly real estate series Open House NYC this weekend.  


Season two of Telemundo singing competition La Voz Kids premieres Sunday, March 16 at 8p. Daisy Fuentes and Jorge Bernal handle hosting chores for the reality show, featuring singers between the ages of seven and 15.


Seems like old times: Della Reese will guest in a two-ep arc on Hallmark Channel‘s upcoming original series, Signed, Sealed, Delivered. The series, premiering Sunday, April 20 at 8p, is in the same time slot once held by Reese’s former show, Touched by an Angel. Reese also reunites with Angel exec producer Martha Williamson, creator and exec producer of Signed.

Carter MacIntyre (Drop Dead Diva) has been cast in USA‘s Benched. The comedy from ABC Signature landed a series order last month.

Gina Rodriguez (Filly Brown) landed the lead in CW pilot Jane the Virgin, from CBS Television Studios and Electus.


Oscars Everywhere: For the first time, the Oscars pre-show and awards telecast will stream live for verified Watch ABC viewers online and on mobile devices – at least, for subscribers of Comcast, Cablevision, Cox, Charter, Midcontinent Communications, Verizon FiOS, Google Fiber and AT&T U-verse in one of ABC’s eight owned station markets. After air, the shows will be made available on demand via Watch ABC for three days, through Wednesday, March 5. ABC’s awards show coverage starts Sunday, March 2 at 7p.

ABC News Digital‘s "Best Oscar Movie from the Past 64 Years" bracket challenge has a winner: Forrest Gump. The challenge, sponsored at launch by JC Penney, had participants voting for the top picks via Facebook and Twitter.

2014 mtvU Woodie Award nominees The 1975 will perform at the show, highlights of which will air Sunday, March 16 at 8p. A new Woodie Award category, the Cover Woodie, presented by Taco Bell, celebrates artists who have taken someone else’s hit and made it their own.


Global fashion/entertainment broadcaster Fashion One has been renamed F.O. in the European Union, due in part to an injunction in a lower court in Austria requiring a temporary rename. Fashion One is appealing the injunction.

Mexico’s arts and entertainment channel Canal 22 is marking International Women’s Day, March 8, with movies every Saturday at 8p during the month that focus on the struggles and successes of women. First up: El Secreto de Romelia (1988) on March 1, about a divorced woman digging into her past.


Honoring the Best in Kids Programming & Marketing

Entry Deadline: TWO WEEKS AWAY! – 3/14/2014
Late Deadline: Mar. 21, 2014
Awards Event:
June 11, 2014 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.


ABC‘s Modern Family claimed the top spot among A18-49 for Wednesday, with its 3.1/9 rating out-delivering Fox‘s American Idol and the premiere of CBS‘s Survivor in the demo. Newcomer Mixology followed at 9:30p with 1.7/5 A18-49, the net’s lowest-rated comedy premiere of the season.

The season two debut of Bulloch Family Ranch delivered triple digit gains in audience for UP, reports the net. Ranch boosted A25-54 delivery by a whopping 827 percent over the prior four weeks, and A18-49 delivery grew by 319 percent. Total households more than doubled over the four weeks prior, with the premiere averaging 375,000 P2+.

Univision closed February claiming the number three spot in sweeps among A18-34 in primetime, out-delivering ABC by 6 percent and CBS by 19 percent in the demo.

CBS This Morning: Saturday posted the net’s best February sweep delivery in viewers in the time period since 2007, according to Nielsen, up 9 percent in viewers (2.02 million from 1.86 million) versus February 2013.

ABC‘s Good Morning America Saturday won its first February sweeps with its best-ever sweeps performance in both total viewers (4.4 million) and A25-54 (1.6 million), according to Nielsen.

The season two premiere of FX‘s The Americans delivered 1.9 million viewers, down from 3.22 million for its series premiere. The good news: the show was up 2 percent in total viewers from season one’s 1.85 million average.

Broadcast Morning News Shows  Weekly Average Ratings (week of February 17, 2014)
NBC: Today 5.84 million total viewers; 1.9/14 and 2.31 million A25-54
ABC: GMA 5.59 million total viewers; 1.8/13 and 2.17 million A25-54
CBS: This Morning 3.09 million total viewers; .9/6 and 1.05 million A25-54
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows (February 23, 2014)?
ABC: This Week 3.15 million total viewers; .8 and 963,000 A25-54
CBS: Face the Nation 2.95 million total viewers; .7 and 844,0000 A25-54
NBC: Meet the Press 2.39 million total viewers; .7 and 807,000 A25-54?
CBS: Face the Nation-2 1.54 million total viewers; .4 and 467,000 million A25-54?
FOX: Fox News Sunday 1.31 million total viewers; .4 and 471,000 million A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis: FOX won the most A18-49 viewers Wednesday with 2.7/8, according to Nielsen. Fox’s American Idol led the pack at 8p with 2.8/8, followed by 2.5/7 for the premiere of CBS’s Survivor. Idol remained in first for the 9p hour with 2.7/7 versus a 2.4/7 average for ABC’s Modern Family and the premiere of Mixology. At 10p, CBS’s Criminal Minds and NBC’s Chicago PD tied for the top spot with 2.2/6.

A18-49: FOX 2.7/8, CBS 2.3/7, ABC 1.8/5, NBC 1.8/5, UNI 1.2/4, CW .7/2, TELE .5.1

Live + Same Day Household Ratings: Wednesday, February 26, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.

CBS: 5.9/10
Survivor 5.7/9, Criminal Minds 6.3/11
FOX: 6.7/11
American Idol 6.7/11
NBC: 4.4/7
Revolution 3.0/5, Law & Order: SVU 5.1/8, Chicago PD 5.2/9
ABC: 3.8/6
The Middle 4.5/7, Suburgatory 3.4/5, Modern Family 5.3/8, Mixology 3.3/5, Nashville 3.3/6
Por Siempre mi Amor 1.6/2, Que Vida me Robo 2.2/3, Que Pobres Tan Ricos 1.4/2
TELE: .7/1
Impostura .6/1, En Otra Piel .7/1, Camilia la Texana .9/1


Eugene Young will join Ryan Seacrest Productions in early March as president. The veteran producer was previously managing director at A. Smith & Co. Productions.

Metro-Goldwyn-Mayer Studios Inc. has extended contracts for Roma Khanna, President, Television Group and Digital; Chris Ottinger, President, International Television Distribution and Acquisitions; Steve Stark, President, Television Production and Development, and John Bryan, President, Domestic Television Distribution until 2016. Khanna will continue to report to Chairman and Chief Executive Officer Gary Barber, whle Ottinger, Stark and Bryan will report to Khanna.

A+E Networks elevated Don Robert to Senior Vice President, Research and Analytics from his position as Senior Vice President, Program Research, and hired Lisa Mallen as Senior Vice President of Ad Sales, FYI. Mallen previously served as Vice President, National Sales Manager for OWN.

Comedy Central upped Brooke Posch to Senior Vice President, Original Programming and Development, East Coast. Posch had been Vice President.

U.K.’s Pioneer Productions named Nav Raman Director of Development and Simon Barnes Executive Producer. Former Channel 4 Commissioner Raman had been an Executive Producer at Nutopia; Barnes had served in that position at BBC Belfast.


TV host and radio DJ Jim Lange died February 25 of a heart attack. He was 81. Best known as the first host of The Dating Game, Lange also hosted Hollywood Connection, $100,000 Name That Tune and The New Newlywed Game.


The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Thursday, March 20, 2014 ||| Time: 1:30 – 3:00pm ET

Talk about a growth spurt. The children’s tablet market is bursting with an array of devices designed specifically for young handlers. Two years ago, only 8% of kids had access to a tablet at home; today that number has swelled to more than 40%.


Friday Fun Fact: The White House was given its name in 1901. Before that, it was known as the President’s Palace, the President’s House and the Executive Mansion.

This Day in History: 1984 – Michael Jackson won a record eight Grammy awards during a show that delivered 43.8 million viewers.

Answer to Our Last Trivia Question: How were Melissa and Michael Steadman related on thirtysomething (1987-1991)? They were cousins. Kudos to: Mitchell Bard-Iona College/New Rochelle, NY, Andrew Goldman-HBO/NYC, Emily Calamita-CineCal Productions/NYC, Pete Gautieri-A+E Networks/NYC, Toni Perling-DoggieNames.com/Atlanta, Caryn Gray-Team Detrot/Dearborn, MI, Roz Seibold-EDA/Tucson, Peter Steckelman-The Tennis Channel/Santa Monica, CA, Greg Stewart-Evolution Media/Burbank, Tom Meredith-Screen Engine/LA, Steve Callahan-ASI Entertainment/LA.

Today’s Trivia Question: On Survivor: Pearl Islands (2003), what major lie did Dan Fields tell to gain sympathy from his tribemates? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).



Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar

Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon
, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo
, VP, Business Development & Sales (Outrigger Media)

March 21, 2014 |1:30  3:00 PM EST | REGISTER NOW!.

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: VP, CORP COMM/AMC/NYC: Manage trade& business media rel.for AMC & IFC Films. Rare opp for driven and dynamic exec, hot network, highly-visible job. Submit res: http://tinyurl.com/k3gqfpf (3/7)

JOB OPENING: MGR, CLIENT SERVICES: Digital dist consulting co. seeking PT mgr to asst President. Sales exp & new bus dvlpmnt are also a +. Must be able to work from home. BA/BS + 3-5 yrs min exp dig media & dist req’d. Resume: HERE (3/7)

JOB OPENING: YANGAROO/DIRECTOR OF SALES, DIRECT RESPONSE/NY: Oversee sales into and revenue growth from Direct Response Agencies. 10+ years relevant DR sales role and experience in media, advertising or Saas. Resumes: [email protected] (3/7)

JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref.2-3 yrs+ exp.To Apply: http://bit.ly/1h88sbZ (3/7)

JOB OPENING: SR. CREATIVE PRODUCER/NYC: Responsible for creative ideas and day-to-day mgmt of app dev process. Work with tech and mktg teams at all stages. 4+ yrs in apps, games, entertainment, etc. Resume to: [email protected] (3/7)

JOB OPENING: VICE PRESIDENT, BUSINESS DEVELOPMENT, MOBILE GAMES, APPS/LOS ANGELES CA: Fox Digital Entertainment is seeking a VP, Business, Development, for its mobile games and apps business. General Strategy Consultants Apply: http://tinyurl.com/jwem3vj (FFE0002218) (3/6)

JOB OPENING: TEMP-DIRECTOR MULTI-PLATFORM INTERSTITIAL STRATEGY & PLANNING/SHOWTIME/NYC: Direct the content strategy & media plans of all networks & alternative platforms; maintain media post-analysis reviews. Apply www.sho.com/careers (3/5)

JOB OPENING: ON-AIR PROMOTIONS WRITER/PRODUCER/TWC/ATL: Conceive, write & produce on-air promotion & brand communication. Strong creative skills. 5+ yrs exp w/cable Co., local news, ad agency, etc. Apply: [email protected] (3/5)

JOB OPENING: RESEARCH MANAGER/LA: Produce analysis & presentations. 3 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: [email protected] (3/4)

JOB OPENING: SYNDICATION AD SALES INDY PRODUCER/DISTRIB/Philadelphia PA: seeks exp’d broadcast, cable, or syndication ad sales specialist w/strong marketing relationships for sponsorship/general ad sales. Send resumes to [email protected] (3/4)

JOB OPENING: SR PROMO WRITER-PRODUCER/OWN/Oprah Winfrey Network/LA: Funny unsinkable creative producer wanted! Min 5 yrs exp in promo at a network or agency. Must have strong reel & work ethic. Apply at: http://careers.own.tv/ (3/4)

JOB OPENING: EDITORIAL DIR/Comedy Central/NYC: Write/oversee daily editorial content promotions. Great sense of humor! (Literally & figuratively) Min 5yrs relevant ent/promot’l Creative writing exp. w/in ad agency. Full info apply HERE (3/4)

JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Promote Weather Channel prog, digital cont, ad sales comms, int comms. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply HERE or email [email protected] (3/4) 

JOB OPENING: ASSOCIATE PRODUCER/Disney ABC Television Group/Burbank: to ensure high quality and timely delivery of EM content. To apply http://bit.ly/1eBYRIo (3/4)

JOB OPENING: SR WRITER/PRODUCER ON-AIR PROMOS/ABC TV Comedy/LA: Write/produce on/off air; Strong writer + visual; supv all prod phases. 5 yrs+ exp w/cable/network/agency. BA in TV/film/creative to Apply – http://bit.ly/1eVicmA (3/4)

JOB OPENING: SVP, CONSUMER INSIGHTS RESEARCH/NICKELODEON/NYC: Overseeing rsrch monitoring brand perceptions and affinity for key brands within the Nickelodeon Group arsenal. A min 10 yrs exp in applied rsch. Full info/apply HERE (3/4)
JOB OPENING: ONLINE MNGNG EDITOR/Univision-Flama/NYC: Resp for scouring online to find the best vids, writing catchy headlines & working to make Flama top online destination. 3+ yrs as online editor or dig media position. Apply HERE (3/4)

JOB OPENING: RESEARCH ANALYST/Music Choice: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (3/4)

JOB OPENING: DIR, RETAIL MKTG/Nickelodeon/NY: Resp for dvlpmnt/execution of customized mktg prgrms that drive placement & sell-thru of Nick consumer products at key retail accts. BA deg+ 8yrs exp mktg retail/ent. Full info/apply HERE (3/4)

JOB OPENING: DIGITAL SALES EXEC/NCC/Chicago: Be forward facing to Online Media & Interactive Advrtsng decision-makers at the Digital Agencies. Min 5 yrs dig media sales exp, w/knwlg online & advanced Advrtsng space. Resumes: HERE (3/4)

JOB OPENING: TVONE/ACCOUNT EXEC/NY: Achieve national ad. Revenue. Carryout entire sales process.Communicate TV1 ntwork to advertisers. 20-30% dom. Travel. BA+ 8 yrs nat’l advertsing sales exp. strg cable industry knwldg. Resumes: HERE [email protected] (3/4)

JOB OPENING: SR ANALYST, DIGITAL ANALYTICS/NY: 3+ yrs Digital Analytics/Research exp. Exp w/cross-platform media research online, mobile, & on-air a plus. Apply HERE contact: [email protected] (3/4)

JOB OPENING: MGR, BUSINESS DEV/AMC NETWORKS/NYC: generate business across all networks, ability to build targeted sales presentations for clients. Photoshop, Custom Show, PowerPoint skills. Must be creative. APPLY HERE (3/4)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: LA: Non-fiction field & post producer available and looking to work at your company. News, talk, reality & promos. Whatever you need, whatever it takes; I’m there for you! [email protected] (3/6)

SITUATION WANTED: BROADCAST MEDIA PRO w/10+ yrs exp in Tech Operations & Prod/Admin support seeks F/T or P/T position in NYC. From Behind the Camera to On-Camera & Voice Over. Plz contact: [email protected] (3/1)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Man Standing, The Neighbors, Shark Tank, 20/20 [r]
CBS: Undercover Boss, Hawaii Five-0, Blue Bloods
CW: Whose Line Is it Anyway? [r], Whose Line Is it Anyway? [r], Star-Crossed [r]
FOX: Bones [r], Enlisted, Raising Hope
NBC: Datline NBC, Grimm, Hannibal [
PBS: Washington Week, Charlie Rose, Jazz and the Philharmonic, Becoming and Artist
Telemundo: La Impostora, En Otra Piel, Camelia La Texana
Univision: Por Siempre Mi Amore, Lo Que la Vida Me Robo, Que Pobres Tan Ricos

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