((((oxygen insights))))
Did you know: 67% of A18-34 would rather be
a famous artist than a famous athlete

Millennials are really embracing their individuality
and self-expression. And that’s why Oxygen’s tattoo competition series,
Best Ink, is connecting with them.
In fact, Best Ink recently delivered a
series high rating with W18-49 (source)

For insights on the new millennial woman, contact your Oxygen rep today.
( ( ((((oxygen. the network that gets young women.)))) ) )


Good morning. It’s Wednesday, February 26, 2014, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Mixology at 9:30p
CBS: Survivor at 8p
Destination America: Road to Sturgis at 8p
FX: The Americans at 10p
FXX: Legit at 10p, Ali G: Rezurection at 10:30p
Investigation Discovery: House of Horrors: Kidnapped at 10p
Mnet: Alphagirls at 8p
TV One: Unsung Hollywood at 10p
UP: Bulloch Family Ranch at 9p

Tonight’s Finales:
Fuse: Warped Roadies at 11p
Oxygen: Best Ink at 10p
TV Land: Kirstie at 10:30p

In addition to Alec Baldwin – fresh off his anti-media rant in New York Magazine – playing a NYC newspaper columnist on the March 19 episode of NBC‘s Law & Order: SVU, comes word that Katie Couric will appear as well, as herself. Procedural airs Wednesdays at 9p.


Syfy canceled drama Being Human, now in its fourth season. Thanking production company Muse Entertainment for their work on the show, the net said in a statement, "They’ve saved the best for last with the final six episodes that revisit the story’s beginning." Being Human airs Mondays at 9p; finale is April 7.

The cast and creators of upcoming NBC comedy Undateable are taking to the road to promote the show, in a multi-city, cross-country comedy tour. Series stars Chris D’Elia, Brent Morin, Ron Funches and Rick Glassman, all standup comedians, will do sets in cities including NYC, Boston, Chicago and LA during the month of March. "Since it’s so hard to launch a network comedy in this competitive landscape, we thought we would try a little grassroots marketing," explained co-creator and exec producer Adam Sztykiel. Series bows in the spring.

Telemundo is partnering with Dr Pepper for a multiplatform campaign celebrating the personal and professional lives of telenovela actress Carmen Villalobos, Mexican TV and music star Litzy and Telemundo leading man Eugenio Siller. Each will participate in on-air appearances, a web series and social media to support the effort. "Having this unprecedented access to the unique lives of Telemundo’s brightest stars is an authentic, original way to reach Hispanic audiences," said Olivia Vela, director of Hispanic brand marketing for Dr Pepper.

American Idol digital pre-show, American Idol Insider, will air Mondays across Vevo, featuring interviews with judges, mentors and finalists. YouTube‘s Sam Tsui will host (what, Ryan Seacrest was busy?). The top 13 Idol hopefuls compete tonight, Wednesday, February 26 and Thursday, February 27 at 8p.

CBS has ordered a pilot for Matthew Perry‘s Odd Couple reboot, reports Variety. Perry, who co-wrote and will be an exec producer, plays slob Oscar Madison.

Fusion CEO Isaac Lee sent a memo to his team applauding them for the 4-month-old net’s "exceptional" week of news coverage, including events in Mexico City, Miami, Venezuela and the Ukraine. "With few national outlets covering the story from the streets of Caracas, Fusion filled a void for many," said Lee. "We saw an incredible amount of social media engagement with people sharing our Venezuela content at double our average rate – and not only are people engaging with our content, but they are also using our content to engage with each other organically."

Science Channel is the new exclusive sponsor of the Museum of Science Fiction. Science will provide video content for museum exhibits, promotional support and collaborate on joint events around Washington, D.C. "Sometimes science fiction is the next inspiration for science," said Debbie Myers, EVP and GM, Science Channel. "Cell phones, tablets and much of the technology we take for granted are works of science fiction that have become science fact."

Entertainment Studios, Inc., producer and distributor of first-run syndicated television programming and owner of seven HD cable networks, announced its plan for SMARTTV.COM to add local broadcast television station signals to its over-the-top television platform. SMARTTV.COM will compensate local television stations by paying retrans fees starting in Q4.

Former Italian soccer player Christian Vieri has joined international sports net beIN SPORTS as a commentator. He’ll also be a regular contributor on beIn’s The Locker Room, Mondays at p.

Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.


Boxing superstar Floyd Mayweather will face WBA Welterweight World Champion Marco Maidana on Saturday, May 3 live on Showtime PPV. Over 100,000 votes on various online polls named Maidana the man fans want to see in the ring with undefeated Mayweather.

Lena Dunham (Girls) will host NBC‘s Saturday Night Live for the first time on March 8. Also making an SNL debut will be musical guest The National.

Fresh from covering the Olympics, best-dressed commentators Johnny Weir and Tara Lipinski landed jobs covering the Oscars red carpet for Access Hollywood. Said Weir, "I hope to bring my own special brand of sparkle to the broadcast."

Kenny Loggins lends his voice to FX‘s Archer on Monday, March 3 at 10p, performing his hit song, "Danger Zone."

A&E‘s Storage Wars returns for season five with back-to-back eps on Tuesday, March 18 at 9p and 9:30p. New limited series Barry’d Treasure, featuring Storage Wars fave Barry Weiss, follows at 10p and 10:30p.

Showtime is offering a sneak peek at upcoming horror series Penny Dreadful at the SXSW film conference on Sunday, March 9. Stars Josh Hartnett and Harry Treadway and director Juan Antonio Bayona will be on hand in Austin for a Q&A. Showtime premiere is Sunday, May 11 at 10p.

Aaron Paul (Breaking Bad) will guest host WWE’s Monday Night Raw on USA March 3. Paul’s movie Disney movie, Need for Speed, comes out eleven days later.

WORLD Channel celebrates Women’s History Month with programs featuring inspiring stories from women around the word, including America Reframed: LuLu Sessions (Tuesday, March 4), Global Voices: A Working Mom (Sunday, March 16) and America ReFramed: Mothers of Bedford. Check local listings.

Nominees for the 2014 MTV Movie Awards will be announced Thursday, March 6 in categories including "Best Kiss," "Best Shirtless Performance" and "#WTF Moment." Fan voting takes place at www.MovieAwards.MTV.com; awards show airs Sunday, April 13 at 9p.


Oscar nominee Viola Davis is set to star in ABC drama pilot How to Get Away, the Hollywood Reporter revealed, as a brilliant criminal defense attorney. Show comes from Shonda Rimes and Betsy Beers (Grey’s Anatomy, Scandal).

Jamie Lee Curtis has been cast in a CBS pilot as a doctor and mother of four quadruplets who were raised on a reality show. Yet-to-be-named project comes from CBS Television Studios.

Ashley Judd will star in NBC pilot Salvation as the widow of a mega-church pastor.

Wings alum Tim Daly will play the husband of the Secretary of State (Tea Leoni) in CBS drama pilot Madam Secretary.


Hallmark Channel has made a deal with ITV Studios America for an original 10-ep series based on its successful movie franchise, The Good Witch, with Catherine Bell returning as enchantress Cassie Nightingale. Series premiere expected in Q1 2015.


The ScreenScape HD 2 syndicated barter movie package from ScreenMedia and Delta Television Group is now cleared in over 85 percent of the country, on stations from ABC, CBS and Fox O&O’s as well as from Cox, Sinclair, Tribune, Hearst, Lin, Meredith, Nextstar and the CW100+. Launching May 2014.

Rive Gauche Television acquired international rights to TNT‘s APB with Troy Dunn.


AMC series The Red Road will premiere on Sundance Channel internationally on Thursday, April 24. AMC/Sundance Channel Global has exclusive rights for Latin America, the Middle East and North Africa, France, Iberia, Benelux, Poland and CEE.

Peacock Alley announced the sale of factual series High Tech Rednecks to Italy’s De Agostini Editore for satellite TV platform DeASapereHD and to home entertainment distributor Beyond Home Entertainment for Australia and New Zealand. Lifestyle series Money Moron has been sold to SBS/Discovery Norway.

FremantleMedia International acquired global distribution rights to The Sixties, a docu-series from CNN Originals.


Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video

Join Cynopsis Digital at 1:30 PM Thursday, March 27 to gain fresh data  & insights into where the powerful and growing Hispanic market is most active on the second screen, apps, online and mobile video and the digital space in general.

Register now for this outstanding training session for you & your team!.


Six episodes away from its series finale, CBS‘s How I Met Your Mother was the number one program Monday night among A18-34 with 3.6/12, edging past the return of NBC‘s The Voice (3.5/11) in the demo. The singing competition handily won the night in total viewers (14.3 million) and in A18-49, lifting The Blacklist 24 percent higher than its last, Voice-less outing four weeks ago.

Episode 6 of HBO’s Matthew McConaughey/Woody Harrelson drama anthology True Detective delivered a series-high average 2.6 million viewers on Sunday, up from 2.3 million for its January premiere.

Investigation Discovery had its best February ever in Prime HH (up 32 percent, to 765,000), P2+ (up 29 percent, to 904,000), A18-49 (up 31 percent, to 331,000) and W25-54 (up 26 percent, to 274,000) delivery.

TBS‘s Cougar Town attracted2.0 million viewers in Live + 3 viewing (up 18 percent versus the prior week), with 1.3 million A18-49 up (15 percent) and 620,000 A18-34 (up 23 percent). TBS ranked as basic cable’s number one network in primetime delivery of A18-49 for the month of February.

Its telecast of the 45th NAACP Awards was TV One‘s most-watched programming event ever among total households (718,000) and P2+ (935,000) from 9p-11p, and placed sixth on Nielsen’s Twitter TV Top 10 list for the week. "The viewer response was extremely rewarding," net president and CEO Alfred Liggins tells Cynopsis. "We’re pleased to have delivered such an exciting night of entertainment that was so well-received."

Destination America is boasting its best February ever in prime, up 44 percent in HH versus February 2013, up 45 percent in P2+ and up 32 percent in P25-54.

Monday’s BET Honors premiere drew over 2 million viewers. The show, honoring distinguished African Americans, was up 5 percent from last year, and was the top Monday telecast on BET for the 2013-2014 season so far.

Sunday’s NBA All-Star Game on TNT was basic cable’s number one sporting event for the month among total viewers (7.5 million), A18-49 (4.2 million), A25-54 (3.4 million) and A18-34 (2.5 million)

Broadcast Evening News Shows  Weekly Average Ratings (week of February 17, 2014)
NBC: Nightly News 10.4 million total viewers; 2.2/8 and 2.61 million A25-54
ABC: World News 8.01 million total viewers; 1.8/7 and 2.21 million A25-54
CBS: Evening News 7.13 million total viewers; 1.5/6 and 1.81 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Top 10 Broadcast Programs among A18-49 rating/share for the week of 2/17/2014-2/23/2014
Winter Olympics (Mon.) 5.6/15
NBC: Winter Olympics (Thurs.) 5.0/15
NBC: Winter Olympics (Wed.) 5.0/15
NBC: Winter Olympics (Tues.) 5.0/14
NBC: Winter Olympics (Fri.) 3.6/12
NBC: Winter Olympics Closing Ceremony (Sun.) 3.2/8
NBC: Winter Olympics (Sat.) 2.8/10
FOX: American Idol (Tues.) 2.7/8
NBC: Sochi Gold 2.6/8
CBS: The Big Bang Theory 2.6/8
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Top Ten Ad-Supported Basic Cable Network Performance among Total Viewers for the week of: 2/17/2014

Primetime  (000)/Total Prm Day (000)
2366/NICK 1923
DSNY 1880/DSNY 1458
TBSC 1811/USA 1324
AMC 1752/ADSM* 1259
HIST 1700/TNT 1150
TNT 1696/NAN* 1037
FOXN 1585/FOXN 1009
NAN 1441/TOON 961
ADSM 1414/HIST 930
ESPN 1357/HGTV 768
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 115,800,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Data based on most currently available Nielsen data stream; Preliminary: Live+SD. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top Ten Ad-Supported Basic Cable Network Performance among A18-49 for the week of: 2/17/2014
Primetime  (000), Total Prm Day (000)
963/ADSM* 718
TBSC 932/NICK 509
USA 862/USA 505
ADSM 724/NAN* 476
TNT 661/TNT 461
ESPN 654/TBSC 371
HIST 652/ESPN 363
FX 615/HIST 363
MTV 587/FX 347
A&E 567/MTV 345
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 115,800,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Data based on most currently available Nielsen data stream; Preliminary: Live+SD. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance

Top 10 Cable Programs among A18-49 (000) for the week of: 2/17/20014
Walking Dead
(AMC) 8428
Talking Dead (AMC) 3085
Duck Dynasty (A&E) 2873
Real Housewives of Atlanta (Bravo) 2368
Miami/Oklahoma City (TNT) 2114
WWE Entertainment (USA) 1839
Teen Mom II (MTV) 1779
Gold Rush (Discovery) 1730
Being Mary Jane (BET) 1711
WWE Entertainment (USA 1656
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total US Television
Universe of 115,800,000 home; Ranked by Delivery (000); Preliminary: Live+SD

Monday A18-49 Analysis: NBC won the most A18-49 viewers Monday with 4.2/12 (and no Olympics!) according to Nielsen. The premiere of The Voice earned NBC 4.3/12 at 8p, enough to beat an average 3.1/9 for CBS’s How I Met Your Mother and 2 Broke Girls. The Voice jumped to 5.1/14 at 9p, versus 2.5/6 for ABC’s The Bachelor. At 10p NBC’s The Blacklist maintained first place with 3.1/9, followed by 1.7/5 for ABC’s Castle.

A18-49: NBC 3.6/12, ABC 1.3/4, UNI 1.1/4, CBS .8/3, FOX .7/2, TELE .4/2

Live + Same Day Household Ratings: Monday, February 24, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.
NBC: 6.8/12
The Voice 9.3/14, The Blacklist 6.8/12
ABC: 5.5/9
The Bachelor 5.3/8, Castle 5.7/10
CBS: 4.6/7
How I Met Your Mother 5.5/9, 2 Broke Girls 5.1/8, Mike & Molly 5.2/8, Mom 4.7/7, Intelligence 3.6/6
FOX: 3.2/5
Almost Human 3.5/5, The Following 3.0/4
Que Vida me Robo 2.2/3, Que Pobres Tan Ricos 1.5/3
TELE: .8/1
Impostura .7/1, En Otra Piel .8/1, Santa Diabla .8/1

Sunday A18-49 Analysis: NBC won the most A18-49 viewers Sunday with 2.9/8 for its final night of Olympics coverage, according to final primetime national ratings from Nielsen. NBC’s Sochi Gold scored 2.4/8 at 7p, with America’s Funniest Home Videos taking second (1.4/4). Sochi Gold and the closing ceremony earned an average 3.5/10 for NBC at 8p, against 1.7/5 for Fox’s Daytona 500 event. The Olympics farewell scored 3.3/8 at 9p, followed by 2.6/7 for Daytona. Fox passed NBC in the 10p hour, with Daytona delivering 3.0/8 versus an average 2.5/7 for the closing ceremony and Growing Up Fisher.

A18-49: NBC 2.9/8, FOX 2.1/6, UNI 1.5/4, ABC 11.3/4, CBS 1.0/3, TELE .3/1

Live + Same Day Household Ratings: Sunday, February 23, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.
NBC: 8.8/15
Winter Olympics 8.8/15
FOX: 4.1/7
Bob’s Burgers [r] 2.1/7, American Dad [r] 1.8/3, Daytona 500 4.8/7
CBS: 3.5/6
60 Minutes 5.8/9, Amazing Race [p] 4.0/6, The Mentalist [r] 2.0/3, The Good Wife [r] 2.2/4
ABC: 3.2/6
America’s Funniest Home Videos [r] 3.5/6, The Proposal 3.2/5, Castle [r] 2.9/5
Aqui Ahora Sun 1.6/3, Nuestra Belleza 1.8/3, Viuda Negra 2.0/3
TELE: .4/1
Top Chef Estrella .4/1, Suelta La Sopa Extra .30

Saturday A18-49 Analysis: NBC won the most A18-49 viewers Saturday with 2.8/10 for Olympics coverage, according to final primetime national ratings from Nielsen. NBC scored 2.5/9 at 8p, followed by .7/3 for Shrek the Third on ABC. NBC’s Games maintained the top spot at 9p with 2.8/10, versus .8/3 for Shrek. The Olympics closed out the night with 3.1/11 at 10p versus 1.0 for Univision’s Aqui Ahora Guzman.

A18-49: NBC 2.8/10, UNI .8/3, ABC .7/2, CBS .5/2, FOX .3/1, TELE .2/1,

Live + Same Day Household Ratings: Saturday, February 22, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.
NBC: 7.8/14
Winter Olympics 7.8/14
CBS: 2.1/4
Comedytime Saturday [r] 1.7/3, Comedytime Saturday [r] 1.2/2, Crimetime Saturday [r] 2.0/4, 48 Hours 2.7/5
ABC: 1.5/3
Shrek the Third 1.5/3, 20/20 Saturday 1.5/3
Sabado Gigante 1.3/2, Aqui Ahora Guzman 1.5/3
FOX: .8/1
Daytona 500 Bash 1.0/2, The Following .6/1
TELE: .3/1
Top Chef Estrella .3/1, Futbol Estelar .3/1


Endemol North America tapped Ben Samek to serve as Chief Operating Officer and promoted Endemol USA‘s Rob Smith to Executive Vice President, Creative Affairs. Both will report to Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs.

Eli Velazquez was promoted to Senior Vice President, Sports, at Telemundo Media. Velazquez had been Vice President, Sports since 2008.

Rive Gauche Television announced the hiring of Cindie Nemes as Vice President, Development. Nemes will be charged with developing and selling original programming for the US Market.

Weigel Broadcasting Co. appointed Milwaukee broadcaster Mark Strachota as Vice President and General Manager of its Milwaukee properties. Strachota currently serves as General Manager of Time Warner Cable SportsChannel.


The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
At this Kids webinar on Thursday, March 20, join Cynopsis Kids and industry insiders including PBS Kids and you’ll walk away with critical business intel including:

– How to best launch or extend a kids brand in the tablet world
– The key differences between kid-specific tablets and general-use devices
– The risks and rewards of developing proprietary content vs. open apps

This Day In History: 1930 – The first red and green traffic lights were installed in New York City.

Answer to Our Last Trivia Question: Which performer was a regular on The Carol Burnett Show for its entire 1967-1978 run: Tim Conway, Harvey Korman, Vicki Lawrence or Lyle Waggoner? Vicki Lawrence. Kudos to: David Polakoff-IconicTV/NYC, Linda Lieberman-IMG/Big Fish Entertainment/NYC, Andrew Goldman-HBO/NYC, Patty Youngross-Media Biz/Atlanta, Kristin Staskowski-Charter Media/Birmingham, AL, Larry Glazer-WTTW TV/Chicago, Dale Warshaw-KMSB/KTTU/Tucson,Greg Stuart-Evolution Media/Burbank, David Smith/Spokane, WA, Gary Moglovkin-NBC Studios/Studio City, Pat Brady-CESD/LA, Jimmy Cuomo-Artboy Inc./London.

Today’s Trivia Question: Which future procedural star played Lance White, a private investigator who sometimes worked with Jim Rockford on The Rockford Files (1974-1980)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).



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JOB OPENING: SR PROMO WRITER-PRODUCER/OWN/Oprah Winfrey Network/LA: Funny unsinkable creative producer wanted! Min 5 yrs exp in promo at a network or agency. Must have strong reel & work ethic. Apply at: http://careers.own.tv/ (2/28)

JOB OPENING: EDITORIAL DIR/Comedy Central/NYC: Write/oversee daily editorial content promotions. Great sense of humor! (Literally & figuratively) Min 5yrs relevant ent/promot’l Creative writing exp. w/in ad agency. Full info apply HERE (2/28)

JOB OPENING: CORP COMMS SPECIALIST/THE WEATHER COMPANY/NYC: Promote Weather Channel prog, digital cont, ad sales comms, int comms. Skilled w/Cision, TV Eyes, Meltwater News, intranet. 3 yrs exp. Apply HERE or email [email protected] (2/28) 

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JOB OPENING: SVP, CONSUMER INSIGHTS RESEARCH/NICKELODEON/NYC: Overseeing rsrch monitoring brand perceptions and affinity for key brands within the Nickelodeon Group arsenal. A min 10 yrs exp in applied rsch. Full info/apply HERE (2/28)
JOB OPENING: ONLINE MNGNG EDITOR/Univision-Flama/NYC: Resp for scouring online to find the best vids, writing catchy headlines & working to make Flama top online destination. 3+ yrs as online editor or dig media position. Apply HERE (2/28)

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ABC: The Middle, Suburgatory, Modern Family, Mixology [p], Nashville
CBS: Survivor [
p], Criminal Minds
CW: Arrow, The Tomorrow People
FOX: American Idol
NBC: Revolution, Law & Order: Special Victims Unit, Chicago PD
PBS: Nature, Nova [r], Super Skyscrapers
Telemundo: La Impostora, En Otra Piel, Camelia La Texana
Univision: Por Siempre Mi Amore, Lo Que la Vida Me Robo, Que Pobres Tan Ricos

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Charles Barkley announces exit

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06/16/24: Cynopsis Jobs

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ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]