02/24/16: Under Armour’s Jomo jam; Wrestlemania’s candy crunch; MLS has a streaming sensation



CYNOPSISSPORTS
02.24.16

Good morning. It’s Wednesday February 24, 2016, and this is your first early morning Sports briefing. 

Under Armour is gearing up for the Olympics with the release of the next step of its Rule Yourself global marketing campaign. Releasing new content for the initiative, the promotion features a mantra of JOMO (the joy of missing out) with the tagline "It’s What You Do in the Dark That Puts You in the Light." The campaign opens with two television spots and a series of social engagement programs that feature members of USA Gymnastics Women’s National Team and Netherlands football star Memphis Depay that will also see the campaign serve up a short film featuring world championship swimmer Michael Phelps next month. All three films were created in partnership with Droga5 and the brand will launch the 360-degree global campaign with media partners that include ESPN, NBC, ABC, MTV, Turner, Complex, PopSugar, YouTube, Facebook, Instagram, Twitter, Snapchat and more.

"The newest chapter of our Rule Yourself campaign is the natural evolution of Under Armour’s training ethos," said Adrienne Lofton, Senior Vice President, Global Brand Marketing, Under Armour. "As a company built by athletes, we truly understand an athlete’s never-ending quest to reach greatness and we want to showcase and honor their sacrifices. By providing this peek behind the curtain of our athlete’s lives, we hope to inspire young athletes all over the world to push beyond their perceived limitations in order to achieve their ultimate goals. We truly believe it’s what athletes do in the dark, when no one is watching, that ultimately puts them in the spotlight they deserve."

ON THE AIR

Saturdays continue to pay off for ESPN’s new franchise NBA Saturday Primetime on ABC, which locked down the evening across all of television in key demos, including People and Males 18-34, 18-49 and 25-54. Last weekend’s telecast averaged 3,472,000 viewers for the network, according to Nielsen, to rank as the second-most watched NBA game this season across ESPN networks, not counting Christmas Day and drummed up a 2.2 household score. Through seven games, viewership for the NBA on ABC this season is up 9% with rating up 8%.

MP & Silva claimed global media distribution rights for all games of the 2017 World Baseball Classic and Qualifiers. The deal covers all territories with the exceptions of Japan, Puerto Rico and the US. For the first time, Canada will also be included in the territories. The company also held media distribution rights for the 2013 World Baseball Classic. “MP & Silva was a valuable partner in the last edition of the tournament and we look forward to expanding our relationship with them for the 2017 World Baseball Classic,” said Chris Park, Senior Vice President, Growth, Strategy & International, Major League Baseball. “This event is integral to the continued growth and development of baseball internationally and MP & Silva’s experience in global media distribution will help deliver this exciting tournament to an even larger worldwide audience.”

Speaking of deals, FC Bayern Munich inked a multi-year extension with ONE World Sports for exclusive North American carriage of FC Bayern’s international magazine show, including matches, highlights and interviews. “As we continue building our fan base in the U.S., renewing our partnership with ONE World Sports gives us access to a large audience of passionate American soccer fans,“ said Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker. “Bringing our story and the club closer to our fans will ultimately fuel greater excitement, participation and growth of the club and sport in the States.”

Next week, MLB Network warms up for the new season with coverage of live Spring Training baseball for 34 straight days. The network will offer coverage of every MLB camp with the return of30 Clubs in 30 Days, while its game schedule will showcase over 200 games. The action begins with the Blue Jays/Phillies on March 1 at 1p. For the first time in the eight-year history of 30 Clubs in 30 Days, the channel will feature multiple on-air personalities reporting from each MLB camp, beginning with the Cleveland Indians on March 1 at 7p as hosts Greg Amsinger, Fran Charles, Brian Kenny, Matt Vasgersian and Heidi Watney will join analysts Sean Casey, Mark DeRosa, Al Leiter, Dan Plesac, Harold Reynolds and John Smoltz at each camp to provide analysis and predictions on the coming season.

ESPN announced its lacrosse plans, lining up approximately 100 men’s and women’s Division I Lacrosse games in the 2016 season overall. ESPNU carries more than 25 men’s division I games in the regular season, beginning Friday with UMBC/Ohio State at 5p. ESPN will carry more than 35 women’s lacrosse games, including tonight’s Loyola (Md.)/John Hopkins battle at 5p. The company also plays host to the 2016 NCAA Men’s Lacrosse Championship beginning with the selection show on May 8 at 9p on ESPNU.
 
beIN SPORTS celebrated the 200th episode of its flagship show, The Locker Room with Kay Murray, Ray Hudson, Phil Schoen, Christian Vieri and Gary Bailey taking part for a special studio show on Monday night, which saw  the network unveil new graphics and music to be featured on the show. The new theme music was written by musician, composer and producer Leo Sidran.

We’re seeing new deals in the VR space every day, and now is your time to educate yourself and learn how to get on the field. "VR is something that’s been around for decades, but is just now picking up the speed for which industry enthusiasts have been waiting forever,” said Derek Belch, Founder/CEO of STRIVR Labs Inc. “Sports is one of the most natural fits for VR from both a training and fan engagement standpoint, with new companies popping up every day claiming to be the next big thing. During this webinar, we will discuss what’s realistic, fictional, and just plain silly when it comes to VR and sports." Hear from Belch and executives from FOX Sports, Gatorade and LiveLike VR at today’s newest Cynopsis Sports webinar. Sign up here today!

Former WWE staple Jim Ross signed on to serve as a boxing announcer for CBS Sports, according to the Charlotte Observer. He will debut on March 12 with the first of eight scheduled monthly events known as Knockout Night at the D and marks Ross’ first regular broadcasting gig since he filled in on WWE broadcasts following Jerry Lawler’s heart attack in 2012. He will pair with veteran color commentator Al Bernstein.

This year’s edition of The Basketball Tournament will see some changes, namely a consolidation into 64 teams while the prize money will bow double to $2 million. With ESPN again on-board to carry the championship on Aug. 2, the single-elimination, summer basketball event will be open to applicants starting April 1. TBT’s social media driven application period launches on April 1 on TheTournament.com.

CBS Sports Network takes a look at 1966 Texas Western: Championship of Change on Sunday at noon with the special looking at the impact of Texas Western’s National Championship and the impact it had on the sports and cultural landscape in the US. The program also includes interviews with former Kentucky players Pat Riley and Larry Conley.

The Atlanta Hawks matchup against the Golden State Warriors on Monday handed FOX Sports Southeast with a 2.9 household rating in the Atlanta DMA, tying for the highest-rated Hawks regular season game of the 2015-16 season. 


A CYNOPSIS MESSAGE


SEE YOU AT 1:30PM, OR ON DEMAND FOR THE CYNOPSIS SPORTS WEBINAR:

VIRTUAL REALITY: HOW TO GET IN THE GAME

If you haven’t done so already, REGISTER NOW!


SPONSORSHIP & PROMOTION

WrestleMania 32 is serving up Snickers as its exclusive presenting partner of this year on April 3 from AT&T Stadium in Dallas. The sponsorship will be highlighted by a series of custom content integrations within the WWE Network telecast as well as promotional activity at WrestleMania Axxess and integrations on Monday Night Raw and SmackDown on USA Network. New series of digital and social content will see WWE Superstars and Divas including Roman Reigns, Paige, The Miz and Dolph Ziggler face the funnier side effects of hunger with content released weekly on WWE.com, YouTube, and socially by WWE, and WWE Superstars and Divas.

NBC Sports Group named The Londoner in Addison, Texas as the Best Premier League Bar in America. based on the number of in-bar check-ins it received, fan content submitted online and shared on social media as part of the promotion. As part of their campaign for the competition, the Londoner organized a charity drive for new and gently used soccer equipment to donate to local children’s teams, hosted a photo booth outfitted with a green screen so fans could take photos appearing to be at their favorite Premier League stadiums, provided a “Soccer Santa” around the holiday season for family photos, and more. The Londoner now gets $50,000 to upgrade its viewing experience, as well a party hosted by NBC Sports Group.

The Professional Women’s Bowling Association locked in a deal with Pepsi that makes the brand the official soft drink of the 2016 PWBA Tour. As part of the agreement, Pepsi will be the title sponsor of the PWBA Tour stop in Lincoln, Nebraska and be featured during 2016 PWBA Tour telecasts on CBS Sports Network. The United States Bowling Congress and CBS Sports Network recently reached an agreement to televise 23 major championship bowling events in 2016, including 13 telecasts of the PWBA Tour.

Tecate is sponsoring its first professional boxer, announcing an endorsement deal with Mexican boxer Saul "Canelo" Alvarez, who will sport Tecate’s name on his shorts.

Minor League Baseball selected its Charity Partners for 2016 and 2017, renewing ties with The ALS Association, Big Brothers Big Sisters and Ed Randall’s Fans for the Cure and adding the American Cancer Society and the BairFind Foundation as new partners. . “Since the inception of the Minor League Baseball Charity Partners Program more than a decade ago, we have dedicated ourselves and our resources to assisting the communities we call home in the United States and Canada,” said Minor League Baseball President & CEO Pat O’Conner. “The program encourages engagement between MiLB teams and deserving charitable organizations and makes impactful contributions to countless individuals annually.”

DIGITAL & STREAMING

NeuLion and Major League Soccer are renewing their partnership agreement for MLS Live. As MLS prepares for the launch of the 2016 season, the league announced that the platform, powered by the Neulion Digital Platform, saw a 60% growth in subscriptions on a year-over-year basis and a record number of existing subscribers renewing the service this year as well as a record number of new activations from first-time subscribers. The upcoming season will see the duo launch a number of enhancements for fans of MLS LIVE, including closer integration with MLSsoccer.com through single sign-on and new user interfaces.

Motorsport.com is diversifying its North American digital platform and launching a US-specific digital platform. “While the company’s laser focus remains providing the most in-depth motorsports news coverage across the world, further diversifying the North American portfolio of digital platforms adds to the depth and breadth of our regionalized news coverage,“ said Charles Bradley, editor in chief, Motorsport.com. “For example, our Motorsport.com-USA homepage will feature more prevalent NASCAR, IndyCar and IMSA content to reflect the readers’ local taste. But we realize too that there are many American F1, MotoGP and WEC fans, so non-U.S. content will always be available via the menus or by simply switching to our global edition.”

Time Inc.’s GOLF is launching a new weekly show, Golf Live that will feature interviews with players and celebrities, news analysis, game-improvement advice and more. The inaugural episode features an exclusive sit-down interview with Phil Mickelson and includes special guest Kelly Rohrbach. The 30-minute program hosted by Ryan Asselta will runs Tuesdays at noon on GOLF.com.

ROSTER MOVES

TuneIn named Kevin Straley as the company’s first Chief Content Officer. Straley will lead the content department and be responsible for content acquisition, content strategy, and programming management. Since joining the company in 2011, Straley has partnered with the likes of the NFL, MLB, NHL, Barclay’s Premier League, NCAA March Madness, NASCAR (MRN & PRN), IMG College, Learfield Sports, CBS Radio, ESPN Radio, ESPN, Fox News, CNN, and NPR.

THE MAIN EVENT

Villanova/Xavier on FS1 at 7p.


A CYNOPSIS MESSAGE


TOP WOMEN IN DIGITAL AWARDS EVENT
Thursday, March 24
// 8:15-10:30a.m. // New York City
Join us as we celebrate honorees from the following companies and more!

AT&T, Comcast Cable, Crown Media Family Networks, Deutsch, DigitasLBi, Dunkin’ Brands, Fox Sports, Hasbro, Horizon Media, Hulu, Maker Studios, Mindshare, MTV, NBCUniversal, Octagon, PBS Kids, Scripps Networks Interactive, Showtime Networks, Starcom MediaVest, TiVO, Xaxis.

Book your company’s table today: http://www.cynopsis.com/event/2016-twd-event/.



ON THIS DAY in 2002: The Canadian men’s ice hockey team won a gold medal at the Winter Olympic Games in Salt Lake City, besting the US 5-2.

In The Know: Other than Connecticut and Tennessee, which university has the most appearances in the NCAA Women’s Basketball Tournament Championship Game? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which Big Ten school was the last to win the NCAA Men’s Basketball Tournament? Answer: Tricky. While Michigan State was indeed the last to win under the Big Ten banner, the last Big Ten school to win it was actually Maryland, while in the ACC. Kudos: Traci Liner-WME|IMG/NY; Andrew Feingold-Nielsen/NY; Kyle Helm-CBS Sports Network/NY; Michael O. Brown-Lagardere Sports/NY; Todd Singer-American Banknote/NY; Jerehmy White-BusyBuddy Books/Glen Rock; G. David Brown-FOX Sports/Charlotte; Rich Packer-American Basketball Enterprises/Tampa; Pamela Wise-The E.W. Scripps Company/Cincinnati; Karl Hoium-Fargo-Moorhead RedHawks/Fargo; Dory Petsrillo-HRP Rep/Dallas; Mary Buschmann-USTA Missouri Valley/KS; Steve McNair-KUBE TV/Houston; David Hauptman/Denver; Jack Neumann-University of Calgary Dinos 5th Quarter Alumni Development/Calgary; Willie Price  American Forces Network/Riverside; Jim Himmel-TCB Media/San Clemente; Scott Brofman-Renegade 83/LA; Don Surath-KPIX-TV  KBCW-TV/San Francisco.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
02.24.16

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


CYNOPSISJOBSFor More jobs, visit Cynopsis.com


JOB OPENING: MEDIA SUPERVISOR/GROUPM/NYC: Direct daily media activity on assigned accts; Dvlp media strategy & oversee translation of client mktg/advertising objectives into media strategies for DR. 4+ yrs supervisory exp. Strong knwlg media plan’g. Full info/apply HERE (3/2)

JOB OPENING: PR COORDINATOR/HGTV & DIY Network/NYC: Support team in developing, planning & executing PR campaigns for series, promotions, events. 1-3 years PR/Journalism exp. Strong writing & verbal skills a must.Cable ntwk & lifestyle media exp a plus. Apply HERE (3/1) 

JOB OPENING: CONTENT SCREENER/Media Information Services/NYC: Entry-level position writing summaries of TV programs. Requires BA/BS, strong writing skills, attention to detail and love of TV. Fluent in Spanish pref’d. Send resume to [email protected] (3/1)

JOB OPENING: SR ANALYST RESEARCH/IFC/NYC: Support both Programming and Ad Sales to achieve revenue goals. 1-2 years exp with Nielsen systems. Digital research a plus. Full info/apply HERE (3/1)

JOB OPENING: DIRECTOR, PRODUCT MGMNT/NBCU/NYC: Focus on definition, justification, development & delivery of advanced products/business models w/focus on digital video experiences, ad products, & emerging interactive TV. Full info/apply HERE (2/27)

JOB OPENING: FEMALE BEAUTY EXPERT, TV HOST or PERFORMER/PERSONALITY with strong beauty expertise/interest. Represent Elemis Skin care on a national shopping channel. National Search. Res/recent photo and on air links to [email protected] (2/27)

JOB OPENING: TRADESHOW SALES DIRECTOR/MGR/MIPTV/MIPCOM Reed MIDEM/NYC: Exp’d in B2B tradeshow. Lead business growth from TV & digital online ent sectors in US & CA. 7-10 yrs exp selling exhibition stand space, sponsorships, print & dig advrtsng & conference regs. Full info/apply HERE (2/27)

JOB OPENING: ANALYST, DIGITAL RSRCH & ANALYTICS/AwesomenessTV/NYC or LA: Support dvlpmnt of analytics & insights that informs branded content dvlpmnt & prod, mktplc positioning. Min 4yrs dig media rsch exp. Knwlg of video & sm. Strong knwlg You Tube Analytics & Comscore. Resume HERE (2/26)

JOB OPENING: PRICING & PLANNING SR MGR/DIRECTOR/beIN Sport USA/NYC: Mng pricing & inventory for all beIN SPORTS networks. Work closely w/sales team to max revenue & inventory and ensure camp delivery. 5+ yrs exp ad sales and/or pricing & planning. Full info/apply HERE (2/26)

JOB OPENING: CROSS PLATFORM AD SALES RSCH MGR/beIN Sport USA/Miami or NY: Help support Ad Sales & Prgrmng teams. Create materials that position beIN SPORTS positively for Ad Sales team. 4+ yrs exp Ad Sales Rsrch. Nielsen tools  Strong knwlg synd rsrch sources. Full info/apply HERE (2/26)

JOB OPENING: PUBLICIST/CNBC NEWS/East Coast: Work closely with VP, PR to manage internal/external communications and press efforts for Business News as well as public televisions. Full info/apply HERE (2/26)

JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXN NY: Wide Orbit req, media exp req, 2 yrs exp w/inventory and avails rpts, max rev, optimize, analyze ad rts, bld scheds, [email protected] (2/26)

JOB OPENING: SR DIRECTOR CONSUMER MARKETING/HISTORY/NY: Oversee all cons mktg efforts except Social. Media agency exp pref/high level strategic thinking skills req. 8+ yrs exp working w/brand strategy & media plan’g on major brand at agency or client side. Full info/apply HERE (2/26)

JOB OPENING: COORDINATOR, MARKETING/Fox (Film, TV & Sports)/West Coast: Coord prod services with cutting edge mktg & branded ent initiatives across Fox’s backlot. 2-4 yrs applied exp in ent, mktg, advrtsng or media ind. Full info/apply HERE (2/26)

JOB OPENING: PROJECT COORDINATOR/TV LAND/NYC: Mng prod of print, digital, promo premiums projects. Gather assets and a liaison between internal Mktg, Press, and Creative teams. 2-3 yrs of media/advertising exp. Email: [email protected] (2/26)

JOB OPENING: RESEARCH MGR, FRANCHISE & CONTENT STRATEGY/MarketCast/LA: Experienced in quantitative and qualitative analysis to manage projects end-to-end in the fast-paced entertainment industry. 1-3 years of supplier-side market research exp. Full info/apply HERE (2/26)

JOB OPENING: SR RESEARCH MGR/DIRECTOR FRANCHISE & CONTENT STRATEGY/MarketCast/LA: Seasoned professional exp’d in quantitative/qualitative analysis to mng projects end-to-end in the fast-paced entertainment industry. 3-7 yrs of supplier-side mkt rsrch exp. Full info/apply HERE (2/26)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

11/27/24: Cynopsis Jobs

jobs5

Wednesday November 27, 2024 COUNSEL, LEGAL & BUSINESS AFFAIRS >> MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info

Cynopsis 11/27/24: NBC is talking turkey with Macy’s

NBC is talking turkey with Macy's

A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel: #1 Most Watched Network Scores Big with the NFL & Kansas City Chiefs Holiday Touchdown: A Chiefs Love Story Premieres November 30 Football + Romance + Holiday Joy = The Perfect Play Often Imitated. Never Duplicated. Click here for source. Wednesday November 27, 2024 […]

Cynopsis Sports 11/26/24: Jason Kelce is ready for late night

Jason Kelce is ready for late night

  Tuesday November 26, 2024 Good morning! It’s Tuesday, November 26, and this is your monthly Cynopsis sports newsletter.    NBA, WARNER BROS. DISCOVERY SHAKE HANDS The legal dispute between the NBA and Warner Bros. Discovery has been resolved. WBD and TNT Sports previously argued that they reserved the right to match any agreement the […]

CynCity

Cynsiders