CYNOPSISSPORTS
02.23.16 Good morning. It’s Tuesday February 23, 2016, and this is your first early morning Sports briefing.
Spike TV’s Bellator 149 battle set all-time highs for the promotion, with the Friday card delivering an average of 2 million viewers to the 3-hour fight card and Kimbo Slice’s three-round brawl with Dada 5000 averaging 2.5 million viewers, according to the network. That easily tops the previous record for the network, which saw the Kimbo Slice/Ken Shamrock battle last June nab 1.6 million. The event also ranks as the top telecast of the day among Men 18-34 across all of television, generating a 2.3 rating in the demo. Meanwhile, the Bellator 149 livestream drew 124% more views than the previous high.
Groupings and match schedules for the 2016 Copa America Centenario are official, with FOX Sports and Univision Deportes set to carry the historic tournament from June 3-26. With the US designated to Group A with Colombia, Costa Rica and Paraguay, the men’s team will open against Colombia on June 3 from Santa Clara. Other highlighted group matches include a rematch of the 2015 Copa America final between Argentina/Chile in Group D on June 6 and Jamaica/Mexico on June 9. The final will be played at MetLife Stadium on June 26.
NFL Network released more details about its upcoming 2016 NFL Combine programming plans, which (as mentioned in yesterday’s issue) begin on Wednesday and workouts starting on Friday at 9a. Overall, NFL Media features will see a roster of 23 to cover the event, including Mike Mayock, Charles Davis and Daniel Jeremiah with Rich Eisen anchoring coverage of the on-field workouts. Combine Primetime will run Friday through Monday at 8p with a recap of each day’s action and hosted by Chris Rose. Tech upgrades are set to include: NFLN-Focus Camera Technology “a high-speed camera that allows moving targets to stay in the camera frame longer, highlighting the smallest details”; Simulcam Camera Technology; and Cablecam Technology offering a “unique overhead view which gives viewers a new way of following each drill and a more intimate feeling that they are present in Indianapolis.”
Elsewhere on the ratings front over the weekend:
The Cavaliers/Thunder battle on Sunday scored a 2.7 on ABC on Sunday in Nielsen overnights, marking the second best ESPN/ABC overnight of the ’15-16 season (excluding X-Mas).
NBCSN notched its most-watched non-Olympic telecast ever for US Soccer’s Women’s National Team, drawing 329,000 viewers for their game versus Trinidad & Tobago on Friday.
We’re seeing new deals in the VR space every day, and now is your time to educate yourself and learn how to get on the field. "VR is something that’s been around for decades, but is just now picking up the speed for which industry enthusiasts have been waiting forever,” said Derek Belch, Founder/CEO of STRIVR Labs Inc. “Sports is one of the most natural fits for VR from both a training and fan engagement standpoint, with new companies popping up every day claiming to be the next big thing. During this webinar, we will discuss what’s realistic, fictional, and just plain silly when it comes to VR and sports." Hear from Belch and executives from FOX Sports, Gatorade and LiveLike VR at tomorrow’s newest Cynopsis Sports webinar. Sign up here today!
Real Sports with Bryant Gumbel is back tonight on HBO at 10p. The new episode will spotlight Golden State Warriors president and COO Rick Welts, who became the first openly gay man in the NBA, and his influence in the sport such as conceiving/developing All-Star Weekend and the marketing campaign for the legendary 1992 Olympic Dream Team.
A CYNOPSIS MESSAGE
"VR has been around for decades, but is just now picking up speed. Sports is one of the most natural fits for VR, with new companies popping up every day, claiming to be the next big thing. During this webinar, we’ll discuss what’s realistic, what’s fictional, & what’s just plain silly in VR & sports."
Join us tomorrow at
1:30PM to learn how to leverage your content into this transformative technology. Register Now.With Daytona wrapped up, iSpot.tv unveiled its top ads from the race based on digital engagement, naming AT&T’s “BOGO: Hang Out” as the top spot from the broadcast with 29.25% SOV. Rounding out the top five were Diet Dr. Pepper’s “Lil’ Sweet: Playhouse,” Target’s “Sweet Ride,” Nationwide’s “Impersonal,” and Diet Dr. Pepper’s “Lil’ Sweet: Laundry.” Top brands b social actions, according to the company, were AT&T, Nationwide, Target, GEICO and Samsung Mobile.
With an eye toward driving revenue for the upcoming World Cup of Hockey 2016, the NHL and the NHLPA are tapping the services of Lagardere Sports to oversee leading sponsorship sales in Europe. The global sports marketing agency operates in 25 countries worldwide and now has the ability to sell such commercial assets as use of the World Cup of Hockey 2016 marks along with those of the participating teams, group player rights and digital dasherboards for the European broadcasts of the entire tournament as well as on-ice and in-arena branding assets for the four exhibition games in Russia, Finland, the Czech Republic and Sweden.
Major League Soccer and TAG Heuer inked a long-term partnership that makes the luxury sports watch brand the official watch and official timekeeper of MLS. The deal includes the Professional Referee Organization and will see TAG Heuer act as the official timekeeper of US Soccer. During MLS games, PRO referees will wear a TAG Heuer Connected Watch and every MLS referee will sport the TAG Heuer logo branded on their uniform, and the company will provide and be visible on the substation board used on the sideline.
Churchill Downs Racetrack entered a multi-year agreement with sports merchandise retailer Fanatics to exclusively operate both online and on-site retail for the Kentucky Derby race weekend, starting with the 2016 event. Fanatics will expand the merchandise selection and increase the on-site footprint at Churchill Downs via additional retail locations around the track as well as launch a shopping experience across online, mobile and on-site retail locations for all horseracing fans. The agreement also includes a licensing component, which will allow Fanatics to create both collectibles and apparel, including an assortment of exclusive Kentucky Derby merchandise
BBC Three is hitting the octagon and will offer MMA coverage through a new deal with UFC. The partnership will see BBC Three serve fans with live commentary and post-fight video through The Daily Drop as well as via BBC Three’s live page through BBC Three’s social media accounts beginning immediately with UFC Fight Night set for Saturday. Alongside BBC Three’s live and social media coverage BBC Three will produce short films and content on MMA and UFC athletes including Conor McGregor, Holy Holm, Ronda Rousey and Michael Bisping.
espnW unveiled full plans for its inaugural IMPACT25 Gala presented by Northwestern Mutual on Thursday, with the espnW Woman of the Year presented by Northwestern Mutual, set to be revealed at the Gala.Entertainment includes singer Grace Potter with ESPN’s Hannah Storm on board as host. Attending will be the likes of NFL newsmakers Sarah Thomas and Jen Welter; members of the FIFA World Cup-winning U.S. Women’s National Team; as well as Virgin Sports CEO Mary Wittenberg, Marvel Comics Director and Editor Sana Amanat, WICT President and CEO Maria Brennan, Freeform President Tom Aschiem, Olympic Legend Donna DeVarona, and Co-Founder of Amy Poehler’s Smart Girls, Meredith Walker; and more.
STATS LLC and Prozone locked in a partnership with European Broadcast Development to bring advanced performance data to the clubs and media partners of Serie A TIM, the highest tier of Italian football. The deal will see the broadcast and media partners of Serie A TIM gain access to a broad set of dynamic in-game presentations, comprehensive statistics and coaching tools through SportVU player tracking technology with SportVU’s player and ball tracking information integrated into EBD’s broadcast graphic enrichment tools and utilized by Serie A TIM’s broadcast and media partners.
The Madison Square Garden Company promoted Joel Fisher to the newly created position of Executive Vice President of Marquee Events and Operations where he will take a larger role in spearheading high profile, special initiatives, while continuing to oversee the company’s college basketball and boxing events, as well as other live sporting events such as bull riding, wrestling, and tennis.
Mobile U.S. college intramural and recreational sports platform MOKO Social Media named Shripal Shah, who previously served as MOKO’s COO, as the company’s interim CEO. Prior to serving as MOKO’s COO, Shah served as Senior Vice President and Chief Strategy Officer of the Washington Redskins and Senior Vice President and Chief Digital Strategist for Catalyst Public Relations.
Longtime ESPN PR fixture Rob Tobias, was named Senior Vice President, East Coast Operations & Business Development at CMPR & CMPR Events. Tobias will oversee all accounts and business for the newly established CMPR East Coast Division and offer support to CMPR’s portfolio of special events and television shows. Tobias departed ESPN a year ago after three decades at the company.
Kansas/Baylor on ESPN2 at 8p.
A CYNOPSIS MESSAGE
ON THIS DAY in 2014: The 22nd Winter Olympic Games close in Sochi.
In The Know: Which Big Ten school was the last to win the NCAA Men’s Basketball Tournament? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: The very first WrestleMania took place at what venue? Answer: Madison Square Garden. Kudos: David Kopelman-MLBAM/NY; Michael Neuman-Scout Sports and Entertainment/NY; Phyllis McQuillan-MSG Networks/NY; Luis Vazquez-Zenith/NY; Bill Pearce-The Record-Argus/Greenville; Synda Kollman-Charter Marketing Group/ Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Eric Mirlis-FS1/LA; Jack Simmons-FOX Sports/LA; Jacob Ullman-FOX Sports/LA; Rich Greene-FOX/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
02.23.16
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