02/09/17: Drone Racing League forms new Allianz; Showtime tackles Baylor; Golf Channel knows Jack



CYNOPSISSPORTS
02.09.17

Good morning. It’s Thursday February 9, 2017 and this is your first early morning Sports briefing. 

The Drone Racing League’s support continues to take flight, as the organization announced a multi-year, global partnership with the insurance brand, Allianz. As the title sponsor of DRL’s elite race circuit, Allianz will “leverage its motor racing heritage to bring the Sport of the Future to a rapidly growing worldwide audience.” In 2017, the Allianz World Championship series will begin airing on broadcast channels in more than 75 countries in June 2017. The new deal will hone in on three main verticals: title sponsorship of the race circuit; venues and new international marks; and broadcast.

“This is an incredibly exciting day for The Drone Racing League and a huge leap forward for professional drone racing,” said DRL CEO and Founder, Nicholas Horbaczewski. “To DRL, Allianz is bringing world-renowned brand credibility and a proud history of innovative sports partnerships, including an extensive tradition in auto racing, and an undeniable proof point that the sport of the future has arrived. The scale and long-term nature of the deal shows Allianz’s genuine commitment to advancing the sport and will accelerate the introduction of drone racing to audiences around the world.”
 

ON THE AIR

Showtime Networks is diving into one of Baylor’s recent scandals with a feature-length documentary titled Disgraced, telling the story of the murder of Baylor University men’s basketball star Patrick Dennehy as well as an attempted cover-up of NCAA rule violations. The film will make its world premiere at the 2017 South By Southwest film festival next month and premier on Showtime on March 31 at 9p. The film also includes interviews with former head coach Dave Bliss, who directly addresses the attempted cover-up and secretly recorded statements he made in 2003 that implicated him in NCAA rule violations.

Speaking of documentaries, Golf Channel announced its next Golf Films project, Jack, serving as a three-part biopic on 18-time major champion and World Golf Hall of Fame member Jack Nicklaus. The series will play out over three consecutive nights in primetime, beginning April 9 at 9p Golf Central Live From the Masters. The film will be presented by Nationwide and feature limited commercial interruption, boasting nearly 100 interviews. The first night, Prodigy, will examine his childhood upbringing and early successes. Night two, Prime, covers the bulk of his on-course career accolades, while the final showing, Pinnacle, examines his legacy.

For the fourth consecutive year, NBC Sports is set to deliver Red Bull Global Rallycross coverage across NBC, NBCSN, NBCSports.com, and the NBC Sports app. Overall, NBC and NBCSN will combine to produce more than 20 telecasts of the Red Bull GRC Supercar and GRC Lites series, beginning April 29. “Red Bull Global Rallycross offers a unique brand of racing that viewers connect with,” said Jon Miller, President, Programming, NBC Sports and NBCSN. “The pace of GRC races combined with the skill of these drivers makes for riveting competition every time the cars hit the track.”

BTN brings back A Taste of Coaching on Sunday at 8:30p, featuring four coaches at a restaurant table sharing stories and their passion for the game. Season three runs on Sunday evenings and will see host Steve Lavin and feature Bo Ryan, Gene Keady, Tim Miles and Mike Davis.
 
Bellator announced plans to return to Hungary with a bantamweight world title fight pitting Eduardo “Dudu” Dantas/Darrion “The Wolf” Caldwell in the main event. Bellator 177: Dantas vs. Caldwell will be broadcast on SPIKE on April 14 at 9p while Bellator Kickboxing 6 will air immediately following the MMA portion of the event.

Tomorrow will see Bounce serve up a main event of Robert Easter/Luis Cruz for Premier Boxing Champions: The Next Round. Coverage begins at 9p.

Elsewhere in the fighting industry, FIGHT SPORTS announced that is has locked in live rights to the Anthony Joshua/Wladimir Klitschko World Heavyweight Championship Event for over 30 countries. The event takes place April 29 from the sold out Wembley Stadium in London.

Professional Bull Riders and Oilers Entertainment Group inked a deal for Rogers Place in Edmonton, to serve as the first-ever Canadian host of the PBR Global Cup on November 9-11, 2017. The three-day event will feature the world’s best bull riders from Canada, the United States, Mexico, Brazil and Australia, competing for their country and a Canadian-record purse of $1,000,000. The bull riding event will be carries domestically on TSN and RDS and serve as a pillar to the new PBR Global Cup, a five-country, international competition that will crown the world’s best bull riding nation.

Outdoor Sportsman Group  Networks announced today the continuation of its multi-platform partnership with The Revolution with Jim & Trav, the largest nationally-syndicated radio show and podcast dedicated to outdoor enthusiasts. “We couldn’t be more pleased to work with The Revolution for 2017,” said Outdoor Sportsman Group  Networks CEO and President, Jim Liberatore. “As the premier voice of the outdoor airwaves, listeners of their program will now have unmatched access to talent from our full media and entertainment brand portfolio.”


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SPONSORSHIP & PROMOTION

NASCAR is partnering with American Medical Response (AMR) to expand the capabilities of NASCAR’s medical support model and enhance on-track incident response. AMR will now add a doctor and paramedic to the on-track safety team for each Monster Energy NASCAR Cup Series weekend. "We’re excited about this partnership with NASCAR," said Edward Van Horne, president and chief executive officer, AMR. "We’re going to work collaboratively with NASCAR and local teams to share best EMS practices and ensure the highest quality of care."

The Brooklyn Nets announced that Infor would serve as the team’s jersey sponsor starting next season. The deal marks the fourth jersey agreement for the league and Infor will supply the Nets with data about their fans, business and even their players as part of the partnership.

Major League Soccer is looking to market itself more aggressively in Canada, according to a report by The Globe and Mail. Commissioner Don Garber announced the plans during a visit to Vancouver this week, noting that the league will establish a national marketing group with the goal of drawing coast-to-coast attention to some of the circuit’s marquee events, which include the playoffs, the all-star game and MLS Decision Day.

The IndyCar Series is going hard for millennials and is shifting marketing dollars from print and television to video production and paid social media, according to the Indianapolis Business Journal. The racing series will now spend up to half of its marketing budget on digital and social media, up from about 20% last season.

Levi’s brand announced that it is expanding its sports collections to include apparel for select teams of the NBA with five teams at launch. The Levi’s NBA Collection will feature men’s and women’s styles including the iconic denim Trucker, a classic crewneck, a western plaid shirt, a vintage inspired Club Coat as well as a newly designed premium leather Sherpa Jacket with team logos for the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers and New York Knicks. To celebrate the launch of the new collection, Levi’s will host a consumer party in Los Angeles at Undefeated. While fans visiting New Orleans for NBA All-Star 2017 will also be able to see the Levi’s X New Era Hat collaboration.

DIGITAL & STREAMING

Twitter will live steam PGA TOUR LIVE coverage of the AT&T Pebble Beach Pro-Am today and tomorrow with Thursday’s coverage starting at 10a featuring Billy Hurley III (Gary Hendrickson) / Matt Kuchar (Aneel Buhsri) as well as Patrick Reed (Ed Vaughan) / Pat Perez (Michael Lund).

The Australian Football League is partnering with Fox Sports Australia to launch a new on-demand streaming service for international fans. In addition to watching every match of the 2017 season live through the app, the platform will also feature content that include news and entertainment shows.

ESPORTS

In this week’s edition of Cynopsis eSports & Gaming
·       UFC champ Demetrious Johnson breaks down his growing gameplan
·       Rocket League boosted by financial injection
·       Vainglory maps out 2017
·       Riot punches ticket to Brazil, China
·       E3 opens doors to masses
·       Roblox continues to build
·       Last call for Awards!

ROSTER MOVES

Longtime ESPN research chief Artie Bulgrin will step down from his post at the company in May, according to Variety. The ESPN’s SVP, Global Research and Analytics, said he might remain available to the company as a consultant. ESPN will not announce a successor immediately.
 

THE MAIN EVENT

North Carolina/Duke on ESPN at 8p.


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ON THIS DAY in 1895: William G. Morgan invents the game of volleyball.

In The Know: NFL stars Terry Bradshaw, Joe Green, Mike Henry and Joe Klecko all appeared in this series of films featuring characters such as Snowman and Buford T. Justice. What is the name of the film franchise? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: From what school was Spud Webb drafted?  Answer: NC State. Kudos: Keith Marder-Halstead Property/NY; Andreas Droste-Time Inc/NY; Denis Barry-CBS/NY; Kyle Helm-CBS Sports/NY; Ken White-KWTV/Charlotte; Christopher Hall-Comcast Spotlight/Miramar; Michael G. Hawkins-Francis Marion University/Florence; Rusty Mintz-Turner Sports/Atlanta; Andy Pittman-TAMU/College Station; Joe Lyons-SOS Global/Dallas; Jack Neumann-University of Calgary Dinos 5th Quarter Alumni Development/Calgary; Tom Moore-Kalt Productions/LA; Jack Simmons-US Army Reserve/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Jim Himmel-TCB Media/San Clemente; Miguel Velasco-FOX Sports/LA; Mike Bridges-New West Broadcasting/Hilo.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
02.09.17

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