A CYNOPSIS MESSAGE
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February 10, 2015 | 8:30am – 3:30pm | Yale Club NYC Featured Trainers:
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CYNOPSISDIGITAL
02.02.15
Good morning. It’s Monday February 2, 2015, and this is your first early morning digital briefing.
Sasha Spielberg and Emily Goldwyn (Steven Spielberg and John Goldwyn’s daughters) are starring in the first Snapchat original series called Literally Can’t Even. Written by the duo, the show revolves around comedic versions of Spielberg and Goldwyn and their fictional life in Los Angeles. As part of the new Discover feature on the app, Snapchat premiered the series on Jan. 31 on the Snap Channel with a new episode out every Saturday. In line with the app’s current format, episodes disappear after 24 hours.
Speaking of Discover, another company premiered a new series for the platform: Funny or Die’s news roundup You’re Welcome. Hosted by comedian Brandon Wardell, the first ep (out of 12) on the Snap Channel featured Super Bowl halftime performer Katy Perry and trending game day commercials. Subsequent eps will be available each Friday.
Aziz Ansari’s new stand-up special, Live From Madison Square Garden will hit Netflix exclusively on March 6. Ansari’s first Netflix special, Buried Alive, was released in 2013. He was one of the first comedians to self-distribute his work online through the platform VHX.
Vine launched a kid-friendly version of its platform on Friday. Vine Kids will be free of any content that requires consent to view, and allows kids to swipe right or left to see Vines and hear quirky sounds. “One of my colleagues was talking about how much his two-year-old daughter loves Vine – he said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids,” Vine’s Head of Communications and Marketing Carolyn Penner said in a blog post on Friday. Voila! The app is currently available for iOS devices.
Want to find out what shows are online and when? Check out Watcheroo, Cynopsis’ Digital Programming Guide. Organized by show name, date, and platform, here’s everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series. New series from AOL– Inspired, AOL Rise and PBS Kids were just added.
A CYNOPSIS MESSAGE
Webinar: Generation Edge – Catching the New Wave of Viewers
Thursday, February 26, 2015 | 1:30PM to 3:00PM | Register Now
During this interactive, 90-minute webinar you will learn:
– How to use second screen activity like live-tweeting to boost ratings
– When to micro-targeting to different groups in this diverse population makes sense
– How to market in an organic way, with an unscripted digital and social campaign that hit home
– How to build influence through cause marketing
CONTENT MEDIA
On Friday, Crackle finally released its hacker-themed movie, The Throwaways, after the original premiere date was pushed back due to Sony’s real-life hack in last November. The film stars Sam Huntington, Kevin Dillon and James Caan, and revolves around a hacker who’s captured and recruited by the CIA to hunt down a cyber-terrorist.
AwesomenessTV’s first feature, Expelled, landed on Netflix yesterday. The movie topped iTunes for four weeks after its release in December last year. Cameron Dallas and other social media celebs – Andrea Russett, Lia Marie Johnson, Marcus Johns, Michelle Glavan and Teala Dunn – star in the film. It was first available online at ExpelledMovie.com, Google Play, Amazon, Target Ticket, Walmart and Vimeo on Demand. Expelled was produced by ATV’s founder Brian Robbins and Shauna Phelan.
People Now, the daily live online show presented by Toyota on People.com, announced that Casey Wilson (Marry Me), Joshua Malina (Scandal), The Backstreet Boys, Shawn Bullard (Match Made in Heaven), Jenny McCarthy (Donnie Loves Jenny), Jeff Perry (Scandal), Aja Naomi King (How to Get Away with Murder), Ryan Reynolds (The Voices) and others will make guest appearances this week. The 20-minute program offers interviews, entertainment updates, and human-interest stories Monday-Friday at 8:30a ET and 11:30a ET online.
Will CNBC start developing scripted and game shows? The net’s alternative programming exec Jim Ackerman has the answer in today’s Cynsiders.
RESEARCH
Unruly released the most shared Super Bowl ads (including teasers) leading up to the big game yesterday, using data from its Viral Video Chart. The initial top five spots include:
1. 2015 Budweiser Super Bowl Commercial “Lost Dog” – Budweiser #BestBuds – 1,743,529 shares
2. 2015 Budweiser Clydesdale Beer Run – Budweiser #BestBuds – 92,648 shares
3. Skittles Marshawn Lynch Press Conference – 83,914 shares
4. NO MORE’S Official Super Bowl Ad: 60 Second – 81,382 shares
5. Bud Light Super Bowl 2015 Commercial – Real Life PacMan #UpForWhatever – 60,962 shares
Come back tomorrow when we have Unruly’s results on the ads that were shared from the game itself.
EXEC MOVES
AppLift hired Gal Levenhaim as Vice President of Products and Maor Sadra as Vice President of Strategic Developments. Levenhaim was formerly Vice President of Products at Taptica, and Sadra was with Matomy and Inneractive.
Julia Loranger was promoted to West Coast Sales Director for Playwire. She was previously Senior Account Executive at Playwire, and held roles at Ubisoft and Miniclip.
DIGITAL SPOTLIGHT OF THE DAY
T-Mobile created a digital-only Super Bowl ad to run during the live stream of the big game. The wireless carrier was the sole brand of the 17 participating in the live stream to produce a dedicated commercial rather than simply repeating what was broadcast. The reasoning? T-Mobile reps told the Wall Street Journal that it’s all about marketing to its younger and more tech-savvy (and likely to stream content) consumers. NBCUniversal offered an 11-hour free digital video stream of the SB on Sunday, allowing even those without a pay-TV subscription to catch the game on its TV Everywhere app. Check out T-Mobile’s Data Vulture commercial at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
02.02.15
Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: ON-AIR PROMOTIONS PLANNER/NBCU/Southeast/Southwest: Serve as promo liaison between on-air promotions and marketing, programming, traffic and sales. Manage on-air promotions inventory, assign and communicate traffic instructions Full info/apply HERE (2/7)
JOB OPENING: PRODUCER/SNI/KNOXVILLE: Produce content for top Lifestyle Networks. 7+ yrs brdcst producing a must. Strong field/writing skills. Lifestyle show exp, mgmt skills a plus. F/T w/benefits. Resume to: kconnor@scrippsnetworks.com (2/7)
JOB OPENING: INTEGRATED AD SALES MKTG MGR/Discovery/NYC: Client focused creative marketer to manage development & execution of ad sales on-air and online mktg opps. 5-7 yrs intgrtd mktg exp req’d. Full info apply HERE (2/7)
JOB OPENING: DIR MKTG/BBCA/NYC: Create/implement consumer promo strategies for BBCA channel. Dvlp/execute promos & off-channel mktg cmpgns w/focus on strategic media plan’g & brand strat. Lev cross-plat digital/social mktng initiatives. Full info/apply HERE (2/6)
JOB OPENING: GSNTV/PR COORDINATOR/Santa Monica: BA Degree. 2-3 yrs PR exp. Strong time mgmt, organization and oral and written skills. Admin support, maintain press site, manage assets, service press clips daily, book travel. Send resume and Cl to tvcareers@gsn.com (2/5)
JOB OPENING: SR MGR, DIR -RSRCH ANALYTICS/Participant Media-Pivot/LA: Mng multi-platform audience analytics & data analysis for all depts. Create ratings-based sales pitches; mng qualitative proj’s;interpret data. BA & 5+ yrs req’d. Cable TV exp pref. Apply HERE (2/4)
JOB OPENING: VP MARKETING/LA: Reporting directly to CEO, to continue refining the rebranding efforts begun in 2014, as well as provide the strategic direction to and management of the marketing team. Apply HERE (2/4)
JOB OPENING: HEAD OF PRODUCTION/NYC: Snr leadership exec over large slate of series at leading cable/reality proco. Head budgets/schedules, manage teams, drive key biz decisions.Strong network relationships a must. New York-based. Resume to: jobstoGC@gmail.com (2/4)
JOB OPENING: VP, DEVELOPMENT/DC: Key creative devt exec at major proco. Strong idea generator and sizzle producer. Proven sales record, strong relationships with buyers and previous prod company or network experience a must. DC-based. Resume to: jobstoGC@gmail.com (2/4)
JOB OPENING: SUPERVISING PRODUCER/SPROUT/NYC: Lead production for Sprout. Live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV & creative mgmt exp a must. Full info/apply HERE (2/4)
JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (2/4)
JOB OPENING: AD SALES COORDINATOR/Comcast/NYC: Comcast is currently seeking an Ad Sales Coordinator. Visit here to learn more and apply. (2/4)
JOB OPENING: MGR STRATEGIC PARTNERSHIPS/MUSIC CHOICE/NY: Execute strategic content/mktg partnerships. 5-8 yrs mktg/promotions exp. Strong writing, follow-up & PPoint. Proactive, motivated & resourceful problem solver. Incl cvr letter. Full info/apply HERE (2/4)
JOB OPENING: MGR COMMUNICATIONS/Travel Channel/Chevy Chase MD: Help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (2/4)
JOB OPENING: DIGITAL SALES PLANNER/Discovery/Chicago: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. APPLY HERE (2/4)
JOB OPENING: MGR, SOCIAL MEDIA/NAT GEO Channel/NY or DC: Highly creative, self-motivated social media maven with experience in the entertainment industry to manage social strategies for dynamic network. Full info/apply HERE (2/4)
JOB OPENING: BRDCST MEDIA/SALES PRO/BET/LA: Broadcast Media/Sales professional w/8 yrs exp, familiar w/multicultural market; lead West Coast team. Structures deals & develops client relations. Understanding of sponsorships & selling strategies a must http://bit.ly/BETSales (2/4)
JOB OPENING: GRAPHIC DESIGNER/FUSE/NUVO TV/NY: Design/animate graphics for TV network. Digital exp. a plus.apply@ HR@mynuvotv.com (2/4)
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SPRING OR SUMMER INTERNSHIP CREDITS ONLY: PR INTERNSHIP/GSNTV/SANTA MONICA CA: Interested in a fun and creative internship this summer? Do you like game shows? Do you want to learn more about working for a TV network? Res/cvr: tvcareers@gsn.com (2/6)
SPRING OR SUMMER INTERNSHIP CREDITS ONLY: TV Programming Internship/GSNTV/Santa Monica CA: Interested in a fun and creative internship this summer? Do you like game shows? Do you want to learn more about working for a TV network? Res/cvr: tvcareers@gsn.com (2/6)
SPRING OR SUMMER INTERNSHIP CREDITS ONLY: Digital Mktg/Social Media Internship 2015 GSNTV/Santa Monica CA: Interested in a fun & creative internship this summer? Do you like game shows? Do you want to learn more about working for a TV network? Res/cvr: tvcareers@gsn.com (2/6)
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