02/14/19: The Cubs and partnering with Sinclair to launch a new RSN

Good morning. It’s Thursday February 14, 2019 and this is your first early morning Sports briefing.
The Chicago Cubs unveiled plans to team with Sinclair Broadcast Group for a regional sports network that will launch next spring, the Marquee Sports Network. The network will also provide extensive pregame and postgame coverage, original Cubs-related content and other live sports programming, in addition to games. “We are excited to better serve our fans with expanded and exclusive programming showcasing our remarkable players, beloved ballpark and storied past,” Cubs president of business operations Crane Kenney said in a press release, “Our dedicated ‘Cubs-centric’ network will carry all available Cubs games and feature uncompromising, in-depth and behind-the-scenes coverage.”
“This partnership brings together one of the most iconic sports franchises in the country with one of the largest television broadcasting companies,” Sinclair president and CEO Chris Ripley said in a release. “It is hard to imagine any content that is more unique and valuable than the live sports entertainment the Cubs have been delivering to their fans for more than a century.

Poker Central and ESPN detailed the preliminary live coverage schedule for the 50th annual World Series of Poker, which includes start to finish everyday coverage of the WSOP Main Event from July 3-16. PokerGO will also offer exclusive WSOP Main Event coverage that is not broadcast during ESPN windows. Overall, ESPN will telecast at least 40 hours of live WSOP coverage, plus an additional 90 hours of originally produced episodes. “For the third straight year, Poker Central and ESPN will deliver expansive coverage of the WSOP Main Event to a continually growing audience across multiple platforms,” said JR McCabe, chief digital officer of Poker Central. “We again look forward to bringing poker’s pinnacle event to fans around the world.”
In ratings numbers, Sunday’s PBA Tournament of Champions on FOX scored 1.131 million viewers, for a markup of 75% over the previous year, according to Nielsen, to rank as the most-watched non-NFL adjacent bowling telecast since 2010.
The NBA’s complementary live stream experience on Twitter, launching this weekend during TNT’s presentation of the 2019 NBA All-Star Game, will allow fans to vote from among four players for the athlete they want the iso-cam to follow in the second half. Players will include LeBron James, Giannis Antetokounmpo, Stephen Curry and James Harden. This week will be announced by Taylor Rooks, Candace Parker, and B. Dot (Brandon Armstrong) with special guests Rob Perez and others.
PGA of America President Suzy Whaley will captain the United States Team that will compete in the inaugural Women’s PGA Cup – a first-of-its-kind team competition for women PGA Members from around the world. The event runs Oct. 22-26, at Omni Barton Creek Resort & Spa, in Austin. Representatives from six PGA governing bodies are anticipated in the Women’s PGA Cup field: Australia, Canada, Great Britain & Ireland, Netherlands, Sweden and the United States. The field will compete in a 54-hole, stroke-play format, with each team’s lowest three scores counted after each round. The winning country will be the team with the lowest 54-hole aggregate total.
Meanwhile, PGA TOUR Commissioner Jay Monahan announced that the Genesis Open will receive elevated status on TOUR with the implementation of several key enhancements, beginning in 2020.Announcements include that the Genesis Open will move to invitational qualifying status and reduce its field from 144 players to 120; the champion will receive a three-year PGA TOUR exemption, an increase by one year over the standard winner’s exemption on TOUR; and the purse will grow to $9.3 million.
Save the date: September 9-10, 2019 | New York City
Conference agenda & registration opening soon!


As NASCAR revs up for the season opening DAYTONA 500 this Sunday, the org laid out a slate of sponsor activations with its partners taking place throughout the weekend. 
  • Busch: The “Official Beer of NASCAR” is saying cheers to 40-years of NASCAR support with the Busch ‘Car To Can’
  • Ford will lead with a digital and social fan-focused campaign rolling out a Mustang-related clip per day via Twitter in the 10 days leading up to the Mustang’s first time taking the track on Sunday for the Daytona 500. Additionally, Ford is creating a larger Mustang four-part documentary series that features the making of the Monster Energy NASCAR Cup Series race car.
  • Monster Energy will have numerous activations on-site that include the Harley Davidson stunt team and Freestyle.com FMX shows throughout the weekend.
  • SiriusXM will host the ‘SiriusXM NASCAR Radio Tailgate Live at the Chevy Experience at Daytona’.
  • Sugarlands Distilling will be hosting tastings and meet & greets with cast members of the Discovery Channel Show “Moonshiners”.
  • Sunoco will host a number of fan-focused activities to get fans in on the action at their Sunoco injector throughout the weekend.
  • Toyota will have two Supras on display at the Toyota injector for fans to get a closer look at the new car.
The National Basketball Association and PUMA entered into a new multiyear partnership that will make the international sports brand an official marketing partner of the NBA that will see PUMA now be able to feature athletes in their respective NBA uniforms and team logos. Additionally, the brand will be able to curate authentic and original content that will allow better story telling of the company and their athletes.

Major League Soccer formally announced its multi-year partnership with Kellogg. running through 2020, with Cheez-It and Pringles remaining the league’s official snacks and Eggo now the official waffle. Kellogg’s will also become a core partner of eMLS with Cheez-It and Pringles becoming presenting partners of the eMLS Player Lounge and the presenting partners of the 2019 eMLS Player Profiles, a digital series highlighting competitor’s personal stories.

Rotoworld.com will debut its own video platform for the first time as part of a site overhaul that will feature expanded content across all sports. In addition, Rotoworld’s player news will see improved filters while navigation and player pages will provide better statistics and relevant information. The new site also features direct access to Rotoworld’s premium products, allowing users to navigate draft guides, season passes and daily fantasy sports (DFS) toolkits for the NFL, NBA, NHL, and most recently, MLB.


In this week’s edition of Cynopsis Esports
  • Esports enter NBA All-Star & Daytona 500
  • ESL preps Clash Crown
  • FACEIT’s PUBG Summit
  • Call of Duty stakes out franchisees
  • Apex Legends packs a punch for Twitch
  • breaking down the battle royals

The Professional Fighters League named Dan Ghosh-Roy as Chief Digital Officer where he will oversee all audience, engagement, product, programming, promotion, and technology at the company, expanding the league’s direct-to-consumer platform and capabilities. Ghosh-Roy joins the PFL from Complex Networks, where he served as SVP, Marketing and Audience Development.

Gander RV Duel 1 at Daytona on FS1 at 7p.
The 8th Annual Cynopsis Sports Media Awards Breakfast
April 25th, 2019 – The New York Athletic Club
Join the best names in the sports industry at the Cynopsis Sports Media Awards breakfast this spring. Be a part of the action as finalists are celebrated and award winners are announced. This is the premier event for the sports community and registration will be opening soon, so save the date! Interested in sponsorship opportunities? Contact http://[email protected]

ON THIS DAY in 1966: Wilt Chamberlain breaks the NBA career scoring record.
In the Know: Which Billy Joel Song makes reference to Joe DiMaggio, Sugar Ray Robinson, Rocky Marciano, Roy Campanella, Mickey Mantle, and Sonny Liston? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: In the movie The Warriors, what is the name of the gang that took its look from the New York Yankees? Answer: The Baseball Furies. Kudos: Synda Kollman-Charter Marketing Group/Boca Raton; Brad Stern/Carbondale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Rebecca Kline-Canvas Worldwide/Playa Vista
Later — Chris
Diane K Schwartz
Senior Vice President
Media Communications Group
Roberta Caploe
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Albert Nassour | 917-545-3129
Strategic Partnerships
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

The CW Network

The CW Network seeks a Director, Digital Sales Research for their Media Sales & Planning team. Must have 6+ years digital research experience.

Full info/apply HERE

MGR. AD SALES PARTNERSHIPS/A+E Networks/NY: Establish the strategy & manage the departmental activities for monetizing network content & assets to drive national ad sales revenue for A+E Networks. Full Info/Apply:  HERE (2/28)

ACCOUNT DIRECTOR/TV one/New York: Responsible for selling the brand strength of the TV One and Cleo TV to advertisers and agencies. Knowledge of cable industry (particular as it relates to AA demo). Strong verbal, written comm, negotiation and presentation skills. Knowledge of project mgmt methods and techniques. 20-30% domestic travel. FULL info HERE (2/28)
VP, Original Scripted/ION Media/New York: Candidates must be able to solicit orig scripted programming and evaluate new submissions. Manage orig dev including review series bible, outlines and scripts. Oversee all stages of production. Candidate must have a min 7 yrs experience in television scripted series dev with either a prod co/network in dev and producing scripted shows for networks, particularly dramas. FULL info HERE (2/28)
DIR, SALES DEVELOPMENT, DIGITAL INDUSTRY/ION Media/New York: Seeking sales prof with a focus on adv sales on ION’s broadcast TV platform to the Digital Tech industry. Responsible for generating new adv accts and rev for ION Television. Must have 10yrs TV selling or related advertising sales experience, with knwl of consumer-oriented tech companies and strong client contacts. FULL info HERE (2/28)

Sr WEB MGR /Vin Di Bona Productions/LA: Manage and grow VDBP portfolio of web properties. Develop and manage VDBP digital products (email newsletters, merch store, apps). 5+ yrs of work exp specifically doing digital creative project/prod management. Full info HERE (2/27)

/WSNS Telemundo TV/Chicago: Exp’d & dynamic sales person to negotiate/sell multi-platform solutions incl TV, digital & experiential opps. Min 3 yrs exp work in TV sales or other area of Media Sales incl prospecting new clients & negotiating business proposals/closing deals. FULL info HERE (2/27)

DIRECTOR, DIGITAL SALES RESEARCH/The CW Network/NYC: The CW Network seeks a Director, Digital Sales Research for their Media Sales & Planning team. Must have 6+ years digital research experience. Full info/apply HERE (2/27)

/A+E/LA: Draft & negotiate agreements relating to the development, licensing, and/or prod of scripted programming for A+E Networks portfolio including A+E Studios. 7+ yrs legal exp with a minimum of 3 yrs at a studio or network. Must have scripted exp and be a member of CA or NY Bar(s). Apply HERE (2/26)

/Discovery/LA: Handle deal negotiations, provide legal advice/guidance & draft/review agreements for Discovery Studios prog/prod transactions. 8+ yrs exp working in-house at entertainment company. Full info HERE

LEGAL ADMIN ASST/Reavis Page Jump LLP/NYC: Exp’d admin asst to work w/our attorneys (incl head of entertainment group) fast-paced high-quality collaborative setting. Fast-thinking take ownership type of person for this role to support 2 partners & 1 assoc. 3-5 yrs solid legal support exp a must. Full info HERE (2/26)

LEGAL ASSOCIATE/Reavis Page Jump LLP/NYC: Exp’d associate to work w/head of Media&ent group. Resp for structuring /reviewing/drafting/negotiating transactions primarily in film, TV & new media. 4-6 yrs legal exp and excellent academic history. Full info HERE (2/23)

MGR, DISTRIBUTION STRATEGY/Viacom/NYC: Lead dvlpmnt/implementation of new products & business models that Viacom &/or its distribution partners can pursue to generate value. 2-3 yrs Corp Strategy/Bus. Dvlpmnt, Investment Banking, or Strategy Consulting. Deep understanding/passion for media mkt trends. Full info HERE (2/23)

SR DIRECTOR, SEARCH & PROGRAMMATIC AUDIENCE BUYING/NBCU/Universal City CA: Resp for the planning and execution of all search and programmatic planning and buying. Min 10yrs exp in media/search/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media envir. Full info/apply HERE (2/23)

MGR, SEARCH & PROGRAMMATIC AUDIENCE BUYING/NBCU/Universal City: Assist the Sr. Director, Search & Programmatic Audience Buying in the planning and execution of all search and programmatic efforts for NBC. Min 3yrs exp executing programmatic campaigns. HERE (2/22)

/NBC Entertainment/Universal City CA: Assist the Director, Social Audience Buying with the planning and execution of all social planning and buying. Min 3 yrs of exp in media/social/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media environment. Full info HERE (2/22)

SUPERVISOR ACCOUNT MANAGEMENT/REV/XP esports/CHI: Help maintain & grow existing business w/current clients; assist bringing new clients on board. Four-six years of agency experience, servicing client accounts on a day-to-day basis. Full info HERE (2/22)

/ION/NYC: Manage all audience data, reporting, presentations and highlights with an intuition for providing Executive Management with strategic and actionable insights. 5+ years of exp in TV programming rsrch with previous exp in Media or Advertising. Full info HERE (2/21)

ASSISTANT MANAGER, CONSUMER ENGAGEMENT/NBC SPORTS/Stamford: Responsible for developing and implementing end-to-end CRM segmentation strategies. Minimum 5 years relevant work experience, including internships. Full info HERE (2/21)

MANAGER, GRAPHICS TECHNOLOGY & ENGINEERING/NBC SPORTS/Stamford CT: Responsible for the design, documentation, maintenance, and workflow management of the Graphics & Visual Design facilities connected to systems. Min 4 yrs exp with Chyron: Mosaic, Lyric, LyricX. Full info HERE (2/21)
DIRECTOR, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Support the VP of Prgrm Rsarch & Media Analytics on all program rsrch & media analytics needs. BA deg & Min 7 yrs of exp focusing on business intelligence & analytics for an entertainment, technology or marketing performance company. Full info HERE (2/20)

MANAGER, PROGRAM RESEARCH & MEDIA ANALYTICS/NBCU/Universal City CA: Supports the Director of Program Research and Media Analytics on all program research and media analytics needs. Min 3 yrs exp focusing on analytics for an entertainment, technology or mktg performance co. Full info HERE (2/20)

DIRECTOR, SOCIAL AUDIENCE BUYING/NBCU/Universal City CA: Responsible for the planning and execution of all social planning and buying. Minimum 8 years of experience in media/social/paid digital agency, advertising agency, direct marketing, cable/broadcasting or similar media environment. Full info HERE (2/20)

DIRECTOR, BRANDED CONTENT CREATIVE/FX NETWORK/LA: oversee creative for all branded content and brand partnership projects from development of concepts through scripting, production and delivery. Multi-platform projects may include live-action shoots, original animation, sponsored streams and more. Full info HERE (2/20)

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