CYNOPSISSPORTS
01.25.16 Good morning. It’s Monday January 25, 2016, and this is your first early morning Sports briefing.
Less than two weeks out from Super Bowl 50, its host committee is asking fans to “Play Your Part,” an initiative designed to serve up a Net Positive celebration that activates fans to help the environment. Launched in collaboration with in/PACT and Citizen Group, the campaign will focus on reducing impact on climate change by delivering a low emissions event while responsibly using materials and resources, inspiring fans to embrace sustainability personally; and leaving a lasting legacy by rewarding fans’ behavior and entering fans for daily prizes during Super Bowl week.
Cynopsis Sports asked Neill Duffy, Sustainability Director for the Bay Area Super Bowl 50 Host Committee and President, in/PACT Sports & Entertainment, about the cause and how he is looking toward sports to change the world.
Duffy on the Super Bowl stage: Play Your Part has its roots right back when the decision was taken to submit a bid to the NFL to host Super Bowl 50 here in the Bay Area. The group of us that were pulled together to prepare this bid decided that if we were going to host a Super Bowl, particularly Super Bowl 50, we wanted to do it in a transformative way that would, while respecting and honoring the past 50 years, look forward to the next 50 years and set a new benchmark for how Super Bowls were hosted. We decided then that we would set out to host the most shared, most participatory and most giving Super Bowl ever delivered in a Net Positive way.
On activation: We’re asking fans to do three things…Take Action, Choose Your Cause, Win Prizes. Fans Take Action by either: a) taking a pledge online at www.playyourpart.org to do something sustainable, e.g. host a sustainable SB party, or b) actually do something sustainable when visiting Super Bowl City, e.g. leave the car at home, bring their own reusable water bottle or recycle responsibly. Fans choose their cause using the in/PACT purpose activation platform whereby they get the opportunity to direct 50 GoodCoins to one of four Bay Area environmental organizations. GoodCoins are social good incentives that anon profits can convert into money. We’ll be allowing fans to direct $200,000 of funds made available by the 50 Fund, the philanthropic arm of the Super Bowl 50 Host Committee.
On leveraging sports for social good: The sports industry is in my view lagging the rest of the corporate world in the extent to which it has embraced purpose and sustainability as key strategic business drivers, it is catching up but still lagging. To date, the sports sector has approached sustainability from very much an operational perspective, not a strategic perspective. It now needs to elevate the importance placed upon sustainability and recognize it is a focus that can add new revenue streams, engage with new customers, better manage risks, provide brand partners with new areas to activate around and importantly redefine the role of sports beyond just entertainment. Sport has a meaningful role to play in contributing towards a sustainable future for us all by meaningfully delivering social, environmental and economic benefits to the broader community and the planet.
On in/PACT X: in/PACT X was set up specifically to help brands, sports properties and entertainment properties activate their purpose and engage fans in the process… We are confident that our solutions help our partners to not only become better contributors to the community and the environment but also generate a better ROI for their businesses.
The NFL will camp in Indianapolis through the end of the decade. The league and City of Indianapolis locked in a deal to keep the NFL Scouting Combine in the city through 2020, according to local reports. The deal will see the Combine remain in Indianapolis with three one-year options for 2018, 2019, and 2020.
CBS is bringing boxing back to its primetime spotlight, announcing that WBA Welterweight World Champion Keith “One Time” Thurman will defend his title against former champ “Showtime” Shawn Porter on March 12 at 8:30p via Showtime Championship on CBS. The event is promoted by DiBella Entertainment and produced by Showtime Sports for the network. The last primetime boxing event on CBS was Muhammad Ali-Leon Spinks on Feb. 15, 1978.
ESPN2 carries the 2016 Pro Bowl Draft presented by USAA on Wednesday at 7:30p with Mike Tirico hosting the two-hour show with Jon Gruden, and Hall of Fame wide receivers and NFL Legends captains Michael Irvin and Jerry Rice. Lisa Salters and John Sutcliffe will serve as on-site reporters. According to the company, the show will “resemble a NFL Draft team meeting with Tirico, Gruden, Irvin and Rice gathered around a table, discussing which players to select for the unconferenced teams that will compete in the Pro Bowl.” And focus on skill-position players. Meanwhile, the Pro Bowl players will watch the draft unfold in an adjacent airplane hangar where they will be joined by servicemen and women representing all five military branches, and family members.
In case you missed last week’s early deadline, you can still enter into our 5th Annual Cynopsis Sports Awards program. Be sure to submit by next Thursday, Jan 28th: http://www.cynopsis.com/event/2015-sma
In ratings news, Saturday’s Aston Villa/Leicester City match on NBC once again topped the million viewer mark, marking the network’s sixth match to average more than 1 million viewers this season (last year had two at this point).
PBR’s first CBS broadcast of the season notched a .9 on Jan. 16. That marks a 28% spike over 2015 numbers for the event. The company returns to the network next on Jan. 31 with the Anaheim Invitational.
SiriusXM PGA TOUR Radio lined up over 30 hours of coverage of the PGA Merchandise Show spanning Jan, 26-29. The expanded coverage will include two special SiriusXM Town Hall events that will take place on the PGA Forum Stage at the Convention Center with Teachers Town Hall on Jan. 27 at 2p with Hank Haney, Claude Harmon III, David Leadbetter, Jim McLean and Golf Channel’s Michael Breed and Debbie Doniger moderating. Thursday tees up Lou Holtz sitting PGA of America CEO Pete Bevacqua to discuss leadership and coaching.
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Bud Light made its Super Bowl festivities official, unveiling a new marketing campaign “with a mission to unite modern beer drinkers” that features Amy Schumer and Seth Rogen as the faces of the promotion. The campaign launched with its Super Bowl spot and will continue throughout the year under the moniker Raise One to Right Now, with Wieden+Kennedy New York behind the work. “Bud Light occupies such a unique place in American culture. We embraced the opportunity to work together on connecting the brand to beer drinkers in a way that’s definitely uncharted, but still very true to the brand,” said Wieden+Kennedy New York executive creative director Karl Lieberman. “With ‘Raise One to Right Now,’ Bud Light opens up real conversations with beer drinkers about the things that matter to them most.”
Speaking of the Super Bowl, ESPN’s annual ESPN The Party is slated to take place on Feb. 5 with a special live performance by Nick Jonas, along with music by D-Nice. The festivities will take place at the Festival Pavilion in Fort Mason, and feature activations from sponsors Coors Light, Dunkin’ Donuts, EXPRESS, HBO’s “Vinyl”, KFC, Ketel One Vodka, King’s Hawaiian, Krave Jerky, and Mercedes-Benz and partner Fiji Water.
Just ahead of the 100th running of the Indianapolis 500, the race added its first presenting sponsor in PennGrade Motor Oil via a multi-year deal. “This historic announcement is welcome news for the Indianapolis Motor Speedway and generated even more momentum for the entire Verizon IndyCar Series, said Hulman & Company CEO Mark Miles. “PennGrade Motor Oil, with its deep understanding of the heritage and tradition that fuels the Indy 500, is the perfect presenting sponsor for the world’s greatest race.”
UFC and the British Wrestling Association locked in a partnership to promote amateur and Olympic wrestling throughout the United Kingdom. The organizations will look to support the development of wrestling by leveraging UFC’s resources and will see the British Wrestling Association and its events featured across organizational platforms such as UFC’s broadcasts, social and digital media.
After hitting a record 840 million minutes of Super Bowl ads on YouTube, the platform is once again bringing back YouTube AdBlitz for another go around, and is now featuring a teaser gallery with early-released content; original content that includes a series from YouTube creators as well as football-themed videos; and coting for favorite spots.
Campus Insiders announced plans to offer the first-ever live stream of the Honda Battle of the Bands Invitational Showcase on Jan. 30 at 3p. The 14th annual marching band showcase for Historically Black Colleges and Universities will feature eight bands selected through a process that included online fan voting, as well as feedback from band directors, HBCU presidents and American Honda representatives.
The University of Michigan Athletic Department in partnership with The Players’ Tribune and Carhartt will hold “Signing of the Stars,” spotlighting the student-athletes who sign National Letters of Intent to attend the school. The Players’ Tribune site will stream the event, which will also seek awareness and funds for the Chad Tough Foundation.
Daily fantasy sports mammoth FanDuel and the NFL Players Association, via its marketing and licensing arm NFL Players Inc., locked in a multi-year group licensing partnership that allows for active NFL players to participate in FanDuel’s product marketing and promotions. The deal hands FanDuel the right to employ active NFL players in product and related advertising across print, digital, online and broadcast media. Additionally, NFL players will be integrated into the one-day fantasy site’s rewards program.
Lonnie Cooper is launching Cooper Holdings, Inc., a privately-owned holdings company comprised of five key companies; CSE, the sports marketing agency; talent representation outfit CSE Talent; CSE Digital, a digital agency providing clients innovative technology solutions; Justice Network, and ARMA (Artistry Matters), a music company focused on artist management and music sponsorships between artists and brands. With the move, the company promoted Wendy Brown, former Chief Operating Officer (COO) of Justice Network to COO of Cooper Holdings.. In addition, Doug Manning has been named President of CSE.
Valerie Immele was promoted to Senior Vice President of Business, Turner Sports, adding oversight of the marketing and ad sales strategic planning teams to her existing responsibilities leading strategy, programming acquisitions and business development on behalf of the division. She will now also lead the team responsible for the strategic brand vision and marketing of Turner Sports’ TV and digital sports properties.
UFC hired Kevin Chang to serve as Vice President, Content Asia. Chang previously spent time with the NFL as Director of International Media. Chang will be based in UFC’s Singapore office.
Kansas/Iowa State on ESPN at 9p.
ON THIS DAY in 2003: Jon Gruden, at age 39, becomes the youngest coach to ever win the Super Bowl as the Buccaneers win Super Bowl XXXVIII.
In The Know: What must a NASCAR driver do when shown a blue, striped flag? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Robert Redford’s Roy Hobbs lifted what team in The Natural? Answer: New York Knights. Kudos: Chris Long-FloSports/NY; Lewis Blaustein-Lewis Brand Solutions/NY; Keith Marder-Halstead Property/NY; Jon Latzer-CBS Digital Media/NY; Kate Zelasko-FOX Sports Ohio/Cleveland; Tim Overmyer-20th TV/Atlanta; Joe Guarnieri-ESPN/Bristol; Jay Rossi- Dick’s Sporting Goods/Pittsburgh; Andy Pittman-TAMU/College Station; Derek Crownover-Dickinson Wright-Music Row/Nashville; Kevin Micklo-Pinnacle Advertising/Chicago; Bill Robertson-WCHA/Edina; Scott Sarra-NBC Sports Group/Denver; Matt Sautter-Imagine Communications/Denver; Steve Scheer-FOX Sports/LA; Alan Perris/Beverly Hills; Art Davie-Davie Communications/Boulder City; Adam Deverell-Cox Reps/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
01.25.16
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JOB OPENING: HEAD OF BIZ DEVELOPMENT/OVRTURE/LA: Lead biz dev for virtual reality (VR) content startup; ID and secure opps across TV, film, music, & branded ent; Min 5 yrs work exp in sales/biz dev; BA deg; Resume to [email protected]; Full info HERE ovrture.co/jobs (2/3)
JOB OPENING: DIR, INTERNATIONAL BUS. DVLPMNT/NBA/NYC: Drive large scale mktg partnership deals across NBA’s internat’l.Min 10yrs relevant bus. exp. & BA deg, pref in mktg or internat’l bus. Support SR sales team w/sales lifecycle start thru finish. Full info/apply HERE (2/3)
JOB OPENING: COORD, INTERNATIONAL BUS DVLPMNT/NBA/NYC: Critical support function for team in supporting global Partnerships regn’l leads in rsrch, prospecting, outreach & proposal dvlpmnt of new mktg partner opps. Min 2 yrs exp in new bus dvlpmnt/sales. BA Mktg. Full info/apply HERE (2/3)
JOB OPENING: SR MGR, BUS. DEVELOPMENT/NBA/NYC: Responsible for generating rev thru sales of integrated mktg & media platforms for all NBA properties. Min 7 yrs sales/business development, mktg exp. BA Deg. Full info/apply HERE (2/3)
JOB OPENING: SR ACCT EXEC, BUS. DVLPMNT/NBA/NYC: Support business dvlpmnt/sales team efforts by conducting company rsch, assisting in initial outreach Min 4 yrs work exp in sales/business development &/or mktg exp req’d. BA Deg. Full info/apply HERE (2/3)
JOB OPENING: DATA ANALYST, BUSINESS INTELLIGENCE/Viacom/NYC: Resp for dvlpmnt & support of our internal clients reporting & data warehousing platforms. BA deg. Inf Systems, Math or related discipline req’d. 1-4 yrs exp in comparable analytical position. Full info/apply HERE (2/3)
JOB OPENING: JR DIGITAL & MOTION GRAPHIC DESIGNER/Viacom/NYC: Create designs for dig. metting current responsive pg standards understanding usability & srch eng opt. BA deg & min 1-2 yrs exp web page design, graphic content design, motion graphics design & concept dvlpmnt. Full info/apply HERE (2/3)
JOB OPENING: MANAGER, COMMUNICATIONS/BRAVO & OXYGEN MEDIA/NYC: Responsible for the development & implementation of PR campaigns and strategies for Bravo and Oxygen Media. Min 3 yrs exp in TV PR. Full info/apply HERE (2/3)
JOB OPENING: SENIOR ACCT EXEC, SPONSORSHIP MKTG/CSE/ATL: 5+ yrs exp to work w/1 key acct in Sponsorship Mktg division. Responsible for day-to-day management of current programs inclusive of sponsorships, mktg, advrtsng, & analytics. Resume to: [email protected] (2/3)
JOB OPENING: ASSOCIATE MANAGER, AUTOMOTIVE REMARKETING/SiriusXM/NY: 2+ years of professional experience in product marketing, B2B and B2C marketing, advertising, digital marketing, promotions and/or industry event coordination. Resume to: [email protected] (2/2)
JOB OPENING: DIRECTOR of DEVELOPMENT/NYC: Seasoned creative exec to drive sales at leading cable/reality proco. Idea wizard, strong writer/producer, push the creative envelope. Sales track record a must. 5+ yrs direct dvlpmnt exp.Resume HERE: [email protected] (2/2)
JOB OPENING: SR ANALYST, WEB ANALYTICS/SiriusXM/DC/NY: Deliver insights thru Web Analytics for dig. mktg efforts leveraging Adobe/Omniture/Google Analytics. Provide insight into bus. goals/key perform indicators. 4+ yrs. exp. w/establishing key metrics, data mgmt, reporting & analysis. Res HERE (2/2)
JOB OPENING: SR ANALYST, PRIMARY RESEARCH/A+E Networks/NY: Dvlp/implement primary rsrch to leverage A+E brands in the sales mktplace, assist primary rsrch team in mngng custom rsrch solutions for advrtsng effectiveness & harness actionable consumer insights Full Info/Apply HERE (1/30)
JOB OPENING: SR MANAGER BRAND RESEARCH INSIGHTS/A+E Networks/NY: Focus on brand research & support of the marketing departments, Design and implement primary research studies, Report & manage results of syndicated research Full Info/Apply HERE (1/30)
JOB OPENING: MGR, PRICING & INVENTORY/Viacom/NYC: Work w/Kids & Family Group Pricing Team to ensure accuracy between groups/clients. BA Deg. Min 2 yrs ntwrk pricing/ plan’g exp & media buying &/or sales exp. Proven ability to think strategically. Full info/apply HERE (1/30)
JOB OPENING: SR DIGITAL STRATEGIST/BUYER/North Jersey: Execute/implement & steward ad campaigns. 4-7 yrs exp. Deep knwldg current & emerging digital platforms. Highly self-driven & exp w/Digital Med Mngmnt sys i.e. Prisma a +. Strong negotiating skills. Resume: [email protected] (1/30)
JOB OPENING: DIR, SOCIAL MEDIA & FAN ENGAGEMENT/A&E/HISTORY (NON-STAFF)/NY: Resp for oversight & strategy of social media community for A&E & HISTORY. 4 yr under grad deg & min 6+ yrs hands-on social media exp cable industry/ent mktg &/or agency. Full info/apply HERE (1/29)
JOB OPENING: NAT’L SALES MGR/NESN/Watertown MA: Dvlp/implement goals for all NESN’s nat’l sales activity. Mng/direct nat’l rep firm nationwide & achieve nat’l sales rev objectives. 8+ yrs media sales exp & 3+ yrs nat’l sales mngmnt or nat’l rep firm exp req’d. Full info/apply HERE (1/29)
JOB OPENING: EDITORIAL DIR/LOGO/NYC: Spearhead editorial strategy of creative mktg by creating positioning documents/briefs for each program/property. Min 6-8 yrs exp Media/brdcst/Advrtsng. Strong leadership capabilities; ability to mng, motivate & collaborate. Full info/apply HERE (1/29)
JOB OPENING: BUSINESS ANALYST/McClatchy Co/DC: Build/maint working relationships w/video strategic partners & represent their interests w/in The McClatchy Co; Mng daily relationships w/partners. Min 3yrs dig. &/or media business exp. Full info/apply HERE (1/28)
JOB OPENING: VIDEO OPERATIONS MGR/McClatchy Co/DC: Mng daily tech efforts of nat’l video operation. Min 3 yrs dig video prod exp Work w/other video dept leaders to standardize prod workflows across all newsrooms. Advanced knwlg video prod equipt & software. BA & some travel req’d. Full info/apply HERE (1/28)
JOB OPENING: AD SALES PLANNER/AT&T/New York, Los Angeles: Support sales activities and client/account management. Requires 2 yrs experience in advertising media sales/buying/planning with strong knowledge of ad sales applications. Full info/apply HERE (1/28)
JOB OPENING: SALES COORDINATOR NATIONAL ADVERTISING/AT&T/New York, Chicago: Support sales activities for the Ad Sales Dept. Resp for acct/campaign mngmt. Great opp to get exp in media industry, specifically TV Ad Sales. Entry Level. 1-3 yrs exp. Full info/apply HERE (1/28)
JOB OPENING: MANAGER LINEAR OPERATIONS/AT&T/NYC: Responsible for system design, implementation & support focused on the front end linear Sales systems that support Ad Sales. Drive product evolution & improvement to support & enhance the Ad Sales business. Full info/apply HERE (1/28)
JOB OPENING: BUSINESS ANALYST SYSTEM/AT&T/NYC: Responsible for support of our systems that support precision targeted sales. Responsibilities include system design, implementation and front-line support. Typically req’s a BA degree. 1-3 yrs of exp. Full info/apply HERE (1/28)
JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXM/NY: Wide Orbit preferred, media exp req, 2 yrs exp w/inventory and avails reports, maximize revenue, optimizing, analyze ad rates, bldg schedules, planning exp, Excel req. Resume to: [email protected] (1/28)
JOB OPENING: DIRECTOR, INTEGRATED PARTNERSHIPS/truTV/NYC: Creative leader to dev/implement strategic integrated multi-platform mktg solutions, maximizing ad sales rev & leveraging ntwrk initiatives. Strong knwldg cbl/brdcst/media ent ind + dig/social, BS/BA Mktg/Bus Admin/Comm + min 6-8 yrs exp. Apply HERE (1/27)
JOB OPENING: MGR, SALES ADMIN/TV ONE/NY: Sprvs team/coordinators to review allocations & flighting; ensure that inventory load is sufficient for effective placement. BA deg &/or 3 yrs exp operations, traffic or ad sales. Exp w/brdway traffic sys pref’d. Full info/apply HERE (1/27)
JOB OPENING: SR RSCH ANALYST/WME|IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Min 2 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume: [email protected] (1/27)
JOB OPENING: MGR, INTEGRATED MARKETING/truTV/NYC: Dynamic innovator to conceptualize/implement strategic multi-platform ad sales initiatives in support of Dir, Int. Partnerships. Strong Digital/Social/Comm skills & det oriented a must. Min 4 yrs cable/brdcst int mktg & project mgt exp. Full info/apply HERE (1/26)
JOB OPENING: AD SALES PLANNER/Tennis Channel/Santa Monica: Provide support for all aspects of ad sales process. Create media plans w/pricing & plan’g direction. 3 yrs ad Sales ind exp. Sales Asst/Financial Plan’g / Rsrch exp a +. Email Resume/sal history HERE [email protected] (1/26)
JOB OPENING: SALES DIRECTOR/NeuLion/NYC: Exceptional person w/proven track rec for delivering on/exceeding goals to lead our dig. platform efforts in collegiate market-place. Strong knwldg digital platforms/products; ie, web, video streaming, mobile, social media & OTT products. Resumes HERE (1/26)
JOB OPENING: TICKETING SALES DIRECTOR/NeuLion/NYC: Exceptional person to lead our efforts in our ticketing & donor business that focuses on collegiate & pro sports organizations. Create/implement/own a sales pipeline to mng customer lead intake & outbound activity. Resumes HERE (1/26)
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SITUATION WANTED: Experienced PARTNERSHIP MARKETING & PROMOTIONS COORDINATOR with a background in TV and film in LA. Worked for CBS and DreamWorks Animation managing the execution of multiple partnerships. E: [email protected] (2/3)
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