01.05.17 Good morning. It’s Thursday January 5, 2017 and this is your first early morning Sports briefing.
Bridgestone Corporation continues to roll with the International Olympic Committee announcing an expansion of the company’s Olympic Partnership activation rights effective this year. The new deal sees the brand activate its Partnership globally through 2024 in association with the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games 2024.
“While we’re proud of our initial successes, in reality we have only just begun to leverage this universal platform to engage our worldwide teammates and expand Bridgestone brand awareness in key markets around the globe,” said Masaaki Tsuya, CEO and Representative Executive Officer, Bridgestone Corporation. “As a global company with founding roots and headquarters in Japan, there is an enormous opportunity with the next three Olympic Games being hosted in Asia. We look forward to reaching new winter sports fans worldwide, as well as continuing to explore new ways in which we can support the staging of the Games and its athletes which is paramount to our partnership.”
Anthem Sports & Entertainment Corp picked up a majority interest in TNA IMPACT Wrestling, forming Anthem Wrestling Exhibitions. “We are thrilled to have acquired TNA IMPACT Wrestling,” said Ed Nordholm, Executive Vice President of Anthem Sports & Entertainment Corp., the parent of Fight Network, who will become President of Anthem Wrestling Exhibitions. “As we grow Anthem’s linear, digital and mobile platforms globally, top tier content with global appeal is key to that success and this acquisition is a perfect strategic addition to our portfolio. IMPACT has been a dominant wrestling brand around the world for more than a decade and we are confident that Anthem can leverage its assets and strategic partnerships to take IMPACT Wrestling to even greater heights.”
As expected, ESPN confirmed that The Stephen A. Smith Show will return to ESPN Radio’s New York and LA station beginning Jan. 17. The same day, the two-hour program will debut on ESPN’s SiriusXM Channel 80, shifting from SiriusXM’s Mad Dog Sports Radio channel, running 1-3p. The program will also be available digitally via ESPNRadio.com, the ESPN app and TuneIn Radio as well as a daily podcast. Meanwhile, the first two hours of Russillo & Kanell will move to ESPN Xtra, SiriusXM Channel 81, while the third hour will remain on ESPN Radio Channel 80, while The Dan Le Batard Show with Stugotz will air nationally on ESPN Radio and SiriusXM Channel 80 from 10-a-2p.
In other talent news, multiple reports have ESPN and WWE personality Todd Grisham moving to UFC where he will work on the studio desk and in the play-by-play role for fights. Grisham will debut on the desk at UFC Fight Night: Penn vs. Rodriguez on Jan. 15 in Phoenix.
Meanwhile, NASCAR driver Kevin Harvick is now slated to return to the FOX NASCAR television booth to serve as a race analyst for eight NASCAR events in 2017, beginning with the NASCAR XFINITY Series season opener from Daytona International Speedway on Feb. 25. Harvick also will contribute as an analyst on FS1’s NASCAR Race Hub.
In ratings news, FOX reports that its America’s Game of the Week franchise is projected to rank as television’s top show for the eighth straight season according to Nielsen, while FOX NFL Sunday will finish as the nation’s top pregame show for the 23rd consecutive year. America’s Game of the Week wrapped up the regular season with an average of 13.9/27, with 24.559 million viewers. Meanwhile, the full season of NFL on FOX, excluding the Oct. 30 telecast from London, averaged a 10.9/23 household rating/share, with 19.434 million viewers across all games.
Around the dial and in primetime, NBC Sports reports that the 2016 season of NBC’s Sunday Night Football is pacing to finish as primetime’s top TV show in all key metrics for a record sixth consecutive year, per Nielsen’s live plus same day data. SNF’s live+same day averaged 20.3 million viewers per telecast and averaged an 11.4/20.
Ronda Rousey’s return to the Octagon at UFC 207 helped push FS1 viewership on Dec. 30, with the network’s postfight show drawing 404,000 viewers to mark a 166% rise over the comparable Jan. 2, 2016 postfight show for last year’s UFC 195. The FS1 UFC 207 Prelims scored 1,511,000 viewers on Friday, making it the eighth most-watched prelims ever on the network.
As the Columbus Blue Jackets look to tie the NHL record for consecutive victories tonight against the Capitals, NBCSN will offer viewers live look-ins during its NHL Live pregame coverage of its originally-scheduled Sabres-Blackhawks game at 7p.
A CYNOPSIS MESSAGE
Space is Limited. Register Your Team Before Tomorrow (Jan. 6)
Featured Sessions | Enlist Now
Opening Keynote: Turner’s CRO, Howard Shimmel
Cross-platform Ratings: Bridging the Digital Divide
Making Noise on Social: Getting – and Amplifying – Programming Buzz
The Data Dig: Going Deep With Person-Level Reporting
The Future of Measurement Fireside Chat: Can’t we all just get along?
Sponsored by: Nielsen
Dentsu Aegis Network announced the completed integration of US-based agencies MKTG and Team Epic to form “a lifestyle marketing powerhouse” that blends MKTG’s award-winning capabilities in experiential, creative, strategy, retail and B2B marketing, with the sponsorship and brand partnership focus of Team Epic. “We are excited to join forces, as the addition of Team Epic to MKTG brings us closer to our goal of establishing the industry’s best integrated lifestyle marketing agency network,” said Charlie Horsey, US CEO and Global President of MKTG. “I’m thrilled with the collaboration that I’ve seen, which in a short time has already garnered great success for new clients, existing clients and for each of our employees who have so much additional growth opportunity.”
Tough Mudder is launching its Escape The Ordinary campaign today, designed to “inspire viewers to challenge themselves and their friends in 2017 by ‘escaping the ordinary’ with the brand. Part of the campaign include a was created using UGC from our own community. Tough Mudder will host over 120 events across 10 countries in 2017.
MLB Network teamed up with The Recording Academy to offer fans a shot to attend the Grammy Awards, with the network featuring various Grammy-nominated music across its studio programming, including Hot Stove, Intentional Talk and MLB Tonight. Fans can watch MLB Network for a special code word to enter at MLB.com/grammysweeps to be eligible to win.
PBR is declaring 2017 The Celebrate America Tour as its enters the 2017 season. The league will recognize heroes and seek to inspire youth in every market the Built Ford Tough Series visits, offering activities that include: donating 13,000 tickets to veterans organizations throughout the season; hosting deserving children at its events, making local donations to children’s and veterans’ charities; and promoting and donating to organizations such as Protect the Harvest and Future Farmers of America.
A CYNOPSIS MESSAGE
Whistle Sports & The Golf Channel
The Leaderboard celebrates the organizations that utilized their social media platforms to promote product offerings to sports fans throughout 2016. Check out the full list of winners here.
Ahead of its CES presentations today, Turner Sports launched Catch Sports, described as a “new innovative product serving as the digital personal assistant for fans that helps them navigate the various channels and platforms available to follow live sports coverage whenever and wherever they choose.” The app offers fans the ability to quickly identify the channel affiliations and service provider information where they can watch or listen to their favorite teams and individual games. The platform is offer via the iTunes app store, Google Play and through a Catch Sports Alexa Skill for the Amazon Echo, covering in-season sports such as NBA, NFL, college football and college basketball.
In today’s edition of Cynopsis eSports & Gaming…
Blue Jackets/Capitals on local channels at 7p.
A CYNOPSIS MESSAGE
Cynopsis Top Women in Digital
Honoring those who excel in digital content, marketing, advertising, social media, and online content.
Deadline: January 10, 2017 at 11:59pm!
Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQ’s.
ON THIS DAY in 1957: Jackie Robinson announced his retirement.
In The Know: Jackie Robinson became the first athlete to win varsity letters in four sports at what university? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: While the Rose Bowl is the oldest bowl game in college football, starting in 1902, the next oldest are a pair of games first played in 1935. What are they? Answer: Turns out there were three: Orange, Sugar and Sun. Kudos: Kyle Helm-CBS Sports/NY; Lewis Blaustein-GreenSportsBlogger/NY; John Miller-NBC Sports Group/Stamford; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner & Triathlete magazine/Houston; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Willie Price-American Forces Network/Riverside; Adric Brentor-Alaska Aces Hockey/Anchorage.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: SR PROD ADMIN/GSNTV/Santa Monica: 3+ yrs. prod/finance exp. Coord. of all materials/info. for the prod. of outside prod companies on a ntwrk level. Working knwldg of budgets for non-scripted in studio & field TV pilots. Movie Magic/EP budgeting software training a +. Send res/CL: [email protected] (1/12)
JOB OPENING: SVP CONTENT STRATEGY/Blue 449/NYC: Forge relationships w/key clients, Sr exec acct leads & content practice sister agencies to dvlp our go-to mkt plan, client targets & orgnztnl approach. Great presentation skills, ability to lead room, inspire others & persuade action. Full info/apply HERE (1/11)
JOB OPENING: SR COORDINATOR INTEGRATED SALES MARKETING/ION Media Networks/NYC: Assist in development & execution of integrated client solutions; coordinating, scheduling, reports, RFPs. BS/BA degree. 2+ yrs Marketing experience. Strong communication skills req. Apply: [email protected] (1/11)
JOB OPENING: SALES ASSISTANT/PRICING & INVENTORY ANALYST/ION Media Networks/NYC: Entry level position! Input orders, allocate program titles & process changes. Handle general inventory availability. Associates Degree Req. Exceptional attention to detail required. Apply: [email protected] (1/11)
JOB OPENING: MARKETING MGR/BBC America/NYC: Dvlp/implement mktg strategies tied to consumer launches. Manage all aspects of mktg including paid media campaigns. Demonstrated track record to manage multiple projects. 5 yrs exp w/ strong digital/social background. Full info/apply HERE (1/10)
JOB OPENING: DIGITAL MEDIA MGR/CSI Sports/NYC: Manage digital asset distribution. Be integrally involved with expansion of digital products and social media initiatives on global scale. Passion for sports. Strong writing skills. 7+yrs exp req’d. APP and CMS skills required. cvr/res to Rose: [email protected] (1/10)
JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS DIGITAL/NYC: Resp for delivering impactful, engaging, discussible and shareable content for a newly-constituted section on NBCNews.com. Full info/apply HERE (1/10)
JOB OPENING: RESEARCH ANALYST/NBCU/NYC: Ad Sales Research Analyst, USA & Syfy to respond to research requests & create detailed analyses & insightful reports & presentations. Full info/apply HERE (1/10)
JOB OPENING: FREELANCE NEWS PROMO PRODUCER/WRITER/EDITOR/NYC: Must have strong writing abilities & a solid understanding of video prod. Must be able to think conceptually & execute creative in detail. Exp editing video on Adobe Premiere is a must. Work flex hrs a must and under strict deadlines. Res/cvr HERE (1/10)
JOB OPENING: DIRECTOR, INTEGRATED MARKETING & SALES/PAC-12/SF: Engages w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. For full posting/apply: https://app.jobvite.com/j?cj=ooIu4fwo&s=Cynopsis (1/7)
JOB OPENING: ACCOUNT EXECUTIVE/PAC-12/SF: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. For full posting/apply: https://app.jobvite.com/j?cj=omFu4fwj&s=Cynopsis (1/7)
JOB OPENING: DEVELOPMENT COORDINATOR/Lucky 8 TV/LA: Create orig ideas/formats to pitch internally to the team for further dvlpmnt. Assist w/ grid mngmnt & tracking pitch status & internal movement of projects as well as support, as directed daily mngmnt of dvlpmnt projects. Resume HERE [email protected] (1/7)
JOB OPENING: DIRECTOR, AD SALES PRICING & PLANNING/Bounce TV/Katz Broadcasting/NYC: Manages sales planning & maximizes inventory across all nets. Dev sales proposals & planning rates; approve dist. ADU schedules; manage sales planning team. 5+ yrs exp at TV ntwk.(12/24) Resume + Cov Let: [email protected] (1/7)
JOB OPENING: DIR DIGITAL DESIGN/FX Networks/LA: oversees FX Networks visual branding across all digital platforms & leads design strategy for visual, user experience & interaction design as it applies to all digital marketing tactics/initiatives. Full info/apply here: http://bit.ly/2gMvNEm (1/7)
JOB OPENING: MANAGING EDITOR/NBCU/NYC: We are looking for an exceptional journalist who is highly motivated to lead the daily editorial mission of NBC News Digital. Full info/apply HERE (1/7)
JOB OPENING: SENIOR EDITOR, WELLNESS/NBC NEWS DIGITAL/NYC: NBC News Digital is seeking an editor that understands this mix, someone who can drive our coverage of wellness, personal finance, family, career, etc. Full info/apply HERE (1/7)
JOB OPENING: SCI/TECH VIDEO PRODUCER/NBCNEWS.COM/NYC: NBCNews.com, the digital arm of NBC News, is looking for a highly skilled video producer to produce smart, stylish videos for our digital, mobile and social platforms. Full info/apply HERE (1/7)
JOB OPENING: SENIOR PRODUCER/MSNBC/NYC: MSNBC is seeking a Senior Producer, MSNBC Dayside who is responsible for creating, producing and supervising programming for MSNBC. Full info/apply HERE (1/7)
JOB OPENING: SR MGR DIGITAL AD SALES OPERATIONS/AT&T/NYC: Mng operationalizing advanced digital, & cross-screen targeted ad product opps from initiation thru delivery & be resp for matching digital ad sales bus. needs w/internal & 3rd Party ad insertion, measurement, & reporting capabilities. Full info/apply HERE (1/6)
JOB OPENING: SR ANALYST/ANALYST, TV ANALYTICS/Nickelodeon/NYC: Resp for handling daily req’s & maintaining daily, wkly, monthly & quarterly performance reports across all Kids & Family group channels incl Nickelodeon. Min 2 yrs exp TV ratings rsrch. Comprehensive exp w/Nielsen systems. Full info/apply HERE (1/6)
To subscribe to any Cynopsis edition(s) click here.
Copyright Cynopsis 2017
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017