CYNOPSISSPORTS
01.05.15 Good morning. It’s Monday, January 5, 2015, and this is your first early morning Sports briefing.
The NFL opened its postseason on a high, as the Ravens win on NBC ranked as the second most-watched Saturday AFC Wild Card game in the past 20 seasons. The win over the Steelers averaged 28.0 million viewers, according to Fast National data from Nielsen. Top markets included Pittsburgh at a 46.5/67, followed by Baltimore, Cincinnati, Denver and Las Vegas. NBC’s playoff coverage continues Saturday, Jan. 10 with the AFC Divisional Playoff as the Ravens, on a three-game road win streak in the postseason, visit the top-seeded New England Patriots at Gillette Stadium.
Meanwhile, ESPN’s foray into the postseason averaged a 12.5 with 21,678,000 viewers, according to Nielsen Fast Nationals, to rank as the network’s third highest-rated NFL game ever. In Phoenix, the game delivered a 21.6 rating on ESPN and a 7.3 on KASW-CW, for a combined 28.9 rating in the market. In Charlotte, the game delivered a 20.4 rating on ESPN and a 16.3 on WJZY-FOX, for a combined 36.6 rating in the market. The top 5 metered markets (in addition to those of the competing teams) included: Greensboro (25.8), Las Vegas (19.6), Raleigh-Durham (19.5), Greenville (19.5), Denver (18.5).
Let’s get caught up from the holiday week…
The inaugural College Football Playoff Semifinal doubleheader on Jan. 1 scored the highest overnight ratings ever for a non-championship game on ESPN and ABC The Rose Bowl Game averaged a 15.5 metered market rating while the Allstate Sugar Bowl posted a 15.3 overnight rating. Both games are also the highest-rated New Year’s Day college football games on an ESPN network ever.Birmingham was the top market for both telecasts, averaging a 39.6 rating for The Rose Bowl Game Presented by Northwestern Mutual, and a 50.2 for the Allstate Sugar Bowl.
The Walt Disney Company and DIRECTV announced a wide-ranging, multi-year distribution agreement that will offer DIRECTV customers with access to Disney’s lineup across televisions, computers, smartphones, tablets, gaming consoles and other connected devices. DIRECTV customers will be able to access the live linear feeds and video-on-demand content from all ESPN and Disney cable networks and ABC owned and operated TV stations in and out of the home on the authenticated WATCH services including WatchESPN, WATCH Disney Channel, WATCH Disney XD, WATCH Disney Junior, WATCH ABC Family and WATCH ABC using Internet-enabled devices in early 2015 and soon via the DIRECTV Everywhere app on iOS and Android phones and tablets, and directv.com. Other new services to be introduced as part of the deal include Fusion, Longhorn Network, ESPN Goal Line and ESPN Buzzer Beater.
Thursday Night Football on NFL Network and CBS (and local stations) wrapped up the season averaging a national household rating/share of 7.6/13, up 52% compared to last year; and 12.3 million viewers, up 52% compared to last year for the 13 games in 2013 on NFL Network and over-the-air stations making it the highest-rated and most-watched TNF season ever.
Meanwhile, for the ninth straight year, ESPN’s Monday Night Football finished as the most-watched series on cable television – averaging 9,636,000 households and drawing seven of cable’s 10 biggest household audiences for the calendar year. ESPN’s 17 Monday Night Football telecasts in 2014 averaged an 8.3 US household rating (and 13,349,000 viewers, P2+) according to Nielsen.
ABC’s NBA Christmas Day doubleheader delivered overnight ratings upticks across the board on Dec. 25, for a 12% ratings increase versus last year. In ABC’s late-afternoon window, the Miami Heat’s 101-91 victory over the Cleveland Cavaliers generated a 5.5 overnight rating, up 12 percent from last year, according to Nielsen.
The FIFA Club Final on FOX Deportes averaged 626,000 total viewers and 380,000 P18-49, making it the most-watched FIFA Club match of all time. This year’s tournament ended on a high note averaging 187,000 total viewers, making it the most-watched FIFA Club tournament in Spanish-language television history.
The results of the 2015 National Baseball Hall of Fame ballot will be announced exclusively on MLB Network and simulcast on MLB.com tomorrow at 2p as part of a four-hour announcement show beginning at 11a. Featuring National Baseball Hall of Fame President Jeff Idelson and the first interviews with electees, MLB Network’s coverage will be anchored by Greg Amsinger, Brian Kenny and Lauren Shehadi with commentary from Bob Costas, Ron Darling, Kevin Millar, Harold Reynolds, Christopher Russo, and Hall of Fame voters Jon Heyman, Peter Gammons, Ken Rosenthal, Joel Sherman and Tom Verducci.
CBS Sports announced plans for its fourth season of PBR programming in 2015 with 50 total telecasts airing on CBS and CBS Sports Network throughout the year and more than 100 hours of original event coverage. CBS Sports also will debut a new customized graphics package for PBR telecasts in 2015, to be used across both broadcast and cable.
ESPN stalwart Stuart Scott died after a battle with cancer. He was 49 and is survived by his two daughters, Taelor, 19, and Sydni, 15; his parents, O. Ray and Jacqueline Scott; and his three siblings Stephen Scott, Synthia Kearney, Susan Scott and their families. “ESPN and everyone in the sports world have lost a true friend and a uniquely inspirational figure in Stuart Scott,” said ESPN president John Skipper. “Who engages in mixed martial arts training in the midst of chemotherapy treatments? Who leaves a hospital procedure to return to the set? His energetic and unwavering devotion to his family and to his work while fighting the battle of his life left us in awe, and he leaves a void that can never be replaced.”
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East Carolina University agreed to a long-term extension of its multi-media rights partnership with IMG College. The new 10-year agreement extends a partnership set to expire in June 2016.
Marshall announced a five-year extension of its partnership with CLC to continue managing the school’s trademark licensing program. Merchandise sales have grown significantly since Marshall partnered with CLC, the licensing affiliate of IMG College, in 1987.
After a delay, WWE has now locked in Jan. 19 as the launch date for its digital network in the United Kingdom and Ireland. The WWE Network will be available in the U.K. for £9.99 per month and Ireland for €12.99 per month.
Thunder/Warriors on NBA TV at 10:30p.
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ON THIS DAY in 1920: The New York Yankees announce the purchase of Babe Ruth.
In The Know: What brothers in the National Baseball Hall of Fame are known as Big Poison and Little Poison? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Who was the youngest announcer to ever call a World Series? Answer: Vin Scully called one at 25. Kudos: Jay Goldstein-Admore/NY; Don Gorski-Westwood One Sports/NY; Rich Dubroff-CSNBaltimore.com/Baltimore; Kevin Burns-Boxing Cat Media/Connecticut; Synda Kollman-Charter Marketing Group/Boca Raton; Mike May-PHIT America/Wellington; Bill Robertson-WCHA/Edina; Alan Perris-Beverly Hills; Paul Gygli-NBCUniversal Television Distribution/Universal City; Larry Hutchings/Nipomo; Don Surath-KPIX-TV KBCW-TV/San Francisco.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
01.05.15
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