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01.03.17 Good morning. It’s Tuesday January 3, 2017 and this is your first early morning Sports briefing.
The NFL locked in its postseason matchups with the playoffs set to kick off on Jan 7 and running through Super Bowl LI on Feb. 5 beginning with the Raiders/Texans at 4:30 on ESPN/ABC, followed by Lions/Seahawks on NBC at 8:15p. Sunday brings Dolphins/Steelers on CBS at 1p while Giants/Packers face off on FOX at 4:40p. Divisional weekend opens on Jan. 14 at Atlanta at 4:30p on FOX, while CBS hosts the Patriots first game at 8:15p. Jan 15 sees the Chiefs host on NBC at 1p, followed by the Cowboys opening game at 4:40p.
Meanwhile, the last game of the regular season saw NBC’s Packers/Lions matchup on SNF average a Total Audience Delivery of 24.0 million viewers across NBC & NBC Sports Digital, with NBC’s 23.8M viewers marking the fourth consecutive SNF game with at least 21 million viewers. In overnight ratings, the game notched a 13.7/23 to win the night in primetime.
In other ratings news, the College Football Playoff Semifinals on Dec. 31 provided boosts for ESPN, although the games were still down from its debut two years ago when they took place on Jan. 1. The two matchups delivered double-digit total live audience growth, averaging a total live audience of 19,728,000 viewers, up 14% from last season’s CFP Semifinal doubleheader. The Chick-fil-A Peach Bowl between Washington/Alabama saw a total live audience of 19,814,000 viewers, for a 24% increase from last season’s semifinal, while the PlayStation Fiesta Bowl between Ohio State/Clemson – delivered a total live audience of 19,646,000 viewers for the blowout, up 4%. Counting the Capital One Orange Bowl on Dec. 30, the first three games of the New Year’s Six are averaging a total live audience of 16,765,000 viewers, a 27% uptick from the first three games of last season’s New Year’s Six.
Speaking of ESPN, the company announced a series of special guests as First Take moves to the flagship channel at 10a starting today. The first day sees Wale perform the theme song live from the First Take set, with additional guests during the week set to include Jim Kelly and Ice Cube.
Good news for YES Network, which saw Comcast and 21st Century Fox lock in a new carriage deal that brings the RSN back to the Comcast lineup. The new deal included FOX News Channel as well as a dozen other Fox-owned regional cable networks although the WSJ writes that the channel likely won’t be back until after the baseball season starts in the spring. “We always said that we would continue to evaluate whether there was a way to bring back the YES Network under terms that are consistent with our commitment to providing the best programming at the best possible price,” Comcast said in a statement. “Our year-end discussions with Fox gave us a chance to revisit this, and we were able to reach an overall agreement for Fox News Channel, 12 Fox RSNs, and YES Network that makes sense for both of us and most importantly, our customers.”
MLB Network reports that 2016 delivered the channel with its most-watched year ever in prime time, averaging 145,000 viewers, and marking a 4% increase from its previous all-time high in 2015. The channel also saw its best-ever fourth quarter, with 124,000 average prime time viewers and 58,000 viewers in total day to date, marking increases of 107% and 14% over 2015, respectively.
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ESPN is adding the Jan. 11 matchup between the Grizzlies/Thunder to its lineup. The telecast takes place at 8p and replaces the previously selected Wizards/Celtics matchup. The game will be followed by the Cavaliers/Trail Blazers at 10:30 p.m. on ESPN.
Friday’s UFC 207 PPV marked the final telecast with the promotion for longtime commentator Mike Goldberg, UFC President Dana White confirmed the news that Goldberg would be departing after nearly 20 years with the company.
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The NHL announced that Kraft Hockeyville USA is officially back for year three with nominations now open to find “America’s most spirited and enthusiastic hockey communities.’ Towns can enter for a chance to host an NHL Pre-Season game televised live on NBCSN and $150,000 in arena upgrades. All the program partners will return, including the National Hockey League Players’ Association, NHL, NBC Sports Group and USA Hockey, to support the search to find the ten communities
Intuit detailed plans to Ad Age for its upcoming Super Bowl campaign, lining up a 45-second spot that will run in the game to promote Turbo tax and its SmartLook feature. The company is making the Turbo Tax Super Bowl 2017 commercial part of a broader 2017 campaign "Relax There’s TurboTax” with five other spots running during NFL and college bowl games.
UFC unveiled a multi-year partnership with Brazilian event operator IMM to oversee event operations for all UFC Brazil events beginning in 2017 as well as sponsorship and ticket sales in-market via their TUDUS platform. UFC’s first event in Brazil under the partnership is slated for March 11 in Fortaleza.
The NHL marks 100 years with the launch of a dedicated microsite NHL.com/100 that will chronicle the year-long Centennial celebrations with daily stories, video and images and will showcase historical content from the past 100 years.
The NFL entered a strategic partnership agreement with Sina Weibo, one of the largest social media platforms in China in a move to bring the league to its livestream platform. In addition to a slate of regular season games, the schedule includes three playoff games and the Super Bowl. “We are glad to launch this strategic partnership with the NFL,” said Zhang Zhe, head of Sina Weibo Sports. “We look forward to helping the NFL grow their Chinese market and explore more commercial opportunities, while also providing our Weibo users with a better opportunity to watch and quickly share LIVE games and highlights. We strongly believe that social media is a core platform to promote and consume domestic and international sports events. Sports + Social will become a key industry driver.” Sina will also have rights to non-game video-on-demand (VOD) clips, highlights, and other NFL video content.
NBC Sports Digital announced its best year ever in 2016, anchored 15,000 hours of streaming coverage of more than 10,000 events, including the 2016 Rio Olympic Games. The company notched a new sports category record of 110 million uniques in August.
Golf Channel and Virtual Green entered a new partnership to integrate Virtual Green’s indoor golf technology into Golf Channel’s studio shows including news, lifestyle and instruction programming beginning this month. Golf Channel’s on-air talent and team of instructors will utilize the Brand’s proprietary undulating putting surfaces within the network’s studio programming.
The Philadelphia 76ers are putting esports where its never gone before, placing the logo of its recently-acquired Team Dignitas on the jerseys of its D-League team the Delaware 87ers. The news was broken by ESPN.
Meanwhile, more European sports organizations announced plans for competitive gaming, as Greece’s Panathinaikos AC announced on its website that the group was launching an esports division, in partnership with Greek esports hub and event organizer CowboyTV. The franchise is exploring representation for titles that include CS:GO, Dota 2, FIFA, League of Legends, and NBA 2K. "Panathinaikos AC performs a groundbreaking move that is expected to give the Association substantial benefits and, through this innovation, we turn to Greek players who have already achieved something outside of Greece," said club president M. Dimitris Baltakos, according to IGN Greece. "We now want to give them extra motivation and organizational framework regarding their involvement with eSports."
Next door, two Turkish soccer clubs, Galatsaray and Fenerbahçe both picked up League of Legends teams, according to Dexerto.
Wisconsin/Indiana on ESPN at 7p.
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ON THIS DAY in 1983: Tony Dorsett sets an NFL record with a 99-yd run against the Vikings.
In The Know: From what school was Tony Dorsett drafted by the Cowboys? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who ended Dennis Rodman’s seven-year run as the NBA’s rebounding champion during the 1998-99 season? Answer: Chris Webber. Kudos: Troy Perlowitz-ESPN/Charlotte; Jim Sweeney-Mike on Sports/Tampa; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
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01.03.17
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