01/13/20: Cynopsis Live at CES 01/13/20







Cynopsis Long Story Short
Monday January 13, 2020


5G and AI and robotics, oh my. We’re definitely not in Kansas anymore, as the halls of the Las Vegas Convention Center pulsed with all stripes of futuristic tech. It’s Monday, January 13, 2020 and this is your Cynopsis CES wrap up.

5G buzz rang throughout convention center floor, holding promise of whip-fast data downloads that have huge implications in streaming, advertising and automotive avenues, to name a few. The world’s largest 5G device-maker, Samsung, said it will release its next-gen S-series phone line in February. Verizon plans to trot out 20 devices with 5G access by the end of the year, more than doubling its current tally. When it comes to the connectivity around the faster feed though, it’s still, well, complicated. In the end, there was more discussion around 5G-enabled PCs, less around 5G-enabled phones as many were expecting.

Among other hot show topics: Tech for Good, with evolutions across health care, smart homes and smart cities; Non-Traditional Tech, like the launch of plant-based Impossible Pork and John Deere’s use of robotics in farming; and Privacy, with the latter issue bringing traditional CES no-shows Apple and Facebook to Vegas.

“Data privacy was a hot button this year,” said Ivan Markman, chief business officer at Verizon Media, who said much of the conversation was driven by CCPA, which went into effect this month. “Marketers and publishers, as well as consumers and regulators, are all grappling with its impact, which likely won’t be determined until much later on. For now, brands are wondering how CCPA and similar state-by-state regulations will impact their ability to deliver personalized ad, content and commerce experiences to their audience,” Markman said. “Meanwhile, publishers and vendors are focusing on ensuring compliance as well as evolving their data and consumer experience strategies. This is why everyone at CES was talking about first- and zero-party data—user data shared intentionally and proactively. With first- and zero-party data, there’s more transparency around provenance and quality.”






CES is nothing if not a wonderland of head-spinning technology. Here’s some of the tech, products and activations that stopped us in our tracks.

Dream weaver: Cities of the future were a big theme this year, beginning with Samsung’s opening keynote. On the show floor, Toyota brought the concept into the here and now with a prototype of its Woven City—a real, 175-acre community the company will erect near Japan’s Mount Fuji, where real people can reside. As imagined, the city will contain no human-driven vehicles because Toyota wants to move toward more sustainable transportation options. The company also plans to create a tech lab where everything from self-driving vehicles fueled by hydrogen to smart home solutions to robots will be cooked up.

Turn the beat around: The whole, Are you a portrait or a landscape person question is mooted by Quibi’s revolutionary Turnstyle feature. The ability to take in a show or movie from different characters’ perspectives as part of the general viewing experience is just one way the company is maximizing the mobile device. Quibi also knows your phone knows what time it is where you’re watching. Steven Spielberg’s horror series, for example, will only air when it’s dark and disappears when the sun comes up.

Now hear this: Audio tech was seen and heard all around CES, with the loudest of the bunch going to Google and its massive activation outside the convention center. The company’s sizable two-story booth, which drew a continuous serpentine line, contained an escape room, where attendees called out voice commands via Google Assistant while their “host” called out their mishaps over a loudspeaker. The attraction also housed colorful slides and an oversized ball pit. Pass the hand sanitizer.

Alexa, bring me caffeine: Voice competitor Amazon Alexa teamed with the Coca-Cola Co. to deliver the most-needed energy source on the show floor. A giant wall adorned with a heaving Alexa speaker and amply stocked with the Coca-Cola Energy drink vibrated with the sounds of bottles popping and the caffeine-packed drink sizzling. A simple voice command landed the drink—which comes in Classic, Zero and Cherry flavors—in attendees’ hands.

Shape-shifting screens: Fluff and fold won’t just reference your laundry in the near future. Prototypes of laptops that fold up and shape-shift were on display this year from companies including Dell, Intel and Lenovo. If your television screen can bend, who not your laptop? The key benefits are varied user experiences, portability—the ability to fit a bigger screen into smaller space—and unbounded byproduct when those two elements come together. Also moving forward in the laptop space are machines with dual screens baked in.






This year’s CES featured 20,000 product debuts, 4,400 exhibiting companies and 170,000 attendees across more than 2.9 million net square feet of exhibit space, according to the Consumer Technology Assn.

At entrepreneurial hub Eureka Park, CES hosted 1,200 startup companies from 46 countries. Among the attention-grabbers: The Oval Home smart sensor that analyzes temperature, light, humidity and movement in the home and Yoganotch, which applies motion capture tech to help users improve poses.

The Smart Cities exhibit area expanded by nearly 25 percent over 2019, with companies and organizations including the Department of Transportation, Hitachi and Siemens.

Health technologies were a major CES theme. The Health & Wellness category increased 25 percent over last year and brought more than 135 exhibiting companies to CES 2020.






Which consumer technology could you not live without? Here’s a sampling of what’s buzzing in the minds of execs at CES 2020:

WarnerMedia’s Larry Allen: TheTake: “They’re focused on how to deliver a revenue stream that puts consumers in control.”

Hulu’s Jeremy Helfand: “I’m really curious about things that are merging fitness and technology. How are things like biometrics tracking and crowd-sourcing competition changing things that are typically individual activities? How is technology helping to enable people to be more engaged in fitness or to be able to challenge themselves more?”

Accenture’s Mary Hamilton: Evergage: “They’re taking consumer data and creating potential advertising at scale around personalization.”

Discovery’s Karen Leever: “Any kind of retail or restaurant delivery service app. I don’t know how we lived without them!”

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations


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