Webinars

Using Artificial Intelligence to Capture & Captivate Audiences

cyn-webinar-dec6-662x440-sb

Artificial intelligence offers a solution to two of the biggest challenges programmers face today: getting your content discovered, and keeping viewers engaged. In fact, A.I. is one of the most useful tools now available to TV networks, marketers and publishers. It can help you find the biggest possible audience; it can customize viewing experiences in […]

Solving the Digital Ad Measurement Challenge

cyn-nov13-webinar-662x440-sb

According to the IAB, last year was the first time digital ad spend totaled $72 billion, surpassing that of TV at $67 billion. But although usage is on the rise, management of digital ad growth is complex and confusing. The reason? A lack of consistent metrics, resulting in publishers and networks not having a full and accurate view of this […]

Harnessing the Power of the Evolving Hispanic Demo

Cyn-Oct12-hispanic-662x420-r1-sb

TV consumption among U.S. Hispanics is undergoing a major shift in both what’s being watched, and where. Crafting programming that gains a foothold with this growing and influential group, representing 18% of the country’s population (with buying power reaching $1.4 trillion annually last year with U.S.-born and foreign-born Hispanics) is critical for media industry players. […]

How to Connect and Engage with Gen Z

cyn-gen-z-webinar-662x420-sb

Gen Z is the largest, most diverse group of media users ever, according to a new report from Nielsen, accounting for 26% of all U.S. TV homes – and by 2020, they’ll make up a remarkable 40% of all consumers. That’s a massive opportunity for networks and marketers. But reaching this generation like none before […]

Newest Strategies for Branded Content

30297_Cynopsis-Webinar-July-25-Web-Ad_662x420

A new study from Polar and Ipsos Connect found that consumer awareness of a brand rose to 69% after engaging with branded content. And a recent Time Inc. survey found a whopping 90 % of respondents actually like the idea of custom content as a way to connect with brands. These are critical findings for […]

Snapchat and Instagram Stories: A How & When Guide

30267_Cynopsis-Snapchat-and-Instagram-Digital-Webinar_662x420

When it comes to reaching younger audiences, Snapchat is a vital tool. Nonetheless, Instagram Stories – initially derided by observers as nothing more than a Snapchat Stories knockoff – has been a big hit. So programmers, brands and marketers are now faced with a complex question: How can you determine when it’s best to use […]

How Sports Brands Can Leverage the Esports Explosion

30268-CYN-Esports_WebinarAd_062717_662x420

You’ve seen the headlines about esports, now hear from the newsmakers about how to get in the game. Where are the best business plays for sports brands looking to take a shot? Join us on June 27 for our latest webinar, How Sports Brands Can Leverage the Esports Explosion and hear from sports executives who have […]

How to Program & Market a Winning Social Good Strategy

cynopsis-webinar-may23-662x420-sb-

Doing good is also good business – and making a misstep can be costly. Now more than ever, it’s crucial for community-minded companies to produce social good content, aligning with issues that are in sync with their network/brand values. In the May 23 webinar, How to Program & Market a Winning Social Good Strategy, experts involved […]

What You Need to Know Now About the Hottest Social Media Platforms

cynopsis-March29-webinar-662x420-sb

The rapid-fire pace of the social media landscape (R.I.P., Vine, hello Houseparty) requires an ever-evolving social strategy for networks and brands. But staying on top of social is a real challenge – WhatsApp just added a major new Snapchat-like feature, Houseparty is suddenly all the rage with the young demo, and musical.ly is the fastest-growing […]

Programmatic Data & Measurement: New Solutions for TV and Digital

cyn-digital-mar15-webinar-662x420-sb

TV marketers know that programmatic is an indispensable area of ad-buying. Zenith Media projects that programmatic advertising will rise by 31 percent in 2017 – faster growth than any other digital channel, including social media and online video. (Indeed, programmatic spend is rapidly growing on social media and with online video.) And you can throw programmatic […]

CynCity

Cynsiders

Instagram