Webinars

Ratings: What You Need to Know, Now

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As the quest continues for reliable, transparent audience measurement of TV content across devices, new and increasingly sophisticated solutions are emerging to help networks ensure that every eyeball is counted and advertisers are reaching the audiences they want. But the lack of consistent measurement raises as many questions as it does answers. This challenge makes it […]

Getting Maximum Impact from Experiential Marketing

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The more that millennials turn away from traditional advertising, combined with the downward trend of TV ratings, the smarter it is for marketers to create experiential events that build brand awareness and drive loyalty through one-on-one connections with consumers. When done well, they can increase lead generation and sales. But how do you execute experiences […]

Using Artificial Intelligence to Capture & Captivate Audiences

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Artificial intelligence offers a solution to two of the biggest challenges programmers face today: getting your content discovered, and keeping viewers engaged. In fact, A.I. is one of the most useful tools now available to TV networks, marketers and publishers. It can help you find the biggest possible audience; it can customize viewing experiences in […]

Solving the Digital Ad Measurement Challenge

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According to the IAB, last year was the first time digital ad spend totaled $72 billion, surpassing that of TV at $67 billion. But although usage is on the rise, management of digital ad growth is complex and confusing. The reason? A lack of consistent metrics, resulting in publishers and networks not having a full and accurate view of this […]

How to Connect and Engage with Gen Z

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Gen Z is the largest, most diverse group of media users ever, according to a new report from Nielsen, accounting for 26% of all U.S. TV homes – and by 2020, they’ll make up a remarkable 40% of all consumers. That’s a massive opportunity for networks and marketers. But reaching this generation like none before […]

Newest Strategies for Branded Content

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A new study from Polar and Ipsos Connect found that consumer awareness of a brand rose to 69% after engaging with branded content. And a recent Time Inc. survey found a whopping 90 % of respondents actually like the idea of custom content as a way to connect with brands. These are critical findings for […]

Snapchat and Instagram Stories: A How & When Guide

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When it comes to reaching younger audiences, Snapchat is a vital tool. Nonetheless, Instagram Stories – initially derided by observers as nothing more than a Snapchat Stories knockoff – has been a big hit. So programmers, brands and marketers are now faced with a complex question: How can you determine when it’s best to use […]

How Sports Brands Can Leverage the Esports Explosion

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You’ve seen the headlines about esports, now hear from the newsmakers about how to get in the game. Where are the best business plays for sports brands looking to take a shot? Join us on June 27 for our latest webinar, How Sports Brands Can Leverage the Esports Explosion and hear from sports executives who have […]

How to Program & Market a Winning Social Good Strategy

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Doing good is also good business – and making a misstep can be costly. Now more than ever, it’s crucial for community-minded companies to produce social good content, aligning with issues that are in sync with their network/brand values. In the May 23 webinar, How to Program & Market a Winning Social Good Strategy, experts involved […]

What You Need to Know Now About the Hottest Social Media Platforms

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The rapid-fire pace of the social media landscape (R.I.P., Vine, hello Houseparty) requires an ever-evolving social strategy for networks and brands. But staying on top of social is a real challenge – WhatsApp just added a major new Snapchat-like feature, Houseparty is suddenly all the rage with the young demo, and musical.ly is the fastest-growing […]

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