Upfront 2013: Telemundo
“We are the Hispanic Hollywood” was the theme of the Telemundo Media Upfront at New York’s Museum of Arts & Design last Thursday, according to President Emilio Romano, COO Jacqueline Hernandez, and EVP of Ad Sales & Integrated Marketing Mike Rosen. “Our reach is identical to our competitor, Univision, but their ratings are higher,” said Rosen. “So we’re getting advertisers to challenge conventional wisdom, as we transform from a ‘paid’ culture to ‘paid, owned, earned and shared.'” Here’s some of what Telemundo has in store.
New telenovelas:
- Dama y Obrero focuses on the complicated lovers’ triangle of Ignacia, Tomas and Pedro.
- La Impostora follows the adventures of Blanca Guerrero, an aspiring actress hired to pose as millionaire investor Victoria San Marino and infiltrate the powerful Altamira family.
- Reina de Corazones tells the story of a woman who has forgotten the last five years of her life and tries to put the pieces of the puzzle back together.
- Camelia la Tejana centers on a young, innocent and beautiful woman trying to escape from one of Mexico’s most powerful drug lords, Don Antonio.
- Santa Diabla [wt] focuses on a dramatic twist of fate that leads Santa Martinez to live the worst of nightmares – the loss of her husband, following an obsessed woman’s terrible plot to destroy him.
Two new shows join the daytime lineup. Suelta la Sopa, a daily celebrity-driven gossip series featuring the top stories from the world of entertainment and exclusive scoops scored by teams of paparazzi around the U.S. and Mexico. Entre Grandes Y Chicos is a new game show where adults compete against kids in role-reversal games to see what it’s like from each other’s perspectives.
Superstar Showdown [wt], a variety-competition show produced in association with Ryan Seacrest Productions, features well-known music icons facing off in four rounds of music-based games and sing-offs.
Read the press releases:
