A CYNOPSIS MESSAGE FROM DISNEY XD
Disney XD is All Amplitude!
We’re so ‘pedal-to-the-metal’ it’s ridiculous, and kids get it – big time.
Want proof? January marked our 13th consecutive month of double digit growth.
Watch it. Click it. Live it.
Source: The Nielsen Company via Startrak. 12/31/07-1/31/10 by month, M-Su 6a-12a, Kids 6-14. Live+SD AA(000). Subject to qualifications available upon request.
Good morning. It’s Thursday, March 4, 2010, and this is your first early morning Kids briefing.
Nickelodeon celebrates the 10th anniversary of Dora the Explorer by launching Beyond the Backpack, a new multi-year/multi-platform campaign that aims to help parents and educators prepare preschoolers socially, emotionally, with early literacy and math skills and healthy living basics, for school, with the support of new partners actress Salma Hayek Pinault and Children’s Defense Fund‘s president/founder Marian Wright Edelman, and the National Parents Teachers (PTA). Nickelodeon will also mark Dora’s anniversary with four primetime TV specials, an original documentary, and new online content for kids and parents.
Toonz Animation India sets up shop in the US by establishing its new LA-based distribution division, Toonz Entertainment, USA. Headed by Matt Cooperstein, newly named EVP/Toonz Entertainment USA, the new venture will focus on worldwide sales and distribution of animated feature films, direct to video content and TV series. Toonz initial distribution slate includes Wolverine and X-Men (season 1 and 2), Speed Racer 2, Speed Racer Classic, Mostly Ghostly 2 and 3, and Freefonix, among others. Cooperstein has worked with a number of studios, including ITC Entertainment Group, Polygram Television, Universal Worldwide Television, IndieArts Entertainment and most recently, Liberation Entertainment.
NEW PRODUCTION & DEVELOPMENT
Further news from the Disney Channel/Disney XD upfront the other night includes development on a new CG animated Tron series and animated project called Motorcity, both for Disney XD. Note that neither series has officially gotten the green light as of yet.
Just sit right back and you’ll hear a tale … Warner Bros. and Atlas Entertainment are developing a big screen adaptation of the famous sitcom Gilligan’s Island, which ran for 98 episodes on CBS from 1964-7, per Variety. Charles Rove (The Dark Knight, Batman Begins, The Bank Job, Get Smart, Season of the Witch) and Richard Suckle are producing the picture for Atlas, with original series creator and executive producer on board to again executive producer with his son Lloyd Schwartz (The Brady Bunch and subsequent TV and feature movies, The Munsters Today). Brad Copeland (movies-Wild Hogs, Monster Squad and Yogi Bear, currently working on Flight of the Navigator, TV-Arrested Development, My Name Is Earl) is writing the screenplay.
MORE KIDS STUFF
Shaftesbury Films and Family Channel (Canada) are teaming up for the new teen-targeted live-action comedy Baxter (13×30). Currently in production in Toronto, Baxter is scheduled to premiere later this year on Family Channel. Set in a performing arts school, the series revolves around Baxter McNab, played by Evan Williams (Degrassi: The Next Generation), and his friends as they deal with the regular school stresses as well as those of auditions, performances and, of course, social life. Created by Alex Pugsley and Daphne Ballon (Life with Derek), Baxter is produced by Shaftesbury Films in association with Family Channel, and with the participation of the Canadian Television Fund, Shaw Rocket Fund and Bell Broadcast and New Media Fund. Shaftesbury Sales Company holds the Canadian and international rights to the property.
American Greetings Properties (AGP) extends its deal with Medialink to include Care Bears merchandising rights for the property to the Philippines and Vietnam. Medialink and AGP have already completed 30+ licenses in Hong Kong, Macau, China, Indonesia, Malaysia, Singapore, Taiwan, and Thailand. Partners include Play Imaginative, Big Box Int’l, Tyeyo Enterprise, X-System, Cardomom Int’l, Shanghai Joint Force, Sunasia, Ligo Int’l, Jtex, T&G, among others.
Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to firstname.lastname@example.org no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).
LEGO Systems and TT Games Publishing, a unit of Warner Bros. Home Entertainment, extend their worldwide license deal with to continue developing LEGO videogames across various platforms. TT Games is the developer/publisher of family-targeted titles including, LEGO Star Wars, LEGO Batman: The Videogame and LEGO Indiana Jones: The Original Adventures. Under the deal the next title slated to be released this year from TT Games and Warner Bros. Interactive Entertainment will be LEGO Harry Potter: Years 1-4.
Discovery Education appoints Clint Perez as VP/Marketing. He will report to Lori McFarling, CMO/Discovery Education. Perez have strategic oversight across a range of Discovery Education marketing programs designed to support school districts with digital curriculums, student achievement and teacher effectiveness in grades K-12 and higher education. Prior to this, Perez worked in marketing and brand strategy for Best Buy. He previously toiled in various roles for Apple Computer, KPMG Consulting and Discovery Communications.
Big Tent Entertainment names Lisa K. Weiner as Director/Brand Development. Among the brands that Weiner will focus on are Domo, Discovery Kids, Tokyopop and Telemundo. She previously spent eight years at Random House Children’s Book, where she served as Director/Brand Management. Prior to that she worked in licensing at Golden Books and Mattel.
Answer to Yesterday’s Trivia: Who wrote this school essay? “The most interesting character I have ever known is my father. He does not have an interesting job, he just works hard and takes care of all of us. He never shot things in Africa or not saved anybody that was drowning, but that’s all right with me, because when I’m sick he brings me ice cream and when I tell him things or asks things he always listens to me. And he would use up a whole Saturday to make junk with me in the garage. He may not be interesting to you or someone else, because he’s not your father, just mine.” THE BEAV … on LEAVE IT TO BEAVER Kudos to: Brad Stern/NY; Debbie Haut-AdServices/Hollywood FL; Ron Yurman-Short Hills Media Group/Short Hills; Barry Solomon-Retailability/NY; Tod Visdal/Seattle; Richard Quan-Imaginary Time/San Francisco; Rob Chatlin-FX Network/LA; John Mazur-PBS/PT;
Today’s Trivia Question: Miles Challenger owned a malamute named Buck on what show? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
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