Monday, February 1st, 2010

Cynopsis: Kids!

Good morning. It’s Monday, February 1, 2010, and this is your first early morning Kids briefing. 

SciGirls, a new tween girl-aimed educational series, is set to premiere on PBS stations nationwide from February 13 (check local listings).  Designed to encourage and inspire tween girls in the areas of science, technology, engineering and math (also known as S.T.E.M.), each 30-minute episode of SciGirls follows a different group of real middle school girls putting these sciences to work answering real questions with the help of mentors and two animated characters Izzie and Jake.  The series also integrates a corresponding SciGirls social network website (, which is featured at the top of each episode as Izzie is confronted with an issue and takes to the website to find a group of SciGirls to help her solve her issue and from there launches the video and their story.  The site also invites girls to create their own page, avatars, and designs and upload their projects and provide them with information about real world applications of S.T.E.M. subjects.  Created by tpt National Productions (DragonflyTV, Newton’s Apple), SciGirls is funded by the National science Foundation with additional support from ExxonMobil.


Nickelodeon celebrates Black History Month with a, multi-platform series of interstitials honoring noted African-Americans throughout February across several of Nickelodeon’s networks and portals including Nickelodeon, Nick Jr., Nick at Nite, TeenNick, Nicktoons and and  The interstitial series showcases poetry about select inspiring African-Americas written and recited by teens, as well as segments targeted to preschoolers that feature prominent African American women and featuring music by The Roots.  Nickelodeon partnered with Urban Word NYC, which presents literary arts education and youth development programs, to select poets for the project.

Love it or not it Valentine’s Day is just days away and networks are going for the love with a range of programming.

  • For preschoolers, Nickelodeon will offer preschoolers Valentine’s Day-themed marathon on Friday, February 12, 9a-2p.  The marathon will feature new episodes of The Wonder Pets! and the new math-centric series Team Umizoomi, as well as episodes of Dora the Explorer, Go, Diego, Go!, Max & Ruby, The Fresh Beat band and Ni Hao, Kai-lan.  The network’s ParentsConnect will also be offering parents Valentine’s Day advice such as staying home on Valentine’s Day, celebrating the holiday as a single parent, and helping your teen celebrate the holiday with their boy/girlfriend.
  • Fran Drescher takes over Nick at Nite to celebrate Valentine’s Day with Valentine Schmalentine, a weeklong marathon of back-to-back episodes of The Nanny, each night Monday-Sunday, February 8-14, 11p-6a.  Dresher will hosts the marathon during which she will also share her advice on love, dating, romance and relationships, as well as some of her clips from the series.  The Nanny originally aired on CBS from 1993-99.
  • Love will also be in the air on Boomerang, which will host Johnny Bravo St. Valentine’s Day Marathon on Valentine’s Day, Sunday, February 14, 12p-8:30p.  The 8.5-hour Johnny Bravo marathon will culminate in a 30-minute animated special, Its Valentine Day, Johnny Bravo at 8p.  The special, which debuted a year ago, features guest stars Molly Shannon, Joe McIntyre, Maureen McCormick and Donny Osmond.

Mango Distribution and Nelvana Enterprises ink further broadcast deals for the animated series Pearlie (26×24).  New agreements see the following broadcasters acquiring Pearlie: Nickelodeon New Zealand; Viasat (Bulgaria); SRC (French Canada); Chello Media (Hungary); RTI (Italy); Viasat (Lithuania); M-Net (South Africa); and Pop Girl (UK).  Based on the Pearlie books by Australian comedienne/radio personality/author Wendy Harmer, the series is produced by Sticky Pictures in collaboration with Nelvana Studios.  The series is an original commission by Network Ten (Australia) and YTV (Canada).  Pearlie launched on Network Ten in October 2009.  Previous broadcast deals include Nickelodeon Australia, qubo (US), Ki.Ka (Germany), TVB (Hong Kong), and YTV (English Canada).

Which is your favorite Mickey Mouse Clubhouse character? Preschoolers, parents and caregivers can vote for their favorite character from the series on the Mickey Mouse Clubhouse Facebook fan page now as well as at ( beginning February 3.  The Facebook fan page also offers fans a look at an exclusive music video and sneak peek of a new episode of the series.  The winning character will be unveiled in a themed marathon, concluding with a new episode, on Saturday, February 20, 6a-10a.


Mr. Men rights holder Chorion and UK children’s publisher Egmont announce that Mr. Nobody, an original and newly re-discovered Roger Hargreaves Mr. Men character and book, in the UK on March 1, 2010.  Hargreaves’ Mr. Nobody was original published 20+ years ago.  With the addition of Mr. Nobody, there are now 47 Mr. Men books, most of which were written by Roger Hargreaves, with the some written by his son, Adam Hargreaves, following his father’s death.  The animated sketch comedy series The Mr. Men Show (104×11) continues to air worldwide.

Nickelodeon and Viacom Consumer Products (NVCP) enters into an exclusive licensing deal with Serta to produce a co-branded line of kid’s mattresses, both traditional innerspring and Visco-memory foam models.  The new collection of mattresses will feature Nickelodeon characters including those from Dora the Explorer, Go, Diego, Go! and SpongeBob SquarePants.


Just ahead of this year’s 2nd annual Grammy Children’s Music Celebration at the Grammy museum, the Children’s Recording Arts Coalition convened for their 10th time.  The Coalition’s annual gathering invites members of the kid’s music industry community to network and discuss trends and changes in the music industry.  This year’s speakers included Michael Knobloch, EVP/Fox’s Film and Music and John Simson, Executive Director/SoundExchange.  Meanwhile the weekend’s Grammy Children’s Music Celebration included performances by artists nominated this year in the kid’s categories, music and spoken word, including Ziggy Marley, Milkshake, Greg & Steve, Cathy & March with Christylez Bacon, Jonathan Sprout and Buck Howdy.  And the winners for the 52nd Annual Grammy Awards in the kid-centric Grammy categories are: Artist; album (company)

  • Best Musical Album for Children: Ziggy Marley; Family Time (Tuff Gong Worldwide)
  • Best Spoken Word Album for Children: Buck Howdy; Aaaaah! Spooky, Scary Stories & Songs (Prairie Dog Entertainment)

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; January 29-31, 2010:
Avatar (Fox) PG-13                                                 $30.0m-7 wk total $594.5m
When in Rome (Buena Vista) PG-13                          Opening Weekend $12.1m
The Tooth Fairy (Fox) PG                                         $10.0m-2 wk total $26.1m
The Lovely Bones (Paramount (DreamWorks)) PG-13 $4.7m-8 wk total $38.0m
Sherlock Holmes (Warner Bros.) PG-13                     $4.5m-6 wk total $197.6m
Alvin and the Chipmunks: The Squeakquel (Fox) PG  $4.0m-6 wk total $209.3m
The Blind Side (Warner Bros.) PG-13                        $3.0m-11 wk total $237.9m
Extraordinary Measures (CBS Films) PG                    $2.6m-2 wk total $10.4m
The Spy Next Door (Lionsgate) PG                           $2.0m-3 wk total $21.5m
Leap Year (Universal) PG                                        $1.0m-4 wk total $24.7m
Source: Rentrak ( )


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, January 28, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1057; K6-11 471; TWEENS 9-14 322
DISNEY CHANNEL:     K2-11   889; K6-11 563; TWEENS 9-14 450
CARTOON NETWORK: K2-11   525; K6-11 302; TWEENS 9-14 219
DISNEY XD:               K2-11   154; K6-11   96; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   What was the name of Dr. Hinkley’s book?   DR. HINKLEY AKA THE PROFESSOR ON GILLIGAN’S ISLAND, WORKED ON HIS BOOK “FUN WITH FERNS” Kudos to … nobody??!! Where are all of my Gilligan Island fans???

Today’s Trivia Question:  She is a museum curator … but she’s also a wee bit mystical.  Who is she? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Gwen
 Gwen Billings for Cynopsis Kids!

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SITUATION WANTED: PROJECT MANAGER/PRODUCER, INTERACTIVE PLATFORMS- Mid level PM in Detroit ready for NYC. Fun = diving into cutting edge tech and new markets.  Ready to work asap.  (2/5)

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