A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Tuesday October 18, 2022 Insights and Highlights from Advertising Week New York 2022 By Charlotte Dulany, Event Content Manager, Cynopsis Advertising week, an event that invites advertising executives and enthusiasts to collaborate, listen and learn about the trends that matter in media is underway, and […]
Monday October 3, 2022 Your That Big TV Conference 2022 Executive Summary By Charlotte Dulany, Event Content Manager, Cynopsis Lights lowered, dots connected, new connections made – Cynopsis’ 4th annual Big TV Conference has come to a close. On the final two days of September, thought leaders took to the stage to discuss innovative solutions […]
A CYNOPSIS MESSAGE FROM APP SCIENCE Tuesday September 20, 2022 Why the Media Industry Can’t Afford Not to Invest in Multicultural Marketing By David Bloom For its latest study, measurement and analytics company App Science looked at the distinctive habits and preferences of U.S. multicultural audiences across specific streaming services and apps. […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT POLITICAL: JOIN THE NYI TICKET REACH VOTERS WITH THE FULL POWER OF TV. NYI CONNECTS TO OVER 22 MILLION PEOPLE ON 72+ MILLION SCREENS IN THE LARGEST TV MARKET. TV continues to rank #1 with A35+ active voters in the NY DMA. Over 70% of Democrats and Republicans […]
A CYNOPSIS MESSAGE FROM GAMUT Wednesday July 27, 2022 With Uber-Local Messaging More Important than Ever, Gamut Gets Personal Cathy Applefeld Olson They say what’s old is new again. For the advertising industry, whose roots are in targeting audiences by postal code via direct mail, that adage rings true today. Streaming may […]
A CYNOPSIS MESSAGE FOR THAT BIG TV CONFERENCE Thursday July 21, 2022 NOW HEAR THIS… Acast has signed an agreement to acquire podcast database Podchaser, which will continue to operate as a separate brand and independent business. “As true champions of open podcasting, Acast and Podchaser combined will a accelerate the innovation […]
A CYNOPSIS MESSAGE FROM ROKU Wednesday July 13, 2022 Dynamic Linear Ads, Data Insights and New OneView Tools Debuting This Summer Cathy Applefeld Olson Television, and television advertising, are racing into the streaming realm. Steeped in evolving consumer viewing habits, accelerated by the pandemic and fortified by rapidly changing business models, streaming […]
Thursday June 23, 2022 NOW HEAR THIS… Higher Ground, President Obama and Michelle Obama’s production company, has signed a first-look deal with Amazon’s Audible. “We are so proud of the stories we have been able to tell at Higher Ground, and there’s no one we’d rather write our next chapter with than Audible,” said Michelle […]
A CYNOPSIS MESSAGE FROM CANOE VENTURES Thursday June 16, 2022 Ad Tech Company Expands DAI, Linear Addressability, Programmatic VOD Cathy Applefeld Olson The opportunities for programmers and advertisers to optimize today’s robust video ecosystem are vast. But so, too, are the challenges that accompany a fragmented marketplace fraught with incompatible backend infrastructure. […]
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