A CYNOPSIS MESSAGE FROM PARAMOUNT Thursday May 18, 2023 On the Ground During Upfront Week: Thursday Streamers rounded out 2023 Upfront week, working toward multiplatform, multi-currency measurement, multi-device viewership and new ad formats. Over the course of the week we’ve heard about “unmissable,” “unrivaled” and “limitless” possibilities, and Day #3 was no […]
A CYNOPSIS MESSAGE FROM PARAMOUNT Wednesday May 17, 2023 On the Ground During Upfront Week: Wednesday The ad crowd continued to pack the house at this year’s Upfronts, despite the WGA strike. Talent leaned heavily towards sports and news, as actors showed solidarity with the picketing writers, but performers weren’t entirely absent […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 17, 2023 WBD Ad Sales Chief Jon Steinlauf Oversees a Transformative Year It’s been just about a year since Cynopsis checked in with Jon Steinlauf, Chief U.S. Ad Sales for Discovery, and only weeks longer than that since his company merged with WarnerMedia […]
A CYNOPSIS MESSAGE FROM PARAMOUNT Tuesday May 16, 2023 On the Ground During Upfront Week: Tuesday The 2023 Upfront presentations have started off with a bang. NBCU ad chief Linda Yaccarino’s sudden exit, new series announcements, and WGA strike picketers have set the tone for this week, one that demands flexibility, creativity, […]
A CYNOPSIS MESSAGE FROM AMAZON FREEVEE Thursday May 4, 2023 Live from NewFronts: Thursday Edition The first week of the 2023 NewFronts is coming to an end, but discourse over ad innovation and connection capabilities is heating up. Celebrity wattage from the likes of Anna Wintour, Edward Enniful, J Balvin and Ashley […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS Thursday May 4, 2023 Using the Power of Collaboration to Create the Best Impressions By E.B. Moss There have been huge changes in the industry’s race to standardize multiple media currencies, with a finish line tantalizingly close but still just out of reach. With an almost […]
A CYNOPSIS MESSAGE FROM AMAZON FREEVEE Tuesday May 2, 2023 Live from the NewFronts: Tuesday Edition By Charlotte Dulany Sharing the first Monday in May with the Met Gala across town, the NewFronts kicked off as advertising’s biggest night out, and continued today with big news from companies pushing the envelope with […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS Tuesday May 2, 2023 Riding the Wave of Change: A+E Networks Across TVE and Beyond By E.B. Moss There are programming genres that have been steady consumer favorites for a decade plus, such as home improvement and “true crime.” Whether that content is on a “plus” […]
A CYNOPSIS MESSAGE FROM AMAZON FREEVEE Monday May 1, 2023 Live from the NewFronts: Monday Edition By Charlotte Dulany Upfront season has arrived, with a rolling wave of mergers, partnerships and program developments. This week in New York City, presenters are addressing economic turbulence, streaming shifts and more – all following some […]
Thursday March 16, 2023 The State of Audience Measurement Depends on Who You Ask There have been major moves lately to address the challenges of audience measurement, including the joint industry committee formed to establish a third-party measurement certification process, Nielsen’s introduction of a cross-platform measurement product, and multiple smaller ad-tech company deals set in […]
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